Introduction

Founder-Sachin Bansal (CEO Co-Founder) and

Binny Bansal (COO Co-Founder)

Background- IIT Delhi and ex- Amazon

Year-2007

Investment-4 lacs ($9000)

Headquarters- Bangalore

Human Capital- 4500+ employees

2500+ developed on field in distribution & operations

Current Valuation- 1$ Billion

Revenue- 1180 crores (US 190$ million-2012-13)

Investors- Tiger Global, Accel Partners and South

IPO Expected- In 1-3 Years

Product Portfolio

Books

Movies

Music

Games

Mobiles

Cameras

Computers

Healthcare and Personal Products

Home appliances and electronics

Stationary

Perfumes

Toys and many more

Product Offering

Africas Naspers

Wide Range of products

Over 15 million products still counting

11.5 million book titles

With visit to transaction conversion

Rate of 6%

Ranking anf Popularity

Website Ranking

India rank-12

World Rank-247
( Source- Alexa.com)

Popularity-0.538% of the total internet users of the world have visited Flipkart.com
Payment Option
Cash on delivery
Credit card
Debit card
Flipkart e gift vouchers

Receipt Generation

ORDER NO.:OD203579542

THIS CONTAINS ALL INFORMATION I.e.., PRODUCT CODE, DATE OF PURCHASE, REFERNCE NO.,
DELIVERY AREA CODE

HELPFUL IN EASY TRACKING OF ORDERS

ONLINE TRACKING

ORDER NO:-OD203579542

FLIPKART

CUSTOMER ENTERS ORDER NO. , AND HE GETS REAL TIME UPDATE OF THE SHIPMENT STATUS

LOGISTICS AGENCY

After sales services

1. 30-DAY Money back guarantee
Unsatisfied

Calls/Connects

Product

Customer

with flipkart

returned

Replacement

customer service

by logistics

or money is

partners

returned in the
account

2. E-WALLET Feature ( flipkart adds new dimensions to its operating cycle)

Loyal

Deposit

Customer

more money

Use it for further

purchases

3. Reporting & Analytics

On the basis of your past

Schemes/ Discount/ Offers/

Behavioral purchase

Recommendations are generated

4. Reviews

First to review

Certified
Buyer

PURCHASES AND PROCUREMENT

Inventory Levels
+
Rare Ordered Product

Direct Procurement From

Companies

Credit period=14-30 days

Credit Limits= varies with products

Distributors of these companies delivers

the product in respective flipkarts Ware
house (as per requirement)

Distributors of these companies delivers

the product in respective flipkarts Ware
house (as per requirement)

PRICING AND MARGIN

8-35% On sale price of product

Parameter= Brand, Category margin,
Premium margin, Volume, Cost of Delivery, Operating cost margin
High Margin Category
Toys, Watches, ac
& Healthcare, luggage

Mid Margin Category

Books, TV, Home & Kitchen,
Gaming, Belts,
Bags

Low margin
category
Mobiles & Cameras,
Computer accessories

Customer Support

New Sale| Customer grievances| Other Info

24x7 Customer Support

Toll free phone:- 1800 425 3547

email- cs@flipkart.com