e-Circular

NATIONAL BANKING GROUP - INTERNET

BANKING
Sl. No. : 331/2011 - 12
Circular No. : NBG/NBG-INB-INB/1/2011 - 12
Tuesday, July 19, 2011.
.

Chief General Manager,

State Bank Of India,
Local Head Office,
All LHOs

Circular No. NBG/AC/INB/01

Madam/ Dear Sir
Campaign for Promotion of Retail Internet Banking
SANKALP

Our internet banking (onlinesbi) is being progressively used by our customers and is
becoming a prominent and inexpensive alternate channel. At present 10.64% of the
total CBS transactions (both financial and non financial) are done through INB. While
the number of retail INB users and transactions are steadily increasing, we have to
grow at a faster pace to decongest the branches, reduce transaction costs and increase
our market share. To motivate the Circles, Networks, Regions and Branches and also to
help them achieving their budgets in internet banking, the Bank has decided to launch a
campaign named Sankalp for the current financial year.
2. The Bank has also launched a generic e-payment module i-collect, which provides
facility for online collection of funds of firms/corporate/institutions. The product offers a
good opportunity for increasing CASA deposits of the bank besides increasing INB
usage. For FY 2011-12, a target of adding at least 5 customers every quarter under icollect has been given to each Circle. Therefore, it has been decided to include icollect registration also in the campaign at the Circle and Network levels.
3. The salient features of the proposed campaign are as under:
Objectives:
- To increase the number of RINB users.
- To increase the number of i-collect registrations and transactions.
- To migrate the customers to Internet Banking Platform.
- To enable the customers to do their transactions themselves.
- To decongest the Branches.
- To free our staff member from doing routine work.
Campaign Duration:
- The campaign would be effective till 31/03/2012.

The performance in terms of new users and i-collect registration would be

evaluated on quarterly basis commencing from the quarter ending
September11.
The prizes will be awarded at the end of each quarter.

Target Customers:
The participating branches will primarily target the following:
- Existing customers who hold savings and current account but do not have RINB
facility.
- New SB / CA customer.
- Schools, colleges, municipalities andother eligible institutions for i-collect
registrations.
Threshold Target:
- The quarterly thresholds for new registration in respect of Circles, Networks and
Regions are as under:
Particulars
Circle

Net work

Region

Quarter ending
30/09/11
45%
of
the
annual budget &
minimum
10
customers under
i-collect
45%
of
the
annual budget &
minimum
4
customers under
i-collect
45%
of
the
annualbudget

Quarter ending
31/12/2011
70% of the annual
budget
&
minimum
15
customers under
i-collect
70%
of
the
annualbudget
&
minimum
6
customers under
i-collect
70% of the annual
budget

Quarter ending
31/03/2012
100%
of
the
budget
&
minimum
20
customers under
i-collect
100%
of
the
budget
&
minimum
8
customers under
i-collect
100%
of
the
budget

To ensure that branches of equal size and opportunity compete with each other, we
have classified the participating branches* as under:
- Metro-Urban Large (Branch Managers of Scale IV and above)
- Metro-Urban Medium (Branch Managers of Scale I, II and III)
- Semi Urban-Rural Large (Branch Managers of Scale IV and above)
- Semi Urban-Rural Medium (Branch Managers of Scale III)
- Semi Urban-Rural Small (Branch Managers of Scale I and II)

Awards:

(*Categorisation of branches for the purpose of campaign will be taken as on

31st March 2010.)
- The quarterly thresholds for branches are furnished in Annexure-I.

In order to qualify for the prize, the Circles, Networks, Regions and Branches have to
achieve the thresholds as applicable. Once the thresholds are achieved, the awards will
be given in terms of number of registrations achieved at the end of each quarter
commencing from September, 2011. The following officials will be eligible to get the
prizes under the campaign:
-

Chief General Managers of top three Circles.

General Managers of top three Networks.
Deputy General Managers (AC & P) and one officer identified for INB of top three
Circles.
Regional Managers and one officer identified for promoting INB of top three Regions in
each network of the circle.
Top three Branches under each category (5 Categories) in each Network:The Branch
Manager and one officer/staff for semi urban- rural small category and the Branch
Manager and two officers/staff for all other 4 categories of the top three branches.

The incentives for the Circle, Network and Region are furnished in Annexure-II.
The incentives for the winning branches are furnished in Annexure-III.
In addition, at the end of the campaign, prizes will be given to the above officials as stated in
Annexure-IVto those who achieved the thresholds but did not receive any prize in
the campaign.
All the prizes for the campaign will be given in the form of Gift Cards and no cash incentive
would be given. The Corporate Centre will bear the prize money from the Regional level
onwards to the level of Chief General Managers and the prize money for the Branch Managers
and other officials of the branches will be borne by the respective Circles. The issue of Gift
Cards will be arranged by respective Circles by debit to OAD, Corporate Centre (Code
No.11338) or their Charges account as applicable. The Corporate Centre will arrange to issue
certificate of appreciation signed by MD & GE (NB) to the CGMs, GMs and DGM(AC&P)s, and
the certificate of appreciation for other functionaries will be issued by Circle CGMs.
The performance data will be provided in the INB Support Site under useful link in SBI Times.
The performance of the Branches and Regions can be monitored by their respective circles by
accessing the Daily Report provided in the INB Support Site:http://10.0.11.108 .
Please arrange to bring the contents of the circular to the operating units and make the
campaign grand success.
Yours faithfully,

General Manager (Alternate Channels)

Annexure-I
Quarterly cumulative threshold for new registration for the Branches :
Branch

Quarter

ending Quarter

ending Quarter

Category

Sep11

Dec11

Mar12

300

450

600

200

300

400

Rural 200

300

400

90

125

45

75

Metro-Urban
Large
Metro-Urban
Medium
Semi Urban

Large
Semi Urban

Rural 60

Medium
Semi Urban

Rural 30

Small

ending

Annexure-II
Quarterly cumulative thresholds for Circles and incentive scheme for the top
three CGM (Circle):
Prize

Quarter

ending Quarter ending Dec11 Quarter

Sep11

(70% of the annual ((100%

(45% of the annual budget

budget

for

for

new registration)
10 customers

registration)

&

customers

added under i-collect

ending
of

new budget
&

15 registration)

added minimum

Mar12

the

annual

for

new
&

20

customers

added under i-collect

under i-collect
1st

Rs.10,000

Rs.10,000

Rs.10,000

2nd

Rs.7,500

Rs.7,500

Rs.7,500

3rd

Rs.5,000

Rs.5,000

Rs.5,000

If the Circle achieves its quarterly thresholds, then the DGM (AC&P) and one officer in
the Alternate Channels team looking after INB will also qualify for the following prizes:
Incentive scheme for the top three DGM (AC & P):
Prize

Quarter ending Sep11

Quarter ending Dec11

Quarter ending Mar12

1st

Rs.8,000

Rs.8,000

Rs.8,000

2nd

Rs.6,000

Rs.6,000

Rs.6,000

3rd

Rs.4,000

Rs.4,000

Rs.4,000

Incentive scheme for one officer looking after INB in top three Circle:
Prize

Quarter ending Sep11

Quarter ending Dec11

Quarter ending Mar12

1st

Rs.7,000

Rs.7,000

Rs.7,000

2nd

Rs.5,000

Rs.5,000

Rs.5,000

3rd

Rs.3,000

Rs.3,000

Rs.3,000

Quarterly cumulative thresholds for Networks and incentive scheme for the top
three General Managers (Network):
Prize

Quarter ending Sep11

(45%

of

budget

the

annual (70% of the annual (100% of the annual

for

registration)

Quarter ending Dec11 Quarter ending Mar12

new budget
&

for

4 registration)

new budget
&

customers added under customers

for

6 registration)

new
&

added customers added under

i-collect

under i-collect

i-collect

1st

Rs.8,000

Rs.8,000

Rs.8,000

2nd

Rs.6,000

Rs.6,000

Rs.6,000

3rd

Rs.4,000

Rs.4,000

Rs.4,000

Quarterly cumulative threshold and incentive scheme for top three Regions in
each network:
Regional Manager:Prize

Quarter ending Sep11

Quarter ending Dec11

(Budget achieved : 45% (Budget

of

1st

Regions

annual 70%

Quarter ending Mar12

achieved: (Budget
of

Regions 100%

achieved:
of

budget)

annual budget)

annual budget)

Rs.8000

Rs.8000

Rs.8000

Regions

2nd

Rs.6000

Rs.6000

Rs.6000

3rd

Rs.4000

Rs.4000

Rs.4000

If the Region achieves its quarterly threshold, then the Regional Manager and one
officer in RBO responsible for promoting INB will also qualify for the following prizes:
One Officer looking after INB in RBO:Prize

Quarter ending Sep11

Quarter ending Dec11

Quarter ending Mar12

1st

Rs.7000

Rs.7000

Rs.7000

2nd

Rs.5000

Rs.5000

Rs.5000

3rd

Rs.3000

Rs.3000

Rs.3000

Annexure-III
Incentive scheme for top three Branches in each Network:In each category (except Semi Urban-Rural Small Branch category), the Branch
Manager and two identified officers/staff for promoting internet banking will qualify for
the prizes. In respect of Semi Urban-Rural Small Branch category, only one officer/staff
other than the Branch Manager will be eligible for the prizes. Please refer Annexure I for
threshold.
Category/Prize 1st

Prize

Quarter

(Per 2nd

Prize

ending Quarter

(Per 3rd

Prize

ending Quarter

(Per
ending

30/09/2011,

30/09/2011,

30/09/2011,

31/12/2011

and 31/12/2011

and 31/12/2011

31/03/2012)

31/03/2012)

31/03/2012))

Metro-Urban

Prize for BM-Rs.5000

Prize for BM-Rs.4000

Prize

Large

Prize for other two Prize for other two Rs.3000

for

and
BM-

officers/staff-Rs.4000

officers/staff-Rs.3000

Prize for other two

each

each

officers/staffRs.2000 each

Metro-Urban

Prize for BM-Rs.5000

Prize for BM-Rs.4000

Medium

Prize for other two Prize for other two Rs.3000

officer/staff-Rs.4000

officer/

each

each

Prize

for

BM-

staff-Rs.3000 Prize for other two

officers/

staff-

Rs.2000 each
Semi

Urban- Prize for BM-Rs.5000

Rural Large

Prize for BM-Rs.4000

Prize

for

BM-

Prize for other two Prize for other two Rs.3000

officers/staff-Rs.4000

officers/ staff-Rs.3000 Prize for other two

each

each

officers/staffRs.2000 each

Semi

Urban- Prize for BM-Rs.4000

Rural Medium

Prize for BM-Rs.3000

Prize

for

BM-

Prize for other two Prize for other two Rs.2500

officers/staff-Rs.3000

officers/ staff-Rs.2500 Prize for other two

each

each

officers/staffRs.2000 each

Semi

Urban- Prize for BM-Rs.4000

Rural Small

Prize for BM-Rs.3000

Prize

for

BM-

Prize for one officer/ Prize for one officer/ Rs.2500

staff-Rs.3000

staff-Rs.2500

Prize for one officer/

staff-Rs.2000

Annexure-IV
Incentives for those who failed to win a prize despite achieving cumulative
thresholds as applicable at the end of 31/03/2012

CGM of the Circle Rs.10,000/GM (Networks) Rs.7,500/DGM (AC&P) Rs.5,000/RM (Region) Rs.5,000/CM (INB) in AC team at LHO- Rs.3,000/BM-Rs.2,000/One officer looking after INB in RBO - Rs.1,000/One or two officials in Branch Rs.1,000/- each. (As per category)

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