PROJECT TOPIC :

FLOWER ARRANGEMENT
SESSION :
Under the Guidance of
Miss Gunjan Mam

2008-2009
:

Submitted By :
Sandli Singh
Priyanka Shukla
Ranjana Yadav
Ayushi Agarwal

Aakshi Agarwal

ACKNOWLEDGEMENT
It is a pleasure to have the opportunity to extend my heart to those
help for a long way completing this project report. There are several
people who deserve much more than a mere acknowledgement for their
exemplary help.
I express my sincere gratitude to Mr. Vikas Agarwal for giving
meaningful direction to my project and providing insights into the
dynamics of the Telephone Industry.
In the last but definitely not the least , I would also like to thanks
Faculty of Khandelwal College of Management Sciences &
Technology, Bareilly for providing initial guidance and acquainting me
with the strategies of Marketing Research and Management. I am
also thankful to my parents who has helped me. Present work would not
have been possible without their able guidance.
Ankit Jaiswal

TABLE OF CONTENTS
S.No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

16

17

Topic
Certificate
Declaration
Introduction
Study Profile
Research Objective
Research Methodology
Research Design
Data Collection Method
Sampling Scheme & Sampling Size
Limitations
Field Work
Tabulation / Charting
Findings
Suggestions
Conclusion
Annexure Programme & Schedule BIG FM
Tables
Questionnaire
Bibliography

Chapter No.
Chapter-1
Chapter-2
Chapter-3
Chapter-4
Chapter-5
Chapter-6
Chapter-7
Chapter-8
Chapter-9
Chapter-10
Chapter-11
Chapter-12
Chapter-13
Chapter-14
Chapter-15
Chapter-16

Chapter-17

CERTIFICATE
This is to certify that all relevant work pertaining
to presented miniature project on : " Popularity
of FM In Bareilly " was completed by Mr. Ankit
Jaiswal(Enrolment No. 62024205011) under my
guidance. He has done hard work to complete the
project. His work is absolutely original in nature.

Dr. Ashok Vaishya

of

Journalism

Communication

&

Mass

DECLARATION
This is for general declaration purposes only that
all relevant work pertaining to presented miniature
project on :
" Popularity of FM In Bareilly "
has

been

solely

completed

by

me.

Besides

unavoidable links to certain references the overall

work is absolutely original in nature.
Ankit Jaiswal
(Enrolment No.: 62024205011)

INTRODUCTION
Entertainment has always been an indispensable component of
human life. If we seek to spread light on past when Mugal rules was
going on. The king and his people liked to enjoy with flying kite,
Kabuter Bazy, Elephant Race, Dangal Cock fights and to see Muzra etc.
These were the ways for entertainment. After some time, the trend was
slightly changed people preferred to see Nautunki, Kathpuatali dance
etc as we know that the recreation in very necessary in human life.
Twentieth century is consider to be the age of science. Science has
done wonders in every aspect of life Electricity which is called the eyes
of science has given birth to Television, Radio, Cinema slides,
Gramophone etc. which are important means of recreation for young
and old alike.
In modern life Radio occupies a very important place because it
emphasizes on almost all spheres like educational, social political and
moral etc.
The present work is a humble attempt to gauge and ,if possible, to
quantify the popularity of FM in Bareilly district of U.P.

FM Broadcasting In India
In the mid-nineties, when India first experimented with private FM
broadcasts, the small tourist destination of Goa was the fifth place in
this country of one billion where private players got FM slots. The other
four centres were the big metro cities: Delhi, Mumbai, Kolkata and
Chennai. These were followed by stations in Hyderabad, Jaipur and
Lucknow.
Indian policy currently states that these broadcasters are assessed a OneTime Entry Fee (OTEF), for the entire license period of 10 years. Under
the Indian accounting system, this amount is amortised over the 10 year
period at 10% per annum. Annual license fee for private players is either
4% of revenue share or 10% of Reserve Price, whichever is higher.
Earlier, India's attempts to privatise its FM channels ran into rough
weather when private players bid heavily and most could not meet their
commitments to pay the government the amounts they owed.
Content
News in not permitted on private FM, although the federal minister says
this may be reconsidered in two to three years. Nationally, many of the
current FM players, including the Times of India, Hindustan Times,
Mid-Day, and BBC are essentially newspaper chains or media, and they
are already making a strong pitch for news on FM.

STUDY PROFILE

Name of the Study

Popularity of FM in Bareilly

Research Design.

Ankit Jaiswal

Period of field survey

25-04-2008 to 04-05-2008

Place of survey

Bareilly

Sample Size

200

Research Tool

Pre-coded Structure Questionnaire.

Data Collection

Primary :
By Self suported by a group of
friends.
Secondary :
Using Various Internet Websites.

2
Data Compilation,
Analysis & Report writing.
1 Preparation of Report

Ankit Jaiswal

05 -05-2008

RESEARCH OBJECTIVE
The primary goal of our project is to explore and investigate the
popularity of FM Channel in Bareilly.
That is, the focus of my investigation is to find out the popularity of FM
as compared to other media.
Objectives:
The study was conducted with the following objectives:
1i) To gauge the Popularity of listening FM programme in Bareilly.
1ii) To estimate information requirement of Listeners for future
2

scheduling of programmes.

1iii) To identify gap between information supplied and information

2

demanded

1iv) To provide the programme producer/planner periodic

2

feedback/suggestions received from the listeners.

1v) To record actual impact of FM programmes among the target.

2vi) To quantify Popularity of FM in Bareilly.
1viii) To solicit comments and suggestions from the target audience for
2

the improvement of programme

RESEARCH METHODOLOGY
For this study, the survey was conducted in the entire city of
Bareilly covering all the categories including including students,
working professionals etc.
The sample was randomly selected from Bareilly district AND
respondents were in the age group of 18 to 60+ years. The responses of
the respondents were recorded on a pre-coded structure questionnaire by
the part-time casual interviewers trained for this purpose. The data in
the coded form were collected from the interviewers compiled and
analysed While selecting the respondents due care was taken to give
proper representation to female respondents as well as different age
groups & occupational categories.

Research Design
As the problem is very well defend and clear, a conclusive
research design was used moreover the conclusion was to be drawn on
the basis of generalised result, so the descriptive design was selected for
the purpose of collecting analysing and interpreting the data obtained,
on some specific points.
A plan of what data to gather, from whom, how and when to
collect the data, and how to analyze the data obtained.
This is a systematic plan to coordinate archaeological research to
ensure the efficient use of resources and to guide the research according
to scientific methods.
Also known as a market research briefing, this is a basic plan
which guides the data collection and analysis phases of the research
project. It acts as a framework which details the type of information to
be collected, the data sources and the data collection procedure.
Thus Research design can be thought of as the structure of
research -- it is the "glue" that holds all of the elements in a research
project together.

Data Collection Method

In order to collect the data from the respondent of some specific
points, a nondisclosure, structured, questionnaire was developed on the
basis of the results of the pilot study conducted with 13 respondent the
pilot study was exploratory in nature and based on this study various
question relating to different aspects like variation of brand preference
with age group, income group, occupation etc were included in the
dichotomous, multiple choice and open- ended question as per the
requirement of the research work (the questionnaire is enclosed in the
annexes). Secondary data used in the research was regarding the sales
of various T.V. brands at Pilibhit and its was obtained by the kind
attitude of BPL gallery and various other dealers of National &
Multinational Brands of colour T.V.
Data collection is a term used to describe a process of preparing
and collecting data - for example as part of a process improvement or
similar project.
Data collection usually takes place early on in an improvement
project, and is often formalised through a data collection Plan which
often contains the following activity.
1. Pre collection activity Agree goals, target data, definitions,
methods
2. Collection data collection
3. Present Findings usually involves some form of sorting analysis
and/or presentation.

A formal data collection process is necessary as it ensures that data

gathered is both defined and accurate and that subsequent decisions
based on arguments embodied in the findings are valid. The process
provides both a baseline from which to measure from and in certain
cases a target on what to improve.
Primary Data
Data collected specifically for a research project Collect when
secondary data are
Unavailable
Inappropriate
can be collected through a number of different methods sometimes more
than one method can apply to a single problem
Primary Data Sources
Primary data collection is necessary when a researcher cannot find the
data needed in secondary sources. Market researchers are interested in
primary

data

about

demographic/socioeconomic

attitudes/opinions/interests,

awareness/

characteristics,

knowledge,

intentions,

motivation, and behavior. Three basic means of obtaining primary data

are observation, surveys, and experiments. The choice will be
influenced by the nature of the problem and by the availability of time
and money.

Surveys
Surveys or questioning involve using a questionnaire (data collection
instrument) to ask respondents questions to secure the desired
information. Questionnaires may be administered by mail, over the
telephone, by computer, or in person. Limitations of surveys include
opportunities for error in construction and administering of a
questionnaire, expense, and time needed to conduct a survey.
Respondents may not respond, may be unable to respond, or may give
misleading responses.
Telephone
Telephone interviews are easy to administer and allow data to be
collected quickly at a relatively low cost. The interviewer can clarify the
questions. Response rates tend to be higher and telephone interviewing
allows for greater sample control. However, it is more expensive than a
mail questionnaire. The presence of an interviewer on the phone may
bias responses since respondents may be unwilling to discuss personal
information. Also, respondents cant see product. A major limitation is
that they must be short.

Primary data collection methos is the best source of information

method. Always good for the survey.
Advantages :1. Basic data
2. Un biased information
3. Original data
4. Data from the primary market/ population
5. Data direct from the population.
Disadvantages :1. Large volume of data.
2. Huge volume of population.
3. Time consuming
4. Direct and personal intervention has to be there.
5. Raw data.

Secondary data
In research, Secondary data is collected and possibly processed by
people other than the researcher in question. Common sources of
secondary data for social science include censuses, large surveys, and
organizational records. In sociology primary data is data you have
collected yourself and secondary data is data you have gathered from
primary sources to create new research. In terms of historical research,

these two terms have different meanings. A primary source is a book or

set of archival records. A secondary source is a summary of a book or
set of records.
In order to use secondary data three steps must be completed:
1. locate the data
2. evaluate the data
3. verify the data
Locating the data can be easily done with the advancements of
searching sources online. However, people need to be aware of the
details when searching online since pages can be out of date or poorly
put together. Therefore, use caution and pay attention to whether it is a
reliable data source online and check when the last update was. To
evaluate the data a researcher must carefully examine the secondary
data they are considering to ensure that it meets their needs and purpose
of study. The person must look at the population and what the sample
strategy and type were. It is also important to look at when the data was
collected, how it was collected, how it was coded and edited, along with
the operational definitions of measures that were used. Finally, the data
must be verified to ensure good quality material to be used in new
research.
Challenges of secondary data analysis
Advantages

Using secondary data can allow for the analyses of social processes in
what would otherwise be inaccessible settings. It also saves time and
money since the work has already been done to collect the data. That
lets the researcher avoid problems with the data collection process.
Using someone else's data can also facilitate a comparison with other
data samples and allow multiple sets of data to be combined. There is
also the chance that other variables could be included, resulting in a
more diverse sample than would have been feasible before.
Disadvantages
There are several things to take into consideration when using
preexisting data. Secondary data does not permit the progression from
formulating a research question to designing methods to answer that
question. It is also not feasible for a secondary data analyst to engage in
the habitual process of making observations and developing concepts.
These limitations hinder the ability of the researcher to focus on the
original research question. Data quality is always a concern because it's
source may not be trusted. Even data from official records may be bad
because the data is only as good as the records themselves. There are six
questions that a secondary analyst should be able to answer about the
data they wish to analyze.
1.What were the agency's or researcher's goals when collecting the data?
2.What data was collected and what is it supposed to measure?
3.When was the data collected?

4.What methods were used? Who was responsible and are they available
for questions?
5.How is the data organized?
6.What information is known about the success of that data collection?
How consistent is the data with data from other sources?

SAMPLING SCHEME AND SAMPLE SIZE

Sample size
The sample size of a statistical sample is the number of observations
that constitute it. It is typically denoted n, a positive integer (natural
number).
Typically, different sample sizes lead to different precision of
measurement. This can be seen in such statistical rules as the law of
large numbers and the central limit theorem. All else being equal, a
larger sample size n leads to increased precision in estimates of various
properties of the population.
The procedure used for sampling was "convenience & judgement
sampling" Although the sample chosen by this method has a main draw
back of the members not being true representative of the universe, yet
for a research to be a completed in such a short time limit, it solves the
purpose. The sample size taken for the purpose a research was 200.

LIMITATIONS
The sample choose on the basis of convenience & judgement
sampling might not have been the true representative of the universe.
Though every care has been taken to make it most representative.
Some respondent (Specially low educated and housewives) had not
filled the questionnaire themselves and asked their children or
husband which may cause a deviation in the results as the
administrators always play an important role in formulating the
purchase decision.
The possibility of biasing factor and impact of opinion leader could
not be eliminated as the re-respondents were human being.

FIELD WORK
The respondents were given questionnaire either by contacting
personally or by making calls at houses, offices and shops so as to
cover all classes of respondent.

TABULATION / CHARTING OF DATA

The data so collected was tabulated as per requirement and then
interpreted in a way so that the conclusion could be Darwin to give a
significant shape.

Data Interpretation With Tables & Charts

Questionnare Used in The Survey
Q1) What is your Age Group?
(A) 18-30
(B) 31-45
(C) 46-60

(D) 60+

Responce :
Respondent Opinion
A
125
B
13
C
14
D
48

Opinion

D
24%
A
C
7%
B
7%

Instant Observation :

B
A
62%

Majority of the respondent is youth.

C
D

Q2) What is your occupation?

(A) Student (B) Service Man (C)Businessman (D) Other
Responce :
Respondent Opinion
A
91
B
42
C
38
D
29

Opinion

D
15%
A
45%

C
19%

A
B
C
D

B
21%

Instant Observation :

As the majority of the respondent is youth,

by the same token they are student by
occupation. This is a noteworthy point how
willingly students have taken initiative to
respond.

Q3) What is your Education?

(A) Below Metric (B) X / XII

(C) Graduate (D) PG / +

Responce :
Respondent Opinion
A
41
B
97
C
42
D
20

Opinion

D
10%

A
21%

C
21%

A
B
C
D
B
48%

Instant Observation :
qualified ,

Majority

of

the

respondent

is

well

able to take independent decisions, not

getting influenced by external factors.

Q4) Do you also own TV ?

(A) No TV
(B) TV Only (C) T.V. with Cable
Responce :
Respondent Opinion
A
34
B
70
C
96

Opinion

A
17%
A

C
48%

B
B
35%

Instant Observation :

Majority of the respondents are not

restricted to FM Technology, despite this
fact F.M. has managed to secure a place for
entertainment and educational needs.

Q5) How do you listen FM?

(A) F.M. Radio Receiver (B)Mobile (C) Using Computers
Responce :
Respondent Opinion
A
140
B
51
C
9

Opinion

C
5%
B
26%

A
B
C
A
69%

Instant Observation :

Although FM Listenership is currently

dominated by conventional FM Players ,
Technology penetration gradually seems to
be visible , as now people are using gadgets
like Cell Phones and Computers to listen the
FM Broadcast.

Q6) When did you begin to listen F.M.?

(A) Few Months Back
(B) 1 Year or so

(C) Two Year +

Responce :
Respondent Opinion
A
47
B
98
C
55

Opinion

A
24%

C
28%

A
B
C
B
48%

Instant Observation :

This is an extremely importent observation

that more than 3/4th of the audience is
relatively new and fresh listener to FM. This
implies that FM is getting popular very fast.

Q7) How you got introduced with F.M.?

(A) Friends
(B) Ad (C) Relative

(D) Other

Responce :
Respondent Opinion
A
87
B
35
C
71
D
7

Opinion

D
4%
C
35%

A
43%

A
B
C
D

B
18%

Instant Observation :

This responce display the power of oral

marketing as 78% of the respondent acepted
that they were introduced to FM either by
friends or by relatives.,

Q8) Do you send letters for "Music On Demand" Programs.

(A) Regularly (B) Often
(C) Sometimes(D) Never
Responce :
Respondent Opinion
A
18
B
21
C
24
D
137

Instant Observation :

Opinion

Aaha!! They want it, but are not interested

in taking required initiative. As depicted
A
above, Aprox. 70 % of9%
the respondents do
B
not have any kind of correspondance
with
11%
FM Channels.
C
12%
D
68%

A
B
C
D

Q9) on FM, What type of programs do you enjoy most?

(A) News
(B) Entertainment (C) Education (D) Other
Responce :
Respondent Opinion
A
34
B
135
C
21
D
10

Opinion

C
11%

D
5%

A
17%
A
B
C
D

B
67%

Instant Observation :

How sad it is!! The potential of such a

powerful mass weapon is being wasted or
perhaps misutilised as a means of
Entertainment only. Whatever, the bitter
truth about FM is that people do not use it
for knowledge or education.

Q10) How often do you read news papers?

(A) Regularly (B) Often
(C) Sometimes(D) Never
Responce :
Respondent Opinion
A
94
B
61
C
33
D
12

Opinion

C
17%

D
6%

A
46%

A
B
C
D

B
31%

Instant Observation :

As FM listeners are not interested in

provided news coverage, the information
gap is being bridged by daily news papers
for majority of the segment.

Q11) Which FM Channel do you like most?

(A) 92.7 (B) 91.9 (C) 100.4
(D) 98.3
Responce :
Respondent Opinion
A
84
B
46
C
34
D
36

Opinion

D
18%
A
42%

C
17%

A
B
C
D

B
23%

Instant Observation :

With quality content and presentators the

BIG 92.7 is dominating the arena.

Q12) If given a chance, would you go for a Job of RJ?

(A) Defnitely (B) May Be (C) No (D) Can Not say
Responce :
Respondent Opinion
A
128
B
38
C
22
D
12

Opinion

C
11%

D
6%
A

B
19%

Instant Observation :

B
C
A
64%

Perhaps this was the most interesting

question to respond, the responce state how
important joy and zeal is to people, quite
amazingly about 83% of the sample was
keen to join as RJ.

Q13) What type of content is missing in FM Broadcast?

(A) News
(B) Entertainment (C) Education (D) Other
Responce :
Respondent Opinion
A
11
B
134
C
33
D
22

Opinion

D
11%

A
6%

C
17%

A
B
C
D
B
66%

Instant Observation :

Again troublesome as it seem to be , people

are interested to cater their entertainment
needs only.

Q14) When do you listen F.M. often?

(A) Morning (B) Noon(C) Evening

(D) Night

Responce :
Respondent Opinion
A
65
B
39
C
72
D
24

Opinion

D
12%

A
33%

C
35%

A
B
C
D

B
20%

Instant Observation :

Majority of the respondents are either

morning listeners or eavning listeners,
During day time they are mostly at work or
busy otherwise while at night hours they
don't manage to get time.

Q15) Do you think FM Broadcast is better than conventional AM?

(A) Defnitely (B) May Be (C) No (D) Can Not say
Responce :
Respondent Opinion
A
41
B
33
C
31
D
95

Opinion

A
20%

D
47%

B
17%

A
B
C
D

C
16%

Instant Observation :

This is not strange as it seems to be that

majority of the respondent is undecided on
this important issue because FM listeners
are characteristically the listeners who only
listen to and tune to FM only. Obviously,
they are not in a position to compare the FM
with AM. This is good to see that in this age

of changing values , AM has not completely

lost its relevance and recognition.

Q16) How FM is better than AM?

(A) Clarity
(B) Nice Content

(C) Cheap

(D) Not Sure

Responce :
Respondent Opinion
A
31
B
41
C
33
D
95

Instant Observation :

As this question isOpinion

a sequel of the previous
question, majority is again looking badly
confused on this issue. However, the
remaining data gives theAsufficient clue that
16%
FM broadcast quality / content is better than
that of AM.
D
47%

B
20%

C
17%

A
B
C
D

Q17) Which Program do you like most on F.M.?

(A) BIG Chai
(B) Garam Masala
(C) BIG Googly
(D) Episode 927
Responce :
Respondent Opinion
A
61
B
40
C
82
D
17

Opinion

D
9%

A
31%

C
40%

A
B
C
D

B
20%

Instant Observation :
BIG

As is clearly visible by the above chart ,

GOOGLY is by far the most popular FM
Program.

Q18) Are you a satisfied listener of FM?

(A) Absolutely Satisfied (B)To Some Extent(C) No (D) Not sure
Responce :
Respondent Opinion
A
112
B
43
C
32
D
13

Opinion

C
16%

B
22%

Instant Observation :

D
7%

A
55%

A
B
C
D

As per the above chart more than 3/4th

listeners seem to be satisfied with the
performance of the FM.A mere 16% thinks
that it needs improvement anyhow.

Q19) On a performance scale of 0-10, How would you rate FM?

(A) 0-2 (B) 3-5 (C) 7-9 (D) 10
Responce :
Respondent Opinion
A
31
B
35
C
125
D
9

Opinion

D
5%

A
16%

B
17%

A
B
C
D

C
62%

Instant Observation :

This question was a sequel to the previous

question and was an aggressive attempt to
quantify the listener's satisfaction. It came
out with the finding that approx. 67%
listeners are satisfied with the F.M.

Q20) Do you think FM Broadcast is the Only future of Radio?

(A) Defnitely (B) May Be (C) No (D) Can Not say
Responce :
Respondent Opinion
A
107
B
44
C
35
D
14

Opinion

D
7%
C
18%
A
53%

A
B
C
D

B
22%

Instant Observation :

Last but by no means the least, this question

exposes the very vital fact that people are
optimist about FM future. About 3/4th of the
total sample think that FM would defnitely
dominate the mindsphere of next
generation. This seems to be the real asset
for FM Future Expectations.

SALIENT FINDINGS
1

Majority of the respondent is youth.

Majority of the respondent is Student by occupation.

Majority of the respondent is well qualified , able to take

independent decisions.

Despite having a strong rival like T.V.,F.M. has managed

to secure a place for entertainment and educational needs.

Although FM Listenership is currently dominated by

conventional FM Players,Technology penetration gradually seems
to be visible , as now people are using gadgets like Cell Phones
and Computers to listen the FM Broadcast.

This is an extremely importent observation that more than

3/4th of the audience is relatively fresh listener to FM.
Maximum respondents were introduced to FM either by
friends or by relatives.
Majority of the respondents do not have any kind of
correspondance with FM Channels.
FM is used mainly for entertainment.

Daily news papers are filling the information gap for

majority of the segment.
The BIG 92.7 is dominating the arena.

People are very curious about the job of a RJ.

Majority of the respondents are either morning listeners or

eavning listeners.
Majority of the respondent are unsure about AM Vs FM.

As per the respondent views, FM broadcast quality /

content is better than that of AM.
BIG GOOGLY is by far the most popular FM Program.
Majority of the respondent were satisfied with the
performance of the FM.
Last but by no means the least, this is an important fact that
people are optimist about FM future.

Suggestions
I am pleased to provide following humble suggestions :1. F.M. coverage on knowledge based program must be increased.
2. F.M. coverage should be expanded for edutainment(Education

+Entertainmenmt) programs.
3. F.M. Transmitter power should be increased so that people may come

to enjoy better F.M. coverage.

4. F.M. should start more interesting programs as day time listenership

is very low.
5. F.M. must emphasize more on ADs to make it more popular.
1

Conclusion
Is an inference to the above study, I can conclude that despite varous
threat from competent rivals like TV, FM has still managed to cater to
people's entertainment needs. However, F.M. has not emerged as a
strong channel for educational and knowledge needs.
Information gap thus left is being bridged by Daily news papers.
Usually listeners use conventional FM Players,Technology is gradually
finding its way as now people are using gadgets like Cell Phones and
Computers to listen the FM Broadcast.
But most notable conclusion is that more than 3/4th of the audience is
relatively fresh listener to FM. It implies that F.M. is getting popular at a
very fast pace.
The BIG 92.7 is ruling the roost by emerging as most popular.
In most person's view , the job of RJ People are very curious about the
job of a RJ.
Majority of the respondents are not day - time listeners.
Interestingly, majority of the respondent was satisfied with the
performance of the FM.
However in my view, the most important conclusion is that FM has a
very bright future as maximum people are optimist about FM future.

Annexures
Programme & Schedule
Tune In

Show Name

RJ

Monday to Saturday
6:00 am - 7:00 am

Sehar

Seema

7:00 am - 11:00 am

BIG Chai

Sajid & Tripti

11:00 am - 1:00 pm

Anirudh LLB

Anirudh

1:00 pm - 4:00 pm

Garam Masala

Tripti

4:00 pm - 7:00 pm

BIG Sikander

Pallavi

7:00 pm - 8:00 pm

Episode 927

Sujata

8:00 pm - 11:00 pm

BIG Googly with

Shekhar Suman

Pallavi

11:00 pm - 12:00 am

Kehta Hai Dil

Zeeshan

12:00 am - 6:00 am

Back to Back Music

Sunday
6:00 am - 8:00 am

Best of Sehar

8:00 am - 6:00 pm

Back to Back Music

6:00 pm - 9:00 pm

Best of BIG Googly

Pallavi

9:00 pm - 12:00 am

Yaadein

Rahul Makin

TABLES
Respondent Occupation :
Respondent
Student
Service Man
Businessman
Other

Opinion
91
42
38
29

Respondent Education :
Respondent
Below Metric
X / XII
Graduate
PG / +

Opinion
41
97
42
20

Respondent TV Ownership :Respondent

No TV
TV Only
T.V. with Cable

Opinion
34
70
96

FM Listening Equipment :Respondent

F.M. Radio Receiver
Mobile
Using Computers

Opinion
140
51
9

Listenership Experience :Respondent

Few Months Back
1 Year or so
Two Year +

Opinion
47
98
55

Introduction Channel to F.M :Respondent

Friends
Ad
Relative
Other

Opinion
87
35
71
7

Respondent Interaction with FM :Respondent

Regularly
Often
Sometimes
Never

Opinion
18
21
24
137

FM programs Listenership :Respondent

News
Entertainment
Education
Other

Opinion
34
135
21
10

Respondent's Newspaper Readership:Respondent

Regularly
Often
Sometimes
Never

Opinion
94
61
33
12

FM Channel TRP :Respondent

92.7
91.9
100.4
98.3

Opinion
84
46
34
36

Passion For the Job of RJ Quantified :Respondent

Defnitely
May Be
No
Can Not say

Opinion
128
38
22
12

Content Being Missed in FM Broadcast :Respondent

News
Entertainment
Education
Other

Opinion
11
134
33
22

Listening Frequency of F.M. :Respondent

Morning
Noon
Evening
Night

Opinion
65
39
72
24

Respondent Opinion AM Vs. FM:Respondent

Defnitely
May Be
No
Can Not say

Opinion
41
33
31
95

In-Depth Inquiary of Listener's Opinion :Respondent

Clarity
Nice Content
Cheap
Not Sure

Opinion
31
41
33
95

F.M. Listenership Survey :Respondent

BIG Chai
Garam Masala
BIG Googly
Episode 927

Opinion
61
40
82
17

Satisfaction Index :Respondent

Opinion
Absolutely Satisfied
112
To Some Extent
43
No
32
Not sure
13
Satisfaction Index - Quantified:Respondent
0-2
3-5
7-9
10

Opinion
31
35
125
9

Deep Digging the FM Future Broadcast Domination :Respondent

Defnitely
May Be
No
Can Not say

Opinion
107
44
35
14

Questionnare Used in The Survey

Q1) What is your Age Group?
(A) 18-30
(B) 31-45
(C) 46-60

(D) 60+

Q2) What is your occupation?

(A) Student (B) Service Man (C)Businessman (D) Other
Q3) What is your Education?
(A) Below Metric (B) X / XII

(C) Graduate (D) PG / +

Q4) Do you also own TV ?

(A) No TV
(B) TV Only (C) T.V. with Cable
Q5) How do you listen FM?
(A) F.M. Radio Receiver (B)Mobile (C) Using Computers
Q6) When did you begin to listen F.M.?
(A) Few Months Back
(B) 1 Year or so
Q7) How you got introduced with F.M.?
(A) Friends
(B) Ad (C) Relative

(C) Two Year +

(D) Other

Q8) Do you send letters for "Music On Demand" Programs.

(A) Regularly (B) Often
(C) Sometimes(D) Never
Q9) on FM, What type of programs do you enjoy most?
(A) News
(B) Entertainment (C) Education (D) Other
Q10) How often do you read news papers?
(A) Regularly (B) Often
(C) Sometimes(D) Never
Q11) Which FM Channel do you like most?
(A) 92.7 (B) 91.9 (C) 100.4
(D) 98.3
Q12) If given a chance, would you go for a Job of RJ?
(A) Defnitely (B) May Be (C) No (D) Can Not say

Q13) What type of content is missing in FM Broadcast?

(A) News
(B) Entertainment (C) Education (D) Other
Q14) When do you listen F.M. often?
(A) Morning (B) Noon(C) Evening

(D) Night

Q15) Do you think FM Broadcast is better than conventional AM?

(A) Defnitely (B) May Be (C) No (D) Can Not say
Q16) How FM is better than AM?
(A) Clarity
(B) Nice Content

(C) Cheap

(D)Not Sure

Q17) Which Program do you like most on F.M.?

(A) BIG Chai
(B) Garam Masala
(C) BIG Googly
(D) Episode 927
Q18) Are you a satisfied listener of FM?
(A) Absolutely Satisfied (B)To Some Extent(C) No (D) Not sure
Q19) On a performance scale of 0-10, How would you rate FM?
(A) 0-2 (B) 3-5 (C) 7-9 (D) 10
Q20) Do you think FM Broadcast is the Only future of Radio?
(A) Defnitely (B) May Be (C) No (D) Can Not say

BIBLIOGRAPHY
The

work

presented

here

has

been

prepared and polished with the help of several

sources. I feel it my moral responsibility to
enlist the used sources, thereby the list is
given below. I feel extremely obligated to the
content creators of these resources and truly
appreciate their spirit.
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