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Deys Power Project, has all kind of well equipped factory set up with
required to manufacture all types of Fabrication job, Microwave,
Telecommunication, HT< Transmission Tower with Hardware accessories
and Hot Dip Galvanized etc. We are strategically located in one of the most
developed industrial area which is very well connected from roads. We
have 50,000 Sq. ft. working area,02 Nos. Hot Dip Galvanized Bath ( Bath
size - 5 mtr x 0.4 mtr x 0.3 mtr and 6 mtr x 0.6 mtr x 0.8 mtr ) 02 Nos. EOT
Crane and monthly capacity to manufacture 300 MT (approx) galvanized
structures.
We have developed a state-of-the-art infrastructure at NH-6, Chamrail
(Kona), Howrah, West Bengal, which is equipped with advanced machines,
tools and instruments and sophisticated technology. We have in house
facility of Galvanize our products (02 Nos. Galvanization plant in our factory
premises). Our sprawling infrastructure forms a strong base to carry out all
the business related activities in a streamlined manner. Further, for an
uninterrupted flow of work, we have segregated our premises into different
units, such as fabrication, galvanization, quality testing, research &
development and administrative. All the departments are handled by
diligent personnel hired by us. These experts utilize their in-depth
knowledge and innovative techniques in order to offer a supreme range of
products to the clients. To maintain a prosperous working environment in
premises, our professionals ensure to work in a synchronized and cordial
manner. Also, our personnel keep a healthy relationship with clients, so as
to serve them and meet their requirements, accordingly. To provide the
complete clients maximum satisfaction, we ensure to dispatch the
consignments within the promised time frame.
OUR TEAM
Our firm is backed by a team of highly professionals, who are wellexperienced and versed in this domain. These professionals are hired after
strict recruitment process based on the grounds of their qualifications,
experiences, knowledge and skills. The above mentioned factors enable
our team members to understand the need of customers in the best
possible way and thus cater to the same, efficiently.
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Designers
Engineers
Technicians
Quality controllers
Logistic personnel
Administrative personnel
Skilled and semi-skilled workers
WHY US ?
We offer following facilities :
LIST OF MACHINERIES
SL.
NO.
DESCRIPTION OF M/C
01
02
DO
03
DO
04
DO
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
Power Press
Do
Do
Radial Drill M/c
Do
Do
Pillar type Drill M/c
Do
Pilot drill M/c
Heavy Type Grinding M/c
Angle Grinder
Do
C Type Hydraulic M/c
Pillar Type Hydraulic M/c
Heating Pumping Unit
Welding M/c
Gas Cutting set
Centrifugal Blower M/c
EOT Crane
Generator Set
Do
Hydra
CAPACITY / SPEC.
2T
125 KVA
20 KVA
O5T
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INTRODUCTION
In the present competitive world if any business organization has to survive it
needs to keep an eye on various forces operating in the market. More over
competitors constantly try to win over others. In this scenario, every business
organization needs to monitor the changes taking place in the market so that they
are not caught. Companys ability to maintain satisfying customer relationships
requires an understanding of consumer buying behavior. This refers to the buying
behavior of consumers who purchase products or services for their personal or
household use. Consumers have limited time, energy and financial resources.
Within the available resources, they make purchase and consumption choices as
they wish. Consumer purchasing decisions take place over an period of time. The
overall goal during this decision process is to evaluate various alternatives and
choose the product that satisfies the consumer in an optimal way. Similarly when
customers make their purchases decision they get influenced by several major
factors. These factors are:
Demographic
Social
Cultural
The consumers degree of interest in a product and the importance he/she places
on this product determines the consumers level of involvement. When customer
comes for the purpose of purchasing a refrigerator, they consider many things in
their mind such as capacity, storage, star rating etc. Because they know that they
are purchasing a durable product and they are not going to purchase in frequently
basis.
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SCOPE:
This report will help to understand the customer behavior towards
purchasing a new Industrial product.
It also opens the various factors which can affect the purchase decision.
This report provides a frame of mind of people, what are the expectations of
customer and up to how much level those expectations can meet.
The main purpose of the study is to aware the customers about the products.
OBJECTIVE:
The purpose of the project is to understand the various key, external and internal
variables which influence various market segments while buying Industrial
Products. However the main objectives of the project are:
To learn to interact with Customers.
To know customer behavior while purchasing Industrial Products and others.
To make people aware about the new products and services.
.
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CHALLENGES:
The biggest threats to local industry going forward are supply-related issues
pertaining to distribution and infrastructure, as well as demand issues due to
hard competition from imported goods. The lack of well developed distribution
can create a challenge for the industry. In addition, regular power cuts and
linkages make systematic production, assembly and delivery problematic.
On another side demand for a brand can fluctuate due to the entrance of various
MNCs in the same industry. Customers have increasing choice from both
domestically product and imported goods, with similar features. This
homogeneity makes it difficult for players to remain ahead of competition.
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Double I Suspension
Backed by our manpower and latest technology, we specialize in the manufacturing, supplying and exporting Double
'I' Suspension Hardware For Zebra which are fully customizable. Engineered with perfection, these have tremendous
functional life and are designed considering the most important points such as safety feature, inbuilt mechanism,
corrosion resistant property etc. These suspension hardwares are checked from every angle by our renowned team
of skilled quality testers. These Double 'I' Suspension Hardware For Zebra are manufactured at par with the set
industry standards and have competitive prices.
Hardware
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If you are looking for the best organization in the manufacture, supply and export of Transmisson Hardwares, then go
for us. Pretested in the prevailing industry standards, these have splendid functionality and are available in various
technical specifications. These transmission hardwares are an essential part of heavy industries and are used to
serve numerous purposes. Furthermore, these hardwares are equipped with high precision machined components
which enhance its life and performance.
Anchor Shackle
To facilitate our clients for several various heavy duty works of carrying, joining and lifting heavy load mechanical
loads in various industrial utilities. These Anchor Shackle are manufactured using very tough and tensile quality raw
materials and hence are capable of taking very heavy loads. These anchor shackles are used in different industries of
mechanical and electrical utilities across the county and are appreciated for excellent quality material and its
desirable features. We are offering these anchor shackles to our clients at very conventional range of prices.
Arcing Horn
Arcing Horns are one of the very important and required equipments in the electrical field which are used in the high
voltage carrying wires to protect the insulators which are attached with those high voltage wires from getting
damaged or problems. These arcing horns are of several kinds and we are manufacturing them all using one of the
most excellent quality raw materials. These arcing horns are used and appreciated in different regions of the country
and are available for our clients in the market at very easily affordable range of prices.
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Ball Clevis
Pioneer in the manufacturing, supplying and exporting Socket Clevis. Boasting of excellent dimensions and high
precision machined components, these have superb quality. Efficient performance, rugged construction, high
precision components make these Socket Clevis truly versatile and highly reliable. Further, these socket clevises are
available in variegated ranges and are offered at competitive prices to the clients.
G. I. Pin
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We bring forth for our clients a wide assortment of G. I. Pin. which find application in various buildings for offering grip
against inner walls of the tubes. This pin is suitable for use as compression joints in tubes with minimal tension.
Earthing Coil
We manufacture a wide range of GI strip coils for our esteemed clients. These are made of high quality raw material
with the use of various sophisticated machines and equipments. We provide these to our clients in customized sizes
and specifications to meet the varied requirements of our clients.
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Eye Hook
We are a leading manufacturer and exporter of Eye Hooks. Fabricated from finest quality raw material, they find
diverse application in various industries.
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Jumper
Leveraging on our industrious workforce, we are able to manufacture, supply and export H Jumper For Zebra
Conductor. Developed from qualitative material, these jumpers are highly demanded and give great performance for
years. Robust construction, excellent functionality, impeccable finishing are the highlights of these jumpers which
adheres to the industry code of conduct. Last but not the least, these jumpers for zebra conductors are obtainable at
reasonable prices.
H H Ball Eye
What separates our company from the other companies is our expertise in manufacturing, supplying and exporting
HH Socket Eye. Truly versatile, these HH Socket Eye are engineered with perfection and finished smoothly. These
HH Ball Eye are put to comprehensive test in the industrial parameters and are available in wide ranging
specifications. Finally, these HH Socket Eyes are available at leading market prices.
H H Socket Eye
What separates our company from the other companies is our expertise in manufacturing, supplying and exporting
HH Socket Eye. Truly versatile, these HH Socket Eye are engineered with perfection and finished smoothly. These
HH Socket Eye are put to comprehensive test in the industrial parameters and are available in wide ranging
specifications. Finally, these HH Socket Eyes are available at leading market prices.
Steel Deadend
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We are the leading manufacturers and suppliers of industrial castings, now offering a wide collection of Steel Dead
End Clamp to our valued clients. These Dead End Clamp are manufactured with superior quality raw material a in
order to keep the customer satisfaction in mind.
P G Clamp
Our product range includes a wide range of PG Clamp.
Yoke Plate
We have firmly positioned ourselves as the most prominent manufacturer of a durable range of Tower Side Yoke
Plate. We continuously strive to meet and exceed the needs of our valuable clients to provide them the best products
according to their needs and requirements. Apart from this, these products are available in the market at various
shapes, sizes and specification at market leading prices.
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Stay Set
The precision engineered Stay Sets offered by us. Designed with precision, these are manufactured in accordance
with international quality norms.
Repair Sleeve
Half Sole ends have sheared square edges for fillet welding, unless square end bevel is requested, and are available
in maximum lengths of: Dimensional Requirements Longitudinal edges are beveled to 30 degrees (+5 degrees -0
degrees), with a root face (land) of 1/16" (+-1/32"). This will be a mechanical type bevel or by plasma torch burning.
Beveled ends are available upon request. Inside diameter (I.D.) of each Half Sole is fabricated to match the outside
diameter (O.D.) of standard nominal line pipe (bare) with tolerances.
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Vibration Damper
We offer Vibration Damper With Clamp Keeper to our clients. These are manufactured from quality raw material.
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Stay Rod
We are the manufacturer and exporter of all forging components including Stay Rod of different ranges as per
customer requirement.
Angle Iron
Our GI Angles are widely appreciated by our clients in domestic as well as international markets. We are successfully
engaged in the production, supplying exporting of high end steel GI Angles. These are angles are precision
engineered as per industrial standards keeping in mind the clients requirements.
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U Clamp
Designed for clamping insulated and plain pipe to structural channel supports such as trapeze hangers ,floor stands
and wall brackets.
New Tower
We are manufacturer & supplier of New Tower.
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V Cross Arm
Deys Power Project is one of the leading manufacturer of V Cross Arms, that's finds its application in electricity and
telephone lines. These cross arms are manufactured using premium quality raw material and are widely appreciated
for its durability, design accuracy and performance.
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RESEARCH METHODOLOGY
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RESERCH DESIGN:
A research design is the determination and statement of the general research approach or
strategy adopted for the particular project. It is the heart of the planning. If the design adheres
to the research objectives, it will ensure that the client need will be served.
Research design is a plan structured and strategies of investigation. It is the arrangement of
condition and analysis of data in a manner to combine relevance to the research purpose with
economy in procedure.
In order to achieve the objective it was necessary to talk to the customers and public
to draw the conclusion regarding the objective.
For visiting the customers and public to collect the relevant information and
documenting those; a questionnaire has to be needed. The questionnaire was provide
to me and that was in such a manner achieve the objective of the research.
NATURE OF RESERCH:
Quantitative type of research has been used. AS all the data was based on numerical figures
obtained in the survey.
TYPE OF QUESTIONS:
The questions were self-administered, with a view to obtain maximum information from the
respondent that is way the questions were straightforward.
DATA COLLECTION:
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Primary Data
Secondary Data
PRIMARY DATA:
I have taken great care while collecting primary data to answer that it is relevant, accurate
and correct and unbiased.
I met them personally to get the primary data with the help of face to face Interview and
Questionnaire.
SECONDARY DATA:
Secondary data consists of information that already exists somewhere, having been collected
for another purpose. I have collected secondary data from the websites of different operators.
Secondary data in this study has provided me an insight and helped me to form an outline for
the core objectives established. Here the secondary data has helped me to understand the
consumer behavior of the other series of refrigerator of Whirlpool.
SAMPLE SIZE:
I have taken sample size of 60 customers of refrigerator.
SAMPLING UNIT:
The respondents who were asked to fill out the questionnaires are the sampling units. These
comprise of Government employees, businessman, bachelors, Spouse etc.
SAMPLING AREA:
I had to collect data from the customer of Anand Electoniks Govindpuri South Delhi.
QUESTIONNQIRE:
A Questionnaire is research instrument consisting of a series of questions and other prompts
for the purpose of gathering information from respondents. For my project, questionnaire
format was given by my company guide.
DATA ANALYSIS
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I had made people aware that the new refrigerator has been launched demonstrated the new
refrigerator Neo I-Chill to 170 customers. Some of the customers knew about the new
refrigerator Neo I-Chill and most of them did not know about the Neo I-Chill. And after
getting information many of them shown their interest for that new refrigerator to purchase
and some of them purchased that refrigerator. I have collected their responding and analyzed
those.
While collecting data directly from the customer, many questions had been asked and had
been noted down those data. Now, at the end my project I have analyzed the collected data.
Here are some representation of my analysis of primary data and secondary data.
No
40%
60%
Interpretation:
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I demonstrated the Whirlpool refrigerator Neo I-chill and took notes from the customers
through the questionnaire. According to the questionnaire survey (responds given by the
customer), I found that there are 40% people interested to purchase the Neo I-Chill.
12%
6%
magazine
37%
newspaper
10%
35%
online
through friend
others
Interpretation:
When I asked the customer, how do you know about Neo I-Chill refrigerator I got too many
response. The major responses were Magazine (12%), Newspaper (6%), online (35%),
through friends (10%), other (37%). From the analysis, we can understand the reason for
which they preferred Neo I-Chill.
15%
30%
Brand image
25%
Price
Quality
30%
Interpretation:
When I asked the customer, Which factor influence you more in your buying decision
behind Neo I-Chill refrigerator I got too many response. The major responses were
Brand image (30%), Price (30%), Quality (25%), after sales service (15%). From the
analysis, we can understand the reason for which they preferred Neo I-Chill.
Buying Ducision
33%
40%
Self
Friends
Family member
12%
15%
others
Interpretation:
When I asked the customer, who influenced in your buying decision on Neo I-Chill
refrigerator I got too many response. The major responses were Self (40%), Friends
(15%), Family member (12%), other (33%). From the analysis, we can understand the
reason for which they preferred Neo I-Chill.
Deep freezer
30%
Tower cooling
Capcity
23%
Others
Interpretation:
When I asked the customer, the reason behind preferring Neo I-Chill
refrigerator I got too many response. The major responses were Deep
freezer (34%), Tower cooling (23%), capacity (30%), other (13%). From the
analysis, we can understand the reason for which they preferred Neo IChill.
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Neo I
chills
6 units
others
9 units
Interpretation:
I sold 15 units of refrigerator during my 8 weeks of internship. Out of 40% were the new
refrigerator Neo I-Chill and 60% was other Whirlpool products. During the tenure of my
internship, I got too many things about the feedback of Whirlpool refrigerators, consumer
behavior while selecting and purchasing a refrigerator.
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30%
70%
Male
Female
Interpretation:
While selling the refrigerators, one important concept I got to found that 30% of the
purchase decision makers were male and 70% of the purchase decision makers were
female. So I understood that female playas a good role for making the purchase decision.
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FINDINGS
There are various factors that influence the purchase decision of a customer. These
factors can be grouped as demographic, social, cultural factors etc. Customers try to
purchase and maintain a variety of products that satisfy their current and future needs.
Basically there are two factors consumers consider while purchasing or choosing a
refrigerator those are:
Capacity: They choose their refrigerator based on
Star Rating: They consider the star rating of the refrigerators because they know that
higher the star rating, lower the power consumption and the power consumption and so
reduce the electricity bill.
However except the two major factors there are so many other factors they consider while
making their purchases decision. Those factors are:
External Factors:
The External factors that influence the purchase decision of consumer in the age group of
30 to 40 for a refrigerator are1) Family
2) Reference Group
3) Social Class
4) Celebrity and Opinion Leader
5) Occupational Subculture
6) Media Habits
7) Indian Culture
8) Demographic Details
Various factors and their influence on the purchase of Refrigerator:
1) Family:
Spouse is the major influencer (Advice of other family members like mother
and family friends also plays an important role.
2) Reference Group:
Influenced by sites and brand ambassadors.
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3)
4)
5)
6)
7)
8)
INTERNAL FACTORS:
There are various internal factors that also influence the consumer buying behavior:
CAPACITY
STAR RATIG
SIZE
FEATURES
However all consumers want value for money and after sales service are important for
all. Vegetarians look for more space in vegetable box where as non-vegetarians look for
spacious deep freezers.
The internal factors that influence the purchase decision of these consumers for a
refrigerator.
Need for the refrigerator (whether need is physiological or esteem)
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4P`s approach
1) Product
3) Place
Location of showrooms is not the most after criteria in the purchase decision
because refrigerator is a high involvement product and customers are ready to
travel for purchasing refrigerators. But show room should be at such a place
where other competitors are also available because people always went to make
comparison.
Since India is very rich in its customers and tradition, a number of festivals are
celebrated throughout the year. People prefer to do major purchases during
festival and special occasions so marketer should take this as an opportunity and
provide maximum range of the products.
4) Promotion
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Information search
Evaluating Alternatives
Purchase
Information search:
Customer does an external search about the product being offered by the brands which
are in his evoked set.
Sources of information
Personal sources: Customer fined the option from his personal contact first for
example they take opinion from their friends, colleagues, family members etc.
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Experiential sources: Customer visits the local showroom and has a look at the
options in their evoked set before finalizing the purchase.
Evaluating Alternatives
Customers are aware of many brands of refrigerator through visiting the show rooms and
they try to make comparison among the brands and among the models. Customer
compare refrigerators economically, capacity wise, storage wise, star rating etc. since
they become confused they do ask to the salesman and try to sort out the things.
PUCHASE:
After eliminating too many confusion about a brand which brand and which model to
purchase, customer come to solution to a particular model.
POST PURCHASE:
Customer always expects post purchase service, if a brand fails to serve that the customer
will not consider the next purchase preference to that brand, and if that bran shown the
ability to serve that, customer will remain loyal to the brand.
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AIDA MODEL
The AIDA model encapsulates this sequence and can assist in the planning of any
communications campaign:
A-awareness/attention- Making the consumer aware of the product and getting their
attention. I had made people aware the new refrigerator Neo I-Chill had been launched in
the market.
I-interest_ Generating interest in the product/service on offer. I had made people know
about the new features technology that are enabled with the new launched refrigerator.
D-desire - Through awareness and interest, I had created the customer desire for the Neo
I-Chill.
A- Action - Stimulating the target to purchase the product/service. Many customers have
been impressed with the product and service offered and they have their own
decision.
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SWOT analysis is a good tool to evaluate a product, from which we can understand what
are the strengths, weakness, opportunity and threats of that particular product in the
present market scenario.
STRENGTH:
WEAKNESS:
Low advertisement.
High Price.
Its color is not preferred by the customer.
OPPORTUNITY:
Neo I-Chill is having good opportunities that it can grab a large market.
Life style trends towards latest product.
THREATS:
Competition among the major competitor brands like Samsung, LG and Godrej.
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CONCLUTION
Through that project I got to know many things that are related to the purchase of a
refrigerator, excepting this I got to know the various home appliance products available
in ---------like washing machine, micro wave and air conditioners etc. and I also got to
know the customer and selling and marketing concept at Delhi city.
Neo I-Chill, it has batter technologies but if the customers find batter color on other
brands they easily shift to the other brands like LG, SAMSUNG.
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RECOMMENDATION
As a new refrigerator Neo I-Chill is excellent but the colors should be more
attractive.
It should maintain proper stock.
Neo I-Chill is having good features in it and it is now in introduction phase of its
product life cycle, so new, different and attractive range with lower capacity of
refrigerator should be lunched and therefore to show its superiority over the other
competitor brands.
Indian consumers are price sensitive so they want the same features enabled in
Neo I-Chill with lower price. So, price should be set taking care of those
consumers.
Products and its features are excellent but there should be some more promotional
activities like TV ads, to promote the new product in market.
Advertisements should be focused on homemakers because they are the primary
influencers; mostly joint decision is taken where as the financer is husband.
Extended after sales service can be used as pull strategy of promotion to attract
the customers as all customers consider it as main attribute while purchasing the
product.
Internet is other sources of gathering information about refrigerators and hence
the product should be heavily promoted there.
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ANNEXURE:
QUESTIONNAIRE
Name:
_____________________________________________
Address: _____________________________________________
____________________________________________________
Age: _________________________________________________
8) Gender
Male
Female
No
Others
Brand image
Price
Quality
25,500-35,500
45,500-55,500
others
262
410
292
450
340
480
ANALYSIS: I have used pie charts and some other statistical measure to analyze the
responds.
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BIBLOGRAPHY
Websites:
www.google.com
http://www.whirlpoolindia.com/
Whirlpool magazine
Books:
Marketing Management by Philip kotler.
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