Publishing, Media, & Entertainment Solutions Brief

Personalize to Monetize
Keep your Audience Engaged with the
Lyris Audience Messaging Platform

2014
Copyright 2014 Lyris, Inc. All rights reserved.

Lyris Experience
in Publishing
and Media

Experience serving the email marketing

needs of B2C and B2B publishers, media,
daily news, entertainment.

Over 5,000 customers

worldwide trust Lyris,
including many in the
publishing, media,
and entertainment
industries.

Copyright 2014 Lyris, Inc. All rights reserved.

Solutions that Solve Key Business Challenges

Sell more subscriptions
and deliver more ad
impressions.
Drive revenue from
email marketing.

Deliver content value

to all subscribers.
Keep audiences
engaged and loyal.

Adapt to mobile device

proliferation and increased
audience control.

Copyright 2014 Lyris, Inc. All rights reserved.

How Lyris Can Help

Target and engage
audiences with
personalized
email content.
Rich segmentation and
analytics based on a single
view of your audience
Behavior-based targeting of
personalized content
Automated content feeds
Advanced triggers, A/B split
testing designed to enforce
email best practices

Copyright 2014 Lyris, Inc. All rights reserved.

How Lyris Can Help

Email previews across 30+

devices and email clients

Reach the inbox

more often.
Lyris Advanced Delivery
Management Console and
Optimization Solution

Spam filter analysis

Lyris Advanced Engagement

Analytics
Email anatomy and mobile
optimization best practices
Program design and strategy

Delivery Monitor

Copyright 2014 Lyris, Inc. All rights reserved.

How Lyris Can Help

Manage messaging
across all your brands.

Head
Organization
National Public Radio

Tiered access model

accommodates multiple
properties with individual
reporting and visibility
across organizations.
Enforce brand and content
identity with the use of
locked templates.

Sub-Orgs

WKAR

NCPR
KWMU

WRTI
OBP

KERA

WFAE
WYPR

KPLU

Find specific
reports per
sub-org

KIOS

WDET
Set templates to
enforce corporate
branding

WGMU
WXPN

Copyright 2014 Lyris, Inc. All rights reserved.

How Lyris Can Help

Email Click/Heat Map

101 Clicks

119 Clicks

Measure and
optimize
performance.
View detailed performance
metrics at the individual
message and campaign
level.

158 Clicks

102 Clicks
109 Clicks

111 Clicks

109 Clicks

Evaluate the effectiveness

of content with overlay heat
map reporting.
Easily connect with any
data analytics initiative to
derive additional messaging
opportunities.

174 Clicks

154 Clicks
146 Clicks

128 Clicks
136 Clicks
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Copyright 2014 Lyris, Inc. All rights reserved.

How Lyris Can Help

Easily integrate
audience data.
Integrate with all your
subscriber registration
data, content management
systems, Web analytics, and
other applications more
easily and quickly.
Adapt to your unique
needs by layering digital
messaging capabilities into
your proprietary media
outlets, applications, or
channels.

Subscriptions and
Media Downloads

Content Management
Systems

Digital
Channels

Social
Behavior

Mobile and
Cloud Apps

3rd Party Data

CRM

Sharing
Services

Traditional
Media Analytics Databases
and Tools

Enterprise
Data

Copyright 2014 Lyris, Inc. All rights reserved.

Start with the Basics

Preference Center

Welcome Program

to capture valuable
subscriber data for
segmenting and targeting

to increase subscriber
engagement and ROI

Copyright 2014 Lyris, Inc. All rights reserved.

Start with the Basics

Real-Time
Retargeting

Cross-Promote
Content

for subscription or
media sales

Copyright 2014 Lyris, Inc. All rights reserved.

10

Start with the Basics

Loyalty and
Win-Back Programs:

Live Email Content

to drive audiences to
upcoming media events
and other time-based
promotions

Subscription welcome
through re-engagement

11

Copyright 2014 Lyris, Inc. All rights reserved.

Small Marketing Team?

Lyris provides all the resources you need.
Strategic Services

Deliverability

Email Audit and Roadmap

Analysis and Reporting

Daily Monitoring

Digital Marketing Expert

Guidance

Social Integration

Block Identification & Removal

Design and Content Review

Welcome Program
Definition

Weekly Delivery View Reports

Segmentation Analysis

Deliverability Consultation

List Growth Strategy and Plan

Multi-variate Split Testing

Package

Dedicated IP Set-Up

Automation Campaigns

Mobile Optimization

Reputation Audit

IP Ramp-Up

Program Strategy

Training

Creative Services

Online User Training

Email Design

Custom Training

Email Template Development

Data Mining & Analytics Training

Mobile Optimization

Social Forms

Data Services

Technical Services

Data Migration & Mapping

API Success Package

Systems Integration

Custom Reporting

Data Cleansing

Other Custom Development

12

Copyright 2014 Lyris, Inc. All rights reserved.

Why Lyris?

Applications to

AUTOMATE
Lyris uniquely
delivers the core
components of
an Audience
Messaging Platform

customer engagement

Open
architecture
to EXTEND,
integrate, and
adapt for best fit

Expertise to OPTIMIZE
experience, revenue,
and reach

13

Copyright 2014 Lyris, Inc. All rights reserved.

Call 888.465.9747 or email sales@lyris.com to

talk with a Lyris solutions consultant today!
Contact
North America

Europe EMEA

Latin America

Asia Pacific

United States
Corporate HQ
6401 Hollis Street, Suite 125
Emeryville CA 94608 USA

United Kingdom
1 Vincent Square
Victoria, London SW1P 2PN

Argentina
Luis Mara Campos Ave. 1061
3rd floor (C1426BOI)
Ciudad Autnoma de Buenos Aires

Australia
APAC Sydney Headoffice
46 Market Street
Level 4, Suite 404
Sydney, NSW Australia

Toll-free +1800 768 2929

Intl.
+1510 844 1600
Fax
+1510 844 1598

Main
France
Sales
Support

+020 7630 2960

+33 176 66 0023
+020 7630 2961
+020 7630 2962

Main
Mexico

+54 11 4777 2557

+52 55 4170 8541

Brazil
Rua Olimpadas 205
4th floor (04551-000)
Vila Olmpia So Paulo, SP, Brazil
Main

Phone +61 2 9299 1118

Support +1800 179 675

+55 11 3711 5698

About Lyris, Inc.

With more than 20 years experience, Lyris is a global leader of innovative email and digital marketing solutions that
help companies reach audiences at scale and create personalized value at every touch point. Lyris products and services
empower publishers to design, automate, and optimize experiences that facilitate superior engagement, increase
conversions, and deliver measurable business value. The Lyris solutions portfolio is uniquely comprised of award- winning
messaging automation software, digital marketing strategy and deliverability services, and a componentized and flexible
integration framework that revolutionizes the way marketers can extend digital messaging across the enterprise. More
than 5,000 companies worldwide partner with Lyris to manage connected customer communications.
Learn more at www.lyris.com.

Copyright 2014 Lyris, Inc. All rights reserved.

Copyright 2014 Lyris, Inc. All rights reserved.

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