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Raleigh, NC 27614 | 919-608-7849 | al.schoneman@icloud.com


Senior Marketing Program Management Professional

Senior marketing professional with expertise in product marketing including campaign and strategy
development, lead gen and associated systems marketing automation, CRM, CMS and web. Strong
budget management experience. Track record of developing and implementing innovative marketing
plans and programs for product launches, programs and services tied to business goals and objectives in
multiple industrial and technology markets. Proven ability to work with channel and other partners.
Experienced presenter, able to be the voice of the business. Major ad agency experience.

Marketing Program Development

Marketing Automation Management
Lead Generation & Management
Content Management

Project & Budget Management

Team Leadership & Development
Brand, Revenue & Market Share Growth
Product Launch Expertise

Power Analytics Raleigh, NC

Mgr. Lead Gen Director Marketing

2013 2014

Managed lead gen activities, marketing automation and CRM systems (Pardot/Salesforce).
Personally managed daily inbound-marketing activity including SEO, web pages, web forms and
campaigns. Supported core products and new products with webinars, web presence and collateral.
Implemented new marketing automation system resulting in 29% YOY increase in marketing
qualified leads generated with a 50% increase in web traffic.
Recommended solutions and managed migration from legacy marketing automation and CRM
systems to new platforms at 20% less than standard time, minimizing cost.
Managed media relations activities to achieve historic levels of pick-ups and features.
Created new pricing schedule rolled out to all channel partners.
Trained sales and channel partners on improving lead qualification and CRM usage procedures.

Sensus Raleigh, NC

Marketing Programs Manager

2010 2012

Developed and maintained intranet and channel websites. Launched lead products, managed
pricing and Minimum Order Quantity program. Led development of online selector for partners in
gas AMR/AMI, pressure and regulation markets. Led cross-business team for events and training.

Led major channel re-alignment resulting in 25% reduction in customer support resources.
Implemented MOQ resulting in 15% reduction in time to manage small orders.
Managed national distributor pricing for better margins on low volume items and orders.
Led development of online product selector enabling faster product selection, easier order
placement resulting in reduced customer support calls and time to manage orders.
Improved management of trade events resulting in better visibility and use of resources.

Management consulting/Business coach - Raleigh, NC

2008 2010

Work in developing consulting and coaching business. Part-time employment and volunteer work
for non-profits. Stayed current in category and domain. Extensive networking and coaching work.

Schneider Electric Raleigh, NC

Marketing Manager

2006 2008

Launched a startup business within established market leader. Developed marketing plans,
programs, and budgets in advanced lighting controls market. Grew brand, revenue and leads to
plan level or above.

Grew revenue from zero to $3 million in two years in a competitive market.

Grew a new brand from 0% to 14% familiarity in two years, making it among the fastest growing
brands in a crowded and rapidly changing market space.
Led marketing planning, research, program management objects in SAP deployment.

Schneider Electric Raleigh, NC

2005 2006

Marketing Communication & Programs Manager

Developed and implemented marketing programs for $2 billion US core businesses in the areas of
lead generation, sales and channel training, brand growth, web content management and collateral.

Saved $100,000 annually by launching four new micro-sites that enabled business to
communicate with multiple customer groups at lower cost.
Generated response rates exceeding 15% for marketing campaigns designed to elicit qualified
responses for follow up by direct sales or telemarketing.
Led web redesign effort that improved downloads and content for customer and resulted in
easier management of website. Redesign reflected best practices from US web team.

Schneider Electric Raleigh, NC

2003 2005

Marketing Team Manager OEM

Led team of six marketing program development and management specialists focused on core
growth business. Developed and managed all marketing programs including budget.
Increased customer satisfaction by 10% through benchmark studies in key customer segments.
Managed two major sales team training events that updated 150+ direct sales personnel on latest
product, service offerings training program generated exceptional internal customer ratings.

Schneider Electric Raleigh, NC

Marketing / Communications Programs Manager

1997 2003

Developed and managed all marketing programs for $500 million business. Developed programs in
10+ customer/market segments. Managed sales collateral, events and communications for eight
major product lines.
Pioneered key account selling marketing program for major accounts with sales teams resulting
in improved customer satisfaction, increased revenue from major, covered accounts.
Delivered $50,000 in annual cost savings through legacy document reduction awarded bonus.

Y&R, Eric Mower Raleigh, NC

1992 1997

Branch Manager - Account Supervisor

Oversaw all activities related to multi-location major account generating $6 million in annual

Education & Training

Bachelor of Arts, University of Iowa Iowa City, IA

Lean Manufacturing Simulation, University of Kentucky and North Carolina State University
Raleigh, NC

Technical Skills
Pardot administrator | Salesforce CRM ad hoc administrator | Microsoft Office: advanced Word, Excel,
PowerPoint | Content Management: Wordpress, others