Академический Документы
Профессиональный Документы
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Mark Deuze
Paperback
ISBN: 9781412971249
$50.00
320 Pages
Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the
media in the digital age. Focusing on three key areasnew media work, media professions, and media managementthis
text prepares students to effectively manage their own media careers and to manage human capital in creative companies.
Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of
the media industry as well as the growing complexities of media work.
TABLE OF CONTENTS
Preface
Managing Media Work
SECTION I: MANAGEMENT AND THE CREATIVE INDUSTRIES
Media Management Theory and Practice
Mark Deuze
Bozena Mierzejewska
- Page 1 -
Chris Bilton
Lucy Kng
Terry Flew
Philip Napoli
Toby Miller
Jane Singer
Mark Deuze and Leopoldina Fortunati
Pablo Boczkowski
Tim Marjoribanks
Keith Randle
Alisa Perren
Charles Davis
Susan Christopherson
Liz McFall
Sean Nixon
Chris Hackley and Amy Rungpaka
Tiwsakul
Marina Vujnovic and Dean Kruckeberg
Aphra Kerr
Eric Harvey
Rosalind Gill
Annet Aris
Geert Lovink and Ned Rossiter
- Page 2 -