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SUBMITTED BY
GREESHMA V.
SUBMITTED TO
MS. A. RAJYALAKSHMI
ASST. PROFESSOR
FMS DEPT.
Introduction to Primark
A subsidiary company of the ABF (Associated British Foods)
Group
Value-for-money prices .
Low Cost.
Cont.
Non-governmental organisation
Cont.
Understanding the local culture and building self-confidence
challenges
Improvement in productivity
Cont.
Lower absenteeism
Improved quality
Benefits communities
my Analysis
Primark and the Her Project not only helped their economy but
also helped in the development and well being of its Suppliers
economies.
project Director.
SWOT ANALYSIS
STRENGTHS:
WEAKNESSES:
OPPORTUNITIES:
THREATS:
2. They can also provide for good sanitation, uniforms for the students,
sufficient stationary and opportunities for extra-curricular activities.
3. Provide computers and free training for students in rural areas: The
company can donate computers to schools in rural areas and also provide
free of cost computer training to the students, so that they can learn and
enhance their IT skills.
4.Free medical camps for the backward regions: The company can tie-up with a
prolific hospital and provide free health check-ups in rural areas. Sometimes it could
be for specific medical purposes, like polio vaccination in children, cervical cancer
vaccinations in women, testing for malaria/dengue/swine flu, etc
BIBLIOGRAPHY
http://utalkmarketing.com/pages/article.aspx?articleid=1072
1&title=primark_defends_its_csr_credentials
http://businesscasestudies.co.uk/primark/engaging-withstakeholders/workers-andcommunities.html#axzz3EEOOGRAo
http://www.primark.com/en/our-ethics
http://prezi.com/esaquhtpxpxs/primark-csr/
my Take on Primarks
CSR activity