Академический Документы
Профессиональный Документы
Культура Документы
1re anne
Lesley Stewart
Anglais
Lexique, transcriptions et informations
8 A109 LX PA 00 07 som.indd 1
27/09/07 17:23:57
8 A109 LX PA 00 07 som.indd 2
27/09/07 17:23:57
Sommaire
Conseils pour apprendre du vocabulaire
04
05
Lexique
05
Transcriptions
09
13
Lexique
13
Transcriptions
17
21
Lexique
21
Transcriptions
26
29
Lexique
29
Transcriptions
34
39
Lexique
39
Transcriptions
44
49
Lexique
49
Transcriptions
53
Info files
8 A109 LX PA 00
8 A109 LX PA 00 07 som.indd 3
57
27/09/07 17:23:57
8 A109 LX PA 00 07 som.indd 4
bus
bus (n)
coach
car (n)
car
voiture (n)
old (adj)
ancien
new (adj)
neuf
driver (n)
conducteur
petrol (n)
essence
pass (n)
8 A109 LX PA 00
27/09/07 17:23:57
Unit 1
Presenting companies,
departments and jobs
Lexique
A
abroad
agree (with)
anti-lock braking system
apologise (for)
apply (for)
approve (of)
as a result
ask (for)
average
aware (of)
ltranger
tre daccord (avec)
ABS (automobile)
sexcuser
postuler () / poser une candidature (pour)
approuver
en consquence
demander
moyen(ne)
tre conscient (de)
B
become
belong (to)
boost
brand name
broken down
business trips
devenir
appartenir ()
propulser / hausser / faire remonter en flche
marque
tomb(e) en panne
voyages daffaires
C
cheap
check
commonly
company
computer
conduct
confer (with)
consumer
convenient
country
8 A109 LX PA 00
8 A109 LX PA 00 07 sq1.indd 5
pas cher
vrifier
couramment / frquemment
entreprise
ordinateur
mener / diriger
confrer / accorder ()
consommateur
pratique / commode
pays
27/09/07 17:26:30
Unit 1
D
deadline
delay
department
depend (on)
digital
discrepancy
dust
duties
E
easy going
entertainement
expenses
expensive
complaisant
divertissement
des frais
cher(e) / coteux
F
factory
found
founder
fall behind
focus (on)
forefront
usine
crer / fonder ( une socit)
crateur / fondateur (pour une socit)
tre la trane / se laisser distancer
se concentrer sur
la pointe de
G
goals
a great deal (of)
green light
growth
buts
beaucoup (de)
feu vert
dveloppement / croissance / expansion
H
handle
hardly ever
household name
I
in addiction (to)
increase
issue
en plus (de)
monter / accrotre / augmenter
problme / question
J
job interview
K
keep
keyboard
8 A109 LX PA 00 07 sq1.indd 6
garder
clavier
8 A109 LX PA 00
27/09/07 17:26:30
L
laptop
launch
link
lions share
long-range
ordinateur portable
lancer (une socit, une opration)
lien
la part du lion
long terme
M
main
maintain
management
manufacture
means of transport
meeting
metal housing
mistake
most of the time
principal
garder
la direction (dune entreprise)
fabriquer
moyen(s) de transport
runion
botier mtallique
erreur
la plupart du temps
N
needs
network
never
besoins
rseau
jamais
O
often
on land
on water
oversee
overtime
own
souvent
sur terre
sur leau
superviser
heures supplmentaires
possder
P
patent
proficient
provide
brevet
comptent
fournir
R
rank
rate
relationships
rely (on)
remain
remotely
replicated
requirements
resign (from)
8 A109 LX PA 00
8 A109 LX PA 00 07 sq1.indd 7
classer
vitesse / rythme / taux
rapports
compter sur qqn / qqe chose
rester / continuer
distance
reproduit
besoins
donner sa dmission (de)
27/09/07 17:26:31
Unit 1
rising
running
qui monte
qui fonctionne
S
sensitive
several
share (v)
shares (n)
size
skill
smoothly
sometimes
speed
staff
star
stay abreast (of)
stem (from)
stock exchange
sub-contractor
subsidiaries
succeed (in doing)
suppliers
sensible
plusieurs
partager
des actions / parts dune socit
taille
comptence
sans -coups
des fois
vitesse
personnel
toile
rester la hauteur de
provenir (de) / dcouler (de) / dnuer (de)
la Bourse
sous-traitant
filiales
russir ( faire)
fournisseurs
T
thanks to
tight budget
tightly
timeframes
trade union
trading
turnover
grce
budget serr
troitement
dlais
syndicat
opration commerciale / transaction
chiffre daffaires
U
usually
dhabitude
W
working hours
worldwide
8 A109 LX PA 00 07 sq1.indd 8
horaires de travail
mondial(e)
8 A109 LX PA 00
27/09/07 17:26:31
LISTENING 1
D
02
Interviewer:
IS manager:
Interviewer:
IS manager:
Interviewer:
IS manager:
Interviewer:
IS manager:
Interviewer:
IS manager:
8 A109 LX PA 00
8 A109 LX PA 00 07 sq1.indd 9
Could you tell me a little about the way your IS department is organised?
OK. Ill try. Our organisation is really split into 2 dimensions. One is linked to
geographical regions, and the other is linked to the technology we cover. From
a geographical point of view, were organised like most large companies.
There are 3 main geographical regions; Europe, the Americas and the Greater
Asia Region. There are sub-divisions within these regions. The European sector
for example is sub-divided into 4 areas, Western Europe, Eastern Europe, North
Europe and the Mediterranean.
Okay. Like you say, its a fairly traditional organisation. What about the technical
dimension?
From the technological point of view ... well, Im not very familiar with the way
specic applications are handled, because Im part of the global infrastructure
team. This team is broken down into 3 or 4 areas, ( as sometimes 2 areas are
mixed together).
Generally speaking, there is the Work Station and Help Desk Area, the Server
Area and the Telecom Area. . And these areas are broken down again into
different specialised units.
Okay so far. . Perhaps you could describe one of these areas in a little more
detail.
Ehm If I focus on the way the telecom area is organised, for example. .
There are 4 specialised units. The data network, thats your personal computer
with internet access, connection to one or more serverseh .well connection
to whatever device there is on the network. We also have the voice network,
everything thats related to voice. The voice area includes, of course, the phone
system but also what we call the conference call bridge, mobile... mobile phones,
and also the link with videoconferencing and IP phones.
Sorry Whats the difference between conference call bridges and
videoconferencing?
Well, Conference Call Bridge is audio only. . There can be a certain number of
participants together in the same virtual room, and everyone can speak at the
same timewell, hopefully not everyone at the same time.
Yes, it could get really confusing.
Yeah, but usually its OK. We are really used to doing this as we spend a lot of
time in meetings, and when I say meetings, most of the time I mean virtual ones.
Its cost saving. So, for this we use tools like conference call bridges; either inhouse devices which we manage ourselves or tools we buy outside... sometimes
we buy the service outside. Eh, Ive spoken about the Data Network and the
Voice Network, there is also the External Access Network. This is the core LAN
network with connection to the outside world. Our users, whether they are in the
27/09/07 17:26:31
Unit 1
Interviewer:
IS manager:
Interviewer:
IS manager:
Interviewer:
IS manager:
Interviewer:
10
8 A109 LX PA 00 07 sq1.indd 10
eld or at home, need to connect remotely with the company for information
or to access e-mails, etc. So, for this there are special devices and services.
When you say users, do you mean customers?
No, I mean employees, for example eld engineers. This external access area
also covers communication with our partners. Third parties which need to be
connected to the company network, for example, the payroll system, which isnt
in-house. It needs to be connected up to the company network. This is part of the
external access area because it has to pass through rewalls and there is a high
level of security and checks. Some people in the department are specialised in this
area. The 4th area of telecom is monitoring. Monitoring is fairly self-explanatory.
Thats how we keep a check on all the systems we are responsible for, everything
that keeps a check on the health of our network. So there you have it; Voice
Network, Data Network, External Access and Monitoring. We are organised in
such a way that this multi-dimensional organisation is replicated at all levels.
What I mean is that there is one person globally responsible for each network,
Voice, Data, etc., but there is also someone responsible for each network in every
region. In that way we can assure that the same type of service or request is dealt
with identically in each region and that there are no discrepancies.
For example in the External Access Area where we use rewalls, there is special
hardware and software and its important that we are using the same equipment
worldwide. This is possible because there is one person with worldwide
responsibility in this area, as well as one for each geographical region and the
message is the same for everyone. Its really a top-down approach to retain
consistency throughout.
Here, in Europe, we have very few IS specialists in each country. For example, I
have no telecom people in the other countries that Im responsible for.
Right. Does that mean you send specialists from this department to install new
systems or solve a problem which has to be dealt with in another country?
No, no. Network is something that we can cope with remotely in all cases.
Even the hardware?
Yes, even the hardware. We have suppliers who can go on-site to solve a problem
in an emergency. If the problem is not urgent then we can send devices from
here and the people over there, the rst level support, just screw it in. They
know how to patch. We trust them and theyre doing a good job. We rely on
them.
Eh.., I think Ive covered just about everything, eh thats basically how our IS
Department is organised.
Great. Thanks very much for the explanation. .
8 A109 LX PA 00
27/09/07 17:26:31
LISTENING 2
D
03
Interviewer:
IS manager:
Interviewer:
IS manager:
Interviewer:
IS manager:
Perhaps I could ask you some questions about your job and your daily routine?
Yes, of course. What would you like to know?
Perhaps we could start with a description of your typical day.
A typical day! Well eh thats quite difcult as no two days are alike, and it
also depends on the day of the week. But there is a general pattern to my time.
Between 30 and 50% of my time is spent in meetings.
Operational meetings?
Different kinds of meetings really. Yes, there are operational meetings. First of all
here in the department just to see where we are at, if there any problems, or if
there are any urgent needs to deal with .. for example; insufcient resources. I
hold these meetings every week, and they last for about 2 hours.
Do they follow a set pattern?
Yes, they are all fairly structured. First, I update my team on any general news
Interviewer:
IS manager:
Interviewer:
IS manager:
Im the domain manager for the network in general, but Im also the European
specialist for all remote access and rewall issues.
And management meetings?
Every week there is a European Telecom Managers meeting. This is the European
Interviewer:
IS manager:
Interviewer:
IS manager:
Interviewer:
IS manager:
Interviewer:
8 A109 LX PA 00
8 A109 LX PA 00 07 sq1.indd 11
11
27/09/07 17:26:31
Unit 1
IS manager:
Interviewer:
IS manager:
Interviewer:
IS manager:
Interviewer:
IS manager:
Interviewer:
IS manager:
12
8 A109 LX PA 00 07 sq1.indd 12
Generally, I connect up to the network from home before leaving for work at
about 7:15am just to make sure everythings running smoothly. For example,
this morning, there was a virus attack published during the night. Our American
colleagues were not aware of it, because of course its still night-time over there.
So, I immediately alerted the person in charge of Europe and sent a copy to the
security manager in Peru and then sent a message to all our users telling
them not to touch it if it came through to them. During the day theyve been
doing an update of all the virus denitions.
What else have you been doing today?
EhIve been doing an update on the telecom budget review for international
costs. Ive also had a meeting with everyone in my team about an operating
problem we had earlier in the week. This problem was not handled as I would
have liked so I wanted to get everybody on board, to see what happened, why
it happened and to make sure this type of problem is addressed correctly in the
future. What else ... one call about presenting a special internet access project for
next year. Its being presented this afternoon in order to get the green light to go
ahead to the next step of the project, which is the funding. Thats about it really
for today, except dealing with mails
I suppose you have a lot of emails to deal with in a day?
Emails yes, hmm ... around about 50 a day. Today, there have been some about
invoicing, some about funding, a few minor problems to deal with, as well as
contact with our users. There is one from Brazil I have had to deal with quickly.
A member of staff is leaving the company over there and when that happens
we have to react quickly to make sure that all access is shut down OK,
several about the budgets. Ah yes one dealing with an outage problem on
the main line with Poland. When the line goes down, a back up line kicks in and
stops any disruption in the service, so that the user can carry on working. But in
this case there was full site isolation at one point and so now we have to check
everything to eliminate each line to see where the problem stems from. That
takes some time, of course. Thats what Ive been doing so far todayand the
days not over yet As you can see, its pretty varied.
Very! But interesting I suppose?
Yes, its never boring.
Thanks a lot for taking the time to answer my questions.
No problem.
8 A109 LX PA 00
27/09/07 17:26:32
Unit 2
A
aim
allocated
allou
allowed
permis
amounts
montant
alike
anywhere
nimporte o
arrival
arrive
attach
joindre
available
disponible
B
backing
rentoilage (ici)
bin
poubelle (nom)
mettre la poubelle
bosses
broadband
bring together
rassembler
8 A109 LX PA 00
8 A109 LX PA 00 07 sq2.indd 13
case
botier
cater for
pourvoir / satisfaire
cheaper
moins cher
commonplace
comply with
respecter
core
central / noyau
cost
cot
cost-effective
covering strip
bande de protection
13
27/09/07 17:27:35
Unit 2
D
delivery times
dlais de livraison
desktops
ordinateurs de bureau
drawing board
E
ease
enable
end up
endless
erase
even
eventually
facilit
permettre
nir par devenir
sans n / inni
supprimer
mme
nalement
F
eld engineer
le
chier
folder
dossier
fortunately / unfortunately
heureusement / malheureusement
fulll
excuter / raliser
G
get rid of
se dbarrasser (de)
H
hanger
attache / cintre
heavy
lourd
highly
extrmement
hire
embaucher (ici)
hook
crochet
hook up
accrocher
however
cependant
hub
huge
norme
I
in hand
en main
14
8 A109 LX PA 00 07 sq2.indd 14
joint connectors
raccords
jump
sauter
8 A109 LX PA 00
27/09/07 17:27:35
L
latest
le plus rcent
leap
bond
leastways
du moins / ou plutt
load
charger
M
mainframes
N
nails
clous
nightmare
cauchemar
O
once
une fois
order (n v)
commande / commander
outside
lextrieur (de)
overall
global(e)
P
path
chemin
pleased
content(e)
prevent
empcher
prove (oneself)
purchasing
achats
R
realise
se rendre compte
recover / recovery
rcuprer / rcupration
reluctant
rticent
remote
distant(e)
requisite
requis / ncessaire
restricted
limit(e) / restreint(e)
8 A109 LX PA 00
8 A109 LX PA 00 07 sq2.indd 15
safely / safer
en scurit / plus sr
screwdriver
tournevis
send
envoyer
15
27/09/07 17:27:36
Unit 2
skill(s)
comptence(s)
slot
emplacement / fente
slow
lent(e)
sockets
prises femelles
sparingly
avec modration
steps
tapes (ici)
T
tack
targeted
vis(e)
theft
vol
town
ville
training
formation
turning point
U
unplugged
dbranch
user-friendly
facile utiliser
user
utilisateur
16
8 A109 LX PA 00 07 sq2.indd 16
whether
si
whole
entier
wireless
sans l
without
sans
wizard
worry
8 A109 LX PA 00
27/09/07 17:27:36
LISTENING 1
D
05
A:
B:
Weve had a couple of security problems recently, nothing too drastic but
worrying nonetheless. And you?
Well, recently there was quite a bit of worry over the rising number of laptop
thefts. A lot of our managers use them especially when visiting customers. The
whole point of them having laptops is that they can travel anywhere and still
have a record of all the customers detailed information to hand. Travelling, of
course, increases the risk of theft. We were worried about all the condential
customer information on the hard disk. Our managers believed that when they
put les in the bin, that was that, they had eradicated all sensitive data. But,
naturally, as you well know all data can be recovered from a hard disk, so binning
les was hardly great security for our customers.
A:
B:
A:
B:
Not an easy task, I know. Did you nd the software you were looking for?
Initially we found a couple of good pieces of software that were interesting;
leastways they did the job we required of them. However, the software came
with various other applications we didnt need, and these were complicated
for our users. Another negative aspect was that we would have had to buy the
whole package and it ended up being quite expensive. Eventually, it took a
while; but we came across what was for us, the perfect piece of software for
the job in hand. Wed scanned the internet and came up with eraser. Specic
software for getting rid of sensitive les and leaving no thief, hacker or whoever
the possibility of recovering any of the data. It is very simple to use, one of our
criteria, it was free, another good point, and it did only the job we required - and
it did it very efciently, I might add. Its even referenced by NASA and the FBI,
for example. It uses the Guttmann algorithm which basically writes and rewrites
a series of specic data several times over the data to be destroyed.
The beauty of this software is that being GNU software you can personalise it
and adapt it to your specic needs. For example, in its standard form you can
choose to overwrite four, seven or thirty-two times. The time it takes to erase
is quite long so we chose seven times. You can program it to erase at periodic
intervals every time you start up the laptop for example. We programmed
it to erase the bin contents everyday at 5pm. Of course, we then realised that
8 A109 LX PA 00
8 A109 LX PA 00 07 sq2.indd 17
17
27/09/07 17:27:36
Unit 2
A:
B:
LISTENING 2
emptying the contents of the bin automatically could cause problems if some
les were put in the bin by accident. So we created a second bin just for sensitive
documents.
It sounds like a suitable solution for your problem.
Yes, were so pleased with this product that were soon going to install it on all
our desktops.
A companys IT evolution
D
06
A:
B:
A:
B:
A:
B:
A:
B:
18
8 A109 LX PA 00 07 sq2.indd 18
8 A109 LX PA 00
27/09/07 17:27:36
A:
B:
A:
8 A109 LX PA 00
8 A109 LX PA 00 07 sq2.indd 19
had to change to the same system; the same servers, same everything in fact.
This major leap, called ERP, enterprise resource planning to give it its full name,
brought our company together virtually and enabled us to create our global
infrastructure. Its a software solution addressing company needs in order to meet
organisational goals while tightly integrating all the functions of a company. It
facilitates company-wide integrated information systems, performs core corporate
activities and increases customer service. It integrates databases, applications,
interfaces, tools, etc. For example, it can automate the different steps along the
path to fullling a customer order . And this can be from the point of view of the
production department, nancial department, or for delivery times, etc.
What were the main benets?
This standardisation of systems meant that they were easier to maintain. It was
a turning point in the way the company interacted internally and how we were
organised. As an organisation we never jump on the latest technology as soon as its
on the market. We wait until it has had a chance to prove itself, to mature, before
deciding whether to adopt it or not. Its safer that way and more cost effective.
Yeah as in most cases, better to rely on tried and tested products.
19
27/09/07 17:27:37
8 A109 LX PA 00 07 sq2.indd 20
27/09/07 17:27:37
Unit 3
A
'a whole different ball game'
according to
selon
ads
advertising
publicit
amazing
tonnant(e)
annoying
nervant(e) / agaant(e)
answers
rponses
awful
affreux / atroce
8 A109 LX PA 00
8 A109 LX PA 00 07 sq3.indd 21
lien retour
balance (n)
quilibre
bandwidth
bande passante
barely
peine
batch
un lot
benchmark
benet
proter
the best
le / la meilleur(e)
between
entre
bid (v, n)
billion
milliard
boast
se vanter
breakneck
casse-cou
browse
surfer (Internet)
building
construction
bullet list
21
27/09/07 17:29:26
Unit 3
C
claim
revendiquer
clues
indices
clustering
regroupement / clustrisation
comic-style
compete
counterpart
homologue
crawler-based
crazy
dingue
current
actuel
D
dash hopes
deployed
dploy(e)
differ (from)
disgruntled
mcontent(e)
drawbacks
dsavantages
driving down
E
emphasise
expectations
attentes
expense
cot
F
faithful
loyal(e)
fall (v)(n)
famous
clbre
fashionable
en vogue / la mode
favourites
prfrs
be fed up (with)
feed
nourrir
gures
chiffres
rm
socit
ashing
tincelant / scintillant
forge ahead
fortunes
22
8 A109 LX PA 00 07 sq3.indd 22
gather
rassembler / ramasser
global stage
la scne mondiale
growth
croissance
8 A109 LX PA 00
27/09/07 17:29:27
H
harm
faire du mal
headline
gros titre
headlong
hidden
cach(e)
highlight
souligner
highways
I
impressive
impressionnant(e)
improve
amliorer
inbound link
cf backlink
included
inclus / compris
increase
augmenter / saccrotre
incur
encourir
K
'keep your eye on the ball'
L
lack
manque
lag behind
landscape
paysage
law
la loi
layout
mise en page
lengths
longueurs
likely
probable
(be) like-minded
link-rich
lowering
baissant (ici)
M
manly
viril
means
moyens
8 A109 LX PA 00
8 A109 LX PA 00 07 sq3.indd 23
name
appeler / nommer
newspaper
le journal
nowhere
nulle part
23
27/09/07 17:29:27
Unit 3
O
'on the other hand'
on-line
en ligne
one-upmanship
outlay
outsider
outweigh
overcrowded
P
pathnders
portal
postage
timbrage
le pour et le contre
pursue
poursuivre
Q
query
question
R
rate
taux
reached
atteint
reap
rcolter
remember
se souvenir
remind
rappeler
retrieve
rcuprer
rise
monter
rules
rgles
24
8 A109 LX PA 00 07 sq3.indd 24
sales
ventes (ici)
savings
conomies
scant
scheme
systme / plan
search (v,n)
shoot ahead
sieve / sift
dgager (ici)
slang
argot
solve
rsoudre
8 A109 LX PA 00
27/09/07 17:29:27
sounding
qui sonne
soundness
justesse
sparingly
avec parcimonie
spend
dpenser
spider
araigne
sub-heading
sous-titre
subscriber
abonn
sustained
soutenu
T
therefore
par consquence
thoroughly
compltement / entirement
throw
jeter
tiny
minuscule
to date
ce jour
tool
outil
topic
sujet
trust
conance
truth
la vrit
U
upgrade
unlimited
sans limite
unwise
pas sage
useful
utile
8 A109 LX PA 00
8 A109 LX PA 00 07 sq3.indd 25
wade (through)
war
guerre
ware
marchandise / produit
way ahead
loin devant
well-known
bien connu(e)
within
lintrieur(e)
workplace
lieu de travail
worth
vaut
25
27/09/07 17:29:28
Unit 3
LISTENING 1
Search engines
D
09
A:
Isnt it amazing! All those search engines we all used to use not so many years
ago and now all we ever hear about is Google!
B:
A:
Yes, its Google mania. As a household name theyre more well-known today
than Microsoft. Its even become a verb to google, meaning to do a web
search.
Right. So what happened to, you know, Ask Jeeves, AltaVista, Lycos and so on?
How come Google shot ahead of all the others? They seem to have come from
nowhere fast.
B:
A:
Well, the others are all still around and working well. AltaVista was one of the
rst comprehensive internet search engines created by Digital back in 94. They
called it the rst super spider software. It was a crawler-based search engine.
That is; it listed results according to the number of times search words appeared
on a page. Lycos, which was even earlier than AltaVista, was the same but
much more limited. Then in 97 there began a series of search-engine size wars,
mainly started by AltaVista and INKOTOMI. They were in erce competition,
each claiming to have the greatest number of documents or web pages. In the
nineties, the guys who created Google realised that results would be quicker if
a search engine looked at the relationships between different websites. Their
system calculated the website importance by counting the inbound links or
back-links. They decided to test this theory by creating a search engine which
ranked websites by the pages which had the most links.
You mean that where there were the most links it was because those pages
were the most relevant to a search?
B:
A:
B:
A:
B:
26
8 A109 LX PA 00 07 sq3.indd 26
8 A109 LX PA 00
27/09/07 17:29:28
A:
B:
A:
B:
8 A109 LX PA 00
8 A109 LX PA 00 07 sq3.indd 27
good answers with scant clues, but it usually feeds you still images, whereas FAST
(now part of YAHOO), is much better at using and understanding language to
personalise the individuals request and is great for sound, music and video.
So, it depends on what youre looking for. The kind of browsing I do is very
work-focused, and therefore quite detailed. I dont usually need to wade
through the hundreds and thousands of pages that search engines throw up.
Well, now there is a whole new batch of search engines like ask.com which
use the subject-specic-popularity technology developed by TEOMA. Some
are relatively small but they locate specic groups of like-minded experts and
enthusiasts. They nd link-rich pathnders for you. Some have no index of their
own. These are meta-search engines that send out your query to other search
engines and will sift the information to give you the best results. This is called
clustering and it organises the results pages into different subjects. There is also
Daypop which gets information from web-logs or online diaries. As blogers are
enthusiasts on a given subject theyll hopefully provide you with better links.
In that case, I guess big is not necessarily best!
Thats right. Those huge search engines we talked about, knowing they needed
to stay on the ball, transformed themselves into portals offering a variety of
services and thereby kept their customers faithful. Search engines are reaching
out further and constantly changing the way we use the web.
27
27/09/07 17:29:28
Unit 3
LISTENING 2
D
10
Speaker:
Okay, now Id like to talk to you about another interesting subject - Computer Assisted
Translation, or CAT as its commonly termed. CAT comes in a wide variety of forms,
from the simple spell-checker program to the full-text search tools (also known as
full-text indexers). There are 2 main categories of CAT:
MT (Machine Translation) and TM (Translation Memory).
MT, where the machine actually does the translation for you, has been around for
many years. Unfortunately, customer expectations are often dashed when using it, and
trying to measure quality is a complex business for mono-linguists. Many companies
have used this type of translation software when trying to reach out to a wider
audience, for example through advertising slogans. MT analyses a text and rewrites it
according to a programmed set of linguistic rules. Naturally, as it is a machine doing
the translating, it is fairly rigid and lacks imagination. It is also limited by the grammar
and vocabulary content thats fed in to it, in the target language. As a result, some
users of MT software have suffered terrible experiences of mistranslation.
Through bad translation, advertising slogans for some multi-nationals were ridiculous
or even offensive in certain countries. One well-known soft drink company, when
naming its product for the Chinese market, came up with a similar sounding Chinese
word. The word they chose in Chinese meant bite the wax tadpole. This was not the
attractive, tempting name they were looking for. Another example was a famous car
manufacturer selling to the Brazilian market. They discovered the name chosen for
their car meant tiny male genitals in Brazilian slang. This was a catastrophe for the
manly marketing image they wanted for the car. This turned out to be an expensive
mistake as changing the names on all the cars cost the company a great deal of
money.
Valuable tools in common use, such as dictionaries and spell-checker programs, also
fall into this category. Verifying the soundness of the translation remains the major
problem with all these programs when used by a mono-linguist. We still have a long
way to go before MT is entirely capable of taking over from humans.
TM, on the other hand, is a whole different ball game. This type of software helps
the translator and not the other way round. The human works on the translation
and is aided by the program. These tools consist of a database of text segments in
a source language, and their translations into one or more target languages. In its
memory, TM is also capable of remembering and then reminding the translator of
how they translated similar sentences, phrases or even whole texts in the past. This
can be especially useful for the translation of technical manuals and other repetitive
texts. It memorises usage patterns and can be used in a helpdesk capacity. These TM
tools are constantly being updated and improved and many large companies use
them to build their multi-lingual websites and write instruction manuals, reducing
translation costs and saving considerable time.
Right now, any questions so far? Yes, the young lady on the right.
28
8 A109 LX PA 00 07 sq3.indd 28
8 A109 LX PA 00
27/09/07 17:29:28
Unit 4
A
access
accs
accounts
les comptes
additional
supplmentaire / de plus
address book
carnet dadresses
adware
publiciel
aerial
antenne
afford
agenda
ordre du jour
agree (with)
almost
presque
arise
armchair
fauteuil
authentication
authentication
awaiting
en attente (de)
8 A109 LX PA 00
8 A109 LX PA 00 07 sq4.indd 29
back door
porte derobe
back-up
sauvegarde
bet
pari
believe
croire
blackmail
chantage
blind alley
bogus
faux
botnet
brain
cerveau
break-through
perce
buy
acheter
bypass
29
27/09/07 17:30:40
Unit 4
C
call
appeler
capture
capturer
catch
attraper
channel
canaliser (ici)
coat hanger
porte-manteau
coffee tin
bote caf
computer-savvy
computer speak
contest
cope with
copyright
droit dauteur
country
pays
crack
dchiffrer
D
destroy
dtruire
discreetly
discrtement
discuss
parler de
doubly
doublement
E
earlier
plus tt
earth
encoding / encrypting
mettre en code
enough
assez
entirely
entirement
escalate
exhilarating
grisant / exaltant
F
false
faux
ngerprint
empreinte digitale
shing
la pche
owerpot
pot de eurs
foolproof
infaillible
forge
contrefaire / falsier
G
games
30
8 A109 LX PA 00 07 sq4.indd 30
jeux
8 A109 LX PA 00
27/09/07 17:30:40
genuine
authentique / vrai
get back
revenir
H
harmless
inoffensif / innocent
health
sant
hence
hunt (n, v)
chasse / chasser
I
implementation
mise en oeuvre
in earnest
srieusement
inevitably
invitablement
inside
lintrieur
invoice
facture
item
J
join in
K
keep
garder
keylogger
keys
touches (ici)
knock over
renverser
knowledge
connaissance
L
lay off
licencier
leave
laisser (ici)
mener
legitimate
lgitime
link
lien
lone standing
individuel et seul
8 A109 LX PA 00
8 A109 LX PA 00 07 sq4.indd 31
mailshot
mailing / publipostage
manage (to)
russir
master
matre
mess
pagaille
31
27/09/07 17:30:41
Unit 4
money
de largent
N
neighbour
voisin
O
opponent
adversaire
otherwise
autrement / sinon
ourselves
nous-mmes
outline
P
password
mot de passe
pavement
trottoir
se mesurer intellectuellement
places
lieux
point out
faire remarquer
proposal
proposition
proxy
par procuration
purpose
put forward
proposer / mettre
R
recipes
record companies
maisons de disques
recording
enregistrement
report
rapport / compte-rendu
request
demande / requte
32
8 A109 LX PA 00 07 sq4.indd 32
save
sauvegarder
scramble
brouiller
screen
cran
selling
vendre
share
partager
short
court
shutdown
side-track
router / driver
sister
soeur
(the) slightest
(le) moindre
8 A109 LX PA 00
27/09/07 17:30:41
small fry
menu fretin
snoop
fureter discrtement
spamming
spend
spyware
logiciel espion
star-shaped
en forme dtoile
steal
voler (drober)
street
rue
stroll
ner
stuff (uncountable !)
choses / trucs
stymie
suburban
de banlieue
suchlike
suit
convenir
sum
montant
surge
T
take advantage of
proter de
teenagers
adolescents
the need
le besoin
though
thousands
des milliers
threat
menace
timescale
cheval de Troie
U
unless
moins que
unlike
unwittingly
involontairement
usurps
usurper
8 A109 LX PA 00
8 A109 LX PA 00 07 sq4.indd 33
watch
regarder / observer
way
faon / manire
well-being
bien-tre
widely-travelled
gagner
worms
les vers
33
27/09/07 17:30:41
Unit 4
LISTENING 1
D
15
Sonia:
Gerhard:
Sonia:
Gerhard:
Sonia:
Gerhard:
Sonia:
Gerhard:
Sonia:
Gerhard:
(Pause..)
James:
Sonia:
James:
Gerhard:
James:
Sonia:
James:
34
8 A109 LX PA 00 07 sq4.indd 34
I agree entirely. Its getting too risky given the ease with which we all use e-mail
for transmitting buying and selling requests. To go back to something Sonia said
earlier, can I just point out that we, the company, dont issue these certicates
ourselves. We have to apply for them from a Certicate Authority. A third party
organisation issues the digital certicate, to create the digital signatures and
public and private key pairs.
Thats right.
How do they work?
Well, lets take you and Gerhard for example. When you send a message to
8 A109 LX PA 00
27/09/07 17:30:42
Sonia:
Gerhard:
James:
Sonia:
James:
Sonia:
Gerhard:
8 A109 LX PA 00
8 A109 LX PA 00 07 sq4.indd 35
Gerhard you would use the public key to encrypt the message. Gerhard must
then use his private key to decrypt the message. Thats why we call them key
pairs. They are easy to use.
So, I suppose the signatures need to be easy to remember and at the same time
difcult to forge.
Yes, if theyre too simple, such as a persons name or initials, its easy to crack the
computer system.
And, on the other hand, as Sonia says they have to be easy enough to
remember.
Right. James, can we leave this with you? Id like a short report as soon as you
can, outlining the costs, and timescale for implementation. Will the end of next
week give you sufcient time?
Plenty. Shall I send you it in an encrypted e-mail?
If you do, I wont be able to read it without my private key. Thank you, James.
OK. Gerhard, can we move on to the next item?
Okay, last week we had a report of a security breach in the rewall
35
27/09/07 17:30:42
Unit 4
LISTENING 2
D
16
Interviewer:
Hacker:
Interviewer:
Hacker:
Interviewer:
Hacker:
Interviewer:
Hacker:
36
8 A109 LX PA 00 07 sq4.indd 36
8 A109 LX PA 00
27/09/07 17:30:42
because he managed to create a worm that destroyed his opponent, Blaster. So,
in the hackers world Sasser and Blaster are well-known. Im not, and most of
the hackers I know, are not out there on a destructive path.
Interviewer:
Has hacking changed?
Hacker:
Today, there are new methods of hacking, in particular brought about by the
massive adoption of WIFI. Theyve just made it so much easier for us. You can
easily hack into anybodys system, especially your neighbours, just by using a
coat-hanger or an old coffee tin to act as an aerial to channel energy. WIFI
systems send energy out in a star-shaped direction. All you have to do is channel
this energy in the direction you want, capture it, and use it as you like. Some
WIFI systems use a WEP key, which means that all communication between the
modem and the pc is encoded. So, you need the WEP key. Sniffers are what we
call people who listen and receive all the data from a particular machine and can
then read the WEP key. After that you have total access. People with WIFI should
change their WEP key regularly, I change mine constantly. Once I have the WEP
key I can inltrate the whole network, send instructions to disconnect everyone
from the router and then change the address from my own MAC address, that
means manufacturing address code, to one of the people connected up to the
router. Every network card leaving a factory has a unique MAC address. So then
if I want to do anything illegal on the internet, everythings directed back to the
host computer, guarding my anonymity. This is called spoong.
War driving has become very popular with hackers as a consequence of WIFI. That is to say they
get as close to a company as they can, often or not the car park, and they try to
get past the companys security and enter their computers.
Interviewer:
Hacker:
Interviewer:
8 A109 LX PA 00
8 A109 LX PA 00 07 sq4.indd 37
37
27/09/07 17:30:42
8 A109 LX PA 00 07 sq4.indd 38
27/09/07 17:30:42
Unit 5
A
accompanying
daccompagnement
add
ajouter
akin (to)
analogue
all-inclusive
tout compris
allow
permettre
although
bien que
anyway
de toute faon
archive
archiver
away (from)
loin de
B
back-up (n, v)
sauvegarde / sauvegarder
backward compatible
basically
au fond / fondamentalement
behind
derrire
bonus
prime
branch ofce
succursale
busy
occup
8 A109 LX PA 00
8 A109 LX PA 00 07 sq5.indd 39
call / caller
cancel / cancellation
annuler / annulation
century
sicle
choice
choix
clouds
nuages
consequently
par consquent
current
actuel
cut (v, n)
couper / coupe
cut back
rduire
39
27/09/07 17:33:20
Unit 5
D
daily
quotidien(nement)
deal with
soccuper de
discount
remise / rabais
dividend
dividende
E
enormous
norme
engaged
etched pits
cavits graves
eventually
nalement
extend
prolonger
F
factors
facteurs
foreign
feared
redout / craint
fees
honoraires
forget
oublier
forms
formes / sortes
friendly
amical
full
plein
G
go ahead with (something)
great
gnial / super
H
half
moiti
hand over
cder / remettre
hands
mains
head
tte
heading (for)
se dirige (vers)
hold back
freiner / retenir
(at) home
chez soi
40
8 A109 LX PA 00 07 sq5.indd 40
long terme
enclin / tendance
8 A109 LX PA 00
27/09/07 17:33:20
inevitably
invitablement
interestingly
J
join
adhrer
K
keep
garder
key
cl
knowledge
savoir / connaissance
L
labour force
main-duvre
legal
juridique
lifespan
dure de vie
look forward to
loss
perte
lovely
lump of sugar
morceau de sucre
M
manifold
multiple (ici)
manufacturing process
processus de fabrication
MD (Managing Director) UK
CEO (Chief Executive Ofcer) USA
General Manager USA
PDG
runion (rencontrer)
motorbike
moto
8 A109 LX PA 00
8 A109 LX PA 00 07 sq5.indd 41
(tre) oblig
occur
se produire
offshoring / outsourcing
on behalf of
au nom de
on demand
la demande
on hand
sous la main
out of date
prim
overhaul
reviser compltement
own
41
27/09/07 17:33:20
Unit 5
P
package
part
pice (ici)
perk
avantage / -ct
poor
pauvre
R
receipt
(un) reu
reduce
rduire
refer (to)
faire rfrence ()
relate (to)
se rapporter ()
removal
enlvement
response time
temps de rponse
revamp
retaper
rough draft
brouillon
42
8 A109 LX PA 00 07 sq5.indd 42
Sales Manager
sequential access
accs squentiel
set up
installer
shorter
plus court
shout
crier
speed
vitesse
staff turnover
renouvellement de personnel
stage
stand in for
remplacer quelquun
still
toujours (ici)
storage / store
stockage / stocker
story
(une) histoire
suitable
sub-divided
subdivis()
switchboard operator
standardiste
8 A109 LX PA 00
27/09/07 17:33:21
T
task
tche
teething problem
difcult initiale
these days
though
quoique
throughout
throughput
dbit
tied up
occup (ici)
timing
synchronisation (ici)
tip
pourboire (ici)
trend
tendance
true
vrai
U
(the) utmost
V
VAT
TVA
8 A109 LX PA 00
8 A109 LX PA 00 07 sq5.indd 43
water-skiing
ski nautique
wavelength
longueur donde
weekly
hebdomadaire
well-established
bien tabli(e)
whereas
widespread
wonderful
merveilleux
43
27/09/07 17:33:21
Unit 5
LISTENING 1
D
17
Andy:
OK, Delia, Ive just been given the green light by the MD. Were going ahead
with the plans for a complete overhaul of IS throughout the company.
Delia:
Great. The timing is just perfect, what with the opening of the new branch
ofce in Welwyn Garden City.
Exactly. I think it was one of the determining factors. Our equipment here
in Head Ofce is so old and so out of date that any system we set up in a
new environment wont be able to communicate with us. Well, except for
the standard phone line. We wouldnt be able to cope with running 2
entirely separate IS systems anyway, so wed have to take on more staff.
Andy:
Sure. (Puts her head round the door and shouts) Josh, can you come in? We need
you.
Im on my way.
2 seconds while I save this le.
Hello Josh. We need to make some decisions on those comparisons you made
last month.
Josh:
Andy:
Hi, Andy. The basic hardware equipment is the same quality and price for
both Rewfringes and Fromalston. The differences come in the accompanying
software packages. The initial installation and set up with staff training included
is the same price from both companies. The Fromalston software package has
continuous data protection incorporated, but is more complicated to adapt to
our needs. It will also take the staff longer to get used to it. Rewfringes software
package, on the other hand, uses more standard language and is easier to adapt
and use.
Delia, have you spoken to the suppliers yet, about maintenance contracts? I
think were agreed that the quality of the After Sales Service is of the utmost
importance in deciding which supplier to go through.
Delia:
Andy:
Delia:
Andy:
Josh:
44
8 A109 LX PA 00 07 sq5.indd 44
Yes, I spoke to Rewfringes and Fromalston last week. I have a rough draft of the
maintenance contracts here.
Any signicant differences?
They both offer full hardware and software support. Rewfringes includes daily
updates, whereas with Fromalston, its weekly. The overall costs are slightly
cheaper if we go through Rewfringes. The main reason for that is that their
After Sales service is outsourced to a company abroad.
So, what happens if we have a problem we cant deal with ourselves?
These days everythings repaired online.
8 A109 LX PA 00
27/09/07 17:33:21
Delia:
Andy:
Delia:
Andy:
Josh:
Andy:
Delia:
Andy:
Josh:
Delia:
Josh:
Andy:
Delia:
8 A109 LX PA 00
8 A109 LX PA 00 07 sq5.indd 45
Thats right.
Hmm. Im not sure I like the idea of having to rely on people half way round the
globe in the case of an emergency.
In the unusual case of a serious problem they use a local company to cope with
the emergency.
I nd it amazing that its cheaper to use a company abroad than the one thats
just down the road, like Fromalston.
Rewfringes software is easier for us to adapt to our complex nancial system.
That was their main selling point. Theyre also very experienced in setting up
networks that can easily grow, so as we expand we can add to our IS systems
without having to buy expensive new equipment in a few years time.
That seems to me to be their main selling point, because our complex nancial
system, as you put it, will have to be simplied anyway. Delia, how many hours
of staff training do these companies supply?
ErRewfringes estimates 60 hours, that includes setting up and staff training
on the new systems. Fromalston only talks about 30 hours, but thats just for
staff training.
Hmmm If we can get some guarantee from Fromalston that the amount of
staff training hours they offer is sufcient for everyone to be up and running,
and if not, that they can give us more, then Im inclined to go for the local rm,
for purely practical reasons. Getting everything installed and up and running
correctly will be much easier, when alls said and done, by a local rm. Were
bound to have teething problems, but at least theyre only a phone call away.
So are Rewfringes.
The problem with the phone call to Rewfringes is language. Ive heard that a
lot of people are having problems with these foreign call centres where they
hire local people whose English is not very good and its difcult to understand
them. Even more so, when having problems with a new system. Im afraid I
agree with Andy, Josh. Sorry.
At the end of the day youre the deciders. I just hope the limited experience of
Fromalston doesnt hold us back in the long term.
Yes, I understand what youre saying Josh, but therell never be a guarantee
that any system we implement will be backward compatible in a few years
time. Things change too fast for that. Today were setting up a networking
system that allows us to expand and still be fully functional over the next 5 to
8 years. Were making this decision based on what this company needs over the
next few years, and not on what the general trend is. Fromalston is also a small
company on its way up, so we can grow together. In the long run, well be one
of their loyal customers and that will pay. Youll see.
Right, Ill set up a meeting with Fromalston ASAP.
45
27/09/07 17:33:21
Unit 5
LISTENING 2
D
18
Receptionist:
B. Smithson:
Receptionist:
B. Smithson:
[Transfer]
Secretary:
B. Smithson:
Secretary:
B. Smithson:
[Transfer]
Sabrina Draks:
B. Smithson:
Sabrina Draks:
B. Smithson:
Sabrina Draks:
B. Smithson:
Sabrina Draks:
B. Smithson:
Sabrina Draks:
B. Smithson:
46
8 A109 LX PA 00 07 sq5.indd 46
8 A109 LX PA 00
27/09/07 17:33:21
Sabrina Draks:
B. Smithson:
Sabrina Draks:
B. Smithson:
Sabrina Draks:
[Pause]
B. Smithson:
Sabrina Draks:
B. Smithson:
Sabrina Draks:
8 A109 LX PA 00
8 A109 LX PA 00 07 sq5.indd 47
Yes, but as were cutting back on powered TDAs, 60 will no longer be necessary
even in our busiest period. Its true that 40 could be a bit tight though,
especially in the winter season. As were one of your most loyal customers and
will probably continue to be so, could we ask for the full 20% discount on 50
units, instead of 60.
Im afraid Ill have to get back to you on that, as Im only standing in for Teddy.
Thats a decision thats not in my hands. Hell be back next Monday. I could get
him to call you then?
Well, Id like to get this order sorted before then, so if you can phone me back
before next week, Id appreciate it. If not, itll have to wait for Teddys return.
By the way, what are the delivery times?
If you could just hold the line a moment, Ill check what we have in stock?
OK. Ill hold.
Right, lets see. Um Theres no problem with delivery. It would take a maximum
of 3 to 4 days. Of course, thats as stocks stand today. But there shouldnt be
any delays if your order comes through before the end of next week.
Thatll be ne. Right, thank you. I look forward to hearing from you or Teddy, at
the beginning of next week, and we can sort out the details then.
Thank you. Ill try and do my best to get back to you before Friday, if not, Teddy
will phone you on Monday, at the latest. Looking forward to talking to you
again. Bye.
Many thanks, Bye.
47
27/09/07 17:33:21
8 A109 LX PA 00 07 sq5.indd 48
27/09/07 17:33:21
Unit 6
A
abilities
accurate
prcis / exact
act
agir
advice (uncountable!)
afford
se permettre (nancier)
(not) anymore
astonishing
tonnant
auction
les enchres
B
behaviour
comportement
black
noir
blindly
aveuglement
board of directors
conseil dadministration
booming
bug
bogue / erreur
business-friendly
button
bouton
8 A109 LX PA 00
8 A109 LX PA 00 07 sq6.indd 49
case
cas
coin
connectivity / connectedness
criteria
critres
49
27/09/07 17:34:50
Unit 6
D
dedicate
ddier
default
dfaut
delivery
livraison
discount
remise
display
talage / exposition
E
embrace
evolve
voluer
explain
expliquer
F
feasibility
feature
caractristique
feedback
rparer (ici)
ea market
forecast
prvisions
freedom
libert
G
glad
content / heureux
H
headset
casque couteurs
hire
embaucher (ici)
history
(l) Histoire
hop
sautiller
I
incentive
motivation
infrared
infrarouge
involvement
participation
50
8 A109 LX PA 00 07 sq6.indd 50
keep an eye on
king
roi
kingdom
royaume
8 A109 LX PA 00
27/09/07 17:34:50
L
league
line of sight
low-power
puissance basse
M
manage
grer
marketplace
place du march
merchant
marchand
momentum
vitesse
monetary
montaire / nancier
N
niche
crneau
O
overheads
frais gnraux
overlook
oublier / ngliger
P
pace
allure
painless
indolore
passkey
passe-partout
payment
rglement
peer-to-peer
permit
permettre
predictive
prophtique
prohibit
interdire
promote
promouvoir
propensity
tendance
purchases
achats
8 A109 LX PA 00
8 A109 LX PA 00 07 sq6.indd 51
rather than
plutt que
ready
prt
record numbers
quantits records
red tape
paperasserie
replace
remplacer
room
51
27/09/07 17:34:50
Unit 6
S
sample
chantillon
securely
de manire scurise
set aside
mettre de ct
shipping costs
frais de transport
shop window
vitrine de magasin
short-range
courte porte
similar
semblable
slave
esclave
slow
lent
spread-spectrum
state
tat
stress
pression
study (v,n)
tudier / tude
survey
T
talents
dons
television set
poste de tlvision
voleur
track
suivre la trace de
U
ultra-wideband
unite
unier
V
value
valeur
W
weak
faible
whisperer
Y
yesterday
52
8 A109 LX PA 00 07 sq6.indd 52
hier
8 A109 LX PA 00
27/09/07 17:34:51
LISTENING 1
22, 23, 24
D Conversation A
22
A:
B:
A:
B:
A:
Im interested in buying the black ones, but nd the shipping costs from the
US too high.
Why dont you try going onto Ebay and bidding in an auction for them? That
way, youll have a lot more choice of where to get them from. Youll probably
nd the same ones at a cheaper price.
Yes, but Im a bit worried about using the auctioning system.
Oh, you dont need to be. There are a lot of security measures to make
people feel safe about using credit cards and the like. You can use Paypal for
the transaction. The customers payment information is securely routed through
a network of processors and nancial institutions.
Sounds OK. Maybe Ill try it.
DConversation B
23
Brenda:
George:
Brenda:
George:
Brenda:
George:
Brenda:
George:
Brenda:
8 A109 LX PA 00
8 A109 LX PA 00 07 sq6.indd 53
53
27/09/07 17:34:51
Unit 6
D Conversation C
24
Brenda:
GEORGE:
Brenda:
GEORGE:
Brenda:
GEORGE:
Brenda:
GEORGE:
Brenda:
54
8 A109 LX PA 00 07 sq6.indd 54
Ive been buying and selling over the internet, through Ebay, for nearly a year
now. Business is booming!
Good. What about your overheads?
Theyre very low. There were no set-up costs, which is a great bonus. It costs
very little to insert items for sale. Ebay takes a fee of about 5.25%. Apart from
that, I was paying the basic 3% charge to use Paypal but now that my sales have
increased Im eligible for the Merchant Rate which is less than the standard
rate. So, Ive made gains there.
So, youre happy with the system.
I think its great for people starting up. I also get support from Ebay to help me
run my Ebay account. The more I sell the more support I receive. The red tape is
kept to a minimum, and like most people, I really appreciate that.
You appear to have a wide choice of models on the site.
Yes. Thats one of the reasons I opted to sell via Ebay. I could never have had so
many different models on display in a shop window. This must be the largest
marketplace in the world
Some people call it the biggest ea market in the world.
Yes. Thats much more accurate.
8 A109 LX PA 00
27/09/07 17:34:51
LISTENING 2
Database marketing
D
25
Brenda:
George:
Brenda:
George:
Brenda:
George:
Brenda:
George:
If you want to get people to take the time to ll in the questionnaire, youll
need to offer some incentive.
Brenda:
George:
Such as?
Well, you could offer free samples or a discount on future purchases, for
example.
OK. Good idea. Ill think about that. But my main problem is attracting enough
people to the website in the rst place. Im sure there are some of our present
customers whod be happy to do the survey, but I want to develop a new market.
Brenda:
George:
Brenda:
George:
Brenda:
George:
Sounds good. Have you developed predictive models to forecast how the
customers would be likely to respond to different sales promotions?
Brenda:
No. That would take more time and money. Its mainly the much bigger
organisations that can afford to spend that amount of money on marketing.
They use statistical techniques to rank customers in order of propensity to buy
or to respond to new products. Were not in the same league.
George:
Brenda:
Not yet!
Youre right not yet. If I had more time, Id use all the customer information to
analyse our customers needs.
So, buy the databases you need. You can buy customer lists or databases from
other organisations. If I were you, Id buy a list which has been compiled by a
specialist magazine. You could also get lists from nancial institutions based on
George:
8 A109 LX PA 00
8 A109 LX PA 00 07 sq6.indd 55
55
27/09/07 17:34:51
Unit 6
Brenda:
George:
Brenda:
George:
Brenda:
George:
Brenda:
George:
56
8 A109 LX PA 00 07 sq6.indd 56
I know some databases come from application forms lled in by customers for
free products and competitions and the like. I might look at those.
Yes, of course. If you do that, youll know more about your competition. Thats
essential. You could also try getting information from online networking groups.
But once youve got the right database you need to make up a marketing plan.
Ive been working on it. Ive written a brief description of the product, its
potential benets and the type of market Im targeting. Any other ideas?
Well, I dont think youve looked at the competition enough. As I said earlier
knowing your opponents is vital. The analysis of the databases you buy will help
you see how the competition markets and sells similar products. That way you
can look for the niches they may have overlooked.
Right. Employing database marketing is denitely the way to go.
I think so. Also, using the internet for the survey will mean that you should have
a fast response time.
As I have so much work to do, Id better go and get things moving. Bye. And
thanks for the advice.
Im glad I could be of some help. Bye.
8 A109 LX PA 00
27/09/07 17:34:51
Info file 1
Irregular verbs
Infinitive
Past
Past participle
French
be
was / were
been
tre
become
became
become
devenir
begin
began
begun
commencer
break
broke
broken
casser
build
built
built
construire
bring
brought
brought
amener
buy
bought
bought
acheter
catch
caught
caught
choose
chose
chosen
choisir
come
came
come
venir
cost
cost
cost
coter
do
did
done
faire
drink
drank
drunk
boire
drive
drove
driven
eat
ate
eaten
manger
fall
fell
fallen
tomber
feel
felt
felt
se sentir
find
found
found
trouver
fly
flew
flown
forget
forgot
forgotten
oublier
get up
got up
got up
se lever
give
gave
given
donner
go
went
gone
aller
have
had
had
avoir
hear
heard
heard
entendre
hurt
hurt
hurt
keep
kept
kept
garder
know [ nU ]
knew [ nju ]
known [ nUn ]
connatre, savoir
learn
learnt / learned
learnt / learned
apprendre
leave
left
left
quitter, partir
lose
lost
lost
oublier
make
made
made
fabriquer, faire
mean
meant
meant
vouloir dire
meet
met
met
rencontrer
8 A109 LX PA 00
8 A109 LX PA 00 07 info.indd 57
Personal notes
57
27/09/07 17:25:42
Unit 1
pay
paid
paid
payer
put
put
put
poser
read [ rid ]
read [ red]
read [ red ]
lire
ride
rode
ridden
say
said
said
dire
see
saw
seen
voir
sell
sold
sold
vendre
send
sent
sent
envoyer
show
showed
shown
montrer
sing
sang
sung
chanter
speak
spoke
spoken
parler
spell
spelt
spelt
peler
spend
spent
spent
swim
swam
swum
nager
take
took
taken
prendre
tell
told
told
dire, raconter
think
thought
thought
penser
understand
understood
understood
comprendre
wear
wore
worn
porter (vtements)
win
won
won
write
wrote
written
crire
liste n'est pas exhaustive : elle concerne les verbes irreguliers utiliss dans ce cours.
O Cette
Les traductions proposes correspondent au sens le plus usuel.
58
8 A109 LX PA 00 07 info.indd 58
8 A109 LX PA 00
27/09/07 17:25:43
Info file 2
American English
Quelques petites diffrences entre l'anglais britannique et l'anglais amricain sont
indiques dans le cours. Vous en trouverez quelques exemples supplmentaires que
vous pouvez consulter en cas de besoin ci-dessous.
Dates
Rappel : la diffrence entre les dates britanniques et amricaines est peut-tre la
diffrence la plus importante car cela peut entrainer un malentendu : en GB le jour
prcde le mois ; aux USA, c'est le contraire.
American English
British English
C'est pourquoi dans ce cours nous vous conseillons d'crire toujours la date en
entier et non pas sous forme abrge pour viter une ventuelle confusion.
Vocabulary
Quelques mots sont diffrents ; voici les plus usuels :
British English
autumn
bill
biscuit
car park
chemist's
chips
engaged
film
flat
floor
ground floor
holiday
lift
lorry
motorway
pavement
8 A109 LX PA 00
8 A109 LX PA 00 07 info.indd 59
American English
fall
check
cookie
parking lot
drugstore
French fries
busy
movie
apartment
storey
first floor
vacation
elevator
truck
freeway
sidewalk
French
automne
note, addition
biscuit
parking
pharmacie
frites
occup (tlphone)
film (cinma)
appartement
tage (dans un immeuble)
rez-de-chausse
vacances
ascenseur
camion
autoroute
trottoir
59
27/09/07 17:25:43
Unit 1
petro
postcode
queue
railway
roundabout
rubbish
shop
toilet
trolley
trousers
undergound
gas
zip code
line
railroad
traffic circle
trash, garbage
store
bathroom, restroom
cart
pants
subway
Grammar
Quelques diffrences noter
British English
American English
Prpositions
Quelques diffrences
British English
60
8 A109 LX PA 00 07 info.indd 60
American English
8 A109 LX PA 00
27/09/07 17:25:44
Spelling
Quelques petites diffrences, ex :
American English
British English
centre
metre
colour
travelling
center
meter
color
traveling
Pronunciation
On dit souvent que l'accent amricain est plus difficile comprendre que l'anglais
britannique, mais cela dpend de beaucoup d'lments (rgion, dbit).
Vous pouvez vous habituer, par exemple, en regardant des films amricains en VO et en
regardant la tl les actualits de la chane CNN par exemple (le matin sur Canal +).
8 A109 LX PA 00
8 A109 LX PA 00 07 info.indd 61
61
27/09/07 17:25:44
Unit 1
Info file 3
Numbers
Cardinal and ordinal numbers
Cardinal
Ordinal
Cardinal
Ordinal
one
1st
first
18
eighteen
18th
eighteenth
two
2nd
second
19
nineteen
19th
nineteenth
three
3rd
third
20
twenty
20th
twentieth
four
4th
fourth
21
twenty-one
21st
twenty-first
five
5th
fifth
22
twenty-two
22nd
twenty-second
six
6th
sixth
23
twenty-three
23rd
twenty-third
seven
7th
seventh
24
twenty-four
24th
twenty-fourth
eight
8th
eighth
25
twenty-five
25th
twenty-fifth
nine
9th
ninth
30
thirty
30th
thirtieth
10
ten
10th
tenth
40
forty
40th
fortieth
11
eleven
11th
eleventh
50
fifty
50th
fiftieth
12
twelve
12th
twelfth
60
sixty
60th
sixtieth
13
thirteen
13th
thirteenth
70
seventy
70th
seventieth
14
fourteen
14th
fourteenth
80
eighty
80th
eightieth
15
fifteen
15th
fifteenth
90
ninety
90th
ninetieth
16
sixteen
16th
sixteenth
100
a/one hundred
100th hundredth
17
seventeen
17th
seventeenth
a/one thousand
a/one million
a/one thousand million (GB) / a billion (US)*
a/one billion (GB) / a trillion (US)*
*Suite aux conseils donns par The Bank of England les usages amricains taient adopts officiellement dans les dernires annes du 20e sicle. Cependant les britanniques continuent utiliser les
usages traditionnels dans la langue courante donc, en cas de doute, il faut vrifier !
62
8 A109 LX PA 00 07 info.indd 62
8 A109 LX PA 00
27/09/07 17:25:44
En anglais britannique, les virgules sutilisent pour sparer les centaines (et non pas
O pour
la dcimale, comme en franais).
Exemples dautres chiffres :
On dit :
200
two hundred.
250
two hundred and fifty.
3,060
three thousand and sixty
40,700 forty thousand seven hundred
306,204 three hundred and six thousand two hundred and four
noter aussi : en anglais britannique, quand on a de grands chiffres, on utilise and
O devant
les chiffres infrieurs 100 dans les tranches de 100.
Exemple :
6,990,990 six million, nine hundred and ninety thousand, nine hundred and ninety.
The alphabet
Pour vous aider
A may
B be
F ef
G dji
K kay
L l
P pea
Q kyou
U you
V vee
prononcer les
C see
H eitch
M m
R h
W double you
lettres
D deep
I I am
N n
S s
X ex
E me
J jay
O
T tea
Y why
/eI/
A
H
J
K
/i/
B
C
D
E
G
P
T
V
/e/
F
L
M
N
S
X
Z
/aI/
I
Y
/ju/
Q
U
W
/U/
O
/A/
R
Si vous avez des difficults avec certaines lettres, essayez de trouver un truc personnel qui va vous aider les prononcer, par exemple, pour i :
i se prononce comme eye ou ae ! .
8 A109 LX PA 00
8 A109 LX PA 00 07 info.indd 63
63
27/09/07 17:25:45
Unit 1
The time
Il y a deux possibilits pour dire l'heure en anglais. La premire :
o'clock
five to
five past
ten to
ten past
quarter past
quarter to
twenty to
twenty past
twenty-five to
twenty-five past
half past
O Faites bien attention bien crire lheure langlaise, donc 6.30 et non 6 h 30 !
64
8 A109 LX PA 00 07 info.indd 64
8 A109 LX PA 00
27/09/07 17:25:45