The #1 Global Telecom & Wireless Job Board

www.telecomcareers.net/webinars/wireless101

Iain Gillott
(512) 263-5682
iain@iGR-Inc.com

The #1 Telecom & Wireless Career Site on the Web

About Us

About Iain Gillott

Founder and President of iGR
13 years in the wireless industry
Frequent industry speaker/panelist (CES, SuperComm, WiMAX World, BREW, 3G
Americas, and CTIA)

www.iGR-inc.com

Source: iGillottResearch Inc, 2008

We are a Human Capital Community of more than 200,000 industry professionals, and
more than 250 employer clients.
Bring you the opportunities with the best companies in the industry and help you
connect both online and in person with the people and tools that can help you achieve
your career objectives

www.iGR-inc.com

Range of services and

products
Custom consulting
Honoraria
Subscription research
services
U.S. Quarterly Smartphone
Tracker
Multiclient studies
Mobile Developers 2009
Mobile TV & Video 2009
Connected netbooks, 2009

Source: iGillottResearch Inc, 2008

Market strategy
consultancy focused on
the wireless and mobile
communications industry
Research and analyze the
impact new wireless and
mobile technologies will
have
Clients typically include
carriers, equipment
vendors, handset OEMs,
solution/application
developers

www.iGR-inc.com

Source: iGillottResearch Inc, 2008

No standard definition
QWERTY keyboard?
Operating system?
Push Email?
Native applications?
Third-party apps?
Music, video, etc.?
Mobile broadband?
WiFi?
Several early examples include
Nokia Communicator
Ericsson r380
Handspring Treo 180
BlackBerry 6200

Source: iGillottResearch Inc, 2008

Things are changing

www.iGR-inc.com

Worldwide Cellular Device Shipments,

2007 - 2012
Smartphones
23%

Source: iGillottResearch Inc, 2008

Smartphones
7%

www.iGR-inc.com

 Predominant OSes

Windows Mobile (6+ versions)

RIM OS (Java-based)
Symbian
Apple
Linux
Linux
Proprietary

LiMo
Linux-based

Android
Linux-based

Apple SDK
Not new per se, but a
significant refresh

www.iGR-inc.com

Development Platforms
By OS type
Operators have standardscompliant environments, too

Source: iGillottResearch Inc, 2008

Up-and-coming OS

 What would you like?

Source: iGillottResearch Inc, 2008

Top uses of cell phones

www.iGR-inc.com

 Reasons they chose a

smartphone

Push Email
Size and weight
Applications
Keyboard design
Design
Source: iGillottResearch Inc, 2008

Apps They use on their Smartphones

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 Mobile workers
Preference in selecting new
devices
Basics are the most important

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Feature

1
2
3
4
5

Battery life
Voice quality
Screen size
Durability
Screen clarity

6
7
8
9
10
11
12
13
14
15
16
17
18

WiFi
Bluetooth
Size of keyboard
Layout of keyboard
Device price
Design
Wireless service price
Availability of a push email service
Access to Microsoft Office documents
Operating system software
International roaming
Security
Access to 3G wireless services

19
20

Availability from my preferred wireless service

provider
HTML capability of email reader and browser

Source: iGillottResearch Inc, 2008

Ranking

 Display size, clarity and

brightness
Mobile broadband
Video, audio, Web, Voice,
Applications
Used for longer periods of time
w/o charging

Company Processor

Size

Speed
(CPU)

Power

600MHz to Less than

1GHz+
300mW

ARM

Cortex-A8

65nm

Intel

Atom/
Silverthorne

45nm

Up to
1.8GHz

0.6W to
2.5W

NA

1GHz

NA

Qualcomm Snapdragon

Battery Life = Limiting Factor

Device capabilities increasing faster than battery tech is improving
Push toward low-power processors and smaller sizes so that the OEM
isnt skimping on the battery
Power-saving techniques (system idles, etc., to improve overall battery
life)
www.iGR-inc.com

Source: iGillottResearch Inc, 2008

Usage Challenges

Mobile Internet Device (MID)

Source: iGillottResearch Inc, 2008

www.iGR-inc.com

 Data usage increases

Connectivity applications
increase
Computing power in the
handset increases significantly

Device OEMs and operators

have app stores
Apple App Store mimicked
across the industry
Wide range of business and
consumer apps
Creativity!
Developers need mobile skills
www.iGR-inc.com

Data usage increases

significantly
Mobile data demand increasing
Drives the need for 3G/4G
services

Smartphone OEMs are not

necessarily major feature phone
OEMs
HTC, Apple, RIM are new to
the mobile market
Incumbent OEMs need to
change and adaptand offer
more smart devices

Source: iGillottResearch Inc, 2008

In a few years, all phones will

be smart

 Part 4: The New Mobile Apps (February 5)

Part 5: The Last Mobile Growth Markets (February 19)
Register for upcoming webinars and download slides from todays session:

Thank you for joining us!

www.iGR-inc.com

Source: iGillottResearch Inc, 2008

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