Case Study USEReady Financial

Services- Visual Analytics-Tableau

Customer profile
Customer name

Institutional Broker- Dealer

Division

Trading

Address

New York

City, state, ZIP Code

New York

Industry

Financial Services

Sub Industry

Broker - Dealer

Department

Trading

Office

Front Office

Assets

Confidential

Size

Confidential

USEReady

HappyDataGeeks bridging the gap to nextgen technology

sales@useready.com @happydatageek www.useready.com

Case Study Details

The company is a rising star as a fixed income institutional broker-dealer headquartered in New
York City.
Established in 2010
Securities include mortgage backed, asset backed, agency & corporate

Business situation
The company has been grown swiftly because of the performance and service levels provided for
their intuitional clients. In order to maintain the fast-tracked business pace, traders identified the
need for a much more effective and cutting edge tool to accelerate the sales process.

USEReady

HappyDataGeeks bridging the gap to nextgen technology

sales@useready.com @happydatageek www.useready.com

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Key goals included;

Demonstrate the impact of rebalanced portfolios

Highlight their data driven methodology as a value added differentiator

Demystify the decision criteria

Provide for the flexibility to review possible options

Encourage instantaneous what-if scenarios

Communicate the best approach

Technical situation
.
The broker-dealers technical requirements involved replacing the existing slow and visually
challenged tool set (Excel and PowerPoint) with an easy to use, highly graphical, flexible, and fast
to market solution. Additionally easily replicating/importing a clients existing portfolio was a
necessity. Performing on-the-fly ad- hoc what-if analysis for new investment ideas was a key
criterion. Providing an open architecture that included connecting directly to flat files (xls, csv) as
well as RDMs (SQL/Oracle) was on the list. Large data sets powered by 1010data also needed
to be easily accessed and integrated. A plethora of complex calculations needed to be simplified
into stunning graphically displays.

Sample investment measures:

Bloomberg Description, Coupon type, Collateral type, Intent, Current Par, WA Coupon, WA
Coupon Strip, Book Gain/Loss, WA+X00 Book G/L %, WA +X00 Book, Yld,+/-300 WAL Yld Book
Previous attempts to upgrade the existing spread sheets had failed because potential solutions
required extensive and expensive customization.

Solution
The final result was a new area within the broker-dealers website; custom branded, browser
based, and secure section. Based on the response institutional investors and traders love this
cutting edge portfolio and modeling tool.
USEReady was selected to help identify a potential approach because of its twin expertise in
fixed income and visual analytics. USEReady recommended Tableau Software as a solution;
Tableau Desktop (publisher) and Tableau Server (browser based viewer) both were implemented
in just six weeks.
A trader dashboard for portfolio analysis and modeling was developed using SCRUM
methodology. USEReady worked side by side with the traders to see what they see when they
review a portfolio and look for alpha enhancing ideas. The fixed income portfolio dashboard
powered by Tableau was actually a workbook with six dashboards. The intuitive application flow
has allowed investor and trader to navigate complex fixed income research. It has permitted both
to be literally on the same page and therefore move smoothly through the process.

USEReady

HappyDataGeeks bridging the gap to nextgen technology

sales@useready.com @happydatageek www.useready.com

PAGE 3

Benefits
The key goals of empowering deal flow as well as positioning the firm as a cutting edge brokerdealer were reached. Not only could the traders instantaneously analyze legacy portfolios but
also offer fresh suggestions. Pipeline velocity has increased approximately 5% and continues to
climb. While the new analytical tools were powerful they did not require training, ensuring a rapid
time to market. All investment was returned within the first three months of production and the
Total Return on Investment (ROI) is projected to exceed 220%.
Additional service offerings are planned this year. The rapid development allows management to
use technology as a differentiator and a strategic weapon. Prompt deployment at a tremendous
ROI has delivered strong advantages.

USEReady Happydatageeks bridging the gap to nextgen technology.

USEReadys data geeks provide advisory services for the implementation of next generation
technology solutions. Our Center of Excellence methodology bridges the gap between legacy
systems and new paradigms like visual analytics and big data.
Data Center of Excellence (DCOE)
Adoption
Best Practices
Governance
Maturity Analysis
Toolkits
Visual Analytics
Big Data
Data Management

For more information regarding this case study please contact

sales@useready.com @happydatageek www.useready.com

USEReady

HappyDataGeeks bridging the gap to nextgen technology

sales@useready.com @happydatageek www.useready.com

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