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Actually I want to build a restaurant under the water and thats why I select the sea of Bay of
Bengal. This restaurant will be far away of the sea and customers have to use a road which is
covered the fully glasses of the restaurant. The restaurant is covered fully glasses. When people
are entire the road they see the sea fish and verities insects. Thats a lot of fun to walk away. .
There will be supply all sea food. And full restaurant is covered oxygen. . For our customer safety
we will supply life-jacket. The restaurant is decorated the glasses.
On the Water is forecasted to reach profitability by month two. Sales are forecasted to reach
TK5, 785,000 by year two and grow to TK3, 345,000 by year three. We forecast a high net profit
on these sales.
Company Description:
Under Water restaurant trip creates and serves an adventure atmosphere for dining and
eloquent feast for people who love the adventure.
Objectives:
Improve inventory turnover to two-hundred turns next year in year two, and to 240 in year
three.
Mission:
The mission is to have great tasting food, adventure and friendly service.
We concentrate on customer satisfaction and quality food that is always fresh and specially
selected.
Every year a lot of people going to the sea for relax. This entertainment more relax and
adventure create.
Company Ownership:
All proceeds from management, programs, merchandise and other activities are that of the
owner.
Company Goal:
We have divided our goals in two broad categories:
Non financial goals:
Establish the best service in market.
To operate in the domestic market with selective target segment for the first year.
To gradually increase penetration of this market sector from its present near zero level to 90% of full
capacity by the end of second year.
Financial goal:
To increase the sales at least by 80%
we have an aim to reach break-even by third year.
Company Location:
Under Water Restaurant will be located in a sea. I want to build my restaurant under the sea
thats why I select the Bay of Bengal.
Market Analysis:
Water-Trip focuses on local and tourist active restaurant seekers, with special focus on young
adults with a TK200-30,000/year income and a desire for good food and a fascinating
atmosphere as our target market.
Market Segmentation:
Our target market segmentation is divided between new couple, as well as other family, and
adults who are interested in adventure.
The buying patterns of our clientele will be people who like to spend money on pampering
themselves, on quality food, feeling special, projecting an image of wealth, trying new things,
and thrill seeking.
SWOT Analysis:
Strengths:
A powerful strategy.
Weakness:
High price
Financial Plan:
0
9000
8000
7000
6000
5000
0
4000
3000
2000
1000
0
-24000 -20000 -16000 -12000 -8000
-4000
4000
8000
12000
16000
20000
10,117
TK35,113
Assumptions:
TK12.07
TK1.03
TK45,875
12
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Profit Yearly:
1400000
1200000
1000000
800000
Series1
600000
400000
200000
0
Year 1
Year 2
Year 3
Conclusion:
So its a profitable business. Also we can reach in our goal through which we started our business.
Through the market analysis I learn in Bangladesh people like to eat so, this is demandable.
In our restaurants food we dont use any harmful think which is harmful for our health and there is some
creativity which attract our customers.