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Business Plan on

Under Water Restaurant


Executive Summary:

Actually I want to build a restaurant under the water and thats why I select the sea of Bay of
Bengal. This restaurant will be far away of the sea and customers have to use a road which is
covered the fully glasses of the restaurant. The restaurant is covered fully glasses. When people
are entire the road they see the sea fish and verities insects. Thats a lot of fun to walk away. .
There will be supply all sea food. And full restaurant is covered oxygen. . For our customer safety
we will supply life-jacket. The restaurant is decorated the glasses.

On the Water is forecasted to reach profitability by month two. Sales are forecasted to reach
TK5, 785,000 by year two and grow to TK3, 345,000 by year three. We forecast a high net profit
on these sales.

Company Description:

Under Water restaurant trip creates and serves an adventure atmosphere for dining and
eloquent feast for people who love the adventure.

Objectives:

Sales increasing to more than $12,345,000 by the third year.

Keeping gross margin at approximately 80%.

Improve inventory turnover to two-hundred turns next year in year two, and to 240 in year
three.

Mission:

The mission is to have great tasting food, adventure and friendly service.

We concentrate on customer satisfaction and quality food that is always fresh and specially
selected.

Every year a lot of people going to the sea for relax. This entertainment more relax and
adventure create.

Company Ownership:

Under Water Restaurant is a sole-proprietorship business by owner Anisur Rahman.

The business employs the owner, one investor and 50 employees.

All proceeds from management, programs, merchandise and other activities are that of the
owner.

Company Goal:
We have divided our goals in two broad categories:
Non financial goals:
Establish the best service in market.
To operate in the domestic market with selective target segment for the first year.
To gradually increase penetration of this market sector from its present near zero level to 90% of full
capacity by the end of second year.
Financial goal:
To increase the sales at least by 80%
we have an aim to reach break-even by third year.
Company Location:

Under Water Restaurant will be located in a sea. I want to build my restaurant under the sea
thats why I select the Bay of Bengal.

Products and Services:

Under Water restaurant provides delicious all types of sea food. .

High quality cabin for couple.

Any Birthday or Anniversary this restaurant gives discount.

A small Toggy world for playing of baby.

Market Analysis:

Water-Trip focuses on local and tourist active restaurant seekers, with special focus on young
adults with a TK200-30,000/year income and a desire for good food and a fascinating
atmosphere as our target market.

Market Segmentation:

Our target market segmentation is divided between new couple, as well as other family, and
adults who are interested in adventure.

The buying patterns of our clientele will be people who like to spend money on pampering
themselves, on quality food, feeling special, projecting an image of wealth, trying new things,
and thrill seeking.

SWOT Analysis:

Strengths:

A powerful strategy.

The highly experience management team.

Our service is strongly different from others restaurant.

Attractive customer base.

Better service quality.

Good customer service capability.

Weakness:

High price

Must be come to rich family.

No option to middle class family.

Financial Plan:

0
9000
8000
7000
6000
5000
0
4000
3000
2000
1000
0
-24000 -20000 -16000 -12000 -8000

-4000

4000

8000

12000

16000

20000

Monthly Units Break-even

10,117

Monthly Revenue Break-even

TK35,113

Assumptions:

Average Per-Unit Revenue

TK12.07

Average Per-Unit Variable Cost

TK1.03

Estimated Monthly Fixed Cost

TK45,875

Profit and Loss:


Profit Monthly:
90000
80000
70000
60000
50000
Series1
40000
30000
20000
10000

12

11

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on
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10

on
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on
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M

on
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Profit Yearly:
1400000
1200000
1000000
800000
Series1
600000
400000
200000
0
Year 1

Year 2

Year 3

Conclusion:

So through my business plan I feel my business will be profitable.

In our balance sheet we can see:

In first year TK1575, 494

Second year TK3580,755 and

Third year TK2, 5042,016

So its a profitable business. Also we can reach in our goal through which we started our business.
Through the market analysis I learn in Bangladesh people like to eat so, this is demandable.
In our restaurants food we dont use any harmful think which is harmful for our health and there is some
creativity which attract our customers.

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