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sport 쐽 ● THE STRAITS TIMES FRIDAY, APRIL 10 2009 PAGE D4

SPORTSWORLD Sponsorship for YOG affected by economy


BY MAY CHEN
Czech players
GIVEN the current economic climate,
axed for partying meeting the $50 million sponsorship tar-
get for the Youth Olympic Games (YOG)
might be a challenge.
Senior Parliamentary Secretary (Com-
munity Development, Youth and Sports)
Teo Ser Luck, who is also adviser to the
Singapore Youth Olympic Games Organis-
ing Committee (SYOGOC), said yester-
day that securing sponsorship has not
PRAGUE: The Czech Football been going as smoothly as expected.
Association not only sacked Speaking at a combined schools sports
national coach Petr Rada (above) meet at the Bedok Stadium yesterday, Mr
on Wednesday after a string of Teo said: “I would not say that it’s at the
poor results, but it also expelled milestone that we had originally forecast
six players for a breach of or targeted, but I believe that things will
discipline after the World Cup pick up as time goes by.”
qualifying loss at home to He later added: “Based on the current
Slovakia last week. economic climate, we can’t expect to
Forwards Milan Baros, meet every milestone.
Martin Fenin and Vaclav “We can’t expect more companies to
Sverkos, midfielders Radoslav offer sponsorships, because they also
Kovac and Marek Matejovsky, have their own corporate targets to
and defender Tomas Ujfalusi meet.”
reportedly indulged in a big On top of the US$75 million
party after the game, the second
time players had been caught
(S$113.9 million) the Government has set
aside to bear the bulk of the cost of host- Maori culture on display the Youth Olympic Games twinning
programme, Friends@YOG, which pairs a
drinking until the early hours. ing the inaugural Games, organisers had
REUTERS hoped to raise $50 million in private sec-
local school with one or two of the other 204
Bukit Panjang Government High and Bukit National Olympic Committees.
tor sponsorship.
Panjang Primary students showcasing New During the YOG next year, there will be 205
Snooker’s new The SYOGOC confirmed that it has
Zealand culture at the Republic Polytechnic
managed to secure some cash sponsor- booths by Singapore students , representing
condensed format ship, but did not reveal how much has yesterday. every NOC, in the Youth Olympic Village at
LONDON: The reputation of been received. The students spent their free time Nanyang Technological University.
snooker as one of sport’s more The organisers are now exploring oth- researching New Zealand culture as part of ST PHOTO: NURIA LING
traditional games is set to be er ways businesses can contribute to the
turned on its head by plans to YOG.
introduce a radical new For example, firms such as Deloitte Samsung, Visa and McDonald’s will be- to discuss with us what they can provide, 26-sport event nears. But the $50-mil-
condensed format of the game. Singapore (official consultancy services), come synonymous with the Games, Singa- in cash or in kind. lion target will remain for now.
Impressed by the success of Changi Exhibition Centre (logistics hub) pore firms are also encouraged to come “Of course, the sponsors are more will- Added Mr Teo: “As long as the compa-
Cricket’s Twenty20, World and Pilot Pen (writing instruments) have forward. It will be a unique opportunity ing to sponsor in kind than in cash. But nies who sponsor us see it as a win-win
Snooker chairman Rodney stepped up to offer their services during for home-grown brands to be associated anything is good, as long as it supports partnership and see it as value for their
Walker is anxious to lure new the Aug 14-26 Games next year. with a global body like the International the YOG.” company and value for supporting the
fans to the green baize with a While key Olympic sponsors under Olympic Committee. SYOGOC will monitor and moderate YOG, it has more or less achieved what
new format that would feature The Olympic Partner Programme such as Said Mr Teo: “The sponsors continue the sponsorship target, if needed, as the we set out to do.”
the same number of colours but
only six reds, with games
intended to last an average of
six or seven minutes.

JOY FOR SMALLER NSAs


The game has a working title
of “Super6s”. Trials will take
place at this month’s World
Championships in Sheffield.
AGENCE FRANCE-PRESSE

US-Jamaica meet Volleyball, hockey will get just $900,000 this year – a mas-
sive 25 per cent drop.
useless: Powell The association was penalised after its
KINGSTON: Former 100m world
among the 20 getting Ups and downs former chief executive officer repeatedly
missed deadlines to submit its training
record-holder Asafa Powell is in
no hurry to take part in a sprint
more funding this year and development proposals last year.
Small sports on the rise Big sports who get less SAA president Loh Lin Kok claims they
clash between Jamaica and the 쐽 Netball: Joins the top tier of sports in 쐽 Athletics: Tardiness in submitting its
United States. BY TERRENCE VOON will have to “break the bank” to survive
Singapore for the first time. It has been training and development proposals last year this year, and may use an estimated
He said: “I don’t really see & JONATHAN WONG
allocated some $2 million, an increase of resulted in the SAA’s annual grant being $800,000 from its reserves. He declined
the relevance of it because we over 40 per cent. A portion will be set aside slashed by 25 per cent to $900,000. to reveal how much reserves they have.
compete in so many meets on THE pie may be bigger but not all of Sin- for the World Championship in 2011, which 쐽 Badminton: Already facing a deficit from Another NSA which has been hit is the
the circuit every year, so to gapore’s national sports associations will be staged here. last year, the Singapore Badminton Singapore Badminton Association. It will
have a one-on-one doesn’t (NSAs) will be enjoying a bigger slice of 쐽 Volleyball: It has moved up a tier and its Association will have to contend with just receive about $2.1 million in SSC grants
make any sense.” Government funds this year. funding has increased by 50 per cent to over $2.1 million this year, a 12 per cent drop. this year – about 12 per cent less than the
ASSOCIATED PRESS Major sports like football and shooting $200,000. 쐽 Shooting: Another top-tier sport that has estimated $2.4 million it got last year.
have suffered cuts in funding. But among 쐽 Six associations – boxing, ice hockey, seen its funding cut marginally to about To keep costs in check, the SBA will be
those who will be getting more are some handball, modern pentathlon, muay thai and $2 million.
A-Rod still which will feature in the June 29-July 7 wrestling – have also been added to the 쐽 Football: A slight reduction in funds will
implementing a hiring freeze on full-time
staff, said chief executive Edwin Pang.
MLB’s top earner Asian Youth Games here. Six more NSAs funding list. see the Football Association of Singapore
getting less than $2 million.
“We will also be sending shuttlers to
have also been added to the funding list. compete in nearby countries, so as to
NEW YORK: The drug-tainted Although the SSC did not reveal fig- save on airfare, and getting coaches to
Alex Rodriguez remained Major ures, a check by The Straits Times double up as team managers during over-
League Baseball’s highest-paid showed that athletics, badminton, cue seas tournaments,” he added.
player as payroll details were sports, football, rugby, shooting, silat NSAs had to endure cuts. Only 20 re- Volleyball is among those with the big- Even big guns, like the Football Associ-
released with the start of the and sepak takraw were among those who ceived more money, while seven got the gest increase. It will get more than ation of Singapore, are tightening their
new season. have had funding cut. same amount as last year. $200,000, up 50 per cent from last year. belts. Aside from reducing staff strength,
He will earn US$33 million On Wednesday, the Singapore Sports More money is being channelled to This is to help fund athletes’ training for the FAS has been increasing the number
(S$50.11 million) this year with Council announced that it would disburse sports which are featuring at the the AYG and to hire more staff. of matches it organises to boost revenue,
the New York Yankees. Next on $34.1 million to NSAs for the financial nine-sport AYG, or who have done well Athletics – which delivered just one of said general secretary Winston Lee.
the list is Dodgers’ Manny year that started on April 1. This was 5 to garner grassroots participation. the 45 track and field golds on offer at the It is also on the lookout for training
Ramirez (US$23.9 million). per cent higher than last year’s $32.39 mil- trips subsidised by host countries, like
The NSAs receiving increased grants 2007 Korat South-east Asia Games – was
ASSOCIATED PRESS the one the national team took to the Mid-
lion. this year include bowling, hockey, net- one of the hardest hit. dle East last year.
Despite the boost, 37 out of the 64 ball, swimming and volleyball. The Singapore Athletic Association But while the SSC may have come
down hard on several NSAs – funding to
sports like silat and athletics has been
withheld pending compliance with SSC re-
quirements – Senior Parliamentary Secre-
tary (Community Development, Youth
and Sports) Teo Ser Luck gave the assur-
ance that the sports and their athletes
will not suffer.
Referring to underperforming NSAs,
he said: “If we need to take over, we will
take over, to make sure that the training
is not disrupted. While doing that, we al-
low the NSAs some time to sort out their
internal issues.”
tvoon@sph.com.sg
jonwong@sph.com.sg

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