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A roadmap for the exploration of current & future trends

Personal responsibility
People renting dreams
theatre in the
round takes Compulsory
off (again) paternity tests First child born in space
ZONE 1: 2010-2015 (+ some predictions to stir things up. More at nowandnext.com) Printable TV screens

Invisibility cloaks Prison ships Children become luxury objects

1. Society
Turkey, Iran and Mexico
Convergence of healthcare Contents of British Library available on a postage stamp-sized chip Letter writing First human clone e-voting in supermarkets
Disintegration of EU become key powers
and financial planning
2. Geopolitics
ZONE 2: 2015-2020 Digital cash Single global
Digital cash widely embedded in clothing
Hunger for shared experiences
Folk-art revival Increased immigration
to solve skills crisis Collapse of free trade Government PR budgets
exceed military spending
widely e-currency Animals suing humans Baby licences Growth of ‘Tech-No’ movement Desire for control Culture of immediacy Cheques Resurgence of hobbies & craft 1/3 of all military vehicles Function based tariffs
embedded in
human body
now unmanned for electricity 3. Energy & raw materials
Global population hits 9 billion Most people Online funerals Search for meaning Digital celebrities of panic Virtual protests Growth of G2 Revival of far-right politics People able to record every
ZONE 3: 2020-2025 Rising rage Expecting less
have multiple (Mondays to Fridays only) Face recognition doors Widespread use of nano-materials event from birth to death
Brain drain from hedge funds to scientific R&D (energy #1 priority) presences Pastism
Nostalgia Bio-mimicry Airborne networks
4. Science & technology
Wealth asylum seekers Shape shifting materials Molecular machines Fully sensory internet
Increasing influence of Cosmetic brain
Calorie taxes Food passports 10-mile diets oil states on US politics World’s first thorium reactor surgery
Convenience Well-being Provenance Traceability Regionality Green politics
ZONE 4: 2025-2035
opens in India

Indulgence Authenticity Growth of virtual communities

Energy harvesting buildings
Epidemic of new 5. Healthcare
Rise of N11 countries Middle Class unrest Open source intelligence gathering Virtual water Genetic prophesy at birth mental disorders
Rising levels of autocracy linked to uncensored
Whole life financial planning linked Globalisation unravelling Lunar dimming streetlights Intelligent vending machines use of digital devices
Growth of Business sustainability to whole family model Government Growth of state control Carbon trading 6. Retail & leisure
ZONE 5: 2035-2050 micro-insurance largest determinant of Robotics Local energy transmission networks
First Internet court stock price Power shift Emergence of Gross National
Men behaving like women Artificial eyes
Meltdown of global
Emergence of Growth of bartering Eastwards Happiness metrics Shopping 2.0 financial system
Online communities Genetically Gross National Ageing Customer service avatars
Womb based therapy
7. Economy
start physical enhanced pets Happiness Speech recognition
communities RFID Small indulgences Third spaces become common place Redefinition of health to
Notes on time travel 75-year mortgages Pre-pay currency cards
Last CD is
Widespread cuts in
EDLP Authenticity Carbon chaos Negawatts Clean coal Rare earths
include happiness/well-being
Shift to
This map is a broad representation of some of revolution in the
Paper statements & bills public services trade 8. Environment
e-ink comes Face recognition Free-tailing Re-regulation
the trends and technologies currently visible. Retirement arts as
neoclassicism of age
Investment in renewable energy Half the world now
living under double
Increase in
pigouvian taxes
Brain gyms Growth of outsourcing
Conspicuous non-consumption to Africa
Improvement works are carried out at weekends and returns Bionic
A graphic novel Acute labour women behaving like men Mercantilism
Increasing longevity digit inflation
travellers should check to see whether lines are still wins the Booker shortages in
Prize aged-care sector Synthetic biology
Infrastructure under-investment Networked risk Broader definitions of health 9. Financial se
operable before commencing any journeys. Helpful Move to global pricing Nuclear power renaissance Home-based health Peak landfill
of consumer goods Just-in-time Seasonality Cities painted
suggestions concerning new routes and excursions (driven by shopbots) shopping Too much choice Blurring of sectors Sensory experiences
Life story labelling Urbanisation Medical tourism
white to
Consumer e-health Pensions funding crisis
are always welcome. 10. Food & drink
Globalisation Declining fertility Anxiety
If you wish to travel outside of Zone 1 you are advised Disappearance Robocops in Local shopping Price polarisation
(High / Low ) Urban/rural divide Loneliness Growth of private
to bring comfy shoes and a camera. Travellers are also of checkouts shopping malls
Virtual libraries
Device convergence
Localism Micro-power generation currencies Plastic bridges
Increasing interest rates
advised to bring their own supplies of food and water Blurring of scientific disciplines Stored value cards Telemedicine
Home as refuge
iPills Metabolomics Peak Uranium 11.
although weapons are unnecessary if you keep to well Pets outnumber people globally
Malicious intent detectors
Online micro-payments Domestic energy dashboards Modular spaces Identity theft Rising economc Driverless lorries
trodden paths. Also note that travel into Zone 5 is not Robot population Basic forms of AI Growth of security protectionism
First moon hotel
available for people aged over 75 years of age. surpasses human Digital mirrors algorithms Micro-finance
Industries consolidating globally
Debt Decline in real wages
population First internet addiction clinic Mind control toys Personalisation Use of fake information Depression
Islamic finance
Payments to
as a weapon P2P lending Debt Stress Personal nooks enter most cities Pilotless
A3 and A5 Prints of this map Average lifespan Unexpected increase Death of distance Health & safety hysteria Information pandemics Mobile payments
Sense of entitlement Services outsourcing
by private vehicle Peak copper
13. Home & family
Full colour prints of this map are available
100 years in fertility rates
Home/work convergence Basic forms of AI Web 2.0 Volatility Healthcare rationing
Simplicity Unsupervised adults
Victim culture Shift to knowledge intensive industries
Societal feminisation Large screens
to anyone that asks nicely. A small charge is ‘Spinning disk’ Home swap holidays
everywhere Fully
levied to cover print and postage costs only. Empathy memory devices Machines that can judge emotional state of user
Cloud storage Home/street immersive
Full concentration T.I.M Robotic surgery Data level domestic waste gaming
Increasing regulation
Contact< richard@nowandnext.com >stating Devices re-programming themselves & compliance security Individualism Droughts Believers versus heretics processing
30% of all books All ads now
whether you’d like A3 or A5 size and saying 25% of company
HQs now virtual
Widespread use of brain Single person households
Tightening security
in light of experience Contactless payments Flooding User filtering User generated content now digital personalised
scans in job interviews Energy storage
which country the map is to be delivered to. Online video Micro-blogging Digitalisation Binge drinking
Delivery is available to anywhere in the world. Virtual currencies Growth of digital narcissism Shorter formats Real-time car insurance All televised sport
Atternatively, just print this out yourself Physical newspapers Near extinction of quality journalism Digital diets Growth in passenger numbers Constant digital Prediction markets Telepresence Wilder weather
Emergence of green nationalism
now short format
( A3 minimum recommended ) become luxury items spawns philanthropic funding Domestic tourism
distraction Online medical records Green IT
e-books Seabed mining
Childcare robots Voluntourism Fuel-cell cars Face recognition rear view
mirrors (linked to ignition) Hypersonic
Sourced Face recognition doors Quiet paint 4 billion mobile phone subscribers
Gesture-based computing
Material for this map has been soured from a Medical tourism Intelligent packaging Environmental 3-D teleconferences
Collapse of
number of publications including Future Files Wireless re-charge
Low-cost competition
Fair trade
Shifting centres of economic activity
change Hybrid fuels
Bio-fuel backlash
Chinese banking
Cyber-pet vets Video wallpaper Aged care robots Wind power Return of food inflation and food riots system
and What’s Next Holographic storage Outsourcing backlash Fractional ownership
Space tourism

Dining Rooms Modesty

Green cities
Consumer e-health Slow food Cautious optimism
Urban car sharing Laboratory grown meat
in supermarkets Robotic insects for
crop pollination
re-think Mega trend
Computers with Verbal search Increasing inflation 2-speed economies Increasing complexity Electricity shortages OHS&E
CHIME liquidity after
moving parts Green buildings Comfort foods Fragrance cartridges
Ocean dead zones
Affective computing
Sustainable tourism
Global hospital brands
Lunar dimming streetlights in mobiles
Ubiquitous computing Water labelling
Nano-solar End of low-cost inputs All vehicles fitted with GPS Oil at $200
Eco-cynics Gen X start to outlive their offspring
Fuel-cell phones
Most people have 2+ careers 80% of global energy requirements still met by oil/coal/gas
Holidays at home packages
Facebook vacations
(meet your online friends in person)
a barrel
Augmented reality Phone spam Human organ farms Skills shortages bite
contact lenses Wearable computers
Resources increasingly acquired on a no questions asked basis Solar energy generating windows
DNA Global sensor network
Urban (vertical) farming Male birth control pill
Communication free resorts All vehicles fitted with GPS Sleep hotels Open source explodes with global standard for
royalty payments Dangerous currents
computing Focus on hardware reduces as Digital nomads Creative industries
Rise of the vegetarians Industrial repatriation Generational conflict in the workplace Increasing automation
www.futuretrendsbook.com services more distributed and
Creation of new
arable lands as planet
Plastic bones
Variable road-pricing dependent on time of day/traffic volume
Water labelling become dominant
contributors to Poor visibility
Declining water quality warms up Artificial livers of all products Second asset
Quantum computing bubble global GDP
Hydrogen fuel stations Oceanic thermal converters
No more anonymous email addresses Peak water Genetic diets
www.nowandnext.com (one email address per person) Global migration drift to warming parts of
All babies implanted with GPS & ID chips
80% of global population now obese
Vehicles bought for technology upgrades rather than model changes High-speed link
the northern hemisphere Fusion reactors
Food allergies eliminated Average car now 50% of weight of 2010 model equivalent
Acknowledgements Individual energy/carbon monitoring leads to allowances
and/or tiered costing based on system akin to personal
Micro-scale health-bots Cities laced with small vehicle lanes separate from road system
Humility Partial ruin
Space solar power Self-repairing roads Scarcity of hydrocarbon service First moon mine
This map was conceived and created by Richard Meditation/holistic services bundled with medical procedures Self-driving cars / fuel stations
Watson at Nowandnext.com with some help from Spray on surgical gloves Intimacy
Creation of Department of alcohol, firearms, soft drinks and confectionary
Benjamin Frazer at Snap. Also thanks to Oliver (mandatory health warnings on all alcohol, junk food and candy) (demographically) Optimism about the future DNA repair Bio-diversity Stringent laws requiring high levels of recyclability in all products
Freeman, Mike Jackson and Scott Martin.

Global risks* � Commodity price spikes � Electricity shortages � Green energy bubble � US/China conflict � Global pandemic � Middle class revolution � Major nano-tech accident
� Raw materials shortages � Rapid increase in cyber crime � Genetic terrorism � Israel/Iran conflict � Conflict with North Korea � Collapse of China � Space weather disruption to comms
This map is published under a creative Commons 2.5 * Low probability/high impact events that
could derail any of the above trends and � Mass migration of population � Critical infrastructure attack � Collapse of US dollar � Bisphenol A link to cancer � Political disintegration of Saudi Arabia � Mobile phone link to cancer � Aliens visit earth
Share-A-Like licence. This basically means that you can
predictions � Nuclear terrorism � Rogue stakeholder � Global supply chain disruption � Geographical expansion of Russia � Systemic failure of financial system � Credit Default Swaps � Return of the Messiah
do whatever you like with this map just so long as you
say where it came from. � Internet brownouts � WMD Proliferation � Terrorist attack on urban water supply � Major earthquake in mega city � Fundamentalist takeover in Pakistan � Rogue asteroid � People taking trend maps too seriously

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