Chapter 2

2.2.1 Market conditioning

With the presence of few tailoring shops along legarda. It would be possible for
tailor swift to have
High demands as these shops have to satisfy the markets clothing problem.

2.2.2 Potential market/ customer

Survey result show that many students from primary, secondary and tertiary
along Legarda Street need uniforms for their schooling.

2.2.3 Projected demand

Tailor swift projected demand around university belt at least 15% from 15
university. The projection is based on adjustment from different factors. Some factors
that tailor swift included are : school policies, student perception, student financial
capabilities, and competitors.

Strict compliance to school policy is the first factor in getting a small amount of
percentage for the target market.

2.2.4 Demand analysis

Some university do not allow student to get their uniform done outside the
university. The perception of the student is also important. Whenever student think that

getting the uniform done outside the university will get lessen quality, then its a
problem. The financial capability of the student of the student is also important because
they cannot get their uniform done unless they have the money.

Around the U-Belt there is a lot of tailoring ship who have been in the industry for
a long time. This factor is the most important to take in consideration in making the
propose business. These competitors already got the experience in providing the
desired outfit by the students.

2.3 Market strategy

The market strategy of Tailor Swift is not just a strategy but to deliver a very good
quality uniform to the customers. In order to maintain the trust of the customers the firm
must meet the customers satisfaction. If the firm will be able to meet the standards of
the customers, the growth of the firm will be possible. Through ad-campaigns, and word
of mouths, this business will be soon beginning known.

2.4 promotion and advertising

Tailor Swift will promote is tailoring service by the following

At the grand opening, flyers will be given within the vicinity of Tailor Swift.

Coupons will be given to students nearby schools like FEU, CEU, La

Consolacion College, NU, UST, and Arellano University.

The social media like Facebook, twitter and instagram will be used to further the
advertising and increase the awareness of the people about Tailor Swift.

Flyers and coupon

2.5 presentation of survey result

Which do you prefer in making or repairing

your uniforms?

Tailor shops outside the

university 100%

Which provides alteration services?

Tailor shops outside the

university 100%

Which provides cheaper Service?

Tailor shops outside the

university 100%

Which provides better Quality?

Tailor shops outside the

university 100%

Which provides faster Service?

Tailor shops outside the

university 100%

Which provides more comfortable uniforms?

Tailor shops outside the

university 100%

Which provides convenience in terms of

payment?

Tailor shops outside the

university 100%

Which provides more convenient location?

Tailor shops outside the

university 100%

Which allows you to choose different

options?

Tailor shops outside the

university 100%

Which gives you more excitement about the

end product?

Tailor shops outside the

university 100%