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# BUFFET FOOD PURCHASE BACKGROUND

## Question 1: type of buffet

type of buffet
Frequency

Percent

Valid Percent

Cumulative
Percent

api-api steamboat

25.0

25.0

25.0

hotel buffet

25.0

25.0

50.0

seoul garden

18

50.0

50.0

100.0

Total

36

100.0

100.0

Valid

Table 1.1

Figure 1.1
Based on the data above, it shows the result for type of buffet that chooses by the respondents. It
indicates that majority of respondents which is 50% prefers to choose Seoul Garden as their most
favourite buffet food. This will be followed by Api-Api Steamboat and Hotel buffet get a same
percentage which is 25% respectively.

## Question 2: frequently purchase

frequently purchase
Frequency

Percent

Valid Percent

Cumulative
Percent

once a month
Valid

## a few times a week

Total

35

97.2

97.2

97.2

2.8

2.8

100.0

36

100.0

100.0

Table 1.2

Figure 1.2
Based on the above, it shows the result of the respondent frequently purchase for buffet food as
be mentioned at table 2.1. It indicate that most of respondent will go to the place within once a
month which is contribute 97.2% while another 2.8% said go to the place a few times a week.

## recommend this type of food

Frequency

Percent

Valid Percent

Cumulative
Percent

2.8

2.8

2.8

11.1

11.1

13.9

12

33.3

33.3

47.2

16

44.4

44.4

91.7

8.3

8.3

100.0

36

100.0

100.0

Valid

Total

Table 1.3

Figure 1.3
Based on the data above, it shows that the highest percentage is 44.4% will recommend this type
of food brand to their family. While the lowest percentage is 2.8% will not suggested.

## Question 4: customer experience

customers experience
Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

yes

36

100.0

100.0

100.0

Table 1.4

Figure 1.4
Based on the above data, it shows that 100% of respondent satisfy with the self-service buffet.

## SECTION G: DEMOGRAPHIC PROFILE

Question 1: gender
male female
Frequency

Percent

Valid Percent

Cumulative
Percent

male
Valid

16.7

16.7

16.7

female

30

83.3

83.3

100.0

Total

36

100.0

100.0

Table 1.5

Figure 1.5
The pie chart shows that our respondents is majority from female because female like the selfservice concept compare to the respondents male. The data also shows that 83.3% of respondents
female which is the highest compared with respondents male only 16.7%.

## Question 2: age group

age
Frequency

Percent

Valid Percent

Cumulative
Percent

16-24

24

66.7

66.7

66.7

25-34

10

27.8

27.8

94.4

35-44

5.6

5.6

100.0

Total

36

100.0

100.0

Valid

Table 1.6

Figure 1.6
Based on the data above, it shows that the highest of our respondents 67.7% are 16-24 years old.
While another respondents 5.6% is the lowest for the range of ages 35-44.

## Question 3: ethnic group

group
Frequency

Percent

Valid Percent

Cumulative
Percent

malay
Valid

chinese
Total

30

83.3

83.3

83.3

16.7

16.7

100.0

36

100.0

100.0

Table 1.7

Figure 1.7
It was found out that 83.3% of respondents are Malay. While 16.7% is Chinese.

## Question 4: marital status

status
Frequency

Percent

Valid Percent

Cumulative
Percent

single
married with children
Valid

Married with no
children
Total

31

86.1

86.1

86.1

11.1

11.1

97.2

2.8

2.8

100.0

36

100.0

100.0

Table 1.8

Figure 1.8
The pie chart shows that the highest respondents are 86.1%. While married with no children
percentage only 2.8%.

## Question 5: employment status

employment status
Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

5.6

5.6

5.6

## private sector employee

10

27.8

27.8

33.3

self-employed

5.6

5.6

38.9

unemployed

2.8

2.8

41.7

housewife

5.6

5.6

47.2

student

19

52.8

52.8

100.0

Total

36

100.0

100.0

Table 1.9

Figure 1.9
It shows that the majority of the respondents are students with 52.8% while the minority of the
respondents are unemployed with 2.8%.

monthly income
Frequency

Percent

Valid Percent

Cumulative
Percent

## RM1000 and below

21

58.3

58.3

58.3

RM1001-RM3000

13

36.1

36.1

94.4

RM3001-RM5000

5.6

5.6

100.0

36

100.0

100.0

Valid
Total

Table 1.10

Figure 1.10
The pie chart shows that 58.3% of the respondents have the lowest income with RM 1,000 and
below, while 5.6% of the respondent have highest income between a range of RM 3,001 and
above.

## Section B: Service Quality

Variables Entered/Removed
Model

Variables

Variables

Entered

Removed

Method

SQMEAN

. Enter

## a. Dependent Variable: PQMEAN

b. All requested variables entered.

Model Summary
Model

.615

R Square

Square

Estimate

.378

.360

.44353

## a. Predictors: (Constant), SQMEAN

b. Dependent Variable: PQMEAN

ANOVA
Model

Sum of Squares

df

Mean Square

Regression

4.067

4.067

Residual

6.689

34

.197

10.756

35

Total

Sig.

20.674

.000

Sig.

## a. Dependent Variable: PQMEAN

b. Predictors: (Constant), SQMEAN

Coefficients
Model

Unstandardized Coefficients

Standardized
Coefficients

Std. Error

(Constant)

1.848

.498

SQMEAN

.566

.125

Beta
3.707

.001

4.547

.000

1
a. Dependent Variable: PQMEAN

.615

Based on data above, it shows the dependent variable is product quality and independent variable
is service quality. The table shows it is positive relationship between product quality and service
quality because it is more than 0.

## Section C: Corporate Social Responsibility

Variables Entered/Removed
Model

Variables

Variables

Entered

Removed

Method

CSRMEAN

. Enter

## a. Dependent Variable: PQMEAN

b. All requested variables entered.

Model Summary
Model

.471

R Square

Square

Estimate

.222

.199

.49620

## a. Predictors: (Constant), CSRMEAN

b. Dependent Variable: PQMEAN

ANOVA
Model

Sum of Squares

df

Mean Square

Regression

2.384

2.384

Residual

8.371

34

.246

10.756

35

Total

Sig.

9.683

.004

Sig.

## a. Dependent Variable: PQMEAN

b. Predictors: (Constant), CSRMEAN

Coefficients
Model

Unstandardized Coefficients

Standardized
Coefficients

Std. Error

(Constant)

2.871

.400

CSRMEAN

.343

.110

Beta
7.174

.000

3.112

.004

1
a. Dependent Variable: PQMEAN

.471

Based on data above, it shows the dependent variable is product quality and independent variable
is corporate social responsibility. The table shows it is positive relationship between product
quality and corporate social responsibility because it significant is 0.004. As a Muslims people,
the respondents belief that company have contribute zakat.
Section D: Attitude
Variables Entered/Removed
Model

Variables

Variables

Entered

Removed

Method

ATTMEAN

. Enter

## a. Dependent Variable: PQMEAN

b. All requested variables entered.

Model Summary
Model

.524

R Square

Square

Estimate

.275

.253

.47896

## a. Predictors: (Constant), ATTMEAN

b. Dependent Variable: PQMEAN

ANOVA
Model

Sum of Squares

df

Mean Square

Regression

2.956

2.956

Residual

7.800

34

.229

10.756

35

Total

Sig.

12.884

.001

Sig.

## a. Dependent Variable: PQMEAN

b. Predictors: (Constant), ATTMEAN

Coefficients
Model

Unstandardized Coefficients

Standardized
Coefficients

Std. Error

(Constant)

2.490

.453

ATTMEAN

.441

.123

Beta
5.501

.000

3.589

.001

1
.524

## a. Dependent Variable: PQMEAN

Based on data above, it shows the dependent variable is product quality and independent variable
is attitude. The table shows it is positive relationship between product quality and attitude
because it is more than 0. The attitude is almost significant because the difference is only a little
a more to the self-service concepts.
Section E: Service Experience
Variables Entered/Removed
Model

Variables

Variables

Entered

Removed

Method

SEMEAN

. Enter

## a. Dependent Variable: PQMEAN

b. All requested variables entered.

Model Summary
Model

.375

R Square

Square

Estimate

.141

.116

.52134

## a. Predictors: (Constant), SEMEAN

b. Dependent Variable: PQMEAN

ANOVA
Model

Sum of Squares

df

Mean Square

Regression

1.514

1.514

Residual

9.241

34

.272

10.756

35

Total

Sig.

5.572

.024

## a. Dependent Variable: PQMEAN

b. Predictors: (Constant), SEMEAN

Coefficients
Model

Unstandardized Coefficients

Standardized

Sig.

Coefficients
B
1

(Constant)

Std. Error
2.668

.608

Beta
4.389

.000

SEMEAN

.379

.161

.375

2.360

.024

## a. Dependent Variable: PQMEAN

Based on data above, it shows the dependent variable is product quality and independent variable
is service experience. The table shows it is positive relationship between product quality and
service experience because the significant is 0.024. It can be seen that most of the respondents
reaction are positive toward the self-service concept.
Section F: Commitment
Variables Entered/Removed
Model

Variables

Variables

Entered

Removed

Method

CMEAN

. Enter

## a. Dependent Variable: PQMEAN

b. All requested variables entered.

Model Summary
Model

.216

R Square

Square

Estimate

.047

.018

.54920

## a. Predictors: (Constant), CMEAN

b. Dependent Variable: PQMEAN

ANOVA
Model

Sum of Squares
Regression

df

Mean Square

.501

.501

Residual

10.255

34

.302

Total

10.756

35

Sig.

1.660

.206

## a. Dependent Variable: PQMEAN

b. Predictors: (Constant), CMEAN

Coefficients
Model

Unstandardized Coefficients

Standardized
Coefficients

Std. Error

Beta

Sig.

(Constant)

3.489

.475

.186

.145

7.353

.000

1.288

.206

1
CMEAN

.216

## a. Dependent Variable: PQMEAN

Based on data above, it shows the dependent variable is product quality and independent variable
is commitment. The table shows it is positive relationship between product quality and
commitment because the significant is 0.206. The commitment is almost significant because the
difference is only a little amount.