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For those who are interested in fostering change, acquiring

new tools to make it happen, getting prepared to enjoy the

new era and who are confident of themselves and their future
would be natural allies to the search for ways to manage
knowledge which is inherent in all of us.
What is Information

Information comes from the form that data takes as it is arranged and
presented in different ways.

Researches often describe it as a message that is communicated.

This messaging of the data adds context to it and allows us to

understand something about the data presented.

As with any message, it has sender and receiver the purpose is to

change the receiver’s way of perceiving something so as to cause
impact on judgment and behavior.
Inform originally meant to give shape to; while Information

is meant to shape a person

Think of Information as Data that makes a difference


The information is infinite but the organization of information is finite.

In addition, information is normally structured around :

Internal – The message that run through our system and allows our body
to function

Conversational – The formal and informal exchanges that we have with

the people around us.

Reference – Runs the system of our world – science and technology –

such as book or dictionary

News – Current events that are transmitted via the media

Cultural – History, Philosophy, arts. These are the latest quantifiable form.
What is information shareability?

Shareability refers to the extent to which information is sharable.

Information has high shareability if it is easy to share between different
individuals without loss of fidelity (honesty, purity).

Information often is qualitatively different from external information, and

that such internal information is often not particularly shareable.

A pattern shows relations among groups of information so that there is

both a consistency and completeness of relations.

Patterns become knowledge when a person is able to realize and

understand the patterns and their implications, that is they become more
What is Knowledge Management

Knowledge Management is the way to keep knowledge growing

Acquiring Knowledge is the way of life of human society, its management makes
the difference between a civilized and modern race and that which is still
languishing as underdeveloped

KM is also understood mainly as a prominent Information Technology concept

with little realization that to use knowledge

You may not ever have to use a computer

Knowledge in its various forms has been with us for less then three decades,
knowledge in its various forms has been a phenomena borne with the first
intelligent human to ever set out into the bright primordial sunlight
(Work force)
(IT Infrastructure)
Why do we need Knowledge Management

• Market places are increasingly competitive and the rate of innovations are rising.

• Reductions in staffing create a need to replace informal knowledge with formal methods.

• Competitive pressures reduce the size of the workforce that holds valuable business

• The amount of time available to experience and acquire knowledge has diminished.

• Early retirements and increasing mobility of the work force lead to loss of knowledge.

• There is a need to manage the increasing complexity, as small operating companies are
trans-national sourcing operations.

• Changes in strategic direction may result in the loss of knowledge in the specific area.

Primarily knowledge is about the way human being has constantly

evolved and learnt from his experience

It is about his ability to use his mind and think

It is about processing such thoughts, communicating it, analyzing it and

passing on to the next generation

Even in the corporate context this semantics may not change

The management of science is exploring the knowledge and its use. The
Knowledge Management is the natural effort to the Management Science to seek
newer solutions to the challenges of the corporate world

Knowledge Management is much a management subject as it is an IT one.

Both KM and IT provide the necessary edge to the corporations to face up to the
While tangible assets such as Plant Machinery, Capital are
necessary for an enterprise to function, it is its Knowledge Based
resources – its invisible assets such as technological know how,
customer information and trust, MIS, Corporate Culture etc. that
provide it with competitive edge

Assets 38 % 62 %
85 %

62 %
Assets 38 % 15 %

1984 1992 2005


Industrial Economy
Sales ($) Knowledge Economy
Sales ($)
Finished Goods
Inventory ($)
Customer Confidence

Manufacturing Process
Customer Customer
mgmt. Service

Raw Materials

Competen Technol
cies ogy
Labor Screw Wires Tubes
? ? ?
$ $ $ $
From Data Driven To Knowledge Driven Company

The essential requirement of being a knowledge based company is to

have an “infotech infrastructure that organizes knowledge and makes it
easy to use and share”

Requirement for Knowledge Company

Strong Data Infrastructure
Disintermediation (DIS-madhyasthatā)
Skilled Workforce
Use KM
Knowledge Management basically involves:


Dissemination (prasāra)



Of knowledge towards organizational sustenance and survival .

KM touches and improves almost every area of organizational structure

namely product development, engineering and manufacturing business
processes, marketing product delivery, customer relations and sales and
Have faith in KM and it will deliver

Innovation in a company is nourished and driven by knowledge based

capabilities and by management systems that leverage (lābha uṭhānā) the

The potential inherent in well managed intellectual capital extends its

impact well in to the future as it adapts, renews and replaces capabilities
so the strategies too remain responsive to rapid change and much