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Manufacturing price per case $

8oz
1 lb
5lb
Factory Shipments (in 000,s of cases) $
8oz
1 lb
5lb
Variable manufacturing cost per case $
8oz
1 lb
5lb
Gross Sales $
Gross margin
Advertising$
TV
Print
Internet
Total advertisment $
PR
Consumer promotion
Trade promotion
Total marketing expenses $
profit before SG&A, overhead and taxes

2005

2006

6.18
10.33
46.63

6.37
10.64
48.03

640
1099
581

793
1362
720

3.02
4.98
22.12
42,400
22,142
52%

3.05
5.03
22.34
54,125
28,771
53%

2862
687
76
3625
191
424
4240
8480
13662

4453
950
238
5641
297
1080
5938
12956
15815
32%

29%

2007E

2008E

2008IE

7.2
12.02
54.28

7.92
13.222
59.708

7.82
13.02
58.702

714
1226
648

714
1226
648

800
1350
750

3.38
5.58
24.8
55,051
29726
54%

3.718
6.138
27.28
60556.1
32698.6
54%

3.14
5.63
26
67864
38035.5
56%

3815
694
248
4757
198
551
5505
11011
18715

4196.5
763.8
272.8
5232.7
217.8
606.1
6055.5
12112.1
20586.5

4000
1500
1000
6500
198
1400
8977.5
170750
20960

34%

27.70%
46.50%
25.90%

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