Strategic

Analysis
Pak Suzuki Motor Company Limited

Muazzam Imtiaz
Roll Number: 22
MBA (Morning) 4th A

ACKNOWLEDGMENT

In the name of Allah, Most Gracious, Most Merciful

Praise be to Allah, the Cherisher and Sustainer of the worlds;
Most Gracious, Most Merciful;
Master of the Day of Judgment.
Thee do we worship, and Thine aid we seek.
The way of those on whom Thou hast bestowed Thy Grace, those
whose (portion) is not wrath, and who go not astray.
Ameen

I am heartily thankful to our Strategic Management teacher, Sir

Shahid Yaqoob, whose encouragement, guidance and support from
initial to the final level enabled us to develop the subject Strategic
Management. With his dedicated lectures we were able to practically
understand and apply what we have learned in the classes.

EXECUTIVE SUMMARY
This project is about the strategic Analysis of Pak Suzuki Motor
Company. During the project, Ive done the detailed study of Pak
Suzuki Motor Company Limited like their company profile, mission,
vision and corporate values. Then I observer the some of the major
products manufactured and assembled by the Pak Suzuki Motor
Company limited which include SWIFT, LIANA, CULTUS,
MEHRAN, APV etc With the help of Internal and External
analysis, Ive sorted out some of their strengths, weaknesses and the
opportunities and threats prevailing in the market. Also the PEST
analysis was conducted to observe the external factors that may
influence the performance of the company.
Then I did prepare the External Evaluation Matrix, which scored 2.98
that means company is trying best to utilize their opportunities by
avoiding the threats. And Internal Evaluation Matrix which scored
2.99 shows that company has solid internal strengths and they are
overcoming the weaknesses quite well. Then the TOWS matrix
helped us to suggest some of the strategies to the company which can
be helpful for them in future outlook.
The BCG matrix helped me to study the important products of the
company; I did identify in which stage the products are and tried to
do the SBU analysis for each product.
With the study of Pak Suzuki Motor Company Limited, Ive learned
that they are doing well in the Pakistani market and are leading
market shareholder. They are producing Cars at affordable prices for
the low income to middle income people. But they are unable to
compete with Corolla and Honda in Luxury and semi-luxury cars.
They need product development strategy to follow so they tried to get
into the Honda and Corolla market by introducing Suzuki LIANA but
that couldnt make its space. Now they have again tried that by
launching Suzuki SWIFT which is a 1300cc fully loaded car. I
recommend Product Development strategy for PSMC to pursue in
order to compete with HONDA and TOYOTA. Then they will be able
to grow their market share and growth.

TABLE OF CONTENTS

Sr. no.

Contents

Page #

Introduction

Product Mix

Internal and External Analysis

10

SWOT Analysis

10

PEST Analysis

11

External Factor Evaluation Matrix (EFE)

13

Internal Factor Evaluation Matrix (IFE)

14

SWOT or TOWS Matrix

15

BCG Matrix

16

10

SBU Analysis

17

11

Internal External Matrix

18

12

Space Matrix

19

13

Grand Matrix

21

14

QSPM Matrix

22

15

Conclusion

23

16

Recommendations

24

17

References

25

INTRODUCTION

Pak Suzuki Motors Company Ltd. is a company assembling and distributing Suzuki
Japan's cars in Pakistan. Currently they are one of the most successful motor companies in
Pakistan.
The firm was founded in 1983 as a joint venture between PAK and Suzuki, formalizing the
arrangement by which AWAMI Auto Ltd. had produced the Suzuki SS80 from 1982. Suzuki
originally owned 25% of the stock, and has gradually increased their holding; they now own
73.09%. The company now assembles a wide range of Suzuki vehicles and aims to produce
150,000 vehicles per year. (2005 production was 100,000)

Our Vision

To be Excellent All Around

Our Mission

To provide automobile of international quality at competitive price

These are Mission and Vision Statement of Pak Suzuki, and they always try to improve skills
of employees by imparting training and inculcating in them a sense of participation.

To achieve maximum indigenization and promote the automobile vending industry.

To contribute to Pakistani society through development of industry in general and

automobile industry in particular.

Statement of Ethics and Business Practices

Here are the code of ethics and Business Practice of Pak Suzuki Motors Company,
1. Pak Suzuki insists on integrity and honesty of its employees in doing business. Any
unfair or corrupt practices to solicit business is fundamentally inconsistent with
business codes of company
2. Pak Suzuki believes in compliance to regulatory obligation
3. Pak Suzuki believes in free and fair business practices and open competitive markets.
Developing any association with competitors to distort the pricing and supply of
products is contradictory to companys business code of conduct.
4. Pak Suzuki believes in transparency in business transaction and they are to be
recorded accurately and fairly in books of accounts in accordance with standard
procedure.
5. Pak Suzuki expects its employees to act in companys best interest while holding
confidential information. Company expects its employees neither to solicit internal
information from other nor to disclose companys data or any other material
information to any un- authorized person/body.
6. Pak Suzuki believes in individuals respects and growth. Its employment policies do
not discriminate on basis of race, religion, gender or any other factor.
7. Pak Suzuki does not believe in political affiliation.

Corporate Strategy
Pak Suzuki is built on the idea of a responsible corporate citizenship thereby managing
environmental, safety & occupational health matters as an integral part of our business. In
fulfilling this responsibility Pak Suzuki adheres to the following principles:

1) We are committed to provide top quality products to the satisfaction and requirement
of our customers.

2) We conduct our operations in compliance with applicable environmental,

occupational health & safety laws and regulations.

3) We recognize the interrelationship between energy and the environment, and we

promote the efficient use of energy throughout our system.

4) We ensure safe disposal of waste generated from our facility

5) We minimize the discharge of waste materials into the environment by utilizing
responsible pollution control practices.

6) We will continuously seek opportunities to improve our adherence to these principles.

As it is clearly mentioned in their Vision Statement that to be excellent all around, and they
always operate in Environment friendly. And their Product will always be the environment
friendly.
With the globalization of markets, greater foreign competition, and the reduction of entry
barriers, it becomes all the more important to benchmark a companys financial indicators on
a worldwide basis. World stock markets have recently witnessed a return to fundamental
financial analysis. Sound management as opposed to hype will in the long run generate
shareholder value.

PRODUCT MIX
Following are some varieties of Cars with their and Prices:
SWIFT (1300cc)
Price: Rs. 1,049,000/The European inspired exterior gives Swift a
distinctive look. A unique stylish and design
that turns a head where you go. The spirited
engine makes for exhilarating drive and gives
you ultimate freedom where the road takes you.
Colors: Pearl Red, Graphite Grey, Solid white,
Indigo, Silky Silver, Aqua Blue, Eminent Blue
LIANA (1300 & 1600 cc)
Price: Rs. 1,230,000/The Suzuki Liana available in 1300 cc manual
transmission
and
1600cc
automatic
transmission takes you out of ordinary and into
the realm. Liana is entirely different car, its
style, dimension and comfort will inspire you
to see every day as an open door to a new age.
Colors: Pearl Red, Graphite Grey, Solid white,
Indigo, Silky Silver, Aqua Blue, Eminent Blue

CULTUS (1000cc)

Price: Rs. 897,000/CULTUS is the blend of space and craft.

Its trim body Conceals ample space &
flexibility for both passenger and storage.
CULTUS ensures everyone, exceptional Value
and quality.
Colors: Pearl Red, Graphite Grey, Solid white,
Indigo, Silky Silver, Aqua Blue, Eminent Blue

ALTO (1000cc)
Price: Rs. 662,000/Alto has a bright, roomy and comfortable
cabin which keeps body relax and strong and
lighter body shell resulting in smooth drive
due to reduction of unpleasant noise
harshness and vibration. Its small turning
radius and compact body make parking a
breeze.
Colors: Olive Green, Pearl Red, Graphite
Grey, Solid white, Indigo, Silky Silver, Aqua
Blue, Eminent Blue

MEHRAN (800cc)
Price: Rs. 514,000/Unrivalled in its class, MEHRAN is
Pakistans largest selling car. More smart
features like head turning lamp, matching
front grill and a two spoke steering wheel
gives it the tidy look. Functional economy,
peak performance or unmatched fuel
efficiency, MEHRAN VXR is the leader.
Colors: Pearl Red, Graphite Grey, Solid
white, Silky Silver, Eminent Blue

APV (1500cc)
Price: Rs. 1,775,000/APV 1500 cc (Imported) The New APV
gives you everything you ever wanted in
your vehicle. Spacious interior for comfort,
tough engine to carry large loads and plenty
of room for passengers to enjoy a
comfortable day long ride.
Colors: Pearl Red, Graphite Grey, Solid
white, Indigo, Silky Silver, Aqua Blue,
Eminent Blue

JIMNY (1300cc)
Price: Rs. 1,850,000/JIMNY 4X4 JEEP 1300cc (Imported)
Steady, sturdy and smart, Suzuki JIMNY
with new wide tread brings you the ultimate
pleasure of a real 4-wheel drive. It has got all
the sporting spirit to go along for
adventurous free souls.
Colors: Solid white, Silky Silver

EXTERNAL & INTERNAL ANALYSIS

SWOT Analysis

Strengths:
Highest Market Share
Low Price Vehicles
Resale of Local Assembled Cars
Large Distribution Channels
Rising per capita income with changing demographic distribution
Highly Innovative and deep product line
Highly maintained supply chain
Well Managed and highly competitive staff
Well defined and bureaucratic organizational structure
Complete understanding between Distributors
Easy availability of spare parts
Weakness:
Scarcity of raw material
Lack of coordination and linkage with Government/semi government supporting
bodies
Less focus on Looks and Design
Less Technical Training Institutes
Less distribution channels in sub urban areas
Opportunities:
Increasing Demand for Cars
Efficient EFI engines

 Large Market size to operate

Global spare part market
Space saving Small size CNG cylinders
Threats:
Tough Competitors like Toyota and Honda
Foreign Investment and setup production facilities
Smuggling of Auto Parts
Inflation rate
Heavy Taxes
Competition from cheaper imported cars
Increase in Fuel Prices

PEST Analysis

Uncontrollable environment are those external factors which can create hurdles between us
and our business. It is also called pest analysis, which is as follow:
Political Environment
Pakistan has to face lots of political ups and downs since its independence. So many
governments have been overtaken by military personnel and most of the time martial law was
imposed on Pakistan. In this scenario no entrepreneur was willing to invest in Pakistan
except few. Due to such conditions, market environment wasnt helpful in Pakistan. The
Pakistani government has never been trustworthy for any investor.
Legal Environment
As all countries, Pakistan also has some legislation about each sector. But like developing
countries it is hardly being imposed by authorities. The corruption, smuggling and black
marketing have been supported by Government related officials. The undue favor is given to
those business men who have been politically affiliated and hardly any legal suite is carried
on against them. Such unethical activities destroy all law and legislation.
Economic Environment
Pakistan, an impoverished and underdeveloped country, has suffered from decades of internal
political disputes and external ongoing conflict with India. However, IMF approved the

government policies, encourages by different foreign assistance and renewed access to global
market since 2001.
By following these policies government succeed to reverse the situation of economy during
last five years.
Socio-Culture Environment
Pakistan has strong culture background and it has been follow in some particular region of
Pakistan strictly. But with the passage of time it is going to change. Thoughts of people,
choices, taste and style has been totally changed. If we talk about the transportation source in
Pakistan, People use buses, pickups etc for journey. They also have their own bicycle and
bikes and lots of people are pedestrian. But now the people who havent any source of
transportation they also want something for their convenience because they wants to save
their time as much as they can. People want to use such vehicle which looks beautiful and
also affordable.
Technological Environment
Technological factor also very important and we havent control on it. Technology is
grooming with the passage of time. People also want that the product that they have is full of
technology. We never control on technology for example you launched the product last year
and your sale volume on that time is very high but after sometime due to latest invention a
lots of substitute exist in market which affect on your business so you cant hold on it.

EXTERNAL FACTOR EVALUATION MATRIX (EFE)

1.
2.
3.
4.
5.
1.
2.
3.
4.
5.

OPPORTUNITIES
Increasing Demand for Cars
Efficient EFI Engines
Large Market to operate
Global spare parts market
Small size CNG Cylinders
THREATS
Tough Competitors like Toyota and Honda
Inflation Rate
Heavy Taxes
Cheaper Imported Cars
Increase in Fuel Prices
Total Weighted Score

Ratings:
1 Poor
2 Below Average

Weight
0.15
0.10
0.10
0.05
0.12

Ratings
4
3
3
2
3

Weighted Score
0.60
0.30
0.30
0.10
0.36

0.14
0.08
0.08
0.10
0.08

2
3
3
4
2

0.28
0.24
0.24
0.40
0.16

1.0

2.98

3 Above Average
4 - Superior

The total weighted score of 2.98 shows that company is responding above average to its
external factors. They are trying to grab maximum opportunities available there and avoiding
the threats to their best.
Justification of Ratings:
1. The company is producing the maximum number of cars in compare with other
competitors and therefore grabbing the opportunity to meet the increasing demand.
2. Pak Suzuki has introduced new EFI engine in its CULTUS model which is a 1000cc car.
The EFI engine technology is never introduced before in below 1300cc cars.
3. The dealer network of Pak Suzuki is almost all around the country which help them to
maximize their sales and reach in every corner of the country.
4. In new CNG fitted cars, the Suzuki is introducing new compact CNG cylinders which take
less space and are lighter than their equivalent available in the market.
5. The major threat Suzuki Company could have is from Toyota and Honda, as Suzuki is still
unable to meet them in 1300cc and above category of cars. The new product SWIFT is not
giving the respond which was expected.

INTERNAL FACTORS EVALUATION MATRIX (IFE)

STRENGTHS
1.
2.
3.
4.

5.

Weight
0.20
0.10
0.12

Ratings
4
4
4

Weighted Score
0.80
0.40
0.48

0.08

0.32

0.12

0.48

Scarcity of raw material

Lack of coordination and linkage with Govt. bodies
Less focus on Looks and design
Less Technical Training Institutes
Less distribution channels in sub urban areas

0.08
0.05
0.10
0.05
0.10

2
2
1
1
1

0.16
0.10
0.10
0.05
0.10

Total Weighted Score

1.0

Highest Market Share

Low Price Vehicles
Large Distribution Channels
Easy availability of spare parts
Highly Innovative and deep product line

WEAKNESSES
1.
2.
3.
4.
5.

Ratings:
1 Major Weakness
2 Minor Weakness

2.99

3 Minor Strength
4 Major Strength

The score 2.99 shows that company has solid internal position, its strengths are overcoming
the weaknesses.
Justification of Ratings:
1. Pak Suzuki Motor Company has large market share herein and also the largest producers of
Cars which is a major strength.
2. Their prices are very affordable in the same quality that is another major strength.
3. The large distribution channel is another major strength which helps them to achieve their
desired sales targets.
4. The innovation is another key strength of Pak Suzuki and the example is new Suzuki
SWIFT.
5. The spare parts availability is a critical issue which cars, Suzuki has comparative
advantage in spare parts availability as most of them are being manufactured in Pakistan.
6. The major weakness which I felt is the non-availability of skilled engineers and workforce.
And the reason behind is lack of technical institutes under their banner.
7. They should also focus on sub-urban areas like Southern Punjab and Interior Sind which
their distribution network.

SWOT MATRIX
STRENGHTS

SWOT / TOWS Matrix

OPPORTUNITIES
1. Increasing Demand for cars
2. Efficient EFI engines
3. Large Market to Operate
4. Small size CNG Cylinder
5. Global Spare parts market

THREATS
1. Tough Competitors
2. Inflation Rate
3. Heavy Taxes
4. Cheaper Imported Cars
5. Increase in Fuel prices

WEAKNESSES

1. Highest Market Share

1.Scarcity of Raw Materials

2. Low Price Vehicles

2. Lack of coordination with

Govt. Bodies

3. Large Distribution Channel

3. Less focus on Looks and

design

4. Highly Innovative & Deep

product line

4. Less Technical Training

Institutes

5. Easy availability of spare

parts

5. Less distribution channels in

sub-urban areas

S-O Strategies
1. Maximize market share by
producing more cars per year
(S1,S2,O1,O4)
2. Develop more efficient and
innovative Engine which gives
comparative advantage (S4,O2)
3. Use efficient CNG systems
(S4,S5,O4)

S-T Strategies
6. Maintain quality in affordable
price will help to compete with
competitors and imported cars
(S2,S4,T1,T4)
7. Develop fuel efficient
engines to gain edge and
eliminate threat of fuel prices
increase (S4,S5,T5,T2)

W-O Strategies
4. Focus on Looks and Design
to compete with Honda and
Toyota (W3,O1,O3)
5. Fund and establish technical
institutes to gain more skilled
workforce (W4,O3,O1)

W-T Strategies

8. Enhance distribution to avoid

threat from second hand
imported cars (W5,T4)

Proposed Strategies
1. Maximize market share by producing more cars per year
2. Develop more efficient and innovative engines which give comparative advantage
3. Use efficient CNG system
4. Focus on looks and design of exterior to compete with Honda and Toyota
5. Fund and establish technical institutes to gain more skilled workforce from local market
6. Maintain quality in affordable price will help to compete with direct competitors and used
imported cars
7. Develop fuel efficient engines to gain edge and eliminate threat of fuel prices increase

8. Enhance distribution to avoid threat from second hand imported cars

BCG MATRIX

Star

High

Question Mark

JIMNY
SWIFT

BOLAN
Market
Growth

Dogs

Cash Cows

MEHRAN

LIANA

CULTUS
ALTO

APV

RAVI
Low
High

Market Share

Low

SWIFT

JIMNY
BOLAN
MEHRAN
ALTO
CULTUS
RAVI

LIANA
APV

SBUs Analysis

MEHRAN:
MEHRAN has the highest growth rate in automobile sector in Pakistan. Pak Suzuki
always changes the different parts of MEHRAN either exterior or interior whenever it comes
to its maturity level.
MEHRAN is attractive the people who have salaries within 20,000 to 30,000 per month. The
youngsters also prefer the MEHRAN because of its size and economical price. Small
business people also prefer MEHRAN because of its low maintenance cost. MEHRAN also
attracts people who move from bike to the cars.
LIANA:
Liana is a luxurious and highest price car of Pak Suzuki. It was built to compete with
Pak Suzukis biggest competitors like Toyota and Honda. Liana has the same features which
are available in Corolla and Civic but still it couldnt make its market as compare to both
these cars. Liana has replaced the Pak Suzukis BALENO in 2005-06, since Pak Suzuki tried
several ways to establish its position but failed to do so.

It was made for a people of high income group but due to high prices in which the market
was already giving names like corolla and civic who has their strong brand name and
customer loyalty, liana was failed to capture the market.
SWIFT:
Due to failure of Liana Pak Suzuki introduced another 1300cc car in Jan 2009. Swift
has all the latest features like power steering, central locking, Auto Transmission and the
ABS. All the 1300cc cars in Pakistan have price range of 1300000 to 1400000, while Swift
was introduced at 999000 and recently it was increased at 1049000. It has still advantage of
price competition as compare to other 1300cc cars in Pakistan.
RAVI:
Ravi is for the people doing small business especially cargo services like home
delivery services, TCS and market delivery. All people doing business of these types are loyal
customers to Ravi. Although the SHEHZORE has captured some of its market share but still
Ravi is much famous and market leader in its type.

INTERNAL EXTERNAL MATRIX

IFE Matrix Scores

Strong
4
Strong
EFE
Matrix
Scores

Average
Weak

Average
3

Weak
2

ii

iii

iv

vi

vii

viii

ix

3
2
1

The IFE matrix score for Pak Suzuki Motor Company Limited (PSMCL) is 2.99 and for EFE
matrix is 2.98 therefore our IE matrix falls more around iv cell.
The company should adopt growth and built strategies and I recommend Market
Development and Product Development Strategies.

SPACE MATRIX
Financial Strength (FS)
Return on Investment
Working Capital
Short Term Assets

+4
+3
+4

Total:

+11

Industry Strength (IS)

Large Market to operate
Increasing per Capita Income
Consumption Oriented Culture

+5
+3
+4

Total:

+12

Competitive Advantages (CA)

High Quality Products
Sleek and Stylish Designs
Famous Brand Names

-3
-4
-3

Total:

-10

Environmental Stability (ES)

Tough Competition
Change in Govt. rules and regulations
Imported Refurbished Cars
Law and Order Situation
Total:

-2
-3
-4
-2
-11

Average Scores:

FS = 11/3 = 3.67
IS = 12/3 = 4
CA = -10/3 = -3.33
ES = -11/4 = -2.75
X-axis = IS+CA = 4-3.33 = 0.67

Y-axis = FS+ES = 3.67-2.75 = 0.92

Aggressive
Strategies

Space Matrix

In space matrix weve observed that company will pursue aggressive strategies. We consider
they key factors of Financial Strengths, Industry Strengths, Competitive Advantages and
Environmental Stability. By assigning them values as per their importance worst to best, we
calculated the score which lead us to the decision that company will pursue Aggressive
strategies. And I would suggest Market Development and Product Development strategies
will work best for PSMC.

GRAND MATRIX

Rapid Market Growth

Q1

Q2

Weak
Competitive
Position

Strong
Competitive
Position

Q3

Q4

Slow Market Growth

The grand matrix helps us to determine the strategy that firm must pursue, based on its
competitive position and market growth.
The Pak Suzuki Motor Company Limited has strong competitive position against its major
competitors and the market growth is healthy and at increasing pace.
But they still need to do lot to get themselves at top. As per my judgment, they fall under
Quadrant 1 and they should follow aggressive strategies like Market Development and
Product Development.

QSPM MATRIX

Market Development

Increasing Demand for Cars

Efficient EFI engines
Large Market to operate
Global Spare parts market
Tough competitors
Inflation
Cheaper Imported cars
Increase in fuel prices

0.10
0.06
0.08
0.04
0.08
0.06
0.08
0.10

Attractive
Score
4
3
4
3
4
1
4
4

Internal Factors
Highest Market share
Low price vehicles
Large distribution channel
Easy availability of spare parts
Innovative and deep product line
Less focus on style and design
Scarcity of human resource

0.08
0.10
0.06
0.02
0.06
0.04
0.04

3
1
2
3
4
4
3

Totals

1.0

External Factors

Weight

Product Development

0.40
0.18
0.32
0.12
0.32
0.06
0.32
0.40

Attractive
Score
4
4
4
2
2
1
4
4

0.24
0.10
0.12
0.06
0.24
0.16
0.12

4
4
3
3
3
4
4

Total

3.16

Total
0.40
0.24
0.32
0.08
0.16
0.06
0.32
0.40
0.32
0.40
0.18
0.06
0.18
0.16
0.16
3.44

By comparing both Market Development and Product Development, we obtained more

weighted attractive score for Product development. That means company should follow the
product development which is part of aggressive strategies. This strategy is going to help the
firm in eliminating its threats and grab the opportunities to be successful in the present macro
environment.

CONCLUSION

The following are the findings of the study of Pak Suzuki Motor
Company Limited.
External Factor Evaluation Matrix Score: 2.98
Internal Factor Evaluation Matrix Score: 2.99
BCG Matrix:
Star: JIMNY, BOLNA
Question Mark: SWIFT
Cash Cows: MEHRAN, CULTUS, ALTO, RAVI
Dogs: APV, LIANA
Internal External Matrix: Growth and Built Strategy
Space Matrix: Quadrant 1, Aggressive Strategies
Grand Matrix: Quadrant 1, Aggressive Strategies
Market Development, Product Development
QSPM Matrix:
Market Development: 3.16
Product Development: 3.44
Chosen Strategy is Product Development.

STRATEGIC RECOMMENDATIONS
Product Development is the selected strategy at this point of time
for Pak Suzuki Motor Company Limited that we observed from our
strategic analysis of the firm.
In product development strategy we recommend the company to
focuses on having the highest level of product performance, the
highest level of functionality or functions and features, the latest
technology or the highest level of product innovation.
This strategy might have some risk for the company as innovative
products are involved but proper research and development will cater
the risk and company can pursue with the strategy to be the market
leaders and get on top.
One major setback to PSMC was in the shape of Suzuki LIANA,
which was not able to meet the expectations and couldnt hold the
market it was made for.
But company didnt stop its journey there, and now Suzuki SWIFT
has recently been launched in the market, which seems to be an
attractive offer for the market in the 1300cc class. But still company
has nothing to compete with HONDA and TOYOTA. The Suzuki
needs to enter into the 1600cc and 1800cc market to expand its
market share and market growth. But for that purpose they need to
put more efforts of product development as the new product must
have all the required features and technology that is needed to
compete with giant competitors. And of course, PSMC has
competitive advantage in local assembling and manufacturing of
parts and they can utilize that advantage to produce cheaper cars in
the categories mentioned above.
The PSMC has recently received acknowledgement from Prime
Minister of Pakistan for being the only car manufacturers for the
lower and middle income people of Pakistan. But they should also
need to get into the line of HONDA and TOYOTA, to achieve that
target they need to develop more technologically cheap and efficient
and quality oriented products.

REFERENCES

http://www.paksuzuki.com.pk
http://www.we.com.pk
http://www.maxi-pedia.com

And various news paper articles, research findings and blogs, which helped me indirectly to
build up my mind about Pak Suzuki Motor Company Limited and figure out their External
and Internal Factors which were involved in the project.

Real Strategic change requires inventing

new categories, not rearranging old ones.
Said, Henry Mintzberg