Академический Документы
Профессиональный Документы
Культура Документы
Part of
Speech
Definition
UNIT 1
13
10
appraisal
bonus scheme
n
n
10
book-keeping
12
12
11
13
13
12
11
13
12
11
computer literate
core
dedicated
degree
rm
ying start
goal
graduate
hands-on
high ier
adj
n
adj
n
n
n
n
n
adj
n
10
11
12
adj
adj
v
11
in-house
key
learning goals: meet the
learning goals
limited
adj
12
monitor
10
13
10
on-the-job training
peer
permanent contract
n
n
n
12
11
promising
promote
adj
v
11
10
10
10
recruit
salary
skill
staff development
n
n
n
n
13
12
13
12
study leave
tailor-made
track record
workload
n
adj
n
n
UNIT 2
14
16
16
CD1 T3
accounting
areas
audit
baby: your own baby
n
n
v
n
16
17
17
board of directors
candidate
cashier
n
n
n
14
17
CD1 T4
14
CEO
challenging
checkout
Chief Executive Ofcer
n
adj
n
n
14
14
n
n
14
customer relations
17
14
14
customer service
deadline
Finance Manager
n
n
n
16
17
16
CD1 T3
16
nancial year
re
forecast
fullling
graduation
n
v
v
adj
n
14
14
HRM
Human Resources Manager
n
n
17
16
n
n
interviewee
IT
14
launch
CD1 T3 lifestyle
16
management accounting
v
n, adj
n
14
Managing Director
14
Marketing Consultant
14
17
PA
part-time job
n
n
14
14
performance
Personal Assistant
n
n
14
PRO
14
14
R&D
recruitment
n
n
CD1 T4 relief
16
14
16
14
17
16
17
14
reporting to me
Research and Development
role
routine correspondence
selling point
smooth-talking
supervisor
target
n
n
n
n
adj
n
n
CD1 T3
16
CD1 T3
CD1 T4
thrive on
treasurer
vision
workwise
v
n
n
adj
what you have studied and the qualications you have received
n
n
n
CD1 T5
19
19
CD1 T5
CD1 T5
18
18
19
adj
adj
n
v
v
n
n
n
shown to be dishonest
total
performance, concert
start dealing with
be thrown away without being looked at
new idea or product
feeling of pleasure and achievement in your job
small building where products are sold
UNIT 3
21
academic background
found out
full-on
gig
go about
go straight in the bin
innovation
job satisfaction
kiosk
19
18
online distribution
perk
n
n
19
19
20
promotion
receptive
referee
n
adj
n
21
19
19
CD1 T5
CD1 T5
reect
release
scope
snail mail
words of wisdom
v
n
n
n
pl n
UNIT 4
23
25
23
25
23
25
25
bring up details
critical
details: bring up your details
great deal
hang on
intended recipient
put someone on hold
v
adj
v
n
v
n
v
23
nd information on a computer
very important
nd information about you on my computer
a lot
(inf) wait a moment
the person you wanted to contact
make someone wait to speak to the person they have called on the
phone
see, bring up your details
v
n
25
update
CD1 T7 vacancy
Unit 5
29
brand awareness
28
branding
28
brochure
29
29
29
29
28
31
31
31
capitalise on
centrepiece
dating skills
direct mail
drawback
dream up
essence
focus group
v
n
pl n
n
n
v
n
n
28
29
30
28
gift
hit
hype
leaflet
n
n
v
n
30
31
29
log on
logo
lottery
v
n
n
29
market share
29
online publicity
CD1 T8 overheads
n
pl n
31
29
28
pay a premium
ploy
point-of-sales display
v
n
n
29
30
28
28
CD1 T8
31
post
profit margin
promotional activities
purchase
recognition
reinvent
v
n
n
n
n
v
29
retail
adj
28
29
sample
slogan
n
n
28
sponsorship
31
29
switch
target audience
v
n
31
28
task
website
n
n
job
computer le with words and pictures which you can reach through the
Internet
UNIT 6
35
CD1 T11
33
35
cashow
chill-out zone
co-founder
contacts
n
n
n
n
CD1 T10
33
33
CD1 T9
customer base
customised
decent
deli
n
adj
adj
n
33
entrepreneurial skills
33
found
CD1 T11 FT
pl n
v
n
33
adj
CD1 T9 generic
35
33
33
33
keep momentum
label
line: new line
niche product
v
n
n
n
32
CD1 T11
33
33
32
35
on the market
on the road
opt for
outsell
packaged
personal touch
adv
adv
v
v
v
n
CD1 T9
CD1 T11
33
33
CD1 T11
pitch
player: big player
prohibitive
projected
sachet
v
n
adj
adj
n
33
33
35
34
secure a site
soar
sponsor
stand
v
v
v
n
n
n
n
33
33
33
take off
takings
turnover
v
pl n
n
33
upmarket
adj
34
word of mouth
CD1 T11 write-up
UNIT 7
38
38
38
CD1 T12
38
38
36
38
CD1 T12
CD1 T12
budget
deliver
edge
rst-come-rst-serve
keen
liaise
man
meet your brief
power cut
server
n
v
n
adj
v
v
v
n
n
38
38
stand out
trade event
v
n
in large quantities
keep a large amount of stock in a shop / chain of shops
talk to you again in order to give you further information
small device or machine with a particular purpose
arrive
amount by which the price of something is increased before it is sold
again
arrangements made for payment, especially the amount of money and
the period of time agreed
(inf) put
price at which a manufacturer suggests a product should be sold,
although this may be reduced by the retailer
something which you order again
payable immediately, when the item is presented
discuss, deal with
not change or be forced to change
keep a supply of a product in the shop
(formal) sit down
UNIT 8
43
42
CD1 T14
42
CD1 T13
42
bulk: in bulk
carry a lot of stock
come back to you on that
gadget
get in
mark-up
adj
v
v
n
v
n
43
payment terms
pl n
41
42
pop
recommended retail price
(RRP)
CD1 T15 repeat order
43
sight: at sight
CD1 T14 sort out
40
stick to
42
stock
41
take a seat
v
n
n
adv
v
v
v
v
41
v
n
49
47
CD1 T16
47
pl n
v
n
n
invest in
other companies which produce the same goods or services as your
company
arrangement to borrow or owe money in order to buy goods
decide not to continue
person who starts up a new business
businesses that arrange the selling, renting or management of
property and land for their owners
the number which do not succeed
someone who has a lot of money and who has the power to increase
their own income
money you pay for professional services
at the start
right to sell a companys products in a particular location using the
companys name
become increasingly successful
start your own business
company name that most people have heard of
person who plans the decoration of the inside of a building
likely and reasonable
make successful by working hard
re someone because their job is no longer needed
the activity of presenting products or services to customers in order to
make them want to buy
become more and more successful
shop
willing, happy
money which is earned in trade or business, especially after paying
the costs of producing and selling goods and services
give up, leave, stop doing
money paid to workers that a company no longer needs, to
compensate for losing their job
UNIT 9
credit facilities
drop the idea
entrepreneur
estate agencies
47
failure rate
CD1 T16 fat cat
n
n
47
46
46
fee
rst: in the rst place
franchise
CD1 T16
47
47
47
47
CD1 T16
CD1 T16
49
v
v
n
n
adj
v
v
n
CD1 T16
CD1 T16
CD1 T16
47
v
n
adj
n
47
46
quit
redundancy money
v
n
49
security
way of making sure that money which has been lent will be paid back
47
source
CD1 T16 take the plunge
v
v
nd
decide to do something risky after thinking about it for a long time
49
47
terms: in terms of
trademark
UNIT 10
CD1 T18 angel investor
CD1 T18 application
53
business card
n
n
n
v
v
v
n
n
v
adj
start
money given by the government for a special purpose
strong belief which cannot be explained
be connected with
using the most modern and advanced machines and technology
51
CD1 T17
51
CD1 T17
52
CD1 T19
52
53
n
v
n
loan
make do
mortgage
nothing to beat
partnership
point blank
principal
savings
n
adv
n
pl n
51
social security
n
adj
55
bioinformatics
CD1 T20 clear up
55
cloned
n
v
adj
57
distributor
CD1 T20
CD1 T20
CD1 T20
54
CD1 T20
CD1 T20
55
get down to
get onto
great stuff
ground-breaking
hush-hush
keep up with
knowledge industry
v
v
55
56
CD1 T20
55
55
55
milestone
purpose-built
right away
sector
spin-out business
state-of-the-art
n
adj
adv
n
n
adj
v
n
52
venture capital
agent
adj
adj
v
n
55
stem-cell
digest
dry up
eye contact: make eye contact
v
v
v
59
CD1 T21
60
CD1 T21
60
59
61
feel free to
ndings
make the most of
premium
prompts
slide
would-be
v
n
v
adj
n
n
adj
dont be afraid to
information discovered
take full advantage of an opportunity which will not last long
higher than usual
list of key words used to remind you what to say
image which is projected onto a screen or wall
wanting or trying to be
UNIT 13
65
67
accident: is no accident
bankrupt
adj
CD1 T22
67
65
67
64
bear in mind
bid
bottom line
break the bank
business centre
v
n
n
v
n
65
65
chain
frequent-ier program (UK
programme)
gathering
gush
keynote speaker
n
n
67
65
66
n
v
n
65
loyalty program
67
CD1 T22
65
67
67
65
off-season
pitfall
plus
practice
pull together
rival
n
n
n
n
v
n
65
65
65
65
65
64
single out
staffer
subscriber
tweak
what really counts
wi-
v
n
n
v
v
adj
reward system, e.g. free hotel breaks to thank regular customers for
buying goods and services from a business
the time of year when there is less business activity
likely mistake or problem
advantage
method
create, organise
competitor, company which produces the same products or services
as your company
praise especially
(American English) member of staff
person who buys a service or a magazine on a regular basis
change in small ways
what is really important
wireless connection by which computers can connect to the Internet
up to a certain distance from where they are usually plugged in
UNIT 14
69
CD1 T25
CD1 T25
CD1 T25
70
69
69
69
69
69
CD1 T24
69
CD1 T24
70
CD1 T24
address
behind the scenes
boom
buzz
drop an email
eco-tourism
emerging market
enhance
entrepreneurship
formula
get round to it
implementation
implication
insight
intractable
v
v
n
v
n
n
v
n
n
v
n
n
n
adj
deal with
which the public dont see or meet
grow rapidly and successfully
feeling of excitement
send a short, quick email
tourism connected with the environment and nature
new or developing market
improve
the starting up of new businesses
combination of things which will produce the result you want
do what youve intended to do
putting something into action
possible effect
understanding
seemingly impossible to solve
68
69
networking
CD1 T23
CD1 T24
70
69
CD1 T23
CD1 T23
68
old hand
opening
outstanding
public sector
round the clock
time: for the time being
Umukai Polynesian feast
n
n
adj
n
adv
adj
n
successful
a successful mixture
UNIT 15
73
72
n
n
73
quarter
UNIT 16
76
action point
76
adjourn
76
76
CD1 T27
77
78
call off
chair
get together
outcome
promotional literature
v
v
v
n
n
76
77
put off
put solutions into practice
v
v
delay or postpone
act to solve the problem, not just think about it and then do nothing
76
76
CD1 T28
CD1 T27
set up
skip
while were about it
workshop
v
v
organise
not attend a meeting on purpose
at the same time
meeting of people to discuss and/or perform practical work
UNIT 17
83
83
83
appeals to
billion
classied ad
v
n
n
83
85
85
cyberspace
date: to date
desktop
85
83
83
85
e-commerce
hardware
knowledge worker
n
n
n
85
85
83
83
mission
network
one-stop shopping
page view
n
n
n
n
82
82
PDA
Personal Digital Assistant
n
n
83
place a premium on
interests
one thousand million (,,,)
small advertisement usually placed by private individuals or small
companies
the imaginary place where Internet data exists
up to the present time
software program where icons and les are displayed on a computer
screen
period when there was fast growth in dot-com companies. A dot-com
company is one that sells goods and services through the Internet.
The projected income of many companies never materialised, and a
lot of shareholders' money was lost in a short space of time
82
CD1 T29
83
85
85
CD1 T29
83
CD1 T29
85
83
real time
refine
roughly
streamline
title effect
top-heavy
track
twenty-four: 24/7 (twenty-four
seven)
upside
web browser
n
v
adj
v
n
adj
v
n
n
advantage
computer program which gives you access to the Internet
v
v
adj
v
UNIT 18
CD2 T1
86
86
CD2 T2
86
CD2 T2
CD2 T1
86
87
88
88
information-rich site
itchy ngers
n
n
88
Javascript
CD2 T2 junk
v
n
n
adj
information sent to people, although they do not want it and have not
asked for it, usually advertising products or services
as far as I know
v
n
n
86
86
online
portal
adj, adv
n
86
88
88
search engine
set way
site map
n
n
n
adj
straightforward
trade: in the trade
upgrade
user-friendly
whet someones appetite
v
adj
v
UNIT 19
90
93
90
90
91
CD2 T3
absenteeism
cutbacks
implement
machine tool
peak time
rush hour
n
pl n
v
n
n
n
91
staff retention
90
staff turnover
91
take for granted
CD2 T3 tie it into my work
CD2 T3 uptight
v
v
adj
90
working party
91
90
working practice
work-life balance
n
n
way of working
the amount of time you spend at work compared with your free time
adj
adj
UNIT 20
94
94
CD2 T5
CD2 T4
cost-effective
domestic
expense: at the expense of
intranets
95
justify
CD2 T5 leave high and dry
v
v
95
94
non-committal
outsource
adj
v
94
97
pl n
UNIT 21
100
101
101
102
CD2 T6
best practice
bond
business case
business culture
comment card
n
n
n
n
n
101
competitive advantage
102
competitive differentiation
102
101
101
101
drive
empowerment
v
n
101
101
101
100
100
CD2 T6
101
CD2 T6
CD2 T6
100
engaged
provider of choice
repurchase
return on investment
revenue
sample shop
time and time again
trade in
trolley
vendor
adj
n
v
n
n
n
adv
v
n
n
UNIT 22
106
CD2 T8
104
106
105
106
CD2 T8
106
106
107
CD2 T7
after-sales service
brief
bulletin
commitment
customer care
customer services manager
discount the job
help desk
helpline
mail order
National Curriculum
n
n
n
n
n
n
v
n
n
n
n
105
105
point of purchase
protable
n
adj
CD2 T8 quote
CD2 T7 rack up
107
rapport
n
v
n
CD2 T7
107
CD2 T8
CD2 T7
register
retain
stand by
subscription service
v
v
v
n
CD2 T8
106
106
CD2 T8
CD2 T8
105
swallow
take trouble
target customer
there and then
up-front
user group
v
v
n
adv
adj
n
107
UNIT 23
109
109
110
109
111
CD2 T9
CD2 T9
111
CD2 T9
deliberate
door-to-door
hoist
long-standing
man hour
plate: a lot on my plate
point out
shipment
take notice of
v
adj
n
adj
n
v
n
v
UNIT 24
114
115
113
benchmark
114
113
CD2 T10
CD2 T10
114
CD2 T10
CD2 T11
112
CD2 T10
customer prole
feature
get a feel for
hassle
keep abreast of
no end of
opposite number
retrospect: in retrospect
understaffed
n
v
v
n
v
n
adj