IPO

Communications Advisory
December 2009
Building and Managing
Communications Post-IPO
Starts Pre-IPO For more information
about how Dresner
In an IPO, the issuer obtains the assistance of an underwriting firm, can help companies
which helps it determine best offering price and time to market. But communicate with
what happens when the IPO is complete and the investment banker investors, please
moves on to the next deal? contact us:

The IPO has tapped a wide pool of investors to provide it with capital for
future growth. But how does the newly-public company communicate Steve Carr
with all these new constituents? Managing Director
312.780.7211
A strong and successful investor relations program will manage the pivotal transition to scarr@dresnerco.com
life as a public company during the months prior to and immediately following the initial
public offering. The steps are straight forward: Kristine Walczak
Senior Vice President
(1) Well in advance of the IPO, gather intelligence on the issues likely to influence investors as 312.780.7205
they consider buying the IPO’s stock. Build the investment case that will be marketed to kwalczak@dresnerco.com
investors. Establish a strong and accurate message based upon sustainable fundamentals,
that can be maintained after the IPO. Philip Kranz
(2) As the IPO approaches, prepare the board and management team for life as a public Vice President
company by developing the organizational infrastructure – and mind set – required to 312.780.7240
ensure consistent IR execution and compliance with SEC and exchange regulations. Develop pkranz@dresnerco.com
processes to generate a consistent flow of corporate news and encourage executive visibility.
• Develop disclosure procedures that guide the process of releasing news to the public,
including spokesperson responsibilities. www.dresnerco.biz
• Establish corporate governance to ensure full compliance with SEC requirements such as
SOX, Regulation G and others.
Dresner Corporate
• Build an IR infrastructure to effectively drive IR activities after the quiet period is over.
Services is a strategic
(3) Following the IPO, build relationships and communications with new stakeholders within a communications firm
framework of best practices in IR. specializing in investor
• Draft an IR activities plan with a calendar for the next year, including quiet periods, and public relations.
earnings release dates, quarterly conference calls, SEC filing deadlines, investor We focus on delivering
conferences and road show dates. tangible, measurable
• Determine which Wall Street analysts are likely to cover the company on the sell-side or results leading to a
purchase the stock on the buy-side. These targets will become the foundation from which superior return on
to conduct outreach post IPO. investment for our clients.
• Develop investor materials, such as post-IPO presentations and IR Web site content, to
keep new and potential shareholders and analysts up to date, as well as introduce the
story to others who missed the offering.

The newly-public company’s management team needs a comprehensive portfolio of IR

services designed to provide a sophisticated presence among Wall Street professionals,
services which will help the newly-public company achieve its long-term IR and
financial communication objectives.
What Can Dresner Do?
Dresner’s investor relations team provides strategic financial communication plans built to meet each client’s
specific needs. With our expert help, it’s easy to integrate a seamless and innovative investor communications
plan which meets the needs of the company’s stakeholders into an organization. Dresner’s ultimate objective
is to ensure investors have accurate and timely information from which to make informed decisions. Below are
some of the ways Dresner helps IPOs communicate with their investors.

Consulting services
• Developing best practices and procedures concerning Reg FD and Sarbanes Oxley
• Establishing a peer group for benchmarking, valuation and investment community marketing purposes
• Vendor selection for press release distribution, conference call hosting and Web site hosting

Establish protocols, policies and procedures for quarterly reporting

• Driving client earnings activities so executives can focus on delivering the message
• Setting conference call and webcast logistics and notifying the market of earnings dates
• Drafting quarterly financial press releases which capture the most important messages regarding the
meaning of a company’s results and performance in a clear, concise manner
• Working with wire services to release results timely and accurately
• Drafting quarterly conference call scripts, which offer company executives an opportunity to put a face on
the company, build relationships, eliminate misperceptions and position their company as an industry leader
• Providing peer group earnings intelligence, including reviewing earnings reports, transcripts and analyst
research reports of the company’s peer group, to provide valuable insight into potential market concerns
and allow executives to consider responses to questions addressing similar issues in advance
• Scheduling analyst follow-up calls

Develop communication tools and protocols for working with Wall Street
• Providing insight about the buy-side and sell-side investment communities
• Developing a roadshow presentation and updating it to include updated financial results
• Creating investor kits
• Becoming the company contact for investors, including acting as company liaison and answering or
re-directing inquiries and requests

Conduct investment community marketing once the company is public

• Identifying, targeting and contacting buy-side investors and sell-side analysts appropriate for the company
• Helping to raise the financial community’s awareness of a company and help educate analysts about its
investment potential

Develop the Investor Relations portion of the company’s Web site

• Selecting a vendor
• Drafting of all content
• Adhering to rules and regulations of SEC and exchanges
• Employing best practices

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