SOCIO-ECONOMIC DESIRABILITY

The sectors that will be benefited if the project will be implemented are:
Government
The essential role of the government is to enhance the social welfare of its
people and to assist its different activities that would uplift the social economic
conditions of the country.
Community
With the introduction of this simple product, members of the community will
be motivated to engage in business enabling them to have regular income to
sustain their daily needs.
Target Market
The target market of the proposed project will be the Private Elementary and
High School Canteen Operators in Cebu City. With the realization of the project,
the demand by these establishments for a much healthier and nutritious snack
items for the pupils would be possible, thus helping them avoid patronizing junk
foods.
Ultimate Consumers
The realization of the project will satisfy the needs of those children who
choose to eat healthy foods.
Related Industries
The proposed project when implemented could not be able to sustain its
operations without the support of the following related industries:

Supplier of Raw Materials

The implementation of this project would encourage the suppliers of
the raw materials to increase its production, thus increase its sales and
thus, more income will be earned.
Kitchen ware and appliance store
In the establishment of the project, various kitchen wares and
appliances will be purchased to have an efficient and effective production.
Fuel Industries
Incurrence of transportation expenses will be one of the
unavoidable costs in the implementation of this project.
Water, Electric and Telecommunication Companies
These are unavoidable necessities in the daily operations of a
business.

SECTORS

BENEFITS
Generate additional
revenues from taxes,
permits and licenses
collected

GOVERNME
GOVERNME
NT
NT

Employment
opportunities and

COMMUNIT
COMMUNIT
Y
Y

patronization of local
products

A
A
PROPOS
PROPOS
ED
ED
PRODUC
PRODUC
TION OF
OF
TION
CAMOTE
CAMOTE
SNACK
SNACK
BAR AND
AND
BAR
ITS
ITS
DISTRIB
DISTRIB
UTION
UTION
TO
TO
SELECTE
SELECTE
D
D
PRIVATE
PRIVATE
ELEMENT
ELEMENT
ARY AND
AND
ARY
HIGH
HIGH

TARGET
TARGET
MARKET
MARKET

ULTIMATE
ULTIMATE
CONSUMER
CONSUMER
S
S

OUTCOMES
More government projects
that will uplift economic
condition

Regular of source of income

thus, help sustain daily needs
and improved awareness of the
local products

Healthy alternative
against existing
expensive junk foods and
unhealthy snack items

Increase in revenue and profit

Availability of nutritious
food

Health benefits and satisfaction

Supplier of
Raw
Materials

RELATED
RELATED
INDUSTRIE
INDUSTRIE
S
S

Kitchen
Ware
Industries
Fuel
Industries

Utility

Companie
s

Increase in their
product or service and
thus, increase in sales

Generate higher income

STRENGTHS, WEAKNESSES, OPPORTUNITIES

AND THREATS ANALYSIS
SWOT analysis involves specifying the objective of the business venture or
object and identifying the internal and external factors that are favorable and
unfavorable to achieve that objective.

Strengths

Weaknesses

Small Start Up Capital

High nutritional value of product

which promotes healthy living

Availability of Cheap Raw

Materials
Very Affordable Price
Availability of Production

Machine
Easy to Manage and Control

Product is new and competitors

are already stable and have
superior access to the channel
of distribution

Match

Convert

Opportunities

Threats

Growing demand for healthy

products
Most consumers seek for variety
of snack items

Rising Cost of Raw Materials

Too many existing related
Snack Products

Convert

SWOT MATRIX