Design as a tool

how does it actually work ?

Its:
1> what we say
2> how we say it
3> where we say it
4> when we say it

1> What we say

St Michaels is a broad friendly church with a
lively vicar and a modern outlook, driven by
traditional Christian values.
We seek to be a spiritual haven from the
everyday pressures of life in a beautiful
church building."

2> How we say it

Clearly, consistently and Christian

3> Where we say it:

At all touchpoints
a. Web
b. Verbal
c. Print

d. Events
e. Conversations
f. News

4> When we say it:

At all times
1> Predicted/planned
2>Opportunistic

How does the site visually work ?

Neat and tidy grid

1> This site is created to look like a magazine, full, big bold

BIG headline

and energetic but still with traditional Christian images and

values.

Contents

2> The colours are the colours of the Church building and

Picture and core message

represent the visual of the structure of the building.

3> Its message is all about Welcome with a lot going on

for EVERYONE n the community.
4> Pictures are chosen that represent the Church and the
congregation but its important that the pictures are a high
percentage of what you see, acres of words will switch
people off in this medium.

The fold

Sub contents
NEWS!

5> Keep the typeface reasonably large as not everyone

has great eyesight. Be clear , concise and consistent in the
messages. Keep the typeface consistent. Avoid any flashy
gimmicks like drop shadows and outlines, they are not
pretty and only confuse the viewer.
6> Have a consistent style running throughout the site in

layout, same elements in the same place everytime.

Sign offs

Key to the visuals

1. Clarity
2. Consistency
3. Control !

So what John?

Where were we in the google universe ?

???

So what John?

Where are we now in the google universe ?

NUMBER 7 !!!

So what John?

Where are we now in the google universe ?

NUMBER 1 !!

The church is now number 1 for searches that are more local to our location
( which is what we want as we had a clearly defined radius of attraction)

Print as well !
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our wedding cost?

The Big Silence Booking Form

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Booking a Wedding

The Big Silence at Ascot Priory: 24-26 April 2015

St Michaels Church, Elmwood Road, Chiswick W4 3DY

St Michaels Church Elmwood Road Chiswick W4 3DY

Mobile:
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e minister at our wedding?

St Michaels is a broad friendly church with a lively vicar


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What is the Big Silence?

A weekend away for 28 people (over the age of 16yrs) during which we will spend 24

Where is it?

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Mr TP

And our buildings !

And our PR !

Delivering creative solutions for commercial challenges

Contact:
John Graham FCSD
Creative Director
Telephone: +44 (0) 20 8870 8743
Mobile: +44 (0) 7831 859 672
Email: john@adcreative.co.uk
adcreative.co.uk
Norway
addekor.no

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