Timestamp

Your name

Who is the ultimate user of the Kolson in your family?

12/2/2014 22:11:23 Govind Karmani

Kids

12/2/2014 22:32:30 syed umeem jamil

my brother

12/2/2014 22:32:31 Leena Ahmed

Kids

12/3/2014 1:48:03 Ahmed Jamshed

Me

12/3/2014 1:51:54 Huzair

Family

12/3/2014 2:03:04 Abdur-Rahman

kids

12/3/2014 2:10:09 Navaid Tajik

kids

12/3/2014 2:24:18 Tazeen

all

12/3/2014 12:36:52 Sarah Hasnain

Nobody

12/3/2014 23:09:27 Aamna Rehman

Kids

12/3/2014 23:13:48 Dr. Shaista Riaz

Family

12/3/2014 23:19:14 Kainat Mirza

Kids

12/3/2014 23:20:00 Sadia Ghouse

Kids

12/3/2014 23:25:24 Fariha Aftab

Family

12/3/2014 23:32:28 Nasira Javed

Family, Small Kids

What is your attitude towards Kolson

Value
Slanty?
& beliefs of Kolson Slanty as a brand?
Snack

Good quality snacks

its good in taste

its not natural its very synthetic

good

Seems authentic

I go for it whenever feel like having snacks

quality, hygenic
I like the brand

tasty

tasty and branded

good quakity

good

good

belief

perfect

Pretty average

Positioned as a brand for the kids

good snacks

Value for money snacks

Quality under priced snacks

Pakistani decent brand

not bad

fine

Healthy snacks for children

Good quality snacks

Anytime snacks

Standardized product

good snacks for small kids.

Quite feasible for kids under 10 and above 3

What types of product do you look for when

How you
frequently
buy a snack?
you consume
How Kolson
loyal areSlanty?
you towards the Kolson slanty?
lighter and easy to digest

twice a week average

average

products which are rich in flavors

not frequently

not soo much

Good flavor

frequently

verymuch

Biscuits, chips

twice a week

moderately

Spicy

Weekly

not very loyal

spicy

ocassionally

not very much

better

weekly

not much

healthy and tasty with variety

more often

80 %

Taste oriented

Once a month maybe

Not at all

better hygiene

seldom in a week

For small kids yes loyal

Hygienic snacks

Weekly

Pick it up if available

tasty, crunchy

sometimes

not really

Better quality

Very often

quite loyal

Quality product

Very Often

Moderately loyal

Hygienic and Wellknown brand

Very often

Not so loyal

How much influence does the advertisment

Do you
has
make
on your
the purchase
buying/using
How
decision?
often
decision
do you
of Slanty?
shop?
nothing

yes

regular

little bit

no

quite less

A lot

Yes

weekly

quite much

yes

once a week

Not much. I make decision at the POP

Yes

Weekly

little

yes

frequently

little

yes

weekly

increases temptation to buy NOW

yes

daily

Little bit

Yes

Once in two days

Not as much

Yes

Weekly

A little much.

Yes

Weekly

zero percent

yeah

quite often

Not much

Yes

Weekly

Moderate

Yes

Weekly

Up to some extent

Yes

Weekends

How do you shop?

Where do you shop?

individual

retail store

individual

retail store

Family

Agha's

ny browsing, if not found- ask the gentleman

general store

Individually

Local retail store

induvidually

Imtiaz, Chase

individual

retail

both

all

individually

Naheed

With mother in law

Metro

Individually

Imtiaz Defence

individually

random stores

Individually or with family

Naheed

with Mother

Hyper Star

Depends, mostly individual and family on weekends

Imtiaz DHA

How often do you shop? Why do you shop there? How does you interact with the shelf/store layout?
very often

convenience

directly ask what is needed mostly

quite less

its convenient for me

no, just ask with the store keeper

Weekly

Easy acccess

Search through

once a week

convenient

nrowse, if not found ask the sales person

weekly

Convenience

Go through all the shelves

frequently

monthly

ask store keeper

weekly

its near

ask the store man

daily

on my way to home

some times yes.

Once in two days

Stuff

Purchase quickly. doesnt interact much with them

Weekly

Convenient and Shopping isBrowse

one sort
through
of outing

Weekly

On the way back from hospital.

Search and browse the store but in hurry.

quite often

availability of the desired items

mostly prefer search through shelves

twice a week

near to office

Weekends

Convenient near to home search through

twice a month

Ease of access.

Browse through
Search through

What are your values & beliefs of the retailer?

cooperative and convenient
nothing
High quality premium store.
Okay, weak managemmtn
Trust worthy
wholesale rates
positive
proactive
Easy access, convenient, delivers quality
Convenient store.
Variety and quite organized.
I enjoy diverse experiences
Ease of access.
Premium quality space
Good place with good environment