The Evolution of Business

Models on a Global Scale

Theresa P. Bui
Director, Product Marketing

IoT by the Numbers in 2020

16.4 Billion
Devices
20% YOY Growth
$1 Trillion in Net
New Revenue

Source: Machina Research, 2014

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and what that all means to you

Security/Home Automation: Pivotal in IoT
(000s)

9,000,000
8,000,000
7,000,000

By 2022, Security/Home Automation will account

for almost 40% of all connected devices

6,000,000

33%

31%

5,000,000

30%
4,000,000

29%

3,000,000

2,000,000
1,000,000
0
2013

2014
Total # Connected Devices

Source: Machina Research, 2014

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2015
Total # Security/Automation Devices

2016

Complexity Becomes the Norm

Number/Complexity of Relationships
TSP
Content
Provider

# and Complexity of
Applications

Partner

OEM
Content
Provider

Mobile
Operator

Connected
Devices Business

Vehicle
Vehicle
Devices

(Safety & Security)

(Few
(Few
Sensors)
Sensors)

Network Operator 1
Network Operator 2

Network Operator ..n

# and Complexity
of Networks

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Complex Devices

Application
Application
(Safety & Security)

Transport
Transport
(One Network)

OEM

You are fueling the growth of cellular connectivity

Growth of Cellular Connected Devices
(000s)
700,000

600,000

Its not about the number of devices, its about

the reliance of a cellular gateway to the cloud

500,000

400,000

300,000

200,000

100,000

0
2013

2014

2015

2G

Source: Machina Research, 2014

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3G

4G

2016

Benefits of Cellular for IoT Deployments

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Unlimited area coverage

Device data management
Remote device management
QoS and traffic monitoring
Security and access control
Resource optimization
Ease and speed of installation

Jasper customers across industries

Connected Car
Home Security
& Automation

UBI
Phones & Tablets
Agriculture

Advertising

Retail
Healthcare

Smart Metering

Manufacturing

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Food & Beverage

Wearables

Jasper customers across industries

Connected Car
Home Security
& Automation

UBI
Phones & Tablets
Agriculture

Advertising

Smart Metering

Manufacturing

Confidential

140 Security customers

9% of customer base
21% of devices on Jasper

Retail
Healthcare
Food & Beverage
Wearables

1
Enables Remote
Support

2
Provides Global Scale
with Local Support

3
3
4
Enables Remote
Support

Centralizes
Management

5
Opens New
Revenue

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1
Increases customer
experience and QoS

Customer support calls related to

device connectivity average 25
minutes to resolve. Customers
average 7.5 minutes - a 58%
reduction in mean time to resolution.

Provides Global Scale

with Local Support

3
4
Enables Remote
Support
Reduction of avoidable truck
rolls increases increases with
each new geographic market.
One customer cut on prem
customer support costs by 60%
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New geographic markets can take

months to launch, with heavy capital
investment. One customer launched in
the Middle East in less than 6 months, 8
months earlier than anticipated.

Centralizes
Management
An average IoT device
requires 73 real-time
adjustments/year. One
customer has implemented
zero-touch deployment and
monitoring, from factories in
Taiwan to customer
installation to ongoing
monitoring.

5
Opens New
Revenue

Lessons Learned from Connected Car

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Connected Car Example Model: Sponsored Data/Content

Sample Plans (Offers)

Sponsored Content

Plan 1 - 200 MB free version (base version)

Plan 2 - 1 month free trial, 500 MB (select vehicles)

Network
Operator

Vehicle
Owner

OEM

Cost to OEM

App Provider

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$$

Sponsorship Revenue

Free Access

Are you equipped to capitalize on this opportunity?

Service Types

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Configurations

Partners

Offer Types

Regions

Trials

North America

Subscription

EU

Bundle

Japan

Usage based

China

..

..

3rd Party
Applications

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Partners

Service
Lifecycle
Management

Single
Management
Interface

Service Usage &

Engagement Insights
Loyalty &
Retention

Partner
Management
Monitoring

3rd Party Apps

Operator Services
Access
Customer
Experience

Diagnostics

Metering
Policy
Management

Multi-Party
Rating
& Invoicing

Robust
APIs

Active ADAS
OPTIMIZ

Provisioning

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Services

3rd Party Mobility

Services

Yield
Management

Partner
Settlement

CREATE

Safety &
Security

Business
Insights

Capabilities

DEPLOY
(Launch)

Global SIM
MONETIZE

MANAGE

Deep Network
Diagnostics

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Control Center

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Thank you

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Average Security/Home Automation Customer

Cost Savings: Software, Support and Network Spend

27%
Support cost savings through
diagnostics and preventive automation

70%
60%
50%

Support

40%
Network
30%
Build, run and maintain
so ware

20%
10%
0%
Total Savings

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18%
Network-spend savings through usage
management and rate plan optimization

17%
Software development and
maintenance cost savings