To: Donna Mayer

From: Jake Earl, Ashlie Sundh, Yuefte Toribio, Mengao Zhou, Stacey Kirby
Date: October 25, 2014
Proposal
Cholangiocarcinoma Foundation:
Cholangiocarcinoma is a cancer that starts in the bile duct, which is a thin tube about 4 to 5
inches long that reaches from the liver to the small intestine. The major function of the bile
duct is to move bile from the liver and gallbladder to the small intestine, where it helps digest
the fats in foods. Cholangiocarcinoma is often labeled a silent disease because many of the
symptoms go unnoticed until the cancer has become too advanced. The best way of removing
the cancer is to perform surgery in its early stages, but if it reaches the advanced stages,
ultimately nothing can be done.
A devastating event happened to Mark Clements and his family when he was diagnosed with
Cholangiocarcinoma in October of 2005. Mark and his wife Marianne were expecting their
fourth child and did not want to lose a key member in their family. Frantically, the family began
researching possible options only to discover that nothing could be done. Mark passed in 2007
leaving family, friends, and a bright future behind, when he was only 41 years old. The
Cholangiocarcinoma Foundation was created shortly after and managed by others who have or
who are currently suffering from the effects of this deadly disease. It is the foundations hope
and vision to one day find a cure, and meanwhile it is supporting families and patients that are
dealing with its devastating effects.
As a group we are volunteering to contribute newsletters, press releases, and public
advertising. We will be helping this organization to gain more support and to educate others on
the effects and current problems associated with Cholangiocarcinoma.

Background on the problem or need:

The Cholangiocarcinoma Foundation strives to provide the values described in the acronym
CURE: Collaboration, Understanding, Research, and Education - for those affected, their
families, and the community. Ultimately, it aims to find the cure for Cholangiocarcinoma, while
fostering a supporting environment and increase awareness.
As awareness continues to grow, this deadly disease is relatively new and the lack of education
continues to persist. Talking about Cholangiocarcinoma can be a very uncomfortable
conversation for the affected person, peers, and loved ones.

The Cholangiocarcinoma Foundation needs our assistance to continue its advocacy for this
illness and its education. Through our writing contributions, we will raise awareness through
easily accessible methods such as the internet and social media. We look forward in providing
accurate information in an easy-to-understand manner and educate ourselves and our
community about this disease.

Description, goals and objective:

The cardinal objective of this project is to help the Cholangiocarcinoma Foundation with its
writing needs in a variety of sectors. This project will promote publicity and knowledge
worldwide of this organization by designing press releases, creating a volunteer toolkit and
promoting their commercial which is to be released February 2015. The group will be
responsible for writing and some distribution of two webinar press releases. For each of the
webinars we will create a brief synopsis of the event, a press release and a marketing plan
template. A volunteer toolkit will also be produced to educate new volunteers about volunteer
possibilities and the foundation's values. Our objective is to further the knowledge of
Cholangiocarcinoma by utilizing social media and to create a volunteer toolkit for those within
this organization.

Methods section or plan:

Prior to beginning our work with the Cholangiocarcinoma Foundation, group members will
research the organization and attend online webinars to gain more knowledge on the
organization and the guidelines for the documentation we will be creating. Group members will
be meeting with Cholangiocarcinoma Foundation on a biweekly basis. The length of each visit
will be approximately one to two hours depending on the activity for that day. Members of the
group will be divided into the following areas: fundraising volunteer, grant writer, patient
advocate volunteer, public policy advocate volunteer and public relations volunteer.

Schedule to carry out plan:

We have spoken to a representative of the foundation and plan to contribute in the following
ways.

October 3rd:

Call with Donna to discuss how we can assist the foundation

October 7th-14th:

Work on tagline for foundation

October 7th-14th:

Contribute to fall newsletter

October 7th-23rd:

Create press release for conference on October 23rd

October 7th-Semester:

Create tool kit to teach volunteers about the foundation

Qualifications of plan participants:

All members of our group are qualified to complete the task. Group members majors differ,
which brings multifarious types of knowledge and skills necessary to complete this project. One
student is majoring International Studies and has the ability to speak three languages and
conduct public relations. Another student is majoring in journalism and has extensive
experience researching and creating stories based on research. All members maintain high
academic standing and have taken multiple writing classes at the University of Utah. Group
members all have experiences of volunteer work and a clear understanding on volunteering.
Members will demonstrate their knowledge and skills in a professional manner throughout the
entire project.

Budget:
We will be responsible to cover all transportation costs to the Cholangiocarcinoma Foundation.
We will also cover the costs necessary to provide a reproducible form of our final documents as
well as a digital forms. All other potential costs will be covered by the Cholangiocarcinoma
Foundation.

Conclusion:
It is a privilege to provide the Cholangiocarcinoma Foundation with our services. We will put
forth our best efforts in spreading awareness to society of this silent and deadly disease. We
can assure you we will follow through with our discussed plan and provide you with only our
best work.

He said good work, but you need to work on the Needs and and goals/objective sections as
well as clear up the document as a whole