In-depth Research and Forecast of Chinas Dietary Supplement (Health

Food) Industry, 2014-2018 Market Research

Report
The Report In-depth Research and Forecast of Chinas Dietary Supplement (Health Food)
Industry, 2014-2018 provides information on pricing, market analysis, shares, forecast, and
company profiles for key industry participants. - MarketResearchReports.biz
Since 2005, Chinas dietary supplement industry has represented an upswing trend with the market
demand increasing continuously. In 2013, the market size of Chinas dietary supplement industry
reached CNY 186.9 billion, up by 18% over last year. And it is estimated that the market size will
amount to CNY 214.9 billion, up by 15% over last year, which drops slightly due to the influence of
the general environment.
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From the perspective of the production scale and distribution channels, Chinas dietary supplement
industry is still in the earlier stage of the development of European and American markets. In the
aspect of enterprise size, Chinas dietary supplement enterprises mainly are within CNY 50 million
to CNY 500 million. Therefore large-sized enterprises are few and enterprises with economies of
scale are also few.
In Jun. 2014, the Food Safety Law of the Peoples Republic of China (Revised Draft) was
published. Now this law is soliciting public opinion, and the final draft has not been decided. But
what is predicable is that Chinas dietary supplement market will become more open for foreign
investors in future.
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In-depth Research and Forecast of Chinas Dietary Supplement (Health Food) Industry, 2014-2018
mainly provided analyses about the following aspects: Policy environment, current status, main
regions (Taiwan is newly added), export & import market, investment opportunities and risks, etc.
of Chinas dietary supplement industry. This report also focused on the analysis of nine key
enterprises in this field. Moreover, it also made thorough analyses and illustrations about the main
problems and affecting factors existing in the development of Chinas dietary supplement industry,
as well as characteristics of Chinese consumer demand.
Table of Content
1. Overview of Chinas Dietary Supplement Industry
1.1 Basic Definition of Dietary Supplement Products
1.1.1 Definition
1.1.2 Classification
1.1.3 Differences with Other Food Products
1.1.4 Differences with Medicines
1.1.5 Consumption Value
1.2 Development History

1.3 Market Characteristics

2. Analysis on Development Environment of Chinas Dietary Supplement Industry
2.1 Economic Environment
2.2 Social Environment
2.3 Policy Environment
2.3.1 Major Laws and Regulations
2.3.2 Political Supervision Becomes Stricter
2.3.3 Explanation of 12th Five Year Planning
2.3.4 Analysis of Policy Trend from 2012
2.3.5 Fighting Four Violations in Dietary Supplement Industry
2.3.6 State Council issued Some Opinions on Promoting the Development of Heath Service
Industry
2.3.7 State Council printed the Outline of the Program for Food and Nutrition Development in
China (2014-2020)
2.3.8 Combine Approval and Registration of Dietary Supplement Products
2.3.9 Further Regulation of Custom Code for Plant Extracts
3. Current Status of Chinas Dietary Supplement Industry
3.1 Current Status Analysis
3.2 Demand Analysis
3.2.1 Chinese Consumers Have High Health Awareness
3.2.2 Chinese Consumers Pay More Attention to Products Containing Chinese Traditional
Medicines or with Multi-functions
3.2.3 Chinese Consumers Lack of Relevant Knowledge of Healthcare Products and Have Little
Enthusiasm for Product Promotion
3.2.4 Online Shopping still is not a Major Consumption Channel for Dietary Supplement Products
3.2.5 Consumption Expenditure Situations of Chinas Dietary Supplement Products
3.2.6 Consumption Concentration Ratio of Chinas Dietary Supplement Industry
3.3 Distribution Channels of Dietary Supplement Products
3.4 Factors Affecting the Development of Chinas Dietary Supplement Industry
3.4.1 Macro Factors Propelling the Development
3.4.2 Factors Restraining the Development
3.5 Analysis on Main Existing Problems in the Industry
3.5.1 Weak Scientific and Technological Strength
3.5.2 Backward Production Technology
3.5.3 Inefficient Integration of Industry, University, and Research
3.5.4 Lack of High-level Professional Technicians
3.5.5 Loose Market Supervision in Some Links
3.5.6 Consumers Misunderstanding and Ignorance of Dietary Supplement Products
4. Analysis on Current Status of Development of Dietary Supplement Industry in Chinas Main
Provinces
4.1 Zhejiang-Assembling and Sales Place, Risks Hidden Behind the Prosperity
4.2 Jiangsu-Innovated Supervision Model, Regulated Business Operation
4.3 Shanghai-Purposeful Supervision, Active and Efficient Measures
4.4 Shaanxi-Prominent Resource Advantage, Huge Development Potential
4.5 Beijing-Strong Technology Strength, Booming Development of the Industry
4.6 Overview of the Development Situation of Taiwan Dietary Supplement Industry
5. Analysis on Import & Export of Chinas Dietary Supplement Industry
5.1 Stable Growth of Import & Export of Dietary Supplement Products

5.2 Traditional Market Maintain Advantage

5.3 Private Enterprises Play the Major Role
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