For more information, contact:

Ellen Webner
AT&T
908-901-2589
Ellen.webner@att.com

AT&T DIALS UP ENHANCED WIRELESS COVERAGE IN POPULAR NEW

JERSEY MALLS THIS HOLIDAY
Upgrades to Distributed Antenna Systems Inside Malls as New Jerseyans Go Mobile for
Holiday Shopping
WOODBRIDGE, N.J., DEC., 10, 2014 Consumers are expected to increase spending this holiday
season by more than four percent according to the National Federation Retail Federation*. To ensure
shoppers have the best possible network experience, AT&T** today announced enhancements for its
mobile Internet coverage inside some of New Jerseys most popular shopping malls. AT&T completed
upgrades to Distributed Antenna Systems (DAS) inside shopping malls in Woodbridge, Wayne,
Rockaway, Short Hills and Bridgewater.
Were in the height of the holiday shopping season which is a time when we see increased wireless
traffic as shoppers use more of their smartphones and tablets to find the best deals in their favorite
shopping mall, said J. Michael Schweder, Mid-Atlantic President, AT&T. Weve been working expand
our networks inside popular shopping venues across the state to meet the growing use of wireless
data.
Over the Black Friday weekend, AT&T tracked wireless data usage on its DAS networks inside 58
large shopping malls across the country and found that all together customers used approximately
3.1TB of mobile data, which would equate to more than 9 million social media posts with photos
between Thursday, November 27 to Sunday, November 30.
A DAS installation consists of multiple strategically-placed antennas that distribute AT&Ts wireless
network coverage throughout the mall or other venue, providing for more efficient management of

wireless capacity in heavily-trafficked areas. DAS has the ability to provide enhanced, consistent
wireless coverage to customers in indoor or outdoor spaces where geographical limitations terrain,
building construction, etc. or crowd density might otherwise prevent an optimal wireless experience.
The DAS upgrades are part of AT&Ts Project Velocity IP (VIP), a multi-year plan to invest for growth,
announced in 2012. Through this investment, AT&T is supporting its customers growing desire for
high-quality, fast wireless and wired services. As part of Project VIP, AT&T is deploying small cell
technology, macro cells and additional DAS, which will increase the density of our wireless network.
The wireless network densification will further improve network quality and increase spectrum
efficiency.

DAS technology helps improve the mobile Internet experience by shortening the distance a request
must travel. The additional capacity also is expected to help improve call reliability, boost data traffic
capacity and enable more consistent network access to help customers make the most of their AT&T
devices.
AT&Ts focus to deliver the best possible mobile Internet experience goes beyond 4G to embrace
additional connection technologies. AT&T owns and operates more than 34,000 AT&T Wi-Fi Hot Spots
at popular restaurants, hotels, bookstores and retailers, and provides access to more than 1 million
hotspots globally through roaming agreements. Most AT&T smartphone customers get access to our
entire national Wi-Fi network at no additional cost, and Wi-Fi usage doesnt count against customers
monthly wireless data plans.***

Over the past six years (2008 to 2013), AT&T invested more than $140 billion into its wireless and
wireline networks, when you combine capital investment and acquisitions of spectrum and wireless
operations. Over the past six years, AT&T has invested more capital into the U.S. economy than any
other public company. In a September 2014 report, the Progressive Policy Institute ranked AT&T No. 1
on its list of U.S. Investment Heroes.

For more information about AT&Ts coverage in New Jersey or anywhere in the United States,
consumers can visit the AT&T Coverage Viewer. For updates on the AT&T wireless network, please
visit the AT&T network news page.
*National Retail Federation Holiday forecast release October 7,2014
**AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and
not by AT&T Inc.
***A Wi-Fi enabled device required. Other restrictions apply. See www.attwifi.com for details and locations.

Find More Information Online:

Web Site Links:
AT&T News
AT&T Wireless
AT&T 4G Network

Related Media Kits:

AT&T Network News
Wireless Networks
AT&T Mobile Phones

Related Releases:

Related Fact Sheets:

Infographic: 2012 Network Investment
AT&T Coverage Viewer
Rethink Possible

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its
subsidiaries and affiliates AT&T operating companies are the providers of AT&T services in the United States and
internationally. With a powerful array of network resources that includes the nations most reliable 4G LTE network, AT&T is a
leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T
also offers the best global wireless coverage based on offering roaming in more countries than any other U.S. based carrier,
and offers the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U
verse brand. The companys suite of IP-based business communications services is one of the most advanced in the world.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available
at http://about.att.com or follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at
http://www.youtube.com/att.
2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are
trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property
of their respective owners.
Cautionary Language Concerning Forward-Looking Statements
Information set forth in this press release contains financial estimates and other forward-looking statements that are subject to
risks and uncertainties, and actual results might differ materially. A discussion of factors that may affect future results is

contained in AT&Ts filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update and revise
statements contained in this news release based on new information or otherwise.
Reliability claim based on analysis of independent third party data re nationwide carriers 4G LTE. LTE is a trademark of ETSI.
4G LTE not available everywhere.