MOTT HAVEN FRESH

Team 2
Architect - Megan Gardner
Hydroponic grower - Kate Ahearn
Entrepreneur Dustin Betz
Engineer - Samantha Cohen
Marketing professional - Evan Bromfield
Sustainability Manager - Erin McNally
Student (water) - Marivi Perdomo Caba
Student (energy) - Francois Cramer
Student (food) - Shaheen Contractor

A proposed FreshDirect Warehouse

+ Mott Haven-Port Morris Waterfront
& Greenway plan
South Bronx
Food Desert
Visibly
prominent
from Randalls
Island
recreational
space

Site Development Proposals

SITE

Parking
Rail Line

5,000 sf Warehouse

Admin & Community

Building on Roof

Community Greenspace

Service Loading

South Bronx Greenway

connection (bike path)

Greenhouses
Storm surge
protection berm

Randalls Island
Bioswales

ELEVATION PLAN

SECTION PLAN

Typology
Exposure

Placement

Growing
Medium

Integration

Production
Purpose

Organization
Size

Organization
Type

Business Model
FreshDirect - contract growing
Hunts Point Produce Market - contract
growing to vendors
Isolated Educational Greenhouse,
GrowNYC
Waterfront Greenway, Phytoremediation
Excess Produce Shared with Community
(food desert, low income)

Rooftop Greenhouse Hydroponic

Production
PRODUCTION
Green Bibb/Butterhead Lettuce
COMMUNITY/EDUCTIONAL GROWING SPACE
Flexible in crop selection based on needs and
preferences of community
Collard greens
Mustard Greens
Cilantro
Epazote
Bok choy
Callaloo
Ruby chard

Sustainability ConsiderationsWATER
Water Usage
Rainwater Harvesting
= 1,200,000 gallons/month
Total Water Usage
= 900,000 gallons/month

Hydroponics
63,000
Drip Irrigation
500,000

Sustainability ConsiderationsENERGY
ENERGY SOURCES TO BE CONSIDERED IN
THE FUTURE:

Solar PV
Wind Turbines
On-Site Co-generation
LED Grow Lights
Heat Exchange HVAC System
Passive Instulated Greenhouse
Evaporative Cooling
River Current Turbines

Sustainability ConsiderationsFLOOD MANAGEMENT AND BIOFILTRATION

BERMS

BIOSWALES

FLOODWATER
BRONX KILL
RIVER

COMMUNITY
GREENWAY

MOTT HAVEN
FRESH AND
FRESH DIRECT
WAREHOUSE

Sustainability ConsiderationsCOMMUNITY AND ENVIRONMENT

JOB CREATION (GREENHOUSE
OPERATIONS): 54 jobs in first year of operation
CLEANER AIR (Green Roof)
REDUCED URBAN HEAT ISLAND (Green Roof)
CLEANER WATER (Filtration System)
EDUCATION (Community Garden and
Partnership with Local Schools)
WATERFRONT ACCESS
MASSIVE AMOUNT OF HYPER-LOCAL FOOD!

KEY PROJECT METRICS

TOTAL GREENHOUSE AREA

105,000 SQ. FT.

TOTAL PRODUCTION
GREENHOUSE SPACE

65,000 SQ. FT.

ANNUAL CROP YIELD

2.4 MILLION LBS

ANNUAL CROP REVENUE

$17.3 MILLION

CAPITAL COSTS

$19 MILLION

ANNUAL OPERATING COSTS

$1 MILLION

EMPLOYEES

54 (50 LABORERS, 3 ASSISTANT

MANAGERS, 1 GREENHOUSE
MANAGER)

ANNUAL LABOR COSTS

$1.8 MILLION

SIMPLE PAYBACK

~1.3 YEARS