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$> INTRODUCTION
ESP training programs for entry-level international workers with low educational
backgrounds face the dual challenge of meeting these workers needs and convincing
companies to pay for the training. Yet the num ber of nonnative speakers of English
in the U.S. workforce has grown even beyond earlier predictions that imm igrants
would make up 22% of new workers in the United States by 2000 (U.S. Departm ent
of Education and U.S. Department of Labor, 1988, p. 5). Today many entry-level
workers hired by U.S. businesses are nonnative speakers of English (and m any speak
little or no English). Because the U.S. Census Bureaus prediction that Hispanics
would be the largest minority group in the United States by 2005 may have already
come true (Larmer, 1999), the need for ESP training programs for such w orkers will
probably continue to grow.
This chapter describes a successful short-term program for training international
workers in a U.S. manufacturing company in production-line ESP The program was
offered eight times between 1998 and 2001, and all materials were custom ized to
meet the companys particular training needs and the workers particular learning
needs. Included here are a list of training modules and competencies, a discussion of
sample activities, and a description of a multimedia training programming.
The program resulted in increased individual learning, measurable im prove
ments in job performance, and a significant return on investment, in that the
monetary benefits of the program far exceeded its costs. These results were due in
pan to the programs success in creating materials and responding to the learning
styles of entry-level workers with limited educational backgrounds.
G> CONTEXT
The Company
The U.S. manufacturing company in which this program takes place strives to meet
all of its clients quality requirements and even to exceed these requests. The
company places great emphasis on producing inexpensive and high-quality products
on schedule and thus has been growing quite rapidly. W ith the aim of gaining
recognition as a world-class company, it has applied for certification of its standards
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by the International Organization for Standardization (ISO 9002), and quality, safety,
and advanced production training are offered to all employees.
Very low unemployment rates have prompted the company to hire entry-level
international employees. These employees are hardworking and dedicated to their
jobs, but their inability to understand and speak English sometimes causes problems
on the production floor. Whenever technicians need to explain something to an
international workerwhether about job training, production changes, or work to
be completed when the line is downthey must find a translator. When no
translator is available, workers tend to indicate that they understand but often do
something entirely different, demonstrating that their understanding was incom
plete. As they gain experience on the job, international workers tend to leam to
understand job instruction signals. However, they still have problems reporting
production and quality problems. Sometimes they can report the problems vaguely
by calling and pointing, but often they lack sufficient proficiency in English to be
able to report anything. They also have difficulty in helping with the training of new
coworkers.
Because of these problems, the company asked the ESP Program in the Division
of English as an International Language at the University of Illinois at UrbanaChampaign for help. We began the work by assigning MA-TESL students in an ESP
training class the tasks of carrying out a needs analysis for six production lines and
offering nonnative-English-speaking employees a free 10-hour English course. An
external evaluation of the course was overwhelmingly positive, and the company
consequently decided to offer a full 44-hour course based on the following
performance goals:
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1.
2.
read, comprehend, and recite the ISO quality statement and practices of
the company that relate to each workers particular job
3.
4.
5.
6.
7.
A N E S P P R O G R A M F O R E N T R Y -L E V E L M A N U F A C T U R I N G W O R K E R S
The Workers
The company selected 15 workers for the first class based on their work ability, their
work records, and their need for further training in English. The workers ability to
read and write in their native language vaned from none to a 12th-grade level; the
average reading level was 3rd or 4th grade. Their ability to speak English ranged from
no ability to minimal ability to understand simple instructions and communicate
basic needs. No worker could meet the company goals stated above before taking the
class. Two of the 15 workers were registered in an ESL class at a community college
that, the workers claimed, emphasized general English and grammar and offered
little help in improving communication at work. The other 13 workers neither
attended nor planned to attend any English class. Most either worked many hours of
overtime or held two jobs, which allowed little time for other activities. They spoke
their native language at home. The low average reading level in the native language
seemed to fuel a lack of interest in, a distrust of, and a fear of any type of schooling.
Long working hours and little time to practice English meant that the class required
a combination of creative approaches before it could begin to interest the learners to
any great degree.
The low educational background of workers, however, did not indicate a lack of
intelligence. On the contrary, many learned very quickly. They lacked formal
education merely because in the past school had been too far from their homes or
they had had to drop out of school in order to work to provide food for their families.
Though the workers were intelligent, the low literacy levels and a 44-hour time limit
meant that we had to illustrate concepts with photos, drawings, and realia and use as
many hands-on and total physical response activities as possible to make learning
successful.
DESCRIPTION
The initial needs analysis carried out with company management, various line
technicians, translators, and key workers resulted in a proposal for a 44-hour
program containing six modules and related competencies (see Figure 1). Module 1,
Getting Started, introduced language common to most companies plus this company^
quality policy. Modules 2-5 dealt with specific language used in the company, and
Module 6 involved communication coworkers, including supervisors. Key activities
associated with the modules are described below.
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Read, recite, and demonstrate understanding of the quality policy and process of
the company, extracted from the Quality Skill Block
b.
c.
d.
e.
f.
g.
h.
i.
j.
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A N E S P P R O G R A M F O R E N T R Y -L E V E L M A N U F A C T U R I N G W O R K E R S
12. Tell the team leader, the safety director, or a human resource representative if
blood or other body fluids from an accident have touched your skin
Module 6: Communicating With Supervisors and Other Employees
1. Order food in the company cafeteria
2. Ask about coworkers families and activities
3. Participate in simple small talk (e.g., about personal background, family, the
weather, weekend activities, favorite activities, recent activities or events)
F igure 1. Program Modules and Related Competencies
they did not know. Next, we discussed these machines in class and explained their
functions, for example,
This is the conveyor. The conveyor moves (the product).
This is the case packer. The case packer puts the product] in boxes.
This is the ink machine. The ink machine puts the date on boxes.
Workers then taught each other the names and functions of machines on their
assigned lines.
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DISTINGUISHING FEATURES
Several characteristics of our program exemplify successful ESP programs in the
workplace. First, we, the ESP staff, clearly understood the needs and limitations of
the clients and responded in reasonable ways. Second, we developed appropriate
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A N E S P P R O G R A M F O R E N T R Y -L E V E L M A N U F A C T U R I N G W O R K E R S
2.
3.
All new workers complete identical material in Modules 1 and 3. Module 2 contains
a 36-item production-line menu so that workers may select the line to which they
have been assigned.
Each module contains three sections. In the first, a teaching section, workers see
photos, drawings, diagrams, a work order, or a shipping label on the screen. They
click the mouse on an illustration or phrase to hear and see the corresponding name
of the item, quality problem, or job instruction in English or to hear the
pronunciation of a word or phrase in the work order and see an illustration of its
meaning. If they need the meaning in their native language, they click an interpreter
icon to hear the word or phrase in their own language and hear it again in English.
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Competency
Initial Evaluation
Posttest
40
71*
79h
86
88
156
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A N E S P P R O G R A M F O R E N T R Y -L E V E L M A N U F A C T U R I N G W O R K E R S
A nswer
Question
Before Cl
Began
i
Now '1
58
89
60
82
73
84
82
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Return on Investment
The human resources director turned in an analysis of the companys return on its
investment in the program (see Table 3) with a comment that benefits had far
exceeded the cost. Another possible source of return on investment that remains to
be investigated is reduction in turnover. Human resource directors in Illinois claim
that the cost of hiring one entry-level worker can be as much as $2,700 because of
drug testing, interview time, and training. When turnover is reduced, this money is
saved. (See Phillips, 1997, for more information on ways to calculate return on
investment.)
PRACTICAL IDEAS
Various elements that helped make this program successful were (a) the use of digital
photos and drawings, (b) worker participation in needs analyses and instruction, (c)
the introduction of something new in every class, (d) frequent review, and (e) a
combination of ESP and content-based instruction.
Area
Savings ($)
1.5
585
Downtime reduction
2.0
1,376
1.0
158
Improvement (%)
Accident reduction
60.0
1,500
A N E S P P R O G R A M F O R E N T R Y -L E V E L M A N U F A C T U R I N G W O R K E R S
In creating drawings to use in class, artistic ability is helpful but not necessary.
Drawings should be symbolic and as simple as possible. The drawings shown in
Figure 2 are typical of those used in this program. Note the small, somewhat
elongated head in stick figures representing adults and the use of symbols for verbs:
an eye means check, two parallel arrows indicate movement such as push or lower; a
person with a big hand held out means Please help me (give me a hand), and a flame
next to a glove indicates a fire-resistant glove. Combining symbols with digital
photos can help make a meaning clear. For help with drawing or information on
appealing to multiple intelligences in teaching, see Shapiro (1994), Wright (1984),
and Lazear (1991).
Review Frequently
Workers like the ones in our program frequently do not have a tradition of taking
material home and studying it. Nor do they have much time to study. Though we
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always gave the workers something to take home so that they could review it
individually or with their children or friends, we gave no homework assignments
except for a few instructions, such as Bring a diagram of the machines on your line
(they could also create these diagrams during the class) and Ask your technician for
the names of machines on the line. The most frequent assignment was to ask or say
something in English to their technician or to other people in the company To
replace study at home, we offered daily review in class. We reviewed job instructions
for their lines, for example, on at least 5 separate days, giving workers the
opportunity to practice speaking English by cross-training almost everyone in the
class.
3> CONCLUSION
Many ESL/ESP teachers despair when faced with the type of workers described in
this case study. Program dropout rates are often high, workers interest in learning
general survival English is low, and companies often have little willingness to pay for
ESP programs. Yet as this case study has shown, customizing the program to meet
the companys production needs and the workers learning needs can overcome all of
these obstacles. Companies increase their bottom line, and workers beg to be
allowed into the class. The company, its workers, and the ESP providers all benefit.
3> CONTRIBUTOR
Judith Gordon, chair of TESOli ESP Interest Section in 1999-2000, is ESP program
coordinator in the Division of English as an International Language at the University
of Illinois at Urbana-Champaign, in the United States, where she trains MA-TESL
candidates in ESP and works with businesses to set up ESP programs, create
customized materials, and mentor MA-TESL teachers. She has 23 years of experience
teaching ESL in Puerto Rico and the United States. She has designed more than 20
ESL computer programs, written multiple ESL texts, and designed and directed ESP
programs for accountants, science students, business, manufacturing, and the green
industry.
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