Definition:The process of developing, promoting, and distributing products to satisfy customers needs and

wants is Marketing.
Market expansion means
a) hiring more staff
b) firing more staff
c) buying more products
d) buying more companies
e) none of these
2) Planned cost service means
a) costly products
b) extra profit on same cost
c) extra work by seller
d) all of thse
e) none of these

3) Internet marketing means

a) self marketing
b) Core group monitering
c) employees marketing
d) all of these
e) none of these
4) Difference between direct and indirect marketing
a) direct marketing is to bank employees and indirect is to outsiders
b) direct is to outsiders and indirect is to employees
c) direct is to bank owners,indirect is to outsiders
d) direct is to other bank employees and indirect is to outsiders
e) none of these
5) A cold call is
a) best way to do marketing
b) a lst resort for marketers
c) marketing at random
d) all of thse
e) none of these
6) Good selling skills involves
a) alertness
b) knowledge of competition
c) perseverance
d) empathy
e) all of above

7) Which is not channel for marketing

a) telemarketing
b) internet banking
c) mobile banking
d) existing satisfied customers
e) none of these
8) Relationship selling means
a) preparing a list of relatives
b) cross selkling
c) selling to relatives
d) selling to streangers
e) telemarketing
9) Marketing na dselling are not required in
a) not required if profit is high
b) not required if sales are high
c) not required in monopolistic conditions
d) all of above
e) none of these
10) bank marketing is necessary is due to
a) globalisation
b) recession
c) merger for banks
d) shortage of resources
e) selling variopus different items in banks
11) Customisation means
a) designing products to suit the company
b) designing strategies to suit the company
c) designing products to suit individual customers
d) all of these
e) none of these

12) Direct marketing is necessary for

a) having a focussed approach to marketing
b) boosting sales
c) better customer contacts
d) all of above
e) none of these
13) In banks ROA means

a) rate of allocations
b) return on assets
c) return on advances
d) ratio of assets
e) only b and c
14) Maslows motivation theory statess that
a) importance of motivation of customer development
b) why people are driven by particular need at particular times
c) where human needs are arranged in a hierarchy
d) all of these
e) only b and c
15) SWOT analysis refers to
a) marketing tool to understand constraints and potentials of self and competitor
b) external environment analysis
c) internal environment nanalysis
d) strategic planning for selling product
e) soouth west organisation for trade
16) Zero based budgeting means
a) a tool for marketing ananlysis
b) a tool for financial analysis
c) each year ,budgeting starts from a scratch
d) a certain percentage of sales
e) only a and b
17) Which is highest share household saving in India
a) deposits
b) currency
c) share and debentures
d) real asset
e) physical asset
18) The balance sheet gives information regarding
a) results of operations for particular period
b) the financila postion on particular date
c) operating efficiency of firm
d) finanacial position during a pparticular period
e) operating health of firm

19) In banks loans and advances are considered a s

a) assets
b) liabilties
c) resources
d) cause of expenditure
e none of these
20) A lead means
a) bank marketing staff
b) a religious leader
c) bank chairman
d) target customer
e) leash tied to a dog
21) Relationship selling means
a) preparing a lsit of relatives
b) cross selling
c) selling to relatives
d) selling to strangers
e) telemarketing
22) Marketing is not required in one of following products
a) sale of credit/debit cards
b) sale of net banking
c) sale of corporate loans
d) sale of retail loans
e) none of these
23) Rural marketing involves
a) selling to farmers and agriculturists
b) selling to rural households
c) selling to rural industries
d) arranging melas
e) none of these
24) According to product life cycle theory,the profits are on peak in the
a) growth stage
b) introductory stage
c) maturity stage
d) decline stage

e) none of thse
25) Mrketing in banks is defined as
a) negotiable instruments act
b) banking reguklation act
c) reserve bank of india act
d) companies act
e) none of these
26) Marketing in banks is a
a) one day function
b) one man function
c) cut off affair
d) all of these
e) none of these
27) Customisation means
a) customer personla accounts
b) customer selling goods
c) special products for each customer
d) better relations
e) all of d these
28) Effective communincation skills are not required in marketing if
a) demand exceeds supply
b) supply exceeds demansd
c) buyer is illiterate
d) seller is illiterate
e) none of these
29) Relationship marketing is useful for
a) trade between relatives
b) trade between sister concerns
c) cross selling of products
d) prep[aring lsit of relatives
e) there is no such term as relationship marketing
30) Marketing is not required for which one of the following products
a) corporate loans
b) export business
c) import business

d) credit card business

e) none of these

difference between..
Product:-Microsoft develops application software and then market these software pacakages to a
Mass.
Services:-IBM,INFY,ACCENTURE provides consultancy services i.e. these companies
provides softwares as per the need of their clients e.g. Accenture is developing an ERP pacakage
for bank of America which is a customised software for them and hence it is called as service....

"Product is encapsulation of a service" in words of Kotlar.

So giving product is like giving a well defined thing which you make in a quite planned and its
shape is defined.
But, in case of service you are just allocating your time to the user and it depends on the user
what shape it will take. service can only be provided by an expert who is well aware of every
aspect of it.
In case of product, it can be sold by a person who just know applicaiton or just can market it, as
it is very well

Difference b/w Sales & Marketing.

there is well known saying 'N number of calls means N number of opportunity. awareness is
important but effort is to be made'.
But..i always believed that Sales,marketing is nothing but being empathetic to the person who
needs your service.
Every customer is different and needs a different approach to sales..""& that approach is called
marketing"" !
BIGGEST DIFFERENCES:[1]Marketing is a strategy for better sales and feedback [customer delight].
[2]Sales is generally done for Volume/profit..but Marketing may be done by both profit as well
as not profit Orgnzn..e.g.-any Govt. awareness programme..

7-P's_of_services..

Source:
http://www.entrepreneur.com/marketing
1.Product
2.Price
3.Place
4.Promotion
5.People
6.Packaging/Physical evidence
7. Process /Positioning
Product Solution
Promotion Information
Price Value
Placement Access
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Marketing approach : customer focused ,customer management, building profitable market for
long time with customer satisfaction and in marketing approach basic premise is that every
customer is different.
Selling Approach: Focus is product ,Transaction based, maximizing profits by aggressive
selling and it works where competition is low and customer has limited or no option than buying
that product.
But if talk about marketing and sales then, sales is a part of marketing .
marketing includes everything including R & D ,Production,Adv,sales and After sales services as
well.
************
Bank Marketing means (A) Selling of Bnaks
(B) Buting of banks
(C) Merger of banks
(D) selling banks produts and services
(E) Selling various items in banks
ANS -(D)
2. Proper pricing is needed for (A) Extra charges of extra services

(B) Levy of VAT

(C) Good customer services
(D) Putting burden on the customer
(E) Service with extra facilities
ANS -(C)
3. Alead means (A) Abanks marketing staff
(B) Areligious leader
(C) Banks chairman
(D) Target Customer
(E) Leash tied to a dog
ANS -(D)
4. A good salesman should be(A) Agressive
(B) Pushy
(C) Fierce
(D) Polite, but firm
(E) Talkative
ANS -(D)
5. Relationship selling means (A) Preparing a list of relatives
(B) Cross selling
(C) Selling to relatives
(D) Selling to strangers
(E) Telemarketing
ANS -(B)
6.ATM are (A) Branches of banks
(B) Manned couters of banks
(C) Unmanned , cash dispensers
(D) All of these
(E) None of these
ANS -(C)
***************

A prospect means
a) any customer who walks into the bank
b) an employee of the bank
c) a customer who is likely to be interested in banks product or service
d) a depositor of the bank

e) a borrower of the bank

2. A lead means
a) a prospect who is more likely to avail of the Banks product
b) a political leader
c) a religious leader
d) a bank chairman
e) None of these
3. Innovation means
a) Compensation
b) inspiration
c) additional perquisites
d) implementing new ideas or new methods
e) None of these
4. A Call means
a) calling on friends
b) calling on bank employees
c) calling on prospective customers
d) to make telephone calls
e) calling on relatives
5. The Traditional Marketing style involves
a) Telemarketing
b) Digital Marketing
c) Indirect Marketing
d) Direct Marketing
e) All of these
6. Modern Method of Marketing include
a) Publicity on the net
b) Advertisement on the net
c) Soliciting business through e-mails
d) Tele marketing
e) All of these
7. A true marketing requires
a) Command and other mindset
b) Control Mindset
c) Passive mindset
d) Active mindset
e) None of these
8. Which of the following sentences is true?
a) Marketing is not required in a Buyers Market

b) Marketing is not required in a Sellerss market

c) Marketing is not required due to competition
d) Marketing is not required due to liberalization
e) Marketing is not required due to globalisation
9. For effective marketing the salesmen should have which of these qualities?
a) Creativity
b) Team spirit
c) Motivation
d) Effective communication skills
e) All of these
10. Market information means
a) Knowledge of shops and bazaars
b) Knowledge of shopping malls
c) Knowledge of customer profile and product mix
d) knowledge of various languages
e) None of these
11. Market Research is needed for
a) checking the market area
b) checking the right product to be sold
c) making proper marketing decisions
d) deciding right time to sell
e) All of these
12. Which of the following statement is true
a) Marketing makes the company to go into loss due to higher expenses
b) Marketing is not required in profit making companies
c) Marketing sharpens the minds of the employees
d) Marketing is a time bound seasonal function
e) Marketing is a waste of time
13. Marketing plan helps in
a) better lead generation
b) better systems
c) better results
d) improved balance sheet
e) better customer service
14. If Marketing is done effectively which of the following is not required?
a) Advertisement
b) Publicity
c) Market Research
d) Market Segmentation
e) None of these

15. Motivation means

a) Inspiring employees to perform better
b) Better communication skills
c) Sales Coaching
d) Market Research
e) None of these

16. In a Selling Process in todays world?

a) Only standard products are sold
b) No customization required
c) the seller need not have product knowledge
d) the seller should aim at customer satisfaction
e) only quantum of sales matters
17. Find the true statement
a) Marketing is a waste of the employees time
b) Marketing is not required in India due to its vast population
c) Marketing involves additional work
d) Marketing involves team work
e) Marketing is not required today due to IT advancement
18. A Target market is
a) entire country
b) entire city
c) entire globe
d) that which consists of customers who need the identified product
e) all of these
19. Sales forecasting involves
a) Sales Planning
b) Sales Pricing
c) Distribution Channels
d) Consumer tastes
e) All of these
20. Which of the following product is being sold under the brand name ZODIAC
a) Shirts
b) Ties
c) Both A and B
d) Liberty
21. SWIFT cars are being manufactured by
a) DCM
b) Maruti

c) Premier Automobiles
d) Hyundai
22. With you all the way is the slogan of
a) Vodafone
b) SBI
c) ICICI
d) Raymonds
23. Which company used the slogan The complete Man
a) DCM
b) GRASIM
c) RAYMONDS
d) VIMAL

24. Which brand uses the slogan Made for each other for its cigarettes?
a) Cavenders
b) Four Square
c) Red & White
d) Wills
25. Cross Selling means
a) Identifying customer needs
b) matching the products to customer needs
c) convincing the customers of product benefits
d) responding to questions and objections of customers
e) all of these

ANSWERS
1 (c) 2 (a) 3 (d) 4 ( c) 5 (d)
6 (e) 7 (d) 8 (b) 9 (e) 10 (c )
11 (e) 12 (c) 13 ( c) 14 (b) 15 (a)
16 (d) 17 (d) 18 (d) 19 (e) 20 (c)
21 (b) 22 (b) 23 (c) 24 (d) 25 (e)

15. Promotion in Marketing means

(A) passing an examination
(B) elevation from one grade to another
(C) selling the products through various means
(D) selling the product in specific areas
(E) None of these

Ans : (C)
16. Microsoft Word is an example of
(A) an operating system
(B) a processing device
(C) application software
(D) an input device
(E) None of these
Ans : (B)
17. Sources of Sales Leads are
(A) Data Mining
(B) Market Research
(C) Media Outlets
(D) Promotional Programs
(E) All of these
Ans : (E)
18. Any data or instruction entered into the memory of a computer is considered as
(A) storage
(B) output
(C) input
(D) information
(E) None of these
Ans : (A)
19. Which part of the computer displays the work done ?
(A) RAM
(B) printer
(C) monitor
(D) ROM
(E) None of these
Ans : (C)
20. One of the methods for Market Monitoring is
(A) to watch TV serials
(B) to discuss with other sales persons
(C) to monitor media outlets
(D) All of these
(E) None of these
Ans : (C)
21. Market Expansion means
(A) hiring more staff
(B) firing more staff
(C) buying more products

(D) buying more companies

(E) None of these
Ans : (E)

23. Effective marketing helps in

(A) developing new products
(B) creating a competitive environment
(C) building demand for products
(D) All of these
(E) None of these
Ans : (D)
25. A Call in Marketing means
(A) to phone the customers
(B) to visit the customers
(C) to visit the marketing site
(D) to call on prospective customers
(E) None of these
Ans : (D)
26. Delivery Channel means
(A) maternity wards
(B) handing over the products to the buyers
(C) places where products are made available to the buyers
(D) All of these
(E) None of these
Ans : (C)

28. One of the following is a target group for the marketing of Internet Banking.
(A) All the customers
(B) All the educated customers
(C) All the computer educated customers
(D) Only creditors
(E) All of these
Ans : (C)
29. Innovation means
(A) Product Designing
(B) New ideas
(C) Impulse
(D) Both (A) and (B)
(E) None of these
Ans : (D)

30. One of the following is a target group for the marketing of educational loan.
(A) All the customers
(B) Students
(C) Only poor students
(D) Students having promising educational track record
(E) All of these
Ans : (B)
31. Service after sale is not the function of
(A) Marketing staff
(B) Seller
(C) Director of the company
(D) Employees of the company
(E) All of the above are wrong
Ans : (A)
32. If done throughthe rural marketing would be more effective.
(A) fairs
(B) village fairs
(C) door to door campaign
(D) All of these
(E) None of these
Ans : (B)
33. Market Survey means
(A) Market Research
(B) Market Planning
(C) Marketing Strategies
(D) Market Monitering
(E) All of these
Ans : (A)
34. can be done through digital Banking ?
(A) Mobile phone
(B) Internet
(C) Telephone
(D) All of these
(E) None of these
Ans : (A)
35. A good seller should have the following quality/qualities ?
(A) Devotion to the work
(B) Submissive
(C) Sympathy
(D) All of these
(E) None of these

Ans : (D)
36. The rural marketing is not required because
(A) rural people do not understand marketing
(B) its not practical from the cost point of view
(C) it is sheer wastage of time
(D) All are wrong
(E) All are correct
Ans : (D)
37. Planned-cost service means
(A) Costly products
(B) Extra profit on the same cost
(C) Extra work by seller
(D) All of these
(E) None of these
Ans : (B)
38. Internet marketing means
(A) Self-marketing
(B) Core Groups monitering
(C) Employees marketing
(D) All of these
(E) None of these
Ans : (E)
39. The aim of successful marketing is
(A) to increase the sale
(B) to increase the profit
(C) to increase the output of sellers
(D) All of these
(E) None of these
Ans : (D)
40. The networking becomesthrough networking.
(A) very difficult
(B) dull
(C) easy
(D) has no role in marketing
(E) None of these
Ans : (C)

The Traditional Marketing style involves

a) Telemarketing
b) Digital Marketing

c) Indirect Marketing
d) Direct Marketing
e) All of these
A lead means
a) A prospect who is more likely to avail of the Banks product
b) A political leader
c) A religious leader
d) A bank chairman
e) None of these
Innovation means
a) Compensation
b) Inspiration
c) Additional perquisites
d) Implementing new ideas or new methods
e) None of these
A Call means
a) Calling on friends
b) Calling on bank employees
c) Calling on prospective customers
d) To make telephone calls
e) Calling on relatives
A prospect means
a) Any customer who walks into the bank
b) An employee of the bank
c) A customer who is likely to be interested in banks product or service
d) A depositor of the bank
e) A borrower of the bank
Modern Method of Marketing include
a) Publicity on the net
b) Advertisement on the net
c) Soliciting business through e-mails
d) Tele marketing
e) All of these
A true marketing requires
a) Command and other mindset
b) Control Mindset
c) Passive mindset
d) Active mindset
e) None of these

Which of the following sentences is true?

a) Marketing is not required in a Buyers Market
b) Marketing is not required in a Sellers market
c) Marketing is not required due to competition
d) Marketing is not required due to liberalization
e) Marketing is not required due to globalization
For effective marketing the salesmen should have which of these qualities?
a) Creativity
b) Team spirit
c) Motivation
d) Effective communication skills
e) All of these
Market information means
a) Knowledge of shops and bazaars
b) Knowledge of shopping malls
c) Knowledge of customer profile and product mix
d) Knowledge of various languages
e) None of these
Market Research is needed for
a) Checking the market area
b) Checking the right product to be sold
c) Making proper marketing decisions
d) Deciding right time to sell
e) All of these
Which of the following statement is true
a) Marketing makes the company to go into loss due to higher expenses
b) Marketing is not required in profit making companies
c) Marketing sharpens the minds of the employees
d) Marketing is a time bound seasonal function
e) Marketing is a waste of time
Marketing plan helps in
a) Better lead generation
b) Better systems
c) Better results
d) Improved balance sheet
e) Better customer service
If Marketing is done effectively which of the following is not required?
a) Advertisement
b) Publicity
c) Market Research

d) Market Segmentation
e) None of these
Motivation means
a) Inspiring employees to perform better
b) Better communication skills
c) Sales Coaching
d) Market Research
e) None of these
In a Selling Process in todays world?
a) Only standard products are sold
b) No customization required
c) The seller need not have product knowledge
d) The seller should aim at customer satisfaction
e) Only quantum of sales matters
Find the true statement
a) Marketing is a waste of the employees time
b) Marketing is not required in India due to its vast population
c) Marketing involves additional work
d) Marketing involves team work
e) Marketing is not required today due to IT advancement
A Target market is
a) Entire country
b) Entire city
c) Entire globe
d) That which consists of customers who need the identified product
e) All of these
forecasting involves
a) Sales Planning
b) Sales Pricing
c) Distribution Channels
d) Consumer tastes
e) All of these
Which of the following product is being sold under the brand name ZODIAC?
a) Shirts
b) Ties
c) Both A and B
d) Liberty
SWIFT cars are being manufactured by
a) DCM

b) Maruti
c) Premier Automobiles
d) Hyundai
With you all the way is the slogan of
a) Vodafone
b) SBI
c) ICICI
d) Raymonds
Which company used the slogan The complete Man?
a) DCM
b) GRASIM
c) RAYMONDS
d) VIMAL
Which brand uses the slogan Made for each other for its cigarettes?
a) Cavenders
b) Four Square
c) Red & White
d) Wills
Cross Selling means
a) Identifying customer needs
b) Matching the products to customer needs
c) Convincing the customers of product benefits
d) Responding to questions and objections of customers
e) all of these
Answers:
1 (c) 2 (a) 3 (d) 4 ( c) 5 (d)
6 (e) 7 (d) 8 (b) 9 (e) 10 (c )
11 (e) 12 (c) 13 ( c) 14 (b) 15 (a)
16 (d) 17 (d) 18 (d) 19 (e) 20 (c)
21 (b) 22 (b) 23 (c) 24 (d) 25 (e)

1. In Double-win strategy(a) Customer gets an additional benefit

(b) Customer gets price debate.
(c) Both customs and the sales person come out with sense of satisfaction
(d) Both (a) and (b)
Ans: (b)
2. Consumer behavior, Perception is a process through which
(a) a consumer make ultimate purchasing
(b) a consumer is satisfied

(c) a consumers mind receives, organizes and interprets physical stimuli

(d) Both (a) and (c)
Ans: (c)
3. Sales forecast implies
(a) an estimate of the maximum possible sales opportunities present in a particular market
segment
(b) an estimate of sales, in physical units, in a future period
(c) Both (a) and (b)
(d) Neither (a) nor (b)
Ans: (c)
4. In advertising for is not allowed on T.V
(a) Liquour
(b) Cigarattes
(c) Both (a) and (b)
(d) Neither (a) nor (b)
Ans: (c)
5. A theory states that no matter how efficiently goods / services are produced, if they
cannot be
delivered to the customer in the quickest possible time it is vain.
This theory is called
(a) Quickest the best
(b) Instant service
(c) Service on time
(d) Timely effort
Ans: (b)
6. Entrepreneurs find direct marketing the attractive because of
(a) Investment is low
(b) It doesnt required specialized skills
(c) Returns are quick
(d) All of the above
Ans: (d)
7. Demonstration is an exercise to
(a) attractively pack and display the goods
(b) prove the characteristic of the product
(c) Both (a) and (b)
(d) Neither (a) and (b)
Ans: (b)
8. Which among the following is not an example of Direct marketing ?
(a) tele-marketing
(b) sales on internet

(c) mail order sales

(d) Retail stores
Ans: (d)
9. In selling consumption is the ultimate goal of the salesman while a marketer
(a) identify consumer needs
(b) develop an appropriate product / service to attain customer satisfaction
(c) accomplish organizational goals through integrated marketing approach
(d) All of the above
Ans: (b)
10. In Banking services, market can be segmented on the basis of
(a) density
(b) customers
(c) Both (a) and (b)
(d) Neither (a) nor (b)
Ans: (c)
11. Which of the following is not a Post testing Technique of advertisement ?
(a) Sales test
(b) Focus group
(c) Enquiry test
(d) Attitude test
Ans: (d)
12. Casual research is basically concerned with
(a) establishing cause and effect relationship
(b) arriving at a forecast or prediction of interest
(c) measuring and estimating the frequencies with which of things occur
(d) All of the above.
Ans: (a)

13. A method, in which Brand equity is measured by comparing difference between the
retail price of
the brand and the retail price of an unbranded product in the same category is called:
(a) Brand goodwill method
(b) Price premium method
(c) Both (a) and (b)
(d) Neither (a) nor (b)
Ans: (b)
14. Media planning includes:
(a) assessing lost

(b) selecting the right medium

(c) both (a) and (b)
(d) Neither (a) nor (b)
Ans: (c)
15. In India, which commission can be approached to curb misleading advertisements
(a) MRTP
(b) MTP
(c) ISPT
(d) QTP
Ans: (a)
16. In marketing initiator is a term which describes
(a) who determines that some need is not being met and authorities a purchase to rectify the
situation
(b) who most directly involved in the consumption of the product
(c) Both (a) and (b)
(d) Neither (a) nor (b)
Ans: (a)
26. Bank Marketing menas (A) Selling of Bnaks
(B) Buting of banks
(C) Merger of banks
(D) selling banks produts and services
(E) Selling various items in banks
Ans: (D)
27. Proper pricing is needed for (A) Extra charges of extra services
(B) Levy of VAT
(C) Good customer services
(D) Putting burden on the customer
(E) Service with extra facilities
Ans: (C)
28. Alead means (A) Abanks marketing staff
(B) Areligious leader
(C) Banks chairman
(D) Target Customer
(E) Leash tied to a dog
Ans: (D)
29. A good salesman should be(A) Agressive

(B) Pushy
(C) Fierce
(D) Polite, but firm
(E) Talkative
Ans: (D)
30. Relationship selling means (A) Preparing a list of relatives
(B) Cross selling
(C) Selling to relatives
(D) Selling to strangers
(E) Telemarketing
Ans: (B)
31.ATM are (A) Branches of banks
(B) Manned couters of banks
(C) Unmanned , cash dispensers
(D) All of these
(E) None of these
Ans: (C)
32. Home loans are granted to (A) Individuals
(B) Institutions
(C) Builders
(D) All of these
(E) None of these
Ans: (A)
33. Credit cards are used for (A) Cash withdrawals
(B) Purchase of air tickets
(C) Purchase of consumable items from retail outlets
(D) All of these
(E) None of these
Ans: (D)
34. HNI means (A) Highly negative individual
(B) High growth individual
(C) High neutral individual
(D) Highly necessary individual
(E) All of these
Ans: (B)

Marketing Quiz-1
------------------------Q.1 Which of the following is known as the 5th P of the marketing?
a.Profit
b.Production
c.Publicity
d.Packaging
Q.2 The Analysis of potential markets, estimation of sales volume,introduction of new
products, modification of existing products and weeding out of unprofitable products is
known as.....
a.Product Planning
b.Product Line
c.Product Differentiation
d.None of these
Q.3 The market environment where companies compete is
a.Static
b.Dynamic
c.Fast Changing
d. not Stable
Q.4 If a firm wants to understand weakness of its product or service, which type of
customers will serve the purpose?
a.The customers of competitors
b.The customers who never purchased the product
c.The customers who are purchasing the product currently
d.The customers who were purchasing the product but not purchasing currently
Q.5 The variables that describe the customers in terms of their own particular
characteristics are known as.....
a.Behavioral
b.Geographic
c.Descriptors
d.Demographic
Q.6 The Concept of Segmentation is based on the understanding that customers are......
a.Same
b.Homogeneous

c.Heterogeneous
d.None of these
Q.7 A brand fixes the product price below the competition level in order to obtain large
share of market and to make the product popular.This pricing policy is known as.....
a.Lining
b.Penetration Pricing
c.Variable Price
d.None of these
Q.8 A multinational company launches a new model with a high price. After some months
company cut the price. This pricing is known as....
a.Keep Out Pricing
b.Penetration Pricing
c.Preemptive Pricing
d.Skimming the Cream Pricing
Q.9 Selling is an...
a.Art
b.Science
c.Both of these
d.None of these
Q.10 A good salesman must have wide knowledge of.....
a.Customers
b.Product
c.Self
d.All of the above
Q.11 "Closing the sale" means.....
a.Closing the Business
b.Finalizing the deal
c.Moving to other customer
d.None of these
Q.12 The phenomenon whereby consumers will tend to have a specific change in preference
between two options when also presented with a third option that is asymmetrically
dominated is known as.....
a.Grading effect
b.Positioning

c.Standardization
d.Decoy Effect
Q.13 A want becomes a demand only when it is backed by the...
a.Ability to purchase
b.Necessity to buy
c.Desire to buy
d.Utility of the product
Q.14 Which of the following products are called new-to-world products when a firm
introduces a new product category?
a.Classically innovative products
b.New entrants
c.Line extensions
d.None of these
Q.15 What is the most common view of pricing?
a.popularize the product
b.recover costs
c.capture large market share
d.decrease competition
Q.16 The legal contract in which producer and the intermediary agree to each stake
holder's rights and duties is known as....
a.Partnership
b.Salesmanship
c.Franchise
d.None of these
Q.17 The terms "Micro Economics" and "Macro Economics" were coined by.....
a.Ragner Nurkse
b.Ragner Frisch
c.J M Keynes
d.Alfred Marshal
Q.18 The activity that provide incentives to sales force to achieve objective is known as.....
a.Motivation
b.Sales Promotion
c.Customer Relationship
d.None of these

Q.19 To identify the competitors of its product or service, a company conduct.....

a.Demographic Analysis
b.Geographic Analysis
c.Behavioural Analysis
d.Market Structure Analysis
Q.20 The SWOT analysis considers which of the following?
a.firm's business only
b.both firm and competitor's business
c.competitor's business only
d.None of these

Marketing Quiz-2
------------------------Q.1 What is the full form of MIS?
a.Market Information System
b.Marketing Information System
c.Market Informing System
d.Marketing Informing Systme
Q.2 What is the objective of MIS?
a.to provide inputs for marketing channels
b.to improve marketing decisions
c.to sort and analyze information
d.all of the above
Q.3Which of the following statement is false?
a.MIS is a part of marketing research
b.Marketing research focuses on past and present information
c.MIS handles both external and internal data
d.MIS is oriented towards future
Q.4Actions of consumers in the marketing place and the underlying motives for these
action are known as......
a.Consumer Motives
b.Consumer Action
c.Consumer Behavior
d.Consumer Emotions

Q.5 What is "Morph Marketing"?

a.transforming services into products
b.transforming product into services
c.transforming feedback into services
d.transforming services into feedback
Q.6 A market has a large number of seller and buyers so that no single seller or buyer can
influence the price. This type of competition is known as?
a.Monopolistic
b.Perfect
c.Elastic
d.Inelastic
Q.7 Youngistan Advertising Campaign of Pepsi is an example of _______ marketing.
a.Mass
b.Micro
c.Target
d.Customized
Q.8 The research method which involves conduction and compilation of research for the
purpose it was intended is known as.....
a.Secondary research
b.Primary research
c.Promotion research
d.Sales research
Q.9 The Primary research is also known as.....
a.Desk research
b.Field research
c.Data research
d.None of these
Q.10 The research which is conducted for one purpose but often used to support another
purpose is termed as.....
a.Primary research
b.Secondary research
c.Promotion research
d.None of these

Q.11 Secondary Research is also known as....

a.Field Research
b.Desk Research
c.Material Research
d.Data Research
Q.12 Who coined the term "4Ps of Marketing"?
a.Philip Kotler
b.E. Jerome McCarthy
c.Neil Borden
d.Peter Cox
Q.13 Who said "The focus of a business is not profits but customers?"
a.Peter Cox
b.Peter Ducker
c.Philip Kotler
d.C K Prahlad
Q.14 Marketing Research Information should be sent to individuals in all of the following
functional areas expect.....
a.Sales Personnel
b.Product Personnel
c.Marketing Personnel
d.None of these
Q.15 What is the actual meaning of the term "Prospect"?
a.A potential buyer
b.A potential dealer
c.A potential seller
d.A potential product
Q.16 A good advertisement should have.....
a.Education Value
b.Retention Value
c.Conviction Value
d.All of these
Q.17 Cross selling is.......
a.act of selling among established clients

b.selling an additional product to existing customer

c.selling an additional service to existing customer
d.all of the above
Q.18 In banking, what is bancassurance?
a.a bank using the sales channel of an insurance company to sell banking products
b.a bank using the sales channel of a mutual fund company to sell banking products
c.an insurance company using the sales channel of a bank to sell insurance products
d.a mutual fund using the sales channel of a bank to sell mutual fund

Q.19 Which of the following is not a demographic variable?

a.Age
b.Income
c.Gender
d.Lifestyle
Q.20 Parsimony criterion should always be applied to....
a.Marketing Research
b.Marketing Strategy
c.Market Segmentation
d.Marketing Approach