Metode Penelitian 10192

LF01
TM1 : Introduction
Kelompok :

No

NIM

Nama

1501193391

Muhammad Nabiel

1501181624

Muhammad Bagir

1501180760

Faesal A

1501189002

Gilang Kurnia

1501189721

Gideon S

1501188675

Kevin A

1501186240

Rahardianto

1501185080

Dicky M

1501187073

M Fachry

10

1501200453

Vedro W

11

1501182526

Prayoga

Paraf

1. List five ways that business research can contribute to effective business decision making.

Uses for Business Research

Market research can answer questions for a variety of issues, from getting a grip on industry trends,
determining new products to develop and deliver to the market, or deciding on which site to locate an
outlet, to better understanding what it takes to satisfy customers to keep them loyal to your business.

Secondary Data
Use secondary data about an industry or market as an effective way to gain a clearer lay of the land, or
to lay groundwork for more detailed research work later. Look up U.S. Census data for general
population demographics or trade publications for industry trends. Use resources within your
community for more localized data. For example, businesses in Houston can look up the Houston
Business Archive of the Federal Reserve Bank of Dallas or the Greater Houston Partnership that includes
the Chamber of Commerce and Economic Development.

Primary Research
Sometimes your organization will face problems too specific to find answers in the public sphere; youll
need to conduct primary research. Primary research comprises "ex post facto" studies, such as
observation research or opinion surveys, and experimental designs that set up a "lab" trial to look for
alternatives to the current assumption you may be operating under. The research may take the guise of
qualitative work, such as a small number of in-depth interviews or focus groups to get a deeper
understanding of a problem, or quantitative work that projects outcomes.

Integrating Research into Decision-Making

The information uncovered in your search should shed light on the questions management needs
answers to, but it wont decide the course of action for you. You still need to weigh the evidence
provided by the market research against internal financial and operations data, plus your industry
experience, business acumen, even intuition to steer your business in the right direction.

Limitations
As you look up secondary data or conduct primary research, bear in mind that errors can blunt the
effectiveness of the tool and actually do more harm than good. Planning errors can sabotage the project
by trying to solve the wrong problem, or with bad survey design. Collection errors can survey the wrong
audience, ask the wrong questions or record inaccurate answers. Analytical error can creep in with the

wrong statistical tools that merely manipulate the response data rather than discover meaning. And
reporting error can introduce bias that misconstrues the information based on preconceived notions
rather than revealing what the facts actually mean.

2. Define business opportunity, business problem, and symptoms. Give an example of each as it
applies to a university business school.
-Business opportunity :
adalah situasi yang membuat beberapa kesempatan unggulan. Penemuan beberapa segmen terlayani
menyajikan kesempatan seperti itu.

- Business problem :
adalah situasi yang membuat beberapa konsekuensi negatif yang signifikan lebih mungkin.

-Symptoms :
adalah isyarat diamati yang berfungsi sebagai sinyal masalah karena mereka disebabkan oleh masalah
itu.

3. Consider the following list, and indicate and explain whether each best fits the definition of a
problem, opportunity, or symptom:
a. A 12.5 percent decrease in store traffic for a childrens shoe store in a medium-sized city
mall.
b. Walmarts stock price has decreased 25 percent between 2007 and 2009.
c. A furniture manufacturer and retailer in North Carolina reads a research report indicating
consumer trends toward Australian Jara and Kari wood. The export of these products is very
limited and very expensive.
d. Marlboro reads a research report written by the U.S. FDA. It indicates that the number of
cigarette smokers in sub-Saharan Africa is expected to increase dramatically over the next
decade.