Transform and Lead

PGPM 2015-16
Admissions Brochure

The

one year
at Great Lakes
shaped my
entrepreneurial vision,
connected me with
great friends, got me a
co-founder and gave me
a lot of patience.
- Sitashwa Srivastava

Co-founder Jade Magnet

(PGPM Class of 2007)

Index
02
03
04
06
08
09
10
12
13
14
15
16

Message from the Program Director

Message from the Admissions Director
About the Program
Course Architecture
Leadership Experiential Project : Karma-Yoga
Business Is For Real : The Empirical Study
Bordeaux-GL Dual Degree MBA
Batch Profile
Placement Snapshot
Admissions Process
Fee Structure
Key Dates

MESSAGE FROM
THE PROGRAM DIRECTOR

As we celebrate our remarkable journey spanning ten glorious years, its heartening to
see that Great Lakes Institute of Management has succeeded in carving a niche for itself
among the top tier management institutions in the country.

Aided by the
latest technology,
a continually
evolving
curriculum, and
constant corporate
interaction, our
students are
transformed from
being first class
management
students into
astute Thought
Leaders who are
ready to take on
the challenges
of the corporate
world, both in
India and abroad.

With an emphasis on creating Day One Business Ready Managers & future Corporate
Leaders, Great Lakes has undertaken a revolutionary design in management education
through an innovative one year program for students with significant prior work experience
equipped to take the fullest advantage of the exceptionally rigorous and demanding nature
of the customized curriculum. With its collaborative arrangements with Business Schools
across the globe, a supporting pool of visiting and adjunct faculty from top International
B-Schools across the globe - a wish list of faculty from Kellogg, Stanford, Harvard, IIT
Chicago, Yale, Manchester, SUNY, Miami, Georgia State, Texas, SMU and supported by a
group of core faculty who have excelled themselves in the finest B Schools, Great Lakes is
the embodiment of underlying philosophy of Global Mindset, Indian Roots.
At Great Lakes, we encourage learning by doing. The culture in Great Lakes facilitates not
only learning from academicians and eminent industry captains but peer learning as well.
Aided by the latest technology, a continually evolving curriculum, and constant corporate
interaction, our students are transformed from being first class management students
into astute Thought Leaders who are ready to take on the challenges of the corporate
world, both in India and abroad. In addition, every institutional activity bears the imprint of
student efforts in the form of various Committees and Clubs mentored by faculty.
We have always responded to the pressing needs of our time and today, and keeping
that in mind we have introduced a new specialization last year in Business Analytics. In
a wired world where six degrees of separation is being squeezed daily by proliferation of
Big Data, Analytics is the next career opportunity to drive the Indian growth story and as
usual Great Lakes is ahead of the curve. The feedback from the industry has been a three
cheers to our unique innovation that has resulted in a flurry of excitement and job offers
for our graduates in the fastest growing new field of endeavor. We have also introduced
dual degree program for PGPM with the University of Bordeaux which offers our students
unparalleled access to the European markets for opportunities.
Like the old days at the great port of Mamallapuram, where great Indian explorers set out
on voyages of discovery and adventure, Great Lakes offers you an unparalleled experience
of 365 days of learning that enriches for you entire life and an enduring bond of friendship,
and camaraderie of the best B School graduates in the country ready to set out on their
corporate journeys. It is my pleasure to invite you to join this batch.
Prof. Sanjoy Sircar
Director PGPM

MESSAGE FROM
THE ADMISSIONS DIRECTOR

Dont handicap your children by making their lives easy.

- Robert A. Heinlein, Celebrated American Sci-Fi Writer

We are
celebrating our
10th anniversary
this year and still
enjoy the status of
a young school.
In fact, we are
the youngest
school in India
and one of
the youngest
globally to get
the prestigious
AMBA (Association
of MBAs, UK)
accreditation
for the PGPM
program.

In todays evolving global business environment, life is not expected to be easy. In every
industry, change is the only defining constant. Let us take a few illustrative examples.
The Indian IT industry which grew on a linear headcount driven model and built its first
100 billion USD revenue is now poised to switch to a niche technology driven nonlinear growth path to fuel its second innings of growth. With a rapidly sliding Average
Revenue per User (ARPU) over the last decade, the telecom industry is looking towards
volume driven new growth markets at the bottom end of the pyramid and value driven
niche mobility solutions markets at the top end. Traditional retail industry is facing the
onslaught of e-tailing, if the valuation stories of some of the new Indian e-tail companies
are any indicators. Even a casual watch over the markets is sufficient to understand
the sea-change that is happening. The business space is transforming and so are the
business drivers.
So where does all this leave you? That you are reading this brochure is a fairly strong
indicator that you have felt the need to change too to upgrade your skillsets and add more
marketability to your resume - which is all very good. Now, let me proceed to enlighten you on
what you may expect in the one year that you spend with us at Great Lakes. For starters, we are
celebrating our 10th anniversary this year and still enjoy the status of a young school.
In fact, we are the youngest school in India and one of the youngest globally to get the
prestigious AMBA (Association of MBAs, UK) accreditation for the PGPM program.
As your first point of contact to this great school of experiential learning, let me assure
you that as a Business School, we not only understand the compelling realities of the
business world but also craft our courses around them. In the challenging times that
the global economy is today, we guarantee to equip each of you with the most rigorous
academic tools to enable you to hit the road running. We have no intention of making
your life easy for the 12 months that you are here! The academic rigor and the industry
relevance that we bring in is one of a kind. Your classmates would typically have an
average work experience of 36-48 months. This apart, the geographic, linguistic, sectorial
and gender diversity in the Great Lakes PGPM classroom remains unmatched. From
working to networking, we encourage you to play hard!
Our Dean Dr. Bala always states, We are not in the space of churning our Business
Administrators. We are in the rarified space of creating Business Ready Leaders who
will build tomorrows India. As the schools Admissions Director it is my pleasure and
privilege to welcome you to Great Lakes Institute of Management. We promise you an
exciting 12 months of learning and experiencing.
Prof. Easwar Krishna Iyer
Admissions Director

ABOUT
THE PROGRAM
Great Lakes PGPM is

uniquely
designed
to deliver customercentricity, meritocracy
and corporate ethics in
one year.

The Great Lakes PGPM was accredited by Association of MBAs

(AMBA,UK), one of the top three global accreditation agencies
in 2014. Great Lakes is the seventh and the youngest B-school
in India to receive this prestigious International accreditation.
Great Lakes flagship full time Post Graduate Program in Management (PGPM) is uniquely
designed to deliver customer-centricity, meritocracy and corporate ethics in one year. It
facilitates students understanding of the interaction between the various functional
areas of a business system and offers specializations in the areas of Marketing, Finance,
Strategy, IT/Operations & Analytics thereby appreciating the need for developing cross
functional perspectives in business. The program has been designed by the Academic
Advisory Council, which comprises the best in the world of managerial academia. This in
turn has been streamlined with inputs from the Institutes illustrious Business Advisory,
to keep it in sync with the needs of an ever changing marketplace.
The program is designed to make the students business-ready and capable of
responding to complex business requirements that arise in a changing global business
environment. Throughout the course of study, emphasis is placed on skill development,
team-work, inclusivity principles and value-based management hence creating
Business Ready Managers.

Program
Highlights
One year fast-track MBA program in Management
Diverse and experienced peer group
Dynamic and industry requirement driven curriculum
Guest lectures from eminent thought leaders and
industry stalwarts
Chinese (Mandarin) Language offered as an elective
Karma Yoga - A Leadership Experiential Program
Empirical Study under the Yale-Great Lakes Research Centre
Independent Entrepreneurship Development Forum (EDF)
AICTE Approved Program
Accredited by AMBA (Association of MBAs, UK)

COURSE
ARCHITECTURE
Core courses
TERM 1

TERM 2

TERM 3

Organizational Behavior

Marketing Management-II

Micro Economics

Macro Economics

Intelligently Interacting
with Others

Statistical Methods for

Decision Making

Human Resource
Management Systems

Quantitative Methods

Strategic Management

Business Communication

Managerial Accounting

Financial Management-II

Marketing Management-I

Financial Management-I

Market Research

Financial Accounting

Operations Management

Management Information System

Karma Yoga

IT for Managers

Negotiation & Bargaining

Term 4 to Term 7 : Electives

Marketing

FINANCE

OB & Strategy

Sales and Distribution Management

Brand Management
Services Marketing
Business Analytics
Integrated Marketing Communication
Strategic Marketing
Consumer Focused Product Marketing
Consumer Behaviour
Business 2 Business Marketing
New Product Development
Customer Relationship Management
Strategic Outsourcing
Retailing Management
Markstrat Simulation
Marketing Metrics
Technology Marketing
Social Media Marketing
Brand Maps
Capstone Simulation

Options, Futures & Derivatives

Management of Commercial Banks
Fixed Income Securities
Strategic Cost and Profitability
Management
Financial Statement Analysis
Mergers and Acquisition
Current issues in International
Finance
Strategic Financial Management
Equity Research
Valuation
Investment Banking
Global Financial Markets
Security Analysis & Portfolio
Management
Financial Modeling
Issues in Financial Reporting
Venture Capital & Private Equity
Project & Infrastructure Finance
Game Theory Application in
Finance
Behavioral Finance
Capstone Simulation

New Venture Planning

Capstone Simulation
Economics of Strategy
Leadership, Influence & Power
International Entrepreneurship
Strategy Execution
International Business Strategy
Managerial Counseling
Indian Scriptures and Management
Upanishads & Transformational
Leadership
Total Quality Person TQP
Neuro-Linguistic Programming
Motivation Theory & EQ
Management Consulting as a
Career

Business Analytics

Operations, IT & Economics

Business Analytics
Marketing Metrics
Data Mining &
Visualisation
Decision support models
for Banking & Finance
Econometrics
Advanced Business
Analytics
Consumer Focused
Product Planning
Financial Risk
Management
Pricing Analytics
Financial Risk Analytics
Business Intelligence in
Financial Services

Logistics & Supply Chain Management

Project Management
Strategic Operations Planning
Services Operations Management
Enterprise Engineering
Enterprise Resource Planning
Information Technology Consulting
Strategic Sourcing & Corporate Quality
Total Quality Management
Supply Chain Modeling & Analysis
Strategic Sourcing
Lean Manufacturing & Process Management
Technology Management
Business Intelligence
Enterprise Business Applications & Emerging Perspectives
Pricing & Revenue Optimization
Emerging Technology and Business Innovation
Strategic Outsourcing
Technology Marketing
Multi Criteria Decision Making
E-Commerce
Sustainable Business Operations
Modeling of Manufacturing Systems
Demand Planning & Forecasting
Management of Services Operations
International SCM

LEADERSHIP
EXPERIENTIAL
PROJECT :
KARMA-YOGA
KARMA-YOGA, a Leadership Experiential Program
(LEP) is an integral part of the Post Graduate Program
in Management (PGPM) and Post Graduate Diploma in
Management (PGDM) at Great Lakes. The project, under
the aegis of Yale Great Lakes centre for Management
Reseach is a unique medium for students to connect with
ground realities and experientially learn transformational
leadership.
There are 21 villages surrounding the institutes campus
that have been adopted by Great Lakes for the LEP. The
project creates a mutual win-win situation for both the
students and the villages - while the villages get budding
managers to enable the villagers to lift themselves into
their better selves, the students acquire a first-hand
understanding of what it means to create followers and
transform them.
Karma Yoga believes in not giving fish to the needy;
instead teaching them how to fish. Students visit
these Karma Yoga villages every week with a mission
to enhance the self-esteem and self-efficacy of the
villagers, so that they are able to lead a better quality life.
LEP is a real life practical lab to learn and experience the
power of transformational leadership with the key focus
on education, health, agriculture, and small business.

BRINGING ABOUT
CHANGE THROUGH
KARMA-YOGA

21

villages under the project

400+

school-going children attend tuition classes,

science clubs and other educational activities
due to Karma-Yoga each year

17+

schools our students are currently

working with

400+

participants at the Karma-Yoga

First Annual Convention

30+

village-level events conducted annually

1100+

people given individual medical attention so far

BUSINESS IS FOR REAL :

THE EMPIRICAL STUDY

Empirical study is an excellent means to demonstrate Great

Lakes firm belief that the best way for students to advance their
knowledge is to question conventions and established frameworks.
The empirical study requirement achieves the institutes mission of
creating business-ready managers by enabling every student to do a
real life study under the guidance of the best people from the industry
and academics. Doing joint work with the faculty is an important form
of learning for the students. The most practical benefit of writing an
empirical article is that one learns how to actually persuade and
convince others - by culling out relevant information, gathering and
analyzing data, and presenting the output to support ones stand.
The empirical study is counted as six credits of student input.
The expected outcome of the empirical study is a paper co-authored
by the student with the faculty / industry guide.
Some of the past empirical studies have been presented in
conferences in India and abroad.

Top three Empirical Study

papers during 2013-14 :
Impact of social entrepreneurs
leadership styles on follower happiness
and engagement by Hamsa Sundar
Testing for the presence of herding
behaviour in the NIFTY 50 by Aman
Abbi and Vaibhav Agarwal
Factors influencing success of large
multi-brand stores in organized
retail segment by Amit Kumar and
S Dhilipnarayan

Bordeaux-Great Lakes
Dual Degree MBA
Great Lakes Institute of
Management offers a
Dual Degree MBA in
collaboration with

IAE Bordeaux
University School of
Management Universite
Montesquieu Bordeaux IV for
its Post Graduate Program in
Management students

Great Lakes Institute of Management provides

its students with a unique opportunity to pursue
an additional term at IAE Bordeaux University
School of Management. On successful
completion of this additional term, participants
are awarded an IAE University of Bordeaux
Management MBA degree in addition to the
Great Lakes degree. The students enrolled
in this course are registered with Bordeaux
University and treated at par with the students
enrolled in the EU education system.
The additional 6 weeks term at Bordeaux
is conducted together with the students
from Northern Illinois University, Chicago and
augments the learning of the students from
Great Lakes by giving them an inter-cultural
context to strengthen their European Economic
Knowledge and International competencies
in business.

Dual Degree
Advantages
Six weeks additional term at Bordeaux, France (May to mid-June)
150 hours of coursework including instructor led teaching,
industry visits and extra-curricular activities
Additional MBA degree from IAE Bordeaux University of
Management on successful program completion
Opportunity to interact and network with students from both
Bordeaux and Northern Illinois University
Exposure to an international cohort, culture and business
environment

BATCH PROFILE
CLASS OF 2014-15
Work Experience
48-60
15%

24-36
40%

Average Work Experience

3.24

years

36-42
17%

42-48
28%

Gender

Education Background

FEMALE

22%

BE

36%

BA

1%
MALE

78%

B.Com

1%

B.Sc

1%

B.Tech

61%

PLACEMENT
SNAPSHOT 2014

15%

AVERAGE CTC (Figures in `)

11.43

increase in company
participation in the placement season
over the previous season with 231
corporates participating in the process

Lacs

HIGHEST CTC
(Domestic) (Figures in `)

32.00

Career Choices
Graduating class size: 358
Placed Off-Campus &
Opted out of placements

Lacs

Sabbaticals going back to

their organization

4%

12%

HIGHEST CTC
(International) (Figures in US $)

65,629

USD
Placed On-Campus

84%

LIST OF RECRUITERS 2014*

Acccenture

BPO
Accenture Services Pvt. Ltd
ADP India
Altisource
Amazon
ANZ Bank
Attune Technologies
Axis Bank
Bank of America
Barclays
Blue Ocean Market Intelligence
Bosch and Siemens Home
Appliances
Calderys India
Cognizant Business Consulting
Cognizant Technology
Congruent Solutions
CRISIL
CSC India
CSS Corp
Decathlon Sports India Ltd.
*Indicative list only

Deloitte

US

Dexler
Dolcera
Dun

& Bradstreet
Forbes
Finoit Technologies
Fresh Desk
GAEA Technologies
Gameshastra
Gofrugal
Grace Construction Products,
Dubai
Great Place to work
Green Ply
Hashi Energy Ltd, Kenya
HCL Technologies
iken Solutions
iNautix Technologies
India Property Online P. Ltd.
Infiniti Retail
Infosys Limited
Eureka

Infotrellis

Raising

IRIS

Ramco

Business Services
ITC Infotech
Jabong
Khimji Ramdas LLC - Oman
KPIT Cummins
KPMG
L & T Infotech
Manipal Healthcare
Maveric Systems
Mindtree
Mogae Media
Mphasis
Musigma
My Parichay
Payoda Technologies
People Strong
Photon Infotech
POS Media Global,Dubai
Prizm Payments
Propack Industries, Nairobi

iBrows
Systems
Saksoft
Scope International
Sewells Group
Sterlite Technologies
Sutherland Global Services
Tata Communication
Transformation Services
Tata Consultancy Services
Thinklink
TVS Logistics
Unimity Solutions
Universal Consulting
Virtusa
Wealth Advisors India
Wipro Consumer Care & Lighting
Wipro Ltd
Wood Group Kenny India
Xcode Lifesciences
ZS Associates

ADMISSION PROCESS
Admissions Calendar
Issue of application starts from : 1st August 2014
Last date of submission for cycle 01 : 30th November 2014
Last date of submission for cycle 02 : 24th January 2015
Eligibility Criteria - Admissions PGPM 2015
All applicants are required to appear for GMAT/CAT*/XAT +/ CMAT before applying to Great Lakes Institute of Management
For PGPM 2015, Great Lakes Institute of Management will accept CAT scores of the year 2013 and 2014, XAT scores of the year 2014 and 2015 or

GMAT scores taken after Jan 1, 2012 or CMAT scores of the year 2014.
All applicants should have a Bachelors degree in any discipline from a recognized institution
A minimum work experience of two years by March 31, 2015 is mandatory and candidates found not fulfilling this criteria will not be admitted.

Candidates with less than 24 months of work experience by March 31, 2015 can apply to the Great Lakes PGDM Program.
*
+

Great Lakes uses CAT scores only for screening applications for admissions and IIMs have no role in the conduct of Great Lakes academic programs
Great Lakes is not an associate institute of XLRI but uses XAT scores only for screening applicants for admission & XLRI has no role to play in the conduct of any of Great Lakes programs

ADMISSION PROCESS
Candidates meeting the eligibility criteria can apply to Great Lakes Institute of Management by completing an online form
Candidates can choose to apply by any of the following methods

Make a payment of INR 1,500 at select vendor outlet centers (the list of vendors as well as centers is given in our website) and procure a

Visit the website www.greatlakes.edu.in and fill in the online application form after making a payment of INR 1,500
coded number key for applying online

Purchase the application form from the Great Lakes Offices in Chennai and Gurgaon

The eventual application process is online for all candidates

Candidates have to provide the official email-id of the recommender. The recommendation letter will be collected from the final selected students

recommenders and it must be submitted online

All your queries regarding admission process can be sent to us at admissions@greatlakes.edu.in.

Evaluation Process
Applicants are evaluated based on GMAT/CAT/XAT/CMAT scores, past academic performance, essays, work experience and performance in the interview
and group discussions. The selection process builds in a criterion that facilitates evaluating each applicant on:
a) Academic Abilities: Being a one year fast track, the program at Great Lakes is highly demanding and intense; candidates with consistent academic
background and a demonstrated ability to sustain pressure make the shortlist
b) Standardized Test Scores: To eliminate inconsistencies between colleges and universities at the Undergraduate level, Great Lakes considers GMAT or
CAT or XAT or CMAT scores in the overall assessment
c) Leadership and Interpersonal Skills: Great Lakes as an institute promises to deliver Business Ready Managers who would be leaders in their fields,
and hence applicants who have exhibited leadership skills at work and/or in school/college make the grade to be part of the Great Lakes family
d) Integrity and Ethical Values: Great Lakes lays emphasis on integrity and values including originality. Candidates found lacking these qualities wont
be selected irrespective of their performance in other areas.
e) Diversity of Background: At Great Lakes, diversity in background facilitates peer learning which transforms uncut stones into diamonds. Students
in the current batch come from diverse fields like Finance, Hospitality, IT, Manufacturing, Marketing, Consultancy, Media, Pharma, etc.
The above conditions / clauses / terms can be reviewed by the Institute from time to time. Hence, the prospective candidate is encouraged to visit the Great Lakes website at
www.greatlakes.edu.in for regular updates.

Fee Structure
2015-16
Fee Structure - Indian Applicants
Cost in INR (Single room Accommodation)

Cost in INR (Married room Accommodation)

Tuition and Academic Fees

886000

886000

Program Fees

494000

494000

Accommodation

192000

354000

78000

156000

1650000

1890000

Alumni Subscription

5000

5000

Attire

5000

5000

10000

10000

Food (see Note 5)

Total
PLUS

Caution Deposit

Fee Structure - International Applicants

Cost in USD
Tuition, Academic & Program Fees

32000

Accommodation

5000

Food

1800

Total

38800

PLUS
Attire and Alumni Subscription

200

Caution Deposit

300

Note:
1. The course is approved by AICTE
2. Students are compulsorily required to have their own laptop as per institute specifications
3. Students will be provided with Single room accommodation based on Rank list. Twin sharing accommodation will be provided for whom Single room accommodation is
not available and a sum of ` 30000 will be refunded in such cases
4. The above amount includes fees for certain non-academic aspects like catering, skill development, admission processing etc which are outsourced at the discretion of the
Institution. The related amounts are paid to the respective service providers directly on behalf of students with the Institute facilitating and coordinating these services
5. Non-Vegetarian food is optional and will be charged extra
6. Refund Policy: As per AICTE norms
7. Disputes whatsoever arising, if any, with the Institution / Service provider as the case may be will be subject to jurisdiction of courts in Chennai only
8. Tentative program dates
Registration and beginning of orientation: Third week of April 2015
Term 1 begins after orientation : Fourth week of April 2015

Key Dates
Two Cycles of Admissions - PGPM
Great Lakes will have two cycles of interviews, one in December 2014 and the second in February
2015. The city-wise dates for each cycle are given in the table below.

Admission criteria for each cycle

First Cycle
Eligibility Criteria

1. All GMAT Takers [GMAT 2012, GMAT 2013 and GMAT 2014
(exams to be taken on or before the 30th of November 2014)]
2. All CAT 2013 takers
3. All XAT 2014 takers
4. All CMAT 2014 takers

City

Delhi

Bangalore

Kolkata

Mumbai

Chennai

Hyderabad

Date for GDPI

14th Dec 2014

14th Dec 2014

14th Dec 2014

21st Dec 2014

21st Dec 2014

21st Dec 2014

Day

Sun

Sun

Sun

Sun

Sun

Sun

No. of days

01

01

01

01

01

01

Deadline for Cycle One

30th November 2014

Second Cycle
Eligibility Criteria

1. All CAT 2014 takers

2. All XAT 2015 takers
3. GMAT takers who give their exam between 1st Dec 2014 and 24th Jan 2015

City

Delhi

Bangalore

Kolkata

Mumbai

Chennai

Hyderabad

Date for GDPI

7th & 8th

Feb 2015

7th & 8th

Feb 2015

7th
Feb 2015

14th & 15th

Feb 2015

14th & 15th

Feb 2015

14th
Feb 2015

Day

Sat/Sun

Sat/Sun

Sat

Sat/Sun

Sat/Sun

Sat

No. of days

02

02

01

02

02

01

Deadline for Cycle Two

24th January 2015

Contact Us
For all admissions related queries, please write to

admissions@greatlakes.edu.in
Admissions team:
Prof. Easwar Krishna Iyer
Director-Admissions
easwar@greatlakes.edu.in
Prof. D. Sriram
Associate Director-Admissions
sriram.d@greatlakes.edu.in
B.N.Jayaprakash
Additional General Manager-Admissions
jayaprakash.bn@greatlakes.edu.in
D.S.Somasundaram
Manager - Admissions
somasundaram.d@greatlakes.edu.in

Connect with us :
/greatlakes.chennai
@GreatLakes_MBA
/GreatLakesIM
http://greatlaker.wordpress.com

Query Handling Team:

Phone numbers: 044-30809017/30809207

Leed Platinum Rated Green Campus in Chennai

Great Lakes Institute of Management

Chennai Campus: Dr. Bala V Balachandar Campus, ECR Road, Manamai, Tamil Nadu - 603 102 | Tel. : +91 44 3080 9000 | Fax : +91 44 3080 9001
Chennai City Office: 2nd Floor, NPL Devi Building, No. 111, Kalki Krishnamoorthy Salai (LB Road), Thiruvanmiyur, Chennai - 600 041
Tel. : +91 44 2441 2450 | Fax : +91 44 2441 2458
Gurgaon Campus: 815, Udyog Vihar V, Sector 19, Gurgaon, Haryana - 122 016 | Tel. : +91 124 493 4000 | Fax : +91 124 493 4001