Submitted To

Submitted By
Saud Ahmad

Uttam Golder

Lecturer,
Help 01917153936
Department of Finance
behalf of Group 10
Jagannath University, Dhaka
Year, 1st Semester

On
2 st

B.B.A (Finance)
Jagannath University,
Dhaka

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Group No -10
Name of The Group Members
Serial

Name

01
02
03
04
05

Md. Jahid Hassan

Md. Monir Hossain
Uttam Golder
Ataur Rahaman
Md. Jewel Rana

Roll no
091-573
091-513
105-211
105-302
105232

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Letter of Transmittal
Finance Department
Jagannath University,Dhaka
29th December 2010
Saud Ahmad,
Jagannath University
Dhaka
Sub: Submission of Assignment
Dear Sir,

Here is the report on New Product of Anik Magic Battery(AMB) prepared based research. we have
tried our best effort to gather all necessary information to the concentrated part of the report
to enrich it. We believe that with our limited knowledge this report provides a core concept
about consumer perception on gym services.
We tried our level best to put meticulous effort for preparing the report. Any shortcomings or flaws may arise
as we are very novice in this aspect. We will wholeheartedly welcome any clarification and suggestion about
any view and conception disseminated in our report.

Yours faithfully
Md. Jahid Hassan
(On behalf of group 10)
4th Batch
Department of Finance

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Acknowledgement
First of all we would like to be grateful to Allah and my parents and pay my deepest respect to Mr.
Saud Ahmed, lecturer, Department of Finance, Jagannath University , Dhaka due to her generous and
friendly guidance. The faculty of Business Studies helps us to get the opportunity to understand some
minute issues as well as those issues which we have failed to understand. We also would like to
thanks those people for giving us enormous help that cant be mentioned in this short extent.
1.

Executive summary

Anik Magic Battery (AMB) which is the new product of Anik Telecom is the
hypothetical start up. It is a device by which mobile phone to be recharged simply
by talking into each other. The technology turns sound into electricity allowing a
mobile to be powered up while a conversation is in progress and the greater the
volume the greater the charge. The technology could also be used to power up
personal music players, raising the possibility of charging an Ipod by singing alone
to your favorite songs. The sound that always exists in our everyday life and
environment has been overlooked as a service which motivates us to realize power
generation by turning sound energy for speech, music, or noise into electrical power.
A sound absorbing pad on top vibrates when sound waves hit it, causing the tiny
zinc oxide wire to compress and release. This generates electrical current that can
then be used to charge a battery. It will be helpful for the tribal and costal areas
people where there is no electricity. It will create the chance to grow up mobile
users. It could also help soldiers to carry on batteries. However it plans to enter the
domestic market with its procurement base, production process and quality of
products and some rated enough financial resources.

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Table of Contents
NAME

Chapter-1

Chapter 2

Page
no
EXECUTIVE SUMMARY

04

Introduction

05

Rational of the study

05

Objectives of the report

06

Scope of the study

06

Methodology of the study

06

Limitations of the study

07

Company Overview
Product and services

Chapter 3

Chapter 4

07
08
09

Marketing Plan
Sales Forecast

10

Break Even Point

11

SWOT Analysis

12

Marketing Mix

13

Marketing Communication

14

Conclusion

15

Bibliography

15

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Introduction
Now a day in the competitive world practical experience is must. It is possible to gather theoretical knowledge
by passing through book but it is insufficient to acquire practical experience.
In order to complete the BBA program we have to complete a course called principles of Marketing. In
completing the course our course instructor gives us an assignment on New Product
By preparing the report we will be able to gather knowledge about the different types of Product

Rationale of the Study

As our course teacher has given to prepare this assignment, we have
tried our level best to prepare it.
To know about how to make a new plan for a new product.
To know the preference for the goods of the customer.
To compare the new product with the existing product.
To increase our professionalism in job sector.

Objective of the Report

Primary Objectives
WE have done this reaches because our course teachers gave this topic as our
assignment. The primary objective of this report is that. As he decided us to make this
assignment, we have tried our best to make it relevant. We have tried our best to
prepare this assignment perfectly and correctly. If our course teacher satisfied, our
primary objective will be successful.

Secondary Objective
Analyzing how to start new product
At the same time gathering the practical experiences.
Present situation about the market
To know the product strategies that the organization allows to apply
To analysis quality of the product
Gather practical knowledge about New Product.

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 To achieve a steady increase in the market position by market penetration pricing. To win a
large market share.
The objectives of this assignment are to know how to start a new
product and how to capture the market shares.
The implication of 4
ps of marketing.
We also learned about SWAT analysis of new
product.
To maintain positive & strong growth.

Scope of the Study

There was huge scope to work in the arena of the report. Considering the dead
line, the scope and exposure of the paper has been wide-ranging. The study,
Marketing a new product has covered overall procedures of launching a new
product. By preparing this report it becomes more understandable about the
real condition of the corporate situation of our country.

Methodology
Methodology is the process or purpose of collecting data and information, which are required in
connecting with findings tools for best possible outcome.
There are various approaches to collect data for the report. But we should carefully select the way according
to nature of the report. We have designed the study carefully planned to yield result that are objective as
possible. The main lookout the report is to discover consumer behavior toward Aniks new product. In this
section, we would like to emphasis on survey process that we have conduct while we were preparing the
report. This process consists of the following steps.

Limitations
We have tried our best to prepare this report perfectly. But we are not
completely satisfied. We have faced many problems. These problems have
given us a lot of pain. Our time was very much limited. If gave us some extra
time, the report might better.
Some problems/ limitations were yet present there:
Lack of Experience: The work of collecting the information requires much
experience. But wehad no adequate idea, knowledge, and previous experience
about the report. Therefore it is very normal that error comes into existence in the
report.

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Time limitation: The time limitation is one of the limitations of this report. We have
toComplete this report within very short time.

Lack of facilities provided by the management: At the time of data collection we

have faced
Several problems due to lack of facilities by the management.

Lack of interest: At the time of data collection it has been observed that most of
the participants of the interview did not pay attention in answering the question.

Lack of information: The Company is world renowned company. But our report was
only in
Dhaka biased. So, the report lacks information.

Chapter two
Company overview

Anik Telecom Supplys our products to the Government & Non Government Organization Like Bangladesh
Government Organization, Bangladesh Telegraph & Telephone Board, Police, Army, Navy, Cellular Operators,
Installation
Companies
&
NGOs.
Our Clients are very much Happy to work with us because we have Dedicated Office Staff who provide our
Customers a very good service.

Company Profile

Company Name:

Anik Telecom

Country/Territory:

Bangladesh

Business Type:

Others

Registration Date:

2007/05/22 (Year/Month/Date)

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Buyer / Seller in
EC21:
Keyword

Both
Mobile Phone Accessories, Telecommunication, Energy
Savings Lamp, Batteryt, Charger

Our Head Office Situated in Maghbazar & Branch Office are in

Dhaka-Estern Plaza
Chittagong- Anik Telecom
Khulna Anik Telecom
of Our own People operate those Office & we have resellers our products all over the Country.
We have Work Shop/Service center of our Own.
The Main Workshop is in Maghbazar & Have Branches on our Branch Offices.
We have Factory where we manufacture the YAGI Antenna & Have a Huge Capacity of warehouse in uin
Maghbazar.

Products and services

Adapter
Battery
Charger
Cover
Antenna
Travel Charger
Travel Transformer

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Chapter three: New Product

Marketing Plan of Anik Magic Battery (AMB)

1. Introduction:
Anik Telecom is a new and starting up company which forms on 4 April in 2010 in Dhaka. Its objectives are to
provide world class telecommunications tools.This company is preparing to launch Anik magic battery (AMB)
which is quite new andgood product for all types of mobile. Using this battery people will feel comfortable. People
spend thousands of money for buying different brands battery to make their mobile safe and maximum use of it. As
thing get better with time, people will move on from the good Battery.

2. Market Segmentations:

2.1Geographic:
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Anik Magic Battery has no specific geographic target area inBangladesh but we prefer both urban area and rural
area. Itwould be very suitable according to our weather condition andclimate. People can use this Magic Battery in
all area of our country
.

2.2 Demographic:

People of all classes of people may use it. Meal, female and young people can be able to use it People who are
educated are major concerning customer. People who are involved in earning and lead a prosperous life also our
concerning customer.

2.3Behavior Factor:

Young people will prefer our product most. This battery is also stylist. Old as well as matured people will also like
it because it is durable.

2.4 Psychographic:After all we divided the market into group based on customer knowledge,
attitude, use or response to a product.
Anik Magic Battery is a new and uncommon product and its segmentation isdifferent to
other ordinary mobile battery. Its segmentation bases onGender (men & women)
Social class (Upper, middle and lower)
Density (urban area and city area)
Attitude toward product (positive, adaptable with new things.) and generation
(young)
Our market segment is quite measurable because our main target customer is 1564 aged
people and its approximate size is 63.6% of total population . In order to actionable our
marketing program our market segment will help us. We can introduce different marketing
strategy and promotional
strategy according to men and women choice, preference and needs.
So our market segment is measurable, accessible, actionable, and differentiable.

3. Market Needs:
People usually need mobile battery. Almost all people in our country use mobile phon. People are very much
habituated to use it. So mobile battery is must.

4.Market opportunities and issues

Assuming just about 40 million of mobile users which is 25% of total population
of Bangladesh, the market potential comes to about 1 million per year. More
over the tie up with large authorized dealer and exploration of 3 lack strong
armed forces, tribal and costal areas offers tremendous opportunity for growth.
The key success factor in the institutional market is the provision of quality
products in desire quantities and at reasonable prices. Access to quality raw
material at low cost which is remunerative to the producer is another
requirement for success in this market.

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5. Objectives: It is also an important matter to set up objectives of a new

product to sustain in the market in a long run.

A Achieve sales of 500, 750 and 1000 in the first, second and third year
respectively (Refer Table A1)

Sales forecast
Table A1
Year
2011
2012
2013

Sales (unit)
500
750
1000

Taka (million)
150
225
300

Assumption:

The plant will run throughout the year at 70% of the capacity for the first
year and 80% capacity for the second year and 100% capacity for the
third year.
The realized prices will be taka 10, 00,000 unit for the first two years and
taka 15, 00,000 unit for the third year.
B.
Achieves break-even sales 13.33 units in the first four months of operation
(Refer Table B.2)

Break-even analysis

Table B.2
SL
1.
2.
3.

Particular
Revenue/unit
Variable cost/unit
Contribution ( 1-2 )

Taka
10,00.000
4,00.000
6,00,000
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4.
5.

Fixed cost
80,00,000
Break even volume (4/3 )
13.33 unit
Break even sales would be at about 13.33% of the capacity

C.

Achieve on internal rate of return is about 20%.

D.

Achieve on average rate of growth in sales of about 25% per year.

E.
Achieve the image of the most preferred supplier in the minds of the
institutional buyer by delivering superior value through quality, pride and
reliability.

6. Market strategy
Customer focus with operational efficiency and customer intimacy.
7. Target market
AMBs target customers are ordinary mobile users, tribal and costal areas users.
Remote areas people and armed forces.
8. Positioning
AMB will position itself as a value for money brand one that is easy for charge,
reducing tension to charge, no need to electricity etc. its appeal will be TALK
UNLIMITED WITHOUT CHARGING TENSION.

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CHAPTER 4
1. SWOT analysis
SWOT stands for strength, weakness, opportunity and threats

1.1 Strength
Combination of different features
Easy to use
Provide comfort.
Suitable for almost all types of mobile phone
We ensure product differentiation.

1.2 Weakness
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Production cost and price would be higher.

No brand awareness of the new product as a set up company.

Lack of depth industry experience and insight.

1.3 Opportunity
It will enjoy less competitive because this kind of product is not yet come in the
market. Thats why it will be available to earn more money than other existing
product of this company.

1.4 ThreatsIt will enjoy less competitive because this kind of product is not yet
come in the market. Thats why it will be available to earn more money than
other existing product of this company.

2. Marketing Mix

Product

The battery turns sound into electricity allowing mobile to be powered up

while a conversation is in process and the greater the volume the greater the
charge. This motivated the customer to realize power generation by turning
sound energy from speech, noise or music into electrical power.

Price

It will offer value for money beginning with an average realization of taka
300 PU. A discount of 10% will be offered on the invoice price for volumes
exceeding 1000 unit month. The distributor or retailer will decide the maximum
retail price to be printed on the unit.

Place

Initially AMB will supply to institutional markets directly. In the second year
of operation the product will be launched under ANIK brand in few major town
of Sylhet, Chittogong, Rajshahi, Khulna, Barishal, and Rangpur, at select outlets
through authorized dealer.

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 Promotion

The basic promotional route will be point of purchase material, altercative

danglers. Placed near check out counter and sample trail. This will be done only
for the branded products. For the institutional markets the major trust will be
efficient supply dealer management, weekly visit to headquarter and major
outlets by senior personnel Continues feedback and multiple contacts with
distributor.
Add is given on:
RTV
NTV
ATN

BTV
Desh TV
BanglaVision
Radio
Newspaper, Magazine
Promotes through banners, placards and festoons.

Marketing communication: By integrating all messages in all media,

we will reinforce the brand name, and the main points of product,
especially our exclusive feature.

Marketing communication
We will take some promotional activities- first of all we will give ads on TV channels; it is the
most interesting recreational media of our country. We will hold dramatic advertisement on
various satellite channels like
NTV, RTV, ETV, BTV, ATN, etc. make attraction to the people. We will sponsor popular
drama, cinema to make awareness of the consumer. Secondly we will add the various
popular daily newspapers like PROTHOM ALOJUGANTAR THE DAILY STAR etc.Because
most of educated and urban people read this news papers. Thirdly we would like to choice
FM radio, which is growing popular recreational media in our country.In the small period of
time there comes some radio channel like RADIO TODAY ABC RADIO RADIO FOORTI etc.
We will hold jingle types of advertisement in the radio channels. Young generation is the
most vital customer of our product and the hear FM radio in their leisure time. We will also
add in periodical like different types of magazines. We willsponsor different events and give
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wall and bill board advertisement inthe important places to draw attention of the people. As
a opinion leader we will use some reputed player and a reference group we can use our
Bangladesh cricket team. Finally we will hold customer driven campaign in most of towns.
Such as

Distribution of samples

Discount of coupons to customers in the retail stores

Prize through raffle draws

Free trials of new customers

Discount coupon will serve as marketing strategy to develop similar loyalty scheme in order
to indentify and stimulate brand awareness.In the Bangladesh market.

Review and Control

AMB will have simple, decision friendly weekly, monthly, quarterly, half yearly
and yearly report focusing on

Revenue and unit sales

Expenses
Customer feedback
Market log (self and competitive major activities)

Conclusion
As Anik Magic Battery is a new product in our country, so it has some lacking such as no popular
brand name, people are not accustomed with such kind of product etc. but we hope we can easily
overcome these lacking in our nearest future by providing better quality and creating strong brand
loyalty among the customer. We believe that our people will prefer the Anik Magic Battery then
traditional Mobile Battery after comparing the product benefits. Hopefully in near
future our people will get rid of that old Mobile Battery and get yourself Anki Magic Battery.
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Bibliography
Different web address..
Principles of marketing Philip kotler & Gary Armstrong

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