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A STUDY ON FINANCIAL PERFORMANCE USING


RATIO ANALYSIS AT EMAMI LTD
SUMMER PROJECT REPORT
Submitted by
A.GAYATHRIDEVI
REGISTER NO: 27348311
Under the guidance of
Mrs. R. HEMALATHA, M.B.A.,
Faculty of management studies
In partial fulfilment for the award of the degree
of
MASTER OF BUSINESS ADMINISTRATION

DEPARTMENT OF MANAGEMENT STUDIES


SRI MANAKULA VINAYAGAR ENGINEERING
COLLEGE

PONDICHERRY UNIVERSITY
PUDUCHERRY, INDIA
SEPTEMBER 2007

SRI MANAKULA VINAYAGAR ENGINEERING


COLLEGE
PONDICHERRY UNIVERSITY
DEPARTMENT OF MANAGEMENT STUDIES
BONAFIDE CERTIFICATE

This to certify that the project work entitled A STUDY


ON FINANCIAL PERFORMANCE USING RATIO
ANALYSIS AT EMAMI LTD is a bonafide work done by
A.GAYATHRIDEVI [REGISTER NO: 27348311] in partial
fulfilment of the requirement for the award of Master of
Business Administration by Pondicherry University during the
academic year 2007-2008.

GUIDE

HEAD OF

THE DEPARTMENT

Viva-Voce Examination held On _______________

EXTERNAL EXAMINER

Certificate
This is to certify that Mr. Adil Bashir Sheikh has completed his
Summer TrainingProject under my direct supervision. He underwent
the Summer Training on andfrom 12
th
of May 2010to 2
nd
of July 2010, during which he was assigned the task of Unit linked
Insurance plans offered by ICICI Prudential and its comparison
withits competitors which he has successfully completed and the
same is presented inthe form of the present Project Report.It is further

certified that the project report submitted by Adil Bashir


Sheikhreflects his original work and on the work assigned to him for
the Summer Trainingand that the present project report has not been
submitted elsewhere for award of any degree, diploma or
fellowship.Mr. Yasir AhmadAgency Manager
D E C L A R A T I O N
I
,
Adil Bashir Sheikh, a bonafide student of MBA (Full Time)
Programme at theIMED, Pune, hereby declare that I have
undergone the Summer Training at ICICIPrudential Life
Insurance Co. Ltd. under the supervision of Mr.
H.G Abhyankar onand from 12-May to 02-July.I also declare that
the present project report is based on the above summer
trainingand is my original work. The content of this project
report has not been submittedto any other university or
institute either in part or in full for the award of
anydegree, diploma or fellowship.Further, I assign the right to
the university, subject to the permission from
theorganisation concerned, use the information and contents
of this project to developcases, case lets, case leads, and papers for
publication and/or for use in teaching.
Place: Pune Adil Bashir SheikhDate: 21-07-2010 Roll no.: 07MBA(G)-A
ACKNOWLEDGEMENT
It is with immense satisfaction that, I am completing my
Summer Project Report, I therefore,would like to wait
for few moments and thank IMED, BVU, for
encouraging me to take up mySummer Project in
Marketing Sector. I am also very thankful to all my faculty

members for their extensive support by imparting in us the


practical approach of corporate sector, and their
valuablebacking of getting ourselves involved with
the functioning of the company rather than
justinvolve us in our projects.I would also wish to
acknowledge my profound gratitude to ICICI Prudential
Life Insurance Co.Ltd. who allowed me to do Summer
Training and helped me in the completion of this project.
Iam extremely grateful to all the concerned employees
for their full support and guidance despitetheir tight and
busy schedules.I would like to express my special and
sincere thanks to Mr. Yasir Ahmad (Agency
Manager)who happened to be my industry guide for
rendering valuable guidance
and necessarysuggestions in bringing out this project
report.Last but not the least; I shall fail in my duty, if I dont
thank all those concerned people who havedirectly or
indirectly contributed in the completion of this entire Summer
Internship Project.
Adil Sheikh

1.47 Limitation of the study

An underlying assumption for the entire project is that the


details and the feedback receivedfrom the population is true.

Sample of only 100 respondents is selected from the


population.

Some of the respondents were not ready to fill the


questionnaires and some of them werenot ready to come
out openly.
Chapter 2INTRODUCTION,AN OVERVIEW OF
INSURANCESECTOR IN INDIA
2.1 WHAT IS INSURANCE?

Insurance is the method of spreading and transfer of risks.

The fortunate a many who are exposed to same or similar risk


shares loss of the unfortunatefew.

Loss of assets deprives the owner of the expected benefit.

Insurance in this context is a mechanism that helps


to reduce the adverse consequences dueto loss of assets.
2.2 NEED FOR INSURANCE:

The possibility of damage to assets caused by any peril


is the risk that the asset is exposedto.

Risk means the possibility of loss or damage that may or may


not happen.

It is because of the uncertainty about the risk that insurance


becomes important.

No uncertainty implies no insurance.

Human life is an income generating asset that can be lost in


case of early death or disabilitycaused by an accident.

Insurance does not protect the assets but only compensates the
economic or financial loss.

Basically, insurance covers tangible assets but the


concept can be extended to intangiblesalso.

People are exposed to risks the consequences of


which are difficult to be borne by anindividual. The
purpose of insurance is to protect the income of
individual and provide financial security to his family
dependent on his income in the event of his premature death.

The individual himself also needs financial security


for the old age or on his becoming permanently disabled
when his income will stop

No person should be in a position to make the


r i s k h a p p e n o r o c c u r a n d t a k e u n f a i r advantage.

Insurance covers the risk of dying too early or living too long.
2.3 HISTORY OF INSURANCE
The origin of insurance is very old. The time when we were
not even born; man has soughtsome of protection from the
nature. The basic urge in man to secure himself against

anyform of risk and uncertainty led to the origin of


insurance.Historians believe insurance first developed in
summer and Babylonia (both in whatis now Iraq)
beginning in about 3000BC. The merchants and
traders of these societies transferred and pooled their
money to protect themselves from losses of cargo to
thievesand pirates.I n t h e 1 8
th
century BC, Babylonian king Hammurabi developed
a code of law,know n as the code of Hammurabi,
which
codified many specific rules governing thepractices
of early risk-sharing activities. For instance, the code
dictated that traders had torepay merchants who
financed trading voyages unless thieves stole goods
in transit, inwhich case debts would we
cancelled.Seagoing merchants from Phoenicia (in and
around present-day Lebanon) beganusing a system of
insurance known as bottom about 1200 BC. In this
system. Backersloaned money to merchants to finance
voyages. Merchants offered their ships (the hull
wasknown as the ships bottom) as collateral for such
loans.When a trip succeeded, the merchant would
pay the trips backer the original loan plus interest,
the equivalent of a premium. If a shop went down on its
voyage, the trips backer would cancel the merchants
loan. Forms of insurance resembling bottomry had
spread toother parts of Asia and the Mediterranean by 400
BC.
In the last several centuries BC the societies of Greece
and Rome developed someof the earliest systems of
life insurance. Greek and roman citizens formed
benevolentsocieties; organizations in which members

paid dues that went toward paying for the burialof


members who died. Sometimes these societies also
paid for the living expenses of deceased members
families. During the Middle Ages (5
th
to 15
th
centuries AD), workersjoined together in craft. Many guilds,
particularly in England and Italy, provided benefits toworkers
and their families in the events of illness or death.
2.4 LIFE INSURANCE IN INDIA:
2.41 INTRODUCTION:
With such a large population and the untapped
market area of this populationinsurance happens to
be a very big opportunity in India. Today it stands
as a businessgrowing at the rate of 15-20 per cent
annually. Together with banking services, it
addsa b o u t 7 p e r c e n t t o t h e c o u n t r y s G D P. I n
spite of all this growth the statistics of
t h e penetration of the insurance in the country is very
poor. Nearly 80% of Indian populationsare without Life
insurance cover and the health insurance. This is an
indicator that growthpotential for the insurance sector is
immense in India, It was due to this immense
growtht h a t t h e r e g u l a t i o n s w e r e i n t r o d u c e d i n t h
e i n s u r a n c e s e c t o r a n d i n c o n t i n u a t i o n t h e govern
ment in 1993 to examine the various aspects of the
industry constituted MalhotraCommittee. The key
element of the reform process was participation of overseas
insurancecompanies with 26% capital. Creating a more
efficient and competitive financial systemsuitable for the
requirements of the economy was the main idea behind
this reform. Sincethen the insurance industry has gone

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through many sea changes.The competition LIC started facing


from these companies were threatening to the existenceof LIC.
Since the liberalization of the industry the insurance industry
has never looked back
and today stand as the one of the most competitive
and exploring industry in India. The entry of the private
players and the increased use of the new distribution are in the
limelighttoday. The use of new distribution techniques
and the IT tools has increased the scope of the industry in
the longer run.
2.42
BRIEF HISTORY:
The insurance came to India from UK; with the
e s t a b l i s h m e n t o f t h e O r i e n t a l L i f e insurance
Corporation in 1818. The Indian life insurance company
act 1912 was the firststatutory body that started to
regulate the life insurance business in India. By 1956
about154 Indian, 16 foreign and 75 provident firms were
been established in Indian. Then thecentral government
took over these companies and as a result the LIC was
formed. Sincethen LIC has worked towards spreading
life insurance and building a wide network acrossthe
length and the breath of the country.After the
liberalization the entrance of foreign players has
added to the competition in market. The general
insurance business in India, on the other hand, can trace its
roots to thetriton insurance company Ltd., the first
general insurance company established in the year 1850
in Calcutta by the British. In 1972The General Insurance
Business (Nationalization)Act, 1972 nationalized the
general insurance business in India with effect from 1
st

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January1973. It was after this that 107 insurers


amalgamated and grouped into four companies
viz.t h e N a t i o n a l I n s u r a n c e C o m p a n y L t d . , t h e n e
w I n d i a A s s u r a n c e C o m p a n y L t d . G I C incorporated
as a company.
Chapter 3
COMPANY PROFILE
CORPORATE INTRODUCTION ICICI
PRUDENTIAL LIFEINSURANCE
3.1 Entry of Private Players
The introduction of private players in the industry
has added to the colors in the dull industry. The
initiatives taken by the private players are very
competitive and have givenimmense competition to the
on time monopoly of the market LIC. Since the advent
of theprivate players in the market the industry has seen
new and innovative steps taken by theplayers in this
sector. The new players have improved the service quality of
the insurance..The following companies are present in the Life
Insurance Industry in India.
Name of the Player
Bajaj Allianz Life Insurance Company Limited.Birla Sun Life
Insurance Co. LtdHDFC Standard Life Insurance Co. LtdICICI
Prudential Life Insurance Co. LtdING Vysya Life Insurance
Company Pvt. Ltd.Life Insurance Corporation Of IndiaMax New
York Life Insurance Co. Ltd.Met Life India Insurance Company Pvt.
LtdKotak Mahindra Old Mutual Life InsuranceLimitedSBI Life
Insurance Co. LtdTata AIG Life Insurance Company
LimitedReliance Life Insurance Company Limited.Aviva Life
Insurance Co. India Pvt. Ltd.Sahara India Life Insurance Co.

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Ltd.Shriram Life Insurance Co. Ltd.Bharti AXA Life Insurance


Company Ltd
3.2 The Company
ICICI Prudential Life Insurance Company is a joint
venture between ICICI Bank, Apremier financial
powerhouse, and prudential pica leading international
financial servicesgroup headquartered in the United
Kingdom. ICICI Prudential was amongst the first
privatesector insurance companies to begin operations
in December 2000 after receiving approvalfrom Insurance
Regulatory development authority (IRDA).ICICI
Prudentials equity base stands at Rs 1185 crore with
ICICI Bank and Prudentialand Prudential plc holding
74% and 26% stake respectively. For the past five
years, ICICIPrudential has retained its position as the
No. 1 private life insurer in the country, with a
wide range of flexible products that meet the needs of
the Indian customer at every step inlife. In the first
quartet of financial year 2006-07, we have crossed a
new milestone of insuring the lives of more than 2.5
million policy holders.ICICI Prudential Life Insurance is the
first in India to receive a National Insurer FinancialStrength
rating of AAA (Ind) by Fitch Ratings. This rating is
determined after a thoroughevaluation of the companys
financial processes, risk management framework, product
mix,market share etc. After a thorough evaluation, Fitch
has assigned us rating reflecting
thehighest creditworthiness. Over the past
five years, we have paid over 2,100 claimsamounting
to more than Rs 26 crore and taken several steps to
assure customers of a quick and smooth claims process.
We have a record of settling 92% of claims received
withineight working days from the date of receiving the

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last requirement. The AAA rating alsoreflects the


ongoing operational and capital support that ICICI
Prudential receives from itsshareholders.ICICI Prudential
Assets under management crosses 9300 crores mark:
Again we are theno. 1 among the private Life Insurers to
achieve this milestone.We have once again maintained our
leadership position with a 32% market share amongst the
private Life Insurance Companies.
3.21 Distribution
ICICI Prudential has one of the largest distribution networks
amongst private life insurersin India, having commenced
operations in 95 cities and towns, with 113 branches and
20spoke branches. We have seven bancas surance tieups, having agreements with ICICIBank, Federal Bank,
south Indian Bank, Bank of India, Lord Krishna Bank
and some Co-operative banks, as well as over 150
corporate agents and brokers. We have also tied upwith
NGOs, MFIs and corporate for the distribution of rural
policies as well asorganizations like Dhan for distribution
of
Salaam Zindagi
, a policy for the socially and economically
underprivileged sections of society.
3.22 Our Presence
ICICI Prudential has recruited and trained over 60,000 +
insurance advisors to interfaceand advise customers.
Further, it leverages its state-of-the-art IT infrastructure
to providesuperior quality service to customers.
3.23 About the Promoters
ICICI Bank (NYSE:IBN) is Indias second largest bank
and largest private sector bank with over 50 years of
financial experience and with assets of Rs 1892.18 billion as
on 30

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th
September ,2005. ICICI Bank offers a wide range of
banking and financial services to corporate and retail
customers. This is done through a variety of delivery
channels, throughits specialized subsidiaries and
affiliates in the areas of investment banking, life and
non-life insurance, venture capital and asset
management. ICICI bank is a leading player in theretail
banking market and has over 13 million retail
customer accounts. The Bank has a network of over 583
branches and extension counters, and 2,000+
ATMs.Established in London in 1848 , Prudential plc ,
through its business in the UK and Asia,provides retail
financial services products and services to more than
16 million customers ,policyholder and unit holders
worldwide. As of September 30, 2005, the company had over
$ 180 billion in funds under management. Prudential has
brought to market an integratedrange of financial
services products that now includes life
insurance ,pensions , mutual funds , banking , investment
management and general insurance . In Asia , Prudential is
theleading European Life insurance company with a vast
network of 24 life and mutual fundoperations in twelve
countries China , Hong
Kong , India , Indonesia Japan , Korea ,Malaysia , the
Philippines , Singapore , Taiwan , Thailand , and Vietnam.
3.3 COMPETITORS OF ICICI
3.31 BAJAJ ALLIANZ AN OVERVIEW
Bajaj Allianz insurance company limited is a union
between Allianz AG, one of theworlds largest
insurance companies and Bajaj Auto one of the

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biggest 2-& 3-wheeler manufactures in the world.Allianz


AG is a leading insurance conglomerate globally and the
largest asset manager inthe world, managing assets
worth over 996 billion Euros (Rs.53, 64,456 Crores).
AllianzAG has 115 years of financial experience in
over 70 countries. Bajaj Auto is the most trusted
name in the Indian marker for over 55years.The Bajaj
Allianz Life Insurance Co.Ltd. has been from 4 years
since this company has established its roots in
India. Thiscompany was incorporated on 12
th
M a r c h , 2 0 0 1 a n d t h e c o m p a n y r e c e i v e d I R D A cert
ification on 3
rd
August, 2001.The Bajaj Allianz Life Insurance Co.
Ltd., customer delight is there guiding
principle.Ensuring world-class solutions by offering
customized products with transparent benefits,supported
by the best technology is there business philosophy. And
the punch line of thecompany is
JAISI ZAROORATH WAISA INSURANCE
PRODUCTS TO SUITYOUR NEEDS.
3.32 LIFE INSURANCE COMPANY AN
INTRODUCTION
Life Insurance Corporation of India is the largest life
Insurance company in India and alsothe countrys largest
investor. It is fully owned by the government of India. It
also fundsclose to 24.6% of the Indian governments
expenses. It has assets estimated of 8 trillionrupees. It
was found in 1956.Headquartered in Mumbai, which is
considered the financial capital of India . The
lifeinsurance corporation of India currently has 8
zonal offices and 101 divisional offices located in

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different parts of India, at least 2048 branches located in


different cities and atown of India along with satellite
offices attached to about some 50 branches and has
anetwork of around 1.2 million agents for soliciting life
insurance business from the public.
3.33 RELIANCE LIFE INSURANCE AN
OVERVIEW
Reliance life Insurance company limited, a part of
Reliance Anil Dhirubhai AmbaniGroup, Reliance capital
is one of Indias leading private sector financial
servicescompanies, which ranks among the top 3
private sector financial services and
bankingcompanies. Reliance Life Insurance is not only one
of Indias fastest growing life Insurancecompanies, but also
counts among the top 4 private sector insurance. In just
2 years, thecompany has crossed the mark of 1.7 million
policies.Reliance Life Insurance Company launched
around 600 branches in 10 months taking theoverall
branch network above to 740.
3.4 POLICIES
3.41 ICICI PRUDENTIAL
3.41a Traditional Insurance Plans
This plan helps the customers to save tax and earn more
interest the various options are

ICICI Pru Pure Protect - Most


cost effective Life Insurance Policy and is as affordable asyour
daily newspaper
.

ICICI Pru Life Guard SP - Single


premium term plan
.

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ICICI Pru Save n Protect Endowment plan

ICICI Pru Cash Bak An anticipatory endowment plan

Smart Kid An anticipatory education plan for children


3.41b Pension
Plans
This option is helpful for retired persons this plan
helps the retired person to live worry-free life.

ICICI Pru Life Time Super Pension


regular Premium, unit-linked pension policy

ICICI Pru LifeLink Super Pension


Single premium, unit-linked pension policy.

ICICI Pru PremiumLife Pension


Limited premium paying unit linked pension Policy.

ICICI Pru LifeStage Pension


No premium allocation charge for regular
premiums which means 100% of the money is invested.

Elite Pension
- Limited, six year term and three year premium payment
term pensionplan.
3.42 BAJAJ ALLIANZ
3.42a TRADITIONAL PLANSEndowment

Life Time Care

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A whole life plan , which provides survival benefits


at the age of 80, thereby making sure you are financially
secure at the time when you need it the most.

Invest Gain

Save Care3.42b MONEY BACK

Cash Gain
A money
back plan which guarantees 125% payout and
bonuses. 5 easy payouts which give upto 125 % + bonuses.
3.42c PENSION PLANS
Annuity

Pension GuaranteeRETIREMENT

New Unit Gain Easy

Pension Plus RP

Future Income Generator


3.43 Life Insurance Company
Insurance Plans:
Insurance plans are policies that talk to you individually and
give you themost suitable options that can fit your
requirements.
3.43a CHILDREN PLANS

Jeevan Anurag-

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It is with profits plan specifically designed to take


care of the educationalneeds of children. The plan can be
taken by a parent on his or her own life.

Jeevan Kishore

Child career Plan

Child Fortune Plus3.43b PENSION PLANS

Jeevan Nidhi

New Jeevan Dhara-1


3.44 RELIANCE LIFE INSURANCE
3.44a PROTECTION PLANS
In todays uncertain world, there could be calamity at every
step of the life. It is up to youto ensure that your family stays
protected always.Reliance Protection Plans helps you do
exactly the same. You have a wide range of optionsto choose a
plan from. Right from limited period plans to lifetime
protection plans, you canopt for the one that suits your
lifestyle. Various plans are :

RelianceTermPlan
_
Reliance Term Plan is a pure life insura nce
plan that offers youcomprehensive and affordable
coverage for a limited period of time to suit your needs.

Reliance Simple Term Plan

Reliance Special Term Plan

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Reliance Endowment plan3.44b


RETIREMENT PLANS

Total Investment Plan 11-Pension

Reliance Super Golden Years Plan

Reliance Wealth + Health Plan

Chapter 4

Unit Link Insurance Plans4.1 Unit Link


Insurance Plans

ULIPS are a category of goal based financial solutions that


combine the safety of insuranceprotection with wealth
creation opportunities. In ULIPS, a part of investment
goes towardsproviding you life cover. The residual
portion of the ULIP is invested in a fund which inturn
invests in stocks or bonds; the value of investments
alters with the performance of underlying fund opted by
you

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4.2 WORKING OF ULIPS


When you decide the amount of premium to be paid and
the amount of life cover you wantfrom ULIP, the insurer
deducts some portion of ULIP premium upfront. This
portion isknown as Premium allocation change, and
varies from product to product. The rest of premium is
invested in fund or mixture of funds chosen by you.
4.3 Unit Linked Insurance Plans of ICICI
Prudential and itsCompetitors
4.31 ICICI PRUDENTIAL
Offering insurance plans with flexibility and tax
benefits. The various options for the customers to
invest in ULIP.

ICICI Pru Life Stage RP : Offers a wide range opf benefits to


policyholders ,many of them are still not market savvy

ICICI Pru Lifestage Assure: Offers a clear advantage by provi


ding guaranteed returns(maturity additions) on the 1
st
year premiums.

ICICI Pru LifeLink Super: Single premium unit linked


investment cum Insurance plan.

ICICI Pru LifeTime Gold :Regular premium unit linked


plan & offers attractive additionalallocation units at regular
intervals

ICICI Pru PremierLife Gold:Offers short term premium


payment terms and providespolicyholder with flexible
investment options.
4.32 ULIPS OF BAJAJ ALLIANZ

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Market linked insurance plans invest the premium in to the


equity, debt and cashmarkets by the way of allocating units,
which like any other mutual fund have a NAVand the customer
is free to switch between one fund class to another depending
on therisk factor he wishes to be in. Bajaj Allianz Life
Insurance has developed a number of ULIP products which
range from single premium to a regular premium. Various
plansare :
4.32a Regular Premium
UNIT GAIN PLUS GOLD
A Unique plan with the combination of protection and
prospects of earning attractivereturns with investments in
various mix of securities that makes a perfect plan to last you
alifetime of prosperity and happiness.High Allocation upto
85%.Guaranteed Life Cover with a choice of 7 Investment
Funds.

New Unit Gain Super

New Unit Gain Plus

New Unit Gain


4.32b Single Premium

New Unit Gain Premier Sp

New Unit Gain Plus SP4.33


ULIPS OF LIC
Unit plans are investment plans for those who
realize the worth of hard-earned money.These plans
help you see your savings yield rich benefits and help
you save tax even if youdont have consistent income
.Various plans are:

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Market Plus 1
: This is a unit linked pension plan wherein the pension
is payable after aspecified period. Though primarily
a pension product, the plan has many attractive
featuresand options which make it an ideal retirement
solution for the future.

Profit Plus

Fortune Plus

Money Plus4.34ULIPS
OF RELIANCE LIFE INSURANCE
The plan allows you to experience the joys of life and provide
for your familys needs.Various plans are:

Reliance Premier Life


Under this plan the investment risk in the investment portfolio
is borne by the policyholdeR
This is a regular premium, unit linked savings plan.
The plan offers the twin benefit of insurance cover
along with savings, by investing in market linked securities.

Reliance Super Invest assure Plan

Reliance Wealth + Health Plan

Reliance Cash Flow Plan


Chapter 5RESEARCH METHODOLOGY
5.1 Type of Research
Descriptive Research is used for the study as it
helps fact finding through surveys and enquiries. The

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data is collected through the primary source, which


include questionnairespersonal
interview and telephonic interview. Secondary data
has been collected frominternet web page, magazines,
insurance related books, journals newspapers etc.
5.2 Sampling Design
Stratified random sampling method is used for
sampling design in which customers are randomly
selected.
5.3 Sampling Size
The sampling size in this research is restricted to
100 and samples were collected in different areas of
Sopore.
5.4 Sample Description
The sample consists of all income groups which include
employees,students, unemployed people and selfemployed people.
5.5 Actual Collection of Data
The sources of data are primary and secondary data.
5.51 Primary Data
:The primary data was collected through the questionnaire.
5.52 Secondary Data:
Secondary data was collected by:

Browsing different website

Referring various articles, reports, journals, magazines on


insurance

Referring different books and previous project reports in


college library.

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5.6 Other Software Used For Analyzing the


Data
Microsoft Word , Microsoft Excel for showing the graphs and
pie charts for the purpose of analyzing the data.
Chapter 6
DATA PRESENTATION, ANALYSIS
ANDINTERPRETATION
comparative analysis of ULIPs of ICICI
Prudential
UNITLINK PRODUCTS
6(a) Table showing the Unit Link Products of
ICICI Prudential Life Insurance and
itscomparison with its competitors.

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