Porsche

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This article is about the car manufacturer and parent company. For other uses, see Porsche (disambiguation).

This article may be expanded with text translated from the corresponding
article in the German Wikipedia. (August 2012)
Click [show] on the right to read important instructions before translating.[show]

Porsche Automobil Holding

Type

Societas Europaea,
(FWB/Xetra: PAH3)

Industry

Automotive

Founded

1931

Founder(s)

Ferdinand Porsche

Headquarters

Stuttgart, Baden-Wrttemberg, Germany

Area served

Worldwide

Key people

Wolfgang Porsche, Chairman

Martin Winterkorn, President &CEO

Products

Production output

Automobiles

127,793[1]

Automotive financial services, engineering services

Services

Revenue

10,928;million (2011 Fiscal year)

Operating income

2,045m (2011 Fiscal year)

Owner(s)

Volkswagen AG[2]

Employees

15,307 (2012)[1]

Subsidiaries
Porsche Zwischenholding GmbH
Porsche AG

Porsche-SE.com

Website

Porsche Automobil Holding SE, usually shortened to Porsche (German pronunciation:[p][3]) or Porsche SE,
a Societas Europaea or European Public Company, is a German holding company with investments in
the automotive industry.
Porsche SE is headquartered in Zuffenhausen, a city district of Stuttgart, Baden-Wrttemberg and was owned
by the Pich and Porsche families, and Qatar Holdings, through the Qatar Investment
Authority (10%).[4] Porsche owned 50.73% of the voting rights in Volkswagen AG,[5] and 50.1% of Porsche
Zwischenholding GmbH, which owns 100% of Dr. Ing. h.c. F. Porsche AG, the manufacturer of a range
of sports cars andSUVs. On July 2012, it was announced that Volkswagen AG is taking over Porsche
completely.[6]
The company was founded in Stuttgart as Dr. Ing. h.c. F. Porsche GmbH in 1931 byFerdinand Porsche,[7] an
Austrian engineer born in Maffersdorf, during the time of theAustro-Hungarian Empire, and Porsche's son-inlaw Anton Pich, an Austrian lawyer.
Contents
[hide]

1 Corporate structure

1.1 Subsidiaries

2 History

2.1 Relationship with Volkswagen

2.2 Corporate restructuring

3 Production and sales

3.1 Production split

3.2 Sales

3.2.1 North American sales

4 Models

4.1 Consumer models

4.2 Racing models

4.3 Prototypes and concept cars

4.4 Tractors

4.5 Hybrid and electric vehicles

4.6 Aircraft engines

5 Motorsport

6 Pronunciation of "Porsche"

7 Reputation

7.1 SUV reception

8 Sponsorships

9 Game

10 See also

11 References

12 External links

[edit]Corporate

structure

Porsche SE is the owner of Dr. Ing. h.c. F. Porsche AG (Porsche AG), and in June 2007 became a holding
company for its stake in Porsche Zwischenholding GmbH (50.1%) (which in turn holds 100% of Porsche AG)
and Volkswagen AG (50.7%).[8][9] In August 2009, Porsche SE and Volkswagen AG reached an agreement that
the two companies would merge in 2011, to form an "Integrated Automotive Group".[10][11] During December
2009, Porsche SE lost control of Porsche Zwischenholding GmbH, which as a result is now a joint venture
between Porsche SE and Volkswagen AG. As of 5 July 2012, Volkswagen is to acquire the 50.1 per cent in
Porsche's capital that it doesn't already hold from holding company Porsche SE for 4.46 billion plus one
Volkswagen share.

Dr. Ing. h.c. F. Porsche AG (which stands for Doktor Ingenieur honoris causa Ferdinand
Porsche Aktiengesellschaft), is responsible for the actual production and manufacture of the Porsche
automobile line. The company currently produces Porsche 911, Boxster andCayman sports cars,
the Cayenne sport utility vehicle and the four-door Panamera.

[edit]Subsidiaries
Other subsidiaries and operating divisions include Porsche Consulting, Porsche Engineering, Porsche Design
Group, Mieschke Hofmann und Partner (81.1%)[12] and Bertrandt (25%).[13]
Porsche Engineering Group (PEG) has for many years offered consultancy services to various other car
manufacturers. Audi,Mercedes, Opel, Studebaker, SEAT, Daewoo, Subaru, Zastava Automobiles and others
have consulted Porsche Engineering Group for their cars or engines. The Lada Samara[14] was partly
developed by Porsche in 1984. Porsche Engineering Group also helped Harley-Davidson design the
Revolution 60-degree v-twin water-cooled engine and gearbox that is used in their V-Rod motorcycle.[15]

[edit]History

Weimar-era Wrttemberg coat of arms

Ferdinand Porsche founded the company called "Dr. Ing. h. c. F. Porsche GmbH" in 1931,[16] with main offices
at Kronenstrae 24 in the centre of Stuttgart. Initially, the company offered motor vehicle development work
and consulting,[16] but did not build any cars under its own name. One of the first assignments the new
company received was from the German government to design a car for the people, that is a
"Volkswagen".[16] This resulted in the Volkswagen Beetle, one of the most successful car designs of all
time.[17]The Porsche 64 was developed in 1939 using many components from the Beetle.[16]

Porsche's tank prototype, the "Porsche Tiger", that lost to Henschel & Son's Tiger I.

Panzerjger Tiger, after the loss of the contract to the Tiger I Porsche recycled his design into a tank destroyer.

During World War II,[18] Volkswagen production turned to the military version of the Volkswagen Beetle,
the Kbelwagen,[18] 52,000 produced, and Schwimmwagen,[18] 14,000 produced. Porsche produced several
designs for heavy tanks during the war, losing out to Henschel & Son in both contracts that ultimately led to
the Tiger I and the Tiger II. However, not all this work was wasted, as the chassis Porsche designed for the
Tiger I was used as the base for the Elefant tank destroyer. Porsche also developed the Maus super-heavy
tank in the closing stages of the war, producing two prototypes.[19]
At the end of World War II in 1945, the Volkswagen factory at KdF-Stadt fell to the British. Ferdinand lost his
position as Chairman of the Board of Management of Volkswagen, andIvan Hirst, a British Army Major, was put
in charge of the factory. (In Wolfsburg, the Volkswagen company magazine dubbed him "The British Major who
saved Volkswagen."[20]) On 15 December of that year, Ferdinand was arrested for war crimes, but not tried.
During his 20-month imprisonment, Ferdinand Porsche's son, Ferry Porsche, decided to build his own car,
because he could not find an existing one that he wanted to buy. He also had to steer the company through
some of its most difficult days until his father's release in August 1947.[21] The first models of what was to
become the 356 were built in a small sawmill inGmnd, Austria.[21] The prototype car was shown to German
auto dealers, and when pre-orders reached a set threshold, production was begun. Many regard the 356 as the
first Porsche simply because it was the first model sold by the fledgling company. Porsche commissioned a
Zuffenhausen-based company, Reutter Karosserie, which had previously collaborated with the firm on
Volkswagen Beetle prototypes, to produce the 356's steel body. In 1952, Porsche constructed an assembly
plant (Werk 2) across the street fromReutter Karosserie; the main road in front of Werk 1, the oldest Porsche
building, is now known as Porschestrasse.[22] The 356 was road certified in 1948.

Coat of arms of Stuttgart

Porsche's company logo was based on the coat of arms of Free People's State of Wrttemberg of
former Weimar Germany, which had Stuttgart as its capital and became part of Baden-Wrttemberg after the
political consolidation of West Germany in 1949. Not long afterwards, on 30 January 1951, Ferdinand Porsche
died from complications following a stroke.

1952 Porsche 356 K/9-1 Prototype

In post-war Germany, parts were generally in short supply, so the 356 automobile used components from the
Volkswagen Beetle, including its internal combustion engine,transmission, and suspension. The 356, however,
had several evolutionary stages, A, B, and C, while in production, and many Volkswagen parts were replaced
by Porsche-made parts. The last 356s were powered by entirely Porsche-designed engines. The sleek
bodywork was designed byErwin Komenda who also had designed the body of the Beetle. Porsche's signature
designs have, from the beginning, featured air-cooled rear-engine configurations (like the Beetle), rare for other
car manufacturers, but producing automobiles that are very well balanced.
In 1964, after some success in motor-racing, namely with the Porsche 550 Spyder, the company launched
the Porsche 911 another air-cooled, rear-engined sports car, this time with a six-cylinder "boxer" engine. The
team to lay out the body shell design was led by Ferry Porsche's eldest son, Ferdinand Alexander Porsche (F.

A.). The design phase for the 911 caused internal problems with Erwin Komenda, who led the body design
department until then. F. A. Porsche complained Komenda made unauthorized changes to the design.
Company leader Ferry Porsche took his son's drawings to neighboring chassis manufacturer Reuter. Reuter's
workshop was later acquired by Porsche (so-called Werk 2). Afterward Reuter became a seat manufacturer,
today known as Keiper-Recaro.
The design group gave sequential numbers to every project (356, 550, etc.), but the designated 901
nomenclature contravenedPeugeot's trademarks on all 'x0x' names, so it was adjusted to 911. Racing models
adhered to the "correct" numbering sequence: 904, 906, 908. The 911 has become Porsche's most well-known
and iconic model successful on the race-track, in rallies, and in terms of road car sales. Far more than any
other model, the Porsche brand is defined by the 911. It remains in production; however, after several
generations of revision, current-model 911s share only the basic mechanical concept of a rear-engined, sixcylinder coup, and basic styling cues with the original car. A cost-reduced model with the same body, but 356derived running gear (including its four-cylinder engine), was sold as the 912.
In 1972, the company's legal form was changed from Kommanditgesellschaft (KG), or limited partnership,
to Aktiengesellschaft (AG), or public limited company, because Ferry Porsche and his sister, Louise Pich, felt
their generation members did not team up well.[citation needed] This led to the foundation of an Executive Board
whose members came from outside the Porsche family, and a Supervisory Board consisting mostly of family
members. With this change, no family members were in operational charge of the company. F. A. Porsche
founded his own design company, Porsche Design, which is renowned for exclusive sunglasses, watches,
furniture, and many other luxury articles. Ferdinand Pich, who was responsible for mechanical development of
Porsche's serial and racing cars, formed his own engineering bureau, and developed a five-cylinderinline diesel engine for Mercedes-Benz. A short time later he moved to Audi, and pursued his career through
the entire company, up to and including, the Volkswagen Group boards.

The Porsche 912, from the 1960s

The first Chief Executive Officer (CEO) of Porsche AG was Dr. Ernst Fuhrmann, who had been working in the
company's engine development. Fuhrmann was responsible for the so-called Fuhrmann-engine used in the

356 Carrera models, as well as the 550 Spyder, havingfour overhead camshafts instead of a central camshaft
with pushrods, as in the Volkswagen-derived serial engines. He planned to cease the 911 during the 1970s,
and replace it with theV8-front engined grand sportswagon 928. As we know today, the 911 outlived the 928 by
far. Fuhrmann was replaced in the early 1980s by Peter W. Schutz, an American manager and self-proclaimed
911 aficionado. He was then replaced in 1988 by the former manager of German computer company Nixdorf
Computer AG, Arno Bohn, who made some costly miscalculations that led to his dismissal soon after, along
with that of the development director, Dr. Ulrich Bez, who was formerly responsible for BMW's Z1 model, and
today is CEO of Aston Martin.

The second-generation Porsche 911 (964), introduced in 1989, was the first to be offered with
Porsche's Tiptronictransmission.

In 1990, Porsche drew up a memorandum of understanding with Toyota to learn and benefit from
Japanese lean manufacturing methods. In 2004 it was reported that Toyota was assisting Porsche with hybrid
technology.[23]
Following the dismissal of Bohn, an interim CEO was appointed, longtime Porsche employee, Heinz Branitzki,
who served in that position until Wendelin Wiedeking became CEO in 1993. Wiedeking took over the
chairmanship of the board at a time when Porsche appeared vulnerable to a takeover by a larger company.
During his long tenure, Wiedeking has transformed Porsche into a very efficient and profitable company.
Ferdinand Porsche's grandson, Ferdinand Pich, was chairman and CEO of the Volkswagen Group from 1993
to 2002. Today he is chairman of the Supervisory Board. With 12.8 percent of the Porsche voting shares, he
also remains the second largest individual shareholder of Porsche AG after his cousin, F. A. Porsche, (13.6
percent).
Porsche's 2002 introduction of the Cayenne also marked the unveiling of a new production facility
in Leipzig, Saxony, which once accounted for nearly half of Porsche's annual output. In 2004, production of the
456 kilowatts (620 PS; 612 bhp) Carrera GT commenced in Leipzig, and at EUR 450,000 ($440,000 in the
United States) it was the most expensive production model Porsche ever built.

Porsche 911 (991)

As of 2005, the extended Porsche and Pich families controlled all of Porsche AG's voting shares. In early
October 2005 the company announced acquisition of an 18.53% stake inVolkswagen AG (VW AG), and
disclosed intentions to acquire additional VW AG shares in the future. As of June 2006, the Porsche AG stake
in VW AG had risen to 25.1%, giving Porsche a blocking minority, whereby Porsche can veto large corporate
decisions undertaken by VW AG.
In mid-2006, after years of the Boxster (and later the Cayenne) as the dominant Porsche in North America, the
911 regained its position as Porsche's backbone in the region. The Cayenne and 911 have cycled as the topselling model since. In Germany the 911 clearly outsells the Boxster/Cayman and Cayenne. [24]
In May 2011, Porsche Cars North America announced plans to spend $80$100 million, but will receive about
$15 million in economic incentives to move their North American headquarters from Sandy Springs, a suburb
of Atlanta, to Aerotropolis Atlanta, a new mixed-use development on the site of the old Ford Hapeville
plant adjacent to Atlanta's airport.[25] Designed by architectural firm HOK, the headquarters will include a new
office building and test track.[26][27][28]

[edit]Relationship

with Volkswagen

The company has always had a close relationship with, initially, the Volkswagen (VW) marque, and later,
the Volkswagen Group (which also owns Audi AG), because the first Volkswagen Beetle was designed
by Ferdinand Porsche. The two companies collaborated in 1969 to make the VW-Porsche 914 and 914-6,
whereby the 914-6 had a Porsche engine, and the 914 had a Volkswagen engine, in 1976 with the Porsche
912E (USA only) and the Porsche 924, which used many Audi components, and was built at
Audi's Neckarsulmfactory. Porsche 944s were also built there,[29] although they used far fewer Volkswagen
components. The Cayenne, introduced in 2002, shares its entire chassis with Volkswagen Touareg and Audi
Q7, which is built at the Volkswagen Group factory in Bratislava. In late 2005, Porsche took an 18.65% stake in
the Volkswagen Group, further cementing their relationship, and preventing a takeover of Volkswagen Group,
which was rumoured at the time. Speculated suitors included DaimlerChrysler AG, BMW, and Renault.

Combined badging of the European 914

On 26 March 2007, Porsche took its holding of Volkswagen AG shares to 30.9%, triggering a takeover bid
under German law. Porsche then formally announced in a press statement that it did not intend to take over
Volkswagen Group (it would set its offer price at the lowest possible legal value) but intended the move to avoid
a competitor taking a large stake, and to stop hedge funds dismantling Volkswagen Group, which is Porsche's
most important partner.[30] Porsche's move comes after the European Union moved against a German law that
protected Volkswagen AG from takeovers. Under the so-called "Volkswagen Law", any shareholder with more
than 20% of the voting rights has veto power over any corporate decision in the annual general meeting in
effect, any shareholder in VW AG cannot exercise more than 20% of the firm's voting rights, regardless of their
level of stock holding. (The local state government of Lower Saxony owns 20.1% of the shares.[31]) However,
theEuropean Court of Justice ruled against the law, potentially paving the way for a takeover.[32]
On 16 September 2008, Porsche increased its holdings by another 4.89%,[33] in effect taking control of the
company, with more than 35% of the voting rights. It again triggered a takeover bid, but this time over Audi.
Porsche dismissed the bid as a mere formality, since it is Porsche's intention to keep the corporate structure of
the Volkswagen Group.
There has been some tension and anxiety amongst the Volkswagen Group workers, who fear that a Porsche
takeover might signify a hardened production efficiency control, rejection of demands for payment rises or even
personnel cuts.[34] Ferdinand Pich and his cousin, Wolfgang Porsche, also seemed to be on a collision
course.[34]
On 13 August 2009, Volkswagen AG's Supervisory Board signed the agreement to create an "integrated
automotive group" with Porsche, led by Volkswagen AG. Volkswagen will initially take a 49.9 percent stake in
Porsche AG by the end of 2009, and it will also see the family shareholders selling the automobile trading
business of Porsche Holding Salzburg to Volkswagen AG.[35]
On 5 July 2012, Volkswagen AG announced a deal with Porsche resulting in VW's full ownership of Porsche on
1 August 2012. The deal was classified as a restructuring rather than a takeover due to the transfer of a single
share as part of the deal. Volkswagen AG paid Porsche shareholders $5.61 billion for the remaining 50.1% it
did not own.[36]

Porsche to launch six new dealerships.New Porsche Centres to be operational by 2013. Temporary facilities to
accept vehicle orders in the mean time. Volkswagen Groups performance car division, Porsche has
announced a new price structure and six new Porsche Centres.[37]

[edit]Corporate

restructuring

Through the Volkswagen AG stake acquisition, Porsche reformed the company's structure, with Dr Ing. h. c. F.
Porsche AG becoming a holding company, renamed "Porsche Automobil Holding SE",[38] and a new Dr Ing. h.
c. F. Porsche AG operating company being formed in 2007.[39] Thus the operating activities are separated from
holding activities of the company.[40] There was an Extraordinary General Meeting (EGM) for Porsche AG
shareholders which took place on 26 June 2007, at the Porsche Arena in Stuttgart, Germany to discuss the
change to the company structure. In the late 2009 VW (which also owns Audi) bought the controlling rights to
Porsche.[41]
On 3 March 2007, Porsche set the stage for obtaining a plurality stake in the Volkswagen AG. One day later
Porsche sought to allay fears it would attempt to force a merger with Volkswagen Group.[42] By September,
Porsche owned a 35.14% plurality stake in Volkswagen AG, effectively giving it control over the
company.[43] Volkswagen Group expected the move, and welcomed Porsche's investment. [44]
In October 2008, Porsche announced its intent to raise its stake in Volkswagen AG to 75% during 2009, and on
7 January 2009, Porsche's holding in VW AG was raised to 50.76%.[45] Porsche's move automatically triggered
a bid for Scania AB, because VW AG already had a controlling position in the Swedish truck-maker.[46] As
Porsche had no strategic interest in the company, on 19 January, they offered the minimum price in that
mandatory takeover bid.[47] Porsche SE owned 50.8 percent of Volkswagen Group as of 5 January 2009, and
has said it plans to lift the stake to 75 percent before the end of 2009, at that level they could bring VW AG's
cash onto Porsche's books.[48]
By March 2009, Porsche SE was aiming for its first ever credit ratings from U.S. rating agencies Standard &
Poor's and Moody's.[49]
In its efforts to acquire a majority holding in Volkswagen AG, Porsche built up a large debt burden, aggravated
by taxes due on very large paper profits from Volkswagen AG options. By July 2009, Porsche was faced with
debts exceeding 10 billion euros. The supervisory board of Porsche finally agreed to a number of arrangements
whereby the Qatar Investment Authority would inject a large amount of capital, and Porsche would
be merged with Volkswagen Group. On 23 July 2009, Michael Macht was appointed CEO, to replace Wendelin
Wiedeking, who is expected to receive a compensation package of 50 million euros.[50][51][52][53]
In July 2010, Porsche appointed Volkswagen executive Matthias Mller to its new CEO position, moving
Michael Macht to another executive position within Volkswagen AG.

[edit]Production

and sales

The headquarters and main factory are located in Zuffenhausen, a district in Stuttgart, but the Cayenne and
Panamera models are manufactured in Leipzig, Germany, and parts for the SUV are also assembled in
the Volkswagen Touareg factory in Bratislava, Slovakia.[54] Boxster and Cayman production was outsourced
to Valmet Automotive in Finland from 1997 to 2011, and in 2012 production moved to Germany.[55]
The company has been highly successful in recent times, and indeed claims to have the highest profit per unit
sold of any car company in the world.[56]
Table of profits (in millions of euros) and number of cars produced. Figures from 2008/9 onwards were not
reported as part of Porsche SE.[57]

Year ending

Revenue Pre-tax profit Production Sales

31 July 2002

4,857m 829m

55,050

54,234

31 July 2003

5,583m 933m

73,284

66,803

31 July 2004

6,148m 1,137m

81,531

76,827

31 July 2005

6,574m 1,238m

90,954

88,379

31 July 2006

7,273m 2,110m

102,602

96,794

31 July 2007

7,368m 5,857m

101,844

97,515

31 July 2008

7,466m 8,569m

105,162

98,652

31 July 2009

?m

-2,559m

76,739

75,238

31 July 2010

7.79b

NA

89,123

81,850

1,670m

NA

97,273

31 December 2010[1] 9.23b

31 December 2011[1] 10.92b 2,045m

[edit]Production

127,793

118,867

split

Of the 105,162 cars produced in the 2007/8 financial year, 34,303 (32.6%) were 911 models, 22,356 (21.3%)
were Boxster and Cayman cars and 48,497 (46.1%) were Cayennes. There were 3 Panamera and 3 Carrera
GT models also reported.[57] The production figures of sports cars was quite similar to the 2001/2 totals when
33,061 Porsche 911 and 21,989 Boxsters were produced.

[edit]Sales
In 2008, Porsche reported selling a total of 98,652 cars, 13,524 (13.7%) as domestic German sales, and
85,128 (86.3%) internationally.

[edit]North American sales

Annual sales 20032005

2003[58]

2004[59]

2005[60]

model
units

% of total

units

% of total

units

% of total

911 (996)

9,935 ( 18%)

33%

10,227 ( 3%)

31%

10,653 ( 4%)

31%

Boxster

6,432 ( 38%)

21%

3,728 ( 42%)

11%

8,327 ( 123%)

25%

Cayenne

13,661

45%

19,134 ( 40%)

57%

14,524 ( 24%)

43%

total

30,028 ( 33%)

33,289 ( 11%)

33,859 ( 2%)

Annual sales 20062008

2006[61]

2007[62]

2008[63]

model
units

% of total

units

% of total

units

% of total

911 (997)

12,702 ( 19%)

35%

13,153 ( 4%)

36%

8,324 ( 37%)

30%

Boxster

4,850 ( 42%)

14%

3,904 ( 24%)

11%

2,982 ( 24%)

11%

Cayman

7,313

20%

6,249 (

17%)

17%

3,513 ( 44%)

13%

Cayenne

11,141 ( 23%)

31%

13,370 ( 20%)

36%

12,898 ( 4%)

46%

total

36,095 ( 7%)

36,680 ( 2%)

27,717 ( 24%)

Annual sales 20092011

2009[64]

2010[65]

2011[66]

model
units

% of total

units

% of total

units

% of total

911 (997)

6,839 ( 17.8%)

35.00%

5,735 ( 16.1%)

22.65%

6016 ( 5.0%)

20.72%

Boxster&Cayman

3,875 ( 39.4%)

19.00%

3,499 ( 9.3%)

13.84%

3150 ( 9.02%)

10.86%

Panamera

1,247

6.33%

Cayenne

7,735 ( 31.0%)

39.27%

total

19,696 ( 24.3%)

[edit]Models
See also: Category:Porsche vehicles

7,741 ( 520.8%) 30.57% 6,879 ( 11.13%) 23.70%

8,343 ( 7.9%)

32.94% 12,978 ( 55.55%) 44.72%

25,320 ( 28.6%)

29,023 ( 15%)

The current Porsche model range includes sports cars from the Boxster roadster to their most famous product,
the 911. The Cayman is a hard top car similar to the Boxster. The Cayenne is Porsche's mid-size luxury sport
utility vehicle (SUV). A high performance luxurysaloon/sedan, the Panamera, was launched in 2009.
Note: models in bold are current models

[edit]Consumer

models

Porsche Boxster

Porsche Panamera in Germany

Porsche Cayenne in Germany

356

911 4-seat coupe, targaand cabriolet

911 GT1 Straenversion

912

914

918 Spyder

924

928 4-seat grand tourer

930

944

959

968

Boxster 2-seat roadster

Carrera GT

Cayman 2-seat coupe

Cayenne SUV

Macan SUV (expected 2013)

Panamera 4-seat sports sedan

[edit]Racing

models

64

360 Cisitalia

550 Spyder

718

787

804

904

906

907

908

909 Bergspyder

910

917

918 RSR

934

935

936

956

961

962

Porsche-March 89P

WSC-95 / LMP1-98

LMP2000 (never raced)

RS Spyder (9R6)

Porsche Le Mans 2014 Project

[edit]Prototypes

and concept cars

Porsche Boxster concept

Porsche 114

Porsche 356/1

Porsche 695 (911 prototype)

Porsche 901 (911 prototype)

Porsche 916 (flat-6 914)

Porsche 918 Spyder

Porsche 942

Porsche 959 Prototype

Porsche 969

Porsche 989

Porsche Boxster concept

Porsche C88

Porsche Macan

Porsche Panamericana

[edit]Tractors

Porsche Diesel Super

Porsche Type 110

Porsche AP Series

Porsche Junior (14 hp)

Porsche Standard (25 hp)

Porsche Super (38 hp)

Porsche Master (50 hp)

Porsche 312

Porsche 108F

Porsche R22

[edit]Hybrid

and electric vehicles

For details on a Porsche 911-based all-electric car, see ERuf Model A.

In 2010 Porsche launched the Cayenne Hybrid and announced the Panamera Hybrid and the concept 918
Spyder also featured a hybrid system. It had been previously thought that Porsche planned to offer an
electric version of the Porsche 911 but this has not yet been formally announced.[67]

[edit]Aircraft

engines

See Porsche PFM 3200.

[edit]Motorsport
Main article: Porsche in motorsport

The Martini Racing blue and green "psychedelic" livery on a 1970 917K. This car raced at Watkins Glen in 1970.

Porsche is the most successful brand in motorsport, scoring a total of more than 28,000 victories, including
a record 16 constructor wins at the 24 Hours of Le Mans. Porsche is currently the world's largest race car
manufacturer. In 2006, Porsche built 195 race cars for various international motor sports events. In 2007,
Porsche is expected to construct no fewer than 275 dedicated race cars (7 RS Spyder LMP2 prototypes,
37 GT2 spec 911 GT3-RSRs, and 231 911 GT3 Cup vehicles).[68]

[edit]Pronunciation

of "Porsche"

In keeping with the family name of founder Ferdinand Porsche, the company's name is
pronounced [p] in German, which corresponds to /pr/ PORSH- in English.[69]However, in English it
is often pronounced as a single syllable /pr/ PORSHwithout a final//. In German orthography, wordfinal e is not silent but is instead an unstressed schwa.

[edit]Reputation

2010 Porsche 911 (997) GT2 RS

In a May 2006 survey, Porsche was awarded the title of the most prestigious automobile brand by Luxury
Institute, New York; it questioned more than 500 households with a gross annual income of at least
$200,000 and a net worth of at least $720,000.[70]
Porsche was awarded the 2006, 2009, and 2010 J.D. Power and Associates award for the highest-ranked
nameplate in its Initial Quality Study (IQS) of automobile brands.[71]

[edit]SUV

reception

According to CNBC, even an at-the-time questionable foray into the SUV market with the Cayenne in
2003, couldn't damage Porsche credibility.[72] The Times journalist Andrew Frankel says on one level, it is
the world's best 4x4, on another, it is the cynical exploitation of a glorious brand that risks long-term
damage to that brands very identity in the pursuit of easy money[73] with his verdict being "Great car, if only
it wasn't a Porsche".[73] Despite the controversy faced by critics, the Cayenne has been a success,

generating enough profit for the company to invest in and upgrade the existing model range, as well as
fund the Panamera project.[citation needed]

[edit]Sponsorships

Porsche sponsors Bundesliga club VfB Stuttgart. The picture shown is VfB Stuttgart against Borussia Dortmund.

In football, Porsche sponsors Bundesliga club VfB Stuttgart.

[edit]Game
Need for Speed: Porsche Unleashed, released as Need for Speed: Porsche 2000 in Europe, and Need for
Speed: Porsche in Germany and Latin America, is a racing video game, developed by Electronic Arts
Canada and published by Electronic Arts, and is a part of theNeed for Speed (NFS) series.