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Our group has chosen Chapter 3 which is Differences of Culture in the text book of
international business to relate with the Shanghai Knights movie. In this chapter, we will explore
how differences in culture across within countries can affect international business.
The simplest way to think about culture is to think about the distinction
between nature (our biology and genetics) and nurture (our environment and surroundings that
also shape our identities). Because of our biology and genetics, we have a particular form and we
have certain abilities. But our biological nature does not exclusively determine who we are. For
that, we need culture. Culture is the non-biological or social aspects of human life, basically
anything that is learned by humans is part of culture.
Several themes run through this chapter. The first theme is that business success in a
variety of countries requires cross-cultural literacy. By cross-cultural literacy, we mean an
understanding of how cultural differences across and within nations can affect the way business
is practiced. In these days of global communications, rapid transportation, and worldwide
markets, when the era of the global village seems just around the corner, it is easy to forget just
how different various cultures really are.
For example, in China, guanxi, or personal business relationship, are central to getting
business done. More generally, in this chapter, we shall argue that it is important for foreign
businesses to gain an understanding of the culture that prevails in those countries where they do
business, and that success requires a foreign enterprise to adapt to the culture of its host country.
Another theme developed in this chapter is that a relationship may exist between culture
and the cost of doing business in a country or region. Different cultures are more or less
supportive of the capitalist mode of production and may increase or lower the costs of doing
business.
For example, some observers have argued that cultural factors lowered the costs of doing
business in Japan and helped to explain Japans rapid economic ascent during the 1960s, 70s,
and 80s.
What is Culture?
Culture refers to the cumulative deposit of knowledge, experience, beliefs, values,
attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the
universe, and material objects and possessions acquired by a group of people in the course of
generations through individual and group striving.
Besides that, some viewing culture as a system of values and norms that are shared
among a group of people and that when taken together constitute a design for living. By values
we mean abstract ideas about what a group believes to be good, right, and desirable. By norms
we mean the social rules and guidelines that prescribe appropriate behavior in particular
situations. We shall use the term society to refer to a group of people who share a common set of
values and norms. While a society may be equivalent to a country, some countries harbor several
societies. For example, they support multiple cultures, and some societies embrace more than
one country.
For the Shanghai Knights movies, we can find some situation which can relate with the
differences in culture. The Chinese culture and Americans culture are involving in the story of
the movie. Although this movies is in full English story, that is not impossible for director to use
two differences in culture for their story.
Social Structure
A societys social structure refers to its basic social organization. Although social
structure consists of many different aspects, two dimensions are particularly important when
explaining differences between cultures. The first is degree to which the basic unit of social
organization is the individual, as opposed to the group. In general, Western societies tend to
emphasize the primacy of the individual, whereas groups tend to figure much larger in many
other societies.
The second dimension is the degree to which a society is stratified into classes or castes.
Some societies are characterized by a relatively high degree of social stratification and relatively
low mobility between strata. Beside that, other societies are characterized by a low degree of
social stratification and high mobility between strata.