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The library will not go the way of the phone booth. Instead,
Abstract libraries have the opportunity of becoming the cultural hubs of
our community’s thirst for working collaboratively with others
The introduction of the Internet and Web 2.0 into urban and
and publishing local content. If we can grasp how our
rural libraries transforms their fundamental purpose into a
relationship to knowledge has changed, we will envision a future
Global Learning Framework. First they will evolve from
for our little library that can realize massive growth right along
handling knowledge in an indexed system into a relational
side its new partner, the global Web.
system. Second, libraries are moving from purchasing
knowledge into publishing knowledge. And third, libraries are
already becoming micro learning communities-of-interest. 2 Purpose of This Article
As a learning strategist, I have watched and participated in the
Key Words debate on the nature of industrial eLearning strategies,
Library, Web 20, Publishing, Global, Learning, Framework Knowledge Management and the bypass learning behaviors of
Web 2.0. We have transformed the way we search, explore,
adopt, collaborate and share global knowledge. From a strategic
1 Introduction point of view, we can say that the library’s market is being eaten
Once upon a time, when I needed to buy a book, I could stop by away by cyber cafes, Amazon Kindles, Google and even web-
a phone booth, flip up a thick book of the New York Yellow based cell phones. In order to accept this bleak assumption, we
Pages, open up to the index, and then run my finger down the would have to ignore some basic human motivators: we are
pages to find a store. I would then call the store, find the right social and tribal and all seek some personal significance in this
department, and ask if they had the item. This is a clean set of world. Oddly, the library’s ability to have volumes of
indexed and sequenced processes developed to acquire a book. information is no longer of primary strategic importance. The
Now I talk to my Blackberry, search for related books, see how library’s ability to guide knowledge within the local community
others “feel” about them, and order it on Amazon, all while is key in its next phase of massive growth and funding.
driving home.
The next point is that the library is moving into its second life as
The phone booth, yellow pages book, and even the person on the a publishing and community house. Who would have imagined
other end of the phone are all gone. Stopping is gone, indexing it? Yet to come to this conclusion, we must understand how the
is gone and the phone wires are gone. The format of the book is web has changed a human’s relationship and behaviors with
now digitized or print on demand. Sites like Amazon even global knowledge.
remember who I am and what my preferences are.
This Global Library Framework is a subset of the Global
Learning Framework©. It is the framework of explosive, global
learning and collaboration that we are now experiencing via the
global Web. The small and large urban libraries have an
opportunity to either ride this wave to new shores or drown in its
inevitability.
6.1.2 The Search for Knowledge Transcends Communities 8.1 Facts are harder to define on the Web
We search on the TV food channel for a chicken recipe with the Rapid advances in technology and a changing world make many
most positive reviews and it transcends hundreds of world class ideas, formulas and constructs obsolete if not outright incorrect.
cooks and thousands of cultures. A task that is impossible in any None of the marketing text books I read in college have any
library, but now done on a cell phone while walking through a information about Internet global marketing, because it did not
grocery store. We look for a recipe for an African spicy crab exist back then. Cooking schools did not have Teflon or
burger while watching TV at the same time. What we expected microwaves, and construction workers did not have to be
was impossible to do not so long ago is very possible today. certified in laser technology. They do now. Everything that was
fixed is now evolving rapidly, so created a fluid search system.
6.1.3 Knowledge is placed in individual and community context
8.1.1 Local publishing now impacts global change
A piece of knowledge being tagged differently by different
communities makes a mess of indexing periodicals. One group A small urban village can develop a new farming technique and
may view Richard Dawson’s work as science, yet another may the information can be published and shared with the world.
tag it under sociological and religious persecution. The Web Microeconomics is an idea someone thought was silly, and it is
allows any group to file anything the way they see it and not now a multi-billion dollar industry that saves lives. People in
necessarily how the author originally published it or intended it libraries are currently publishing volumes of this content.
to be. In a sense, our Dewey Decimal System is a nice start, but Deception and disinformation can spread just as easily in this
once launched on the collective of the Internet, it is dissected environment. Unless the “ human guides” (librarians and
and tagged in an ever-changing display of communities and teachers) ingrain the values of honesty and the skills to vet out
interests. We have lost our authority over knowledge. this disinformation, we will be in trouble. Wikipedia has proven
It is as if when you hand a book to someone, it comes with an to be a battleground for spin by political groups and pressures
appendix with everyone’s point of view that has read and rated from businesses. Somehow they have managed, with good
it. It also can be found by the many different ways people have academic standards and educated people, to put out an excellent
tagged it. Again, this is the information that Amazon has product. Truth and fiction will be harder and harder to be
captured so well. defined on the Internet.
6.1.4 Learners collaboratively control the global index. 9 Colonial Authoritarian Knowledge
Well there goes our filing system. Unlike separate text books In the past, each library had its Britannica, Time and Life
that can be confined into categories, knowledge and even digital Magazines. Most of the books came from leading publishers. It
text books are tagged in relationship to communities of interest trickled down from big publishing houses to little libraries all
and personal interest. Now searching and tagging knowledge over the world in a one-way flow of information. In this model
will reshape how it shows up in other searches along with how only the opinion of book critics mattered, however this has also
we choose to present ourselves to the outside world. This is a changed dramatically.
social networked and social bookmarked library.