KIT SEEBORG

Kit@seeborg.com

http://www.linkedin.com/in/kitseeborg

Online strategist and Internet producer experienced in the planning and implementation of new media solutions
for enterprise clients, startups, and government agencies. A seasoned web professional specializing in the
innovative use of multi-channel media platforms including video, audio, social and interactive applications. An
active participant in social computing with a working knowledge of the interoperability of Web 2.0 technologies
and their importance in engaging communities of users.

SUMMARY OF QUALIFICATIONS
• Implementation and management of large-scale, database-backed interactive websites
• Creation and management of proposals submitted to government agencies and Fortune 500 companies.
• Development of accurate bid quotations and schedule timelines.
• Excellent writing and editing of business requirements, proposals, technical documents, web copy,
marketing collateral, project management documentation.
• Strategic planning of information architecture, navigation and search engine optimization.
• Project management of budgets, schedules, content development and website production.
• Management of distributed teams, including freelance content contributors and internal staff.
• Production of live streaming video and audio webcasts.
• Ability to diplomatically balance multiple stakeholders with a variety of goals and objectives.
• Ability to provide analysis of web traffic using web analytics software tools.
• Diplomatic facilitator of collaboration between technical and non-technical business groups.

PROFESSIONAL EXPERIENCE
Seeborg Strategies Inc., Principal Consultant 2002 – present
Strategic planner, producer and project manager of creative, development and production teams developing
interactive websites and online experiences including live video webcasts. Developed proposals, scopes of work,
requirements documentation, creative and functional briefs, project plans, schedules and budgets. Clients include:
Building Media, Inc. http://www.buildingmedia.com 2004 – 2009
Project manager for a full-service interactive agency specializing in producing learning-based for the
clientsʼ partners, distribution channels and customers. Collaborated closely with web designer, graphic
designers, developers, video production team, writers. Successfully completed projects for:

• DuPont™ Building Innovations – Managed the strategic planning and development of numerous
video training websites for B2B distributors and partners as well as customers of the product lines.
Worked closely with internal DuPont subject matter experts and external development team.
• California Energy Commission – Producer and program manager for remote team of creatives,
writers, developers and programmers. Oversaw and managed the creation of an online video training
site with specific design standards and custom CMS. Met deadlines and budget targets.
• American Hospital Association – Planned and managed the development of online video training
for construction professionals. Directly responsible for project planning, approval process, budget,
goals, and scope of work - included registration and ecommerce.
• Starbucks – planned and managed the development of B2B online video training mircrosite for
vendors working with Starbucks construction sites.
• Resource Conservation Group – Project manager of website for time-limited online campaign,
including the development of interactive wizard for producing print marketing collateral.

National Association of Public Health Information Technologists – revised the information

architecture and managed the reorganization of the website content for site makeover.
McDonough Braungart Design Chemistry (MBDC) – developed the content plan and designed an
information architecture for EPA-sponsored http://www.cleangredients.org.
UI Evolution – Developed the information architecture and navigation plan for relaunch.
 Information Architecture Institute – produced and managed the audio recording of 50 sessions at the
international Information Architecture Summit, 2008 and 2009.
Worldchanging http://www.worldchanging.com 2006 – 2007
Editor, writer for two hyperlocal high-traffic websites with a focus on environmental sustainability.
Not So Big Showhouse http://notsobigshowhouse.com 2003 – 2005
Project manager for creation of three websites coordinating the sponsorship deliverables of online video
infomercials in a high-pressure, time sensitive environment for the International Builders Shows.
• Successfully exceeded sponsor and partner expectations, including several large brands.
• Coordinated video content publication with HGTV and tie-in with the Builders Show.
Sarah Susanka http://www.notsobighouse.com 2002 – 2006
Managed all online properties including websites, online event promotions and book launch campaigns.
• Managed all web development, including Flash, video, graphic arts, and registration functionality.
• Managed deliverables and publication schedules of internal and external content partners.
• Produced a revenue-generating, searchable online Home Professionals Directory.
• Created message boards, public relations resources and media listings.
• Resolved intellectual property ownership issues and aggregated sites to create a cohesive brand.
• Negotiated and managed business relationships for online sales of architectural home plans.

Senior Web Producer, WebTrends http://www.webtrends.com Portland, Oregon 2000 – 2002

Managed the development of all company websites and 18 online product launches of WebTrends analytics
software. Served as the main point of contact and facilitator for cross-functional teams and vendors.
• Managed the creation and publication of all content and functionality of .com, marketing microsites,
intranet, international distributor sites and Microsoft partner site.
• Created and coordinated requirements, schedules, deliverables, and quality assurance testing with
engineering, web development, marketing, and executive teams for updates, campaigns and relaunches.
• Problem-solved the integration of WebTrends sites during acquisition by NetIQ.
• Initiated and managed the creation of a custom internal content management system.
• Created landing pages with campaign-specific codes to track time-sensitive marketing campaigns.

Webmaster at Lee Hecht Harrison http://www.lhh.com Portland, Oregon 1995 – 2000

Created all websites and extranets for international outplacement firm, including resume bank and career
development tools. Managed an coordinated development and content with internal and external stakeholders.
• Produced html development, copywriting, information architecture, and coordination of development.
• Tested and selected appropriate development tools for site creation.
• Developed website, "The Road to Entrepreneurship," which integrated video training, a print guidebook
and workshops, earning “Product of the Year” award from Human Resource Executive.
• Created a national tech support system for staff in US and EMEA – executed training and rollouts.

President, BumperTunes, Inc. http://www.bumpertunes.com 2007 – present

Founder of an online service that licenses original downloadable music for videos and podcasts.

SPEAKING AND PROFESSIONAL ACTIVITY

Chair – Thin Air New Media Summit, 2008 Co-organizer and speaker – WebVisions conference, 2001-2010
Organizer – Colorado Podcasters Group Chair – Ecommerce Conference Software Association of Oregon
South by Southwest speaker & speaker liaison Member – Information Architecture Institute

EDUCATION
B.S. Geography, Portland State University – Portland, Oregon 1990
Certificate in Project Management from Portland State University - Professional Development Studies
Training in software development project management at Oregon Graduate Institute
Web development training at University of Oregon extended studies program
Extensive undergraduate study in Music, University of North Texas – Denton, Texas

SOFTWARE KNOWLEDGE
MS-Office Excel & Word, HTML editors, Basecamp, Visio, MS Project, Sharepoint, FTP, WebTrends Analytics,
Google Analytics, Video Players, Social Media Tools such as Twitter, Facebook, LinkedIn, others as they appear.