News about the Festival of Media Asia:

9 January 2013
Sorrell joins Chinese heavyweights on stage at The Festival Of Media Asia 2013
WPP group chief executive Sir Martin Sorrell will join a host of Chinese media heavyweights, including Baidu,
Tencent and Sina Weibo, on stage at The Festival of Media Asia 2013 in Singapore.
Adding to its already stellar line-up of speakers, Baidu director of international communications Kaiser Kuo,
Tencent president of online business S Y Lau and Sina Weibo general manager of marketing strategy Ken
Hongare among the latest speakers confirmed to speak at the conference.
Other recently confirmed speakers include Bloomberg Media Group chief executive Andy Lack, KimberlyClark senior director of marketing APAC Michelle Froah and Maxus global chief executive Vikram Sakhuja,
the first global chief executive to be based in Asia.
This year's agenda boasts a host of advertisers including Mastercard Worldwide, Coutts, Manchester United,
Volkswagen, Chrysler, Starwood Hotels & Resorts, Coca-Cola, Diageo and Unilever. For a full list of
confirmed speakers, click here.
"We stand to gain a great deal, learning from their experiences and hearing the secrets of their success," says C
Squared chief executive and the Festival founder Charlie Crowe. "The Festival of Media Asia is the best place
to come in contact with brands, and hear best practices and successes directly from them."
This year's Festival theme is 'Mobility: The issue of 2013', with speakers focusing on the topics of brand
mobility, business mobility, content mobility and cultural mobility. To view The Festival of Media Asia 2013
agenda,click here.
The Festival of Media Asia is taking place from the 3-5 March 2013 at W Singapore - Sentosa Cove. For more
information on booking your place at the conference, click here.
You can follow all the conversations and announcements as they unfold live on Twitter @FestivalofMedia or
via the hashtag #FOMA13.

13 December 2012

Brands take Centre Stage at the Festival of Media Asia 2013

Experts to share experience and best practise around the theme of Mobility
13 December 2012, Singapore - The Festival of Media Asia, the Asian iteration of the
acclaimed Festival of Media for creativity and innovation, today announced an impressive
line-up of speakers who will be participating in next year's event, held at the W Singapore Sentosa Cove from 3-5 March 2013 in Singapore. The list features an array of global and
Asian brand leaders, providing the much-needed brand perspective.
"We're excited to announce our initial list of speakers, each one a market leader in their own
right. We stand to gain a great deal, learning from their experiences and hearing the secrets of
their success." said Charlie Crowe, Founder of the Festival and CEO of C Squared. "The

Festival of Media Asia is the best place to come in contact with brands, and hear best
practices and successes directly from them."
The initial list of speakers for the Festival of Media Asia 2013 is as follows, including
representatives from a healthy number of brands:

Matthew Driver, Division President, Southeast Asia,MasterCard Worldwide

Jamie Reigle, Managing Director, APAC, Manchester United
Michelle Froah, Senior Director Marketing, APAC,Kimberly-Clark
Clifford Rosenberg, MD Australia, New Zealand and Southeast Asia, LinkedIn
Phil McAveety, Executive Vice President & Chief Brand Officer, Starwood Hotels and
Resorts Worldwide
James Thompson, Chief Marketing Officer, APAC,Diageo
Ian Ewart, Global Head of Product, Services and Marketing,Coutts
Leonardo O'Grady, ASEAN Director International Media,Coca-Cola
Paul Hu, Managing Director, Volkswagen Brand,Volkswagen Group Import China
Thomas Laymac, Head of Interactive Global Marketing,Chrysler
Kaiser Kuo, Director of International Communications,Baidu
Rahul Welde, Vice President of Media,Unilever

In addition to the speakers, brands participating in the festival in other capacities include:

Banyan Tree
BMW Asia
Experian South East Asia
GlaxoSmithKline
Innocean/Hyundai
Interparfums
Johnson & Johnson
McDonald's
Nestl
Nike
Samsung
Singapore Tourism Board

An expanded agenda for the Festival of Media Asia is available on the website. It maps out
both days of the conference, showing the various ways that the theme of mobility will be
explored, including:

BRAND MOBILITY From online video and traditional TV to mobile and social, where is the
best place for brands to be seen in Asia?
BUSINESS MOBILITY Asia: Your next global HQ?
CONTENT MOBILITY Liquid content, fresh innovations and radical new business models.
CULTURAL MOBILITY The end of deference and the internationalisation of social
attitudes.

The inaugural Festival of Media Asia in 2011 was a huge success, bringing together 600
attendees from 23 different countries across Asia and the globe. The 2013 event will bring
together a host of new features for attendees to enjoy including a stronger awards
programme, the launch of the global Media Accelerator Programme (M.A.P.) alongside the
outstanding line-up of speakers listed above.
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About C Squared
C Squared is one of the fastest-growing specialist publishing, events and technology
companies in Europe. Its mission is to help the media and marketing industry become more
connected and better informed so that it is fully equipped to respond to the challenges and
opportunities brought about by digital technology and globalization. The company first
launched Creammagazine in 2005 to reflect the changes taking place in global media. Cream
has now become the world's largest database of media innovation and its bespoke technology
serves many of the leading global agency groups and multinational advertisers. C Squared
launched the Festival of Media in Venice in 2007 and the brand now has 3 major Events
across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries.
In 2009, C Squared acquired the leading brand M&M Global; plus the M&M Global Awards
and the popular media training course, IMM. In 2011, C Squared created its "Original
Events" unit, which has since created leading events for clients including Wired Magazine,
Unilever and BeViacom. More information is available at: www.csquared.cc
Media Contacts
Amala Naravane / Hyacinths Pennefather
Rice Communications for The Festival of Media Asia 2013
Tel: +65 6221 8324 / +65 6221 8729
Email: amala.naravane@ricecomms.com/ hyacinths.pennefather@ricecomms.com

28 November 2012

More advertisers present than at any other media event in Asia

The Festival of Media Asia is delighted to announce an initial list of amazing global and
Asian brand-leaders who will be participating at next year's seminal Event at the W
Hotel in Singapore, 3-5 March.

Luca Deplano, VP marketing, Banyan Tree

Lito German, marketing director, BMW Asia
Leonardo O'Grady, integrated marketing communications
director, Coca-Cola
James Thompson, chief marketing officer, Diageo Asia Pacific
Simon Trilsbach, general manager, Experian South East Asia
Sameer Desai, commercial director, Greater Asia
Pacific, GlaxoSmithKline
Dong Hee Kim, global media director,Innocean/Hyundai
Marine Obin, APAC marketing manager,Interparfums
Gary Lim, regional connections director, Asia, Johnson& Johnson
Matthew Driver, president, South East Asia,MasterCard Worldwide
Andrew Knott, vice-president, digital,McDonald's
Paolo Mercado, head of marketing communication Asia,Nestl

Ed Tam, brand lead of digital sports,Nike

Damien Cummings, regional marketing director,Samsung
Sophia Ng, assistant CEO, Singapore Tourism Board
Philip McAveety, executive vice-president & chief
brand officer, Starwood

Plus insights from thought leaders in marketing and pioneers in media including:

Trevor Healy, founder, Am.o.bee

Kei Shimada, CEO, Infinita
Tom Doctoroff, CEO, JWT Asia Pacific

Look out for more major speaker announcements over the next
few weeks!
Follow the conversation as it unfolds live on Twitter @FestivalofMedia and don't forget to
use the hashtag #FOMA13

19 November 2012
Festival Theme Announced
Mobility theme will include content relevant to brands and agencies looking to break into
Asia, as well as Asian companies looking to move to a global footing
The Festival of Media Asia has announced its return to Singapore in March 2013. The
inaugural Festival of Media Asia in 2011 was a huge success, bringing together 600 attendees
from 23 different countries across Asia and the globe.
The 2013 event will bring together a host of new features for attendees to enjoy including a
stronger awards programme, the launch of the global Media Accelerator Programme
(M.A.P.) alongside an outstanding line-up of speakers from local markets within Asia. It will
run from 3-5 March 2013, at the new W Hotel in Sentosa Cove, Singapore.
"The first Festival of Media Asia was a resounding success, so much so that we have worked
really hard to make this second one even more relevant to brands and media outlets in Asia.
The theme will address concerns of Asian companies looking at making their mark on the
world, as well as being relevant to international companies exploring the potential of markets
in Asia." saidCharlie Crowe, Founder of the Festival and CEO of C Squared.
The Festival of Media Asia takes place one month after Chinese New Year, the world's
largest annual human migration event, placing the issue of mobility fresh in the minds of the
region. The rising middle class is already highlighting issues around social mobility and

publishers are facing the challenges of content mobility every day when examining the most
effective ways to distribute content across multiple platforms.
For that reason, Mobility will be the theme of the Festival of Media Asia. Social mobility has
created new markets and mindsets and with 30% of the world's mobile users living in China
and a regional mobile ad market outpacing the world, 2013 will be the year when brands
understand the promise of Media Mobility in Asia.
Conference topics will reflect the theme, including conversations about brand mobility,
business mobility, content mobility and cultural mobility. The conference programme will
feature the most powerful media executives, brands, broadcasters, publishers and
technologists from across Asia.
Jury Chair for Festival of Media Asia
The Festival of Media Asia also brings with it the Festival of Media Asia Awards, celebrating
the best in media thinking and communications across the Asia Pacific region. Last year's
inaugural Festival of Media Asia Awards saw over 400 entries, across 16 countries with more
than 200 brands represented.
The Awards jury will be led by Leonardo O'Grady, director ASEAN integrated
marketing communications, Coca-Cola. On his role as chair of the jury, he says, "These
Awards are all about creative media thinking and I hope to see some illuminating insights,
clear strategy and brilliant ideas - beautifully executed and concisely explained. I am
honoured to be the chair of the jury for the Festival of Media Asia Awards 2013 and be part
of ensuring we, as the jury, proudly reward the best in class."
The deadline for Festival of Media Asia Award entries is 30 November 2012. Details of the
full list of award categories and any additional information can be found at the website: /asia/.

12 November 2012

Chair of the jury announced

For the second annual Festival of Media Asia Awards, we are pleased to announce the chair
of the jury is Leonard O'Grady, director ASEAN integrated marketing communications,
Coca-Cola.
On his role as chair of the jury, he comments: "These Awards are all about creative media
thinking and I hope to see some illuminating insights, clear strategy and brilliant ideas beautifully executed and concisely explained. I am honoured to be the chair of the jury for the
Festival of Media Asia Awards 2013 and be part of the ensuring we, as the jury, proudly
reward the best in class."
Find out more about Leonardo O'Grady and our judging panel.

See the list of categories, download your entry form and make sure your entries are in for the
judges to decide whether you will walk away with one of the most coveted trophies in the
Asia Pacific region.
Don't forget, the deadline for entries is now 30 NOVEMBER 2012.
The winners will be presented at an Awards Ceremony on the5 March 2013.
Follow the conversation as it unfolds live on Twitter @FestivalofMedia and don't forget to
use the hashtag #FOMA13

2 November 2012
More judges added to the line-up
The Festival of Media Asia Awards will be judged by some of the most influential
people from the media and advertising industry.

Mat Baxter, chief executive, Australia,UM

Louise Bond, chief executive, SparkPHD
David Brown, regional executive creative director,R/GA
Pauline Chu, managing director, Hong Kong,Carat
Mallikarjunadas CR, chief executive, India, Starcom MediaVest Group
Rohit Dadwal, managing director, Mobile Marketing Association
Wayne Fan, managing director,wwwins Isobar China
Lito German, regional marketing director,BMW
Paul Gibbins, chief executive, Thailand,Mindshare
Toby Jenner, executive chairman Australasia,MediaCom
Dong Hee Kim, global media director,Innocean
Jason Kwong, general manager, Hong Kong, MPG Media Contacts
Gary Lim, regional connections director, Johnson & Johnson
Melvin Lim, chief executive, Havas Media Singapore
Paolo Mercado, head of marketing communication,Nestl
Priti Murthy, national director - insights,Maxus
Justin Murugaya, general manager, Malaysia,iProspect
Leonardo O'Grady, integrated marketing communications director,
Coca-Cola
Jos Ortega, chairman & chief executive, Philippines,Havas Media Ortega
Sean Rach, regional director, brand & corporate affairs,Prudential
Ravi Rao, chief executive, India,Mindshare
Wannee Ruttanaphon, chairman, Thailand, IPG Mediabrands
Nick Seckold, digital leader, Mindshare
Ed Tam, brand lead of digital sports,Nike
Ajit Varghese, managing director, South Asia,Maxus
Ray Wong, chief executive, Hong Kong, PHD

More judges to be announced soon.

See the list of categories, download yourentry form and make sure your entries are in for
the judges to decide whether you will walk away with one of the most coveted trophies in the
Asia Pacific region.
Don't forget, the deadline for entries is now 9 NOVEMBER 2012. Get in touch if you need
any help.
The winners will be presented at an Awards Ceremony on the 5 March 2013.
Follow the conversation as it unfolds live on Twitter @FestivalofMedia and don't forget to
use the hashtag #FOMA13

30 October 2012

The Festival takes over the W Hotel

Singapore
We are delighted to announce a spectacular and unique venue for The Festival of Media Asia
2013. The second edition of the event will take place from 3-5 March at the stunning new W
Hotel Singapore on Sentosa Island.
The modern and cutting edge hotel perfectly encapsulates the revitalised Festival of Media
Asia. We've hired out the entire hotel so our delegates can experience unrivalled networking
opportunities in a creative and innovative environment befitting of the Festival.

Join over 700 senior delegates for three days of invigorating debates
Be inspired by local thought-leaders and innovative ideas
Celebrate the best in class in the region at the Tuesday night Awards celebration
Be part of the only event dedicated to media in Asia

Special bedroom rates for delegates will be announced shortly.

Follow the conversation as it unfolds live on Twitter@FestivalofMedia and don't forget to

use the hashtag #FOMA13

19 October 2012

First judges confirmed for The Festival of

Media Asia Awards 2013
We are pleased to announce the first judges confirmed for The Festival of Media Asia
Awards 2013.
The jury panel will comprise of some of the most influential professionals from the
media and advertising industry including:

Lito German, marketing director, BMW Group Asia

Leonardo O'Grady, Asia Pacific director sparkling & activation platforms, Coca-Cola
Dong Hee Kim, group media director, INNOCEAN Worldwide
Toby Jenner, executive chairman Australasia,MediaCom
Paul Gibbins, chief executive, Thailand,Mindshare
Ed Tam, national co-head of invention,Nike
Rohit Dadwal, managing director, Mobile Marketing Association
Louise Bond, chief executive, Spark PHD
Mat Baxter, CEO, UM Australia
Wayne Fan, managing director, wwwins Isobar China

See the list of categories and download your entry form. More judges to be announced
soon.
The deadline for entries is now 9 NOVEMBER 2012.
The winners will be presented at an Awards Ceremony on the 5 March 2013.
Follow the conversation as it unfolds live on Twitter @FestivalofMedia and don't forget to
use the hashtag #FOMA13

26 July 2012
FESTIVAL OF MEDIA ASIA 2013 ANNOUNCED
Following on from its launch last year, we had some invaluable feedback from many of our
delegates on how to shape the festival for 2013...

The most popular suggestion was to move the event to earlier in the calendar year, and in
response to this we are delighted to announce that The Festival of Media Asia will be
returning to Singapore on 3-5 March in 2013.
The Festival of Media Asia is the only event in Asia dedicated to media creativity and
innovation -will you be there?
Last year the Festival sparked conversations and provided insights into the rapidly evolving
media and marketing industry as a whole and the scenario in the Asian region, which is
expected to soon overtake Western Europe as the second-largest advertising market.
Don't just take it from us. Here's what a couple of the delegates from last year had to say
"The Festival of Media is clearly going from strength to strength. Its inaugural Asian event
lived up to the reputation it has gained elsewhere in the world. I was very impressed with the
calibre of both speakers and attendees, and I look forward to seeing its return."Chris Ryan,
international client director (Asia-Pacific) at Isobar
"C Squared does a wonderful job of bringing together global leaders from all aspects of the
industry to discuss and debate the most important issues for the region and celebrate the best
work. It was a privilege to be involved in the first Festival of Media in Asia and I look
forward to many more. Thanks again for all the energy you invested to make this festival
great."
Jacki Kelley, global CEO at UM
We've already had a high amount of interest for the Awards programme. If you too wish to
find out more, please contact nisha@csquared.cc
Follow the conversation as it unfolds live on Twitter @FestivalofMedia and don't forget to
use the hashtag #FOMA13
Now you've saved the date, watch this space for the exciting new and improved agenda as
well as details on M.A.P. and the awards to be announced soon.

16 November 2012

Digital campaigns shine at Festival of

Media Asia 2011 Awards
Ikon Communications, UM and Coca-Cola receive top awards in Singapore
November 16, 2011, Singapore -- The Festival of Media Asia, the acclaimed first festival of
media creativity and innovation, today announced the winners of the annual awards. Held at a
gala event at the Ritz Carlton Hotel in Singapore last night, the awards were given across

three top categories and 12 open categories. The Festival of Media Asia Awards drew an
overwhelming response - 410 entries from 16 countries, which were cut down to a shortlist of
81 from which the winners of the open categories were selected.
The top awards at the event went to Ikon Communications, UM and Coca-Cola for Agency of
the Year, Network of the Year, and Advertiser of the Year, respectively.
The rigorous selection process was completed under the guidance of Rahul Welde, Chairman
of the Jury, The Festival of Media Asia 2011 and Vice President - Media (Asia, Africa,
Middle East, Turkey & Russia), Unilever.
Says Welde, "There were a number of outstanding cases which just stood out as sure wins,
and there were some close calls in a number of categories which stimulated very engaging
discussions. The jury was unanimous that the submissions for the inaugural Festival of Media
Asia Awards were excellent. It's great to see this calibre of creativity, execution and
effectiveness in our region, and kudos to the brands and agencies who are have turned out
some splendid work - quite a few risking and trying something new."
Welde continues, "It was particularly heartening that the campaigns were very sophisticated,
but still managed to get the basics right. The stand-out aspect was that these came from a
broad cross-section of advertisers, agencies and channels. The jury faced a difficult selection
process, having to pick out the very best from a field of outstanding submissions."
The judges' panel includes leading industry voices from brands and agencies like
ZenithOptimedia, Havas Media International, Carlsberg, Cheil Worldwide, Aegis Media
APAC, Mindshare, Lintas Media, Hilton, and others.
"The sheer number and quality of submissions speaks volumes for the creativity and
innovation emerging from Asia in recent times," said Charlie Crowe, Festival Founder and
CEO of C Squared. "This is the right time to recognise and celebrate the achievements of the
industry in this region."
The open categories and winners of The Festival of Media Asia 2011 Awards are as follows:

Best Communications Strategy - Break up for National Australian

Bank/ZenithOptimedia /Australia
o Highly Commended - Mars Play Challenge for Mars / Starcom Melbourne /
Australia
Best Contribution to a Campaign by a Media Owner - 11 Degrees New Media
Film Project for Chevrolet Cruz / Youku.com / China
o Highly Commended - Invite Mr Wrightfor Canon / Discovery Networks
Asia Pacific / Singapore
Best Entertainment Platform - Coke Studio for Coca-Cola / Lodestar UM / India
Best Event/Experiential Campaign
o Highly Commended - Marry Me Microsoft for Microsoft /UM / Australia
Best In-Store Activation - Burst of Freshness for Comfort / Mindshare Vietnam /
Vietnam
Best Targeted Campaign - Whiskas Pledge for Whiskas / Starcom Melbourne /
Australia

Best Use of Content - Johnnie Walker Yulu for Johnnie Walker Black Label / BBH
Asia Pacific / Singapore
Best Use of Digital Landscape - Property Guide iPhone Application for The
Commonwealth Bank of Australia / Ikon Communications / Australia
o Highly Commended - Polident Bridges the Generation Gap for Polident /
MediaCom China/ China
Best Use of Emerging Technology - Property Guide iPhone Application for The
Commonwealth Bank of Australia / Ikon Communications / Australia
o Highly Commended - Woolworths iPhone and Android Application for
Woolworths /Tigerspike / Australia
Creative Use of Media - Interactive TV for Coca-Cola / UM / Hong Kong
The Effectiveness Award - Australia Kinect for Xbox Kinect / UM / Australia
The Public Service Award - Harnessing People Power to Let People Know That
Speed Kills for The Transport Accident Commission / Naked Communications /
Australia

The Festival of Media Asia 2011 ran in Singapore from November 13-15, 2011. The dates for
2012 will be announced in the coming months.
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About C Squared
C Squared is a business publishing and information company that serves the global media and
marketing industry. Since the launch of its first international industry publication - Cream - in
2005, C Squared has grown twelve-fold and, though still headquartered in London, over half
the Group's turnover now comes from outside the UK. Across C Squared's portfolio of
market-leading magazines, websites and conferences, it has readers, subscribers, visitors and
clients from over 50 countries and produces successful events on every continent - from New
York to New Delhi; from Valencia to Vilnius and from Amsterdam to Accra.
www.csquared.cc

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Media Contacts
Donna Garcia / Shruti Soni
Rice Communications for The Festival of Media Asia
Tel: +65 6221 8045
Email: donna.garcia@ricecomms.com / shruti.soni@ricecomms.com