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[TIN 216]
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Lecturers name:
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COURSE DESCRIPTION
Marketing Management is the art and science of choosing target markets and
getting, keeping and growing customers through creating, delivering and
communicating superior value. Marketing Management seeks to meet
organizational objectives by effectively satisfying customers in a dynamic
environment.
This course will addresses marketing strategy plan includes segmentation,
targeting and positioning and four elements of marketing mix such as product,
price, place and promotion.
COURSE OBJECTIVES
This course has four main objectives, and these directly relate to the major
themes that will be emphasized throughout. The course aims to:
To understand the role of marketing management in the firm
To understand analytical concepts and techniques currently being used in
marketing
To develop the ability to define and analyze the marketing problems dealt
with by managers
To improve familiarity with current challenges and issues in marketing
METHODS OF INSTRUCTIONS
Classroom instruction consists of lectures, discussions, and group presentation in
each session.
ATTENDANCE REQUIREMENT
In compliance with academic rules.
PK-PEA-01/r1
SYLLABUs
[TIN 216]
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ASSESSMENT
Mid test
Final test
Others
30%
40%
30%
Material
referenc
es
Assignment
Ref. Text 1:
Ch. 1
Ref. Text 1:
Ch. 2
Ref. Text 1:
Ch. 3
PK-PEA-01/r1
SYLLABUs
[TIN 216]
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Sessio
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Material
referenc
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Assignment
Ref. Text 1:
Ch. 9
Ref. Text 1:
Ch. 10
Ref. Text 1:
Ch. 11
Ref. Text 1:
Ch. 12
Ref. Text 1:
Ch. 13
PK-PEA-01/r1
SYLLABUs
[TIN 216]
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Sessio
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11
Material
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Assignment
Ref. Text 1:
Ch. 14
Ref. Text 1:
Ch. 15
Ref. Text 1:
Ch. 16
PK-PEA-01/r1
SYLLABUs
[TIN 216]
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13
14
Material
referenc
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Assignment
Ref. Text 1:
Ch. 17
Ref. Text 1:
Ch. 18
PK-PEA-01/r1