2004 Architectural

Industry MarketSales
DFWin&Dollars
Non-DFW
Market Share
Other Co. Sales
68,000,000
Janmar Sales
DFW
7,200,000
Non-DFW
4,800,000
total
15.00%
Janmar
DFW
Non-DFW
DIY
Professionals

% of Sales
60%
40%
70%
30%

Other Co.
Sales,
68,000,000,
85%

Sales in $
4,800,000
5,040,000
2,160,000

DFW
% of Sales
Sales in $
Total
7,200,000
DIY
70%
5,040,000
Professionals
30%
2,160,000

Non DFW Market segmentat

Non-DFW
% of Sales
Sales in $
Total
4,800,000
DIY
90%
4,320,000DFW , 7,200,000,
Professionals
10%
480,000
60%
Janmar
Total Sales
DFW
Non-DFW
DIY
Professionals

Open

% of Sales
100%
7,200,000

Sales in $
12,000,000
7,200,000

4,320,000
480,000

5,040,000
2,160,000

Non DFW,
[VALUE],
[PERCENTAGE]

2004 Architectural Paint Market shares

[CATEGORY NAME],
[VALUE], 40%

DFW MARKET SEGMENTATION

Other Co.
Sales,
68,000,000,

Janmar, [VALUE],
[PERCENTAGE]

[CATEGORY NAME],
[VALUE], 60%

W Market segmentation

Non DFW,
[VALUE],
[PERCENTAGE]

Open

Non-DFW
4,800,000
40%

[CATEGORY
NAME],
[VALUE], 90%
[CATEGORY
NAME],
[VALUE], 10%

[CATEGORY NAME]

DFW, [VALUE],
[PERCENTAGE]

[CATEGORY NAME],
[VALUE],
70%

[CATEGORY NAME],
[VALUE], 30%

Open