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Solid Edge ST7 P43

Siemens NX 7.0 P40


Inventor 2015 P48

PowerShape Pro 2014 P58


JUNE 2014 | 6 | 7 | $10 | DEVELOP3D.COM

TECHNOLOGY FOR THE PRODUCT LIFECYCLE

Luxio
keyshon
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page 53

ROBERT WELCH DESIGNS 19-YEAR-OLD ENTREPRENEUR 5-AXIS MACHINING


p01_D3D_JUNE14_cover.indd 1

9/6/14 21:43:26

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WELCOME
EDITORIAL
Editor-in-Chief
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Special Projects Editor
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o, this month, we have a whole host of goodness for you to read


and digest. The team has recovered from D3D Live (yup, it takes
that long for the dust to settle) and were back on track.
In our cover story Stephen looks at the recent legal precedent
set by the case surrounding Trunki and an alleged knock off of
its Community Registered Design. Im it will strike a chord with
many readers that have faced intellectual property protection
issues during their career. The need to protect your design
work, whether through patents or other means, should be an
inalienable right if youve developed a new product or a new innovative solution to
a problem. Or so youd think.
Elsewhere in the issue, Tanya looks at how Robert Welch Designs makes its
beautiful knives and cutlery, we also take a look at some news from the 3D printing
world, delve into the latest 3D design system releases, namely Inventor, Solid Edge
and PowerShape, as well as a system that works alongside them KeyShot 5 for
rendering and visualisation.
Also, as a final note and with a fair bit of sadness, we got word that our resident
sustainability columnist, Chris Sherwin, is taking a break from writing his bimontly columns. Id like to take this chance to thank Chris for all his articles over
the last year or two. Hes a busy man (as youd expect of the head of sustainbility at
SeymourPowell) but you can keep up to date with his views on twitter by following
him @sherwinnovator.
As I write this, Ive just walked in the door after being soaked to the bone by a
huge rain storm. British Summer is here, it would appear. Enjoy!

ACCOUNTS
Accounts Manager
Charlotte Taibi
charlotte@x3dmedia.com
Financial Controller
Samantha Todescato-Rutland
sam@chalfen.com

Al Dean
Editor-in-Chief, DEVELOP3D Magazine, @alistardean

ABOUT
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DEVELOP3D.COM JUNE 2014 3

p03_D3D_JUNE14_Editor.indd 3

9/6/14 21:43:43

NVIDIA QUADRO
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NVIDIA Quadro graphics cards are the most trusted in the world,
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views you use.

To learn more visit www.pny.eu/quadro or www.nvidia.co.uk/procad

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2014 PNY Technologies. The PNY Technologies logo is a registered trademark of PNY Technologies.
2014 NVIDIA Corporation. NVIDIA, the NVIDIA logo, NVIDIA Quadro are trademarks and/or registered
trademarks of NVIDIA Corporation. All rights reserved. All company and product names are trademarks
or registered trademarks of the respective owners with which they are as sociated. Features, pricing,
availability, and specifications are all subject to change without notice

8864_3D_DeveloperAd_FNL.indd 1

3/25/14 4:51 PM

CONTENTS
JUNE 2014 ISSUE NO. 59

NEWS
Autodesk gets into the 3D print game, Formlabs to launch
next generation 3D printer, Intel boosts Core i7 CPU and
the National Women in Engineering Day celebrations

COMMENT
10 With the recent Hour of Code, Tanya Weaver wonders
whether its just kids who should learn how to program
YOUR DEVELOP3D
12 Tell us what you think. This month: Your views on the
recent Trunki vs Kiddee Case court battle
14
16
20
26
32
34
38
40

FEATURES
Visual design guide: Linde reach truck
Product design showcase: Kitchen products
COVER STORY Are your designs safe?
Robert Welch Designs celebrates 50 years
Bringing CAE to the board room
Josh Valman, the 19-year-old CEO of RPD International
Five-axis machining in the automotive industry
Steinbichler 3D scanner offers a sweet solution

43
48
53
58

REVIEWS
SolidEdge ST7
Inventor 2015
Luxion Keyshot 5
PowerShape Pro 2014

60 DEVELOP3D SERVICES
61 DEVELOP3D JOBS
66 THE LAST WORD
Al Dean thinks that all signs point to 2014 going down as
the year of the stereolithography machine

The wood used to produce this magazine


comes from Forest Stewardship Council
certied well-managed forests, controlled
sources and/or recycled material

DEVELOP3D.COM JUNE 2014 5

p05_D3D_JUNE14_contents.indd 5

9/6/14 21:58:21

NEWS

PRODUCT DEVELOPMENT NEWS

NEWS

AUTODESK GETS INto THE 3D print GAME


WITH ITS OWN device... coming soon
Of all the 3D design vendors, Autodesk talks the biggest game about the "maker
revolution." With the announcement of its own machine coming later this summer,
Al Dean looks at what it means for a much hyped industry and beyond

n the past few years Autodesk


seems to have gained the
attention of the 'maker' crowd.
Partly through the release of
cost effective and easy to use
applications to support 3D modelling,
but also through its smart, effective
marketing to that group.
While other 3D CAD software vendors are
starting to talk-the-talk, few of them have
gained the same kind of respect from those
outside the professional engineering and
design world.
So, it was with some surprise, but perhaps
a little expectancy considering its recent
activities in the space, that Autodesk made
two key announcements at Silicon Valleys
Makercon in May.
At this maker movement event,
Autodesk's CEO, Carl Bass, announced that
the company will not only be introducing
a 3D printer, but also an open platform to
assist with making 3D printing easier for
both the consumer and professional alike.
Official details of the 3D printer are
currently thin on the ground, and while
DEVELOP3D has a little bit of an inside
track, were not allowed to share much
of that yet. We can tell you that its a
stereolithographic device that has some

very interesting capabilities. The target


price is around the $5,000 mark. Its also
British designed in terms of both the
research and development.
So Autodesk has entered the 3D print
hardware market, but what sets it apart
from many of the other vendors is its
experience in software.
To this end, Autodesk also unveiled Spark,
which Bass describes as an open software
platform for 3D printing, which will make
it more reliable yet simpler to print 3D
models, and easier to control how that
model is actually printed.
While it's early days, it seems that
there's a fair bit of interest in working with
Autodesk on one of the most fundamental
challenges facing the 3D printing industry,
particularly at the desktop/prosumer level,
that of how to print reliably and repeatably.
Considering the quality of its work of
late in the same field, including a range of
tools coming out of Autodesk Labs, such as
Meshmixer and its 3D print utility, Spark
certainly looks like something that many of
the smaller hardware vendors might jump
on board with.
Bass states that the Autodesk 3D printer
will serve as a reference implementation
for Spark. It will demonstrate the power

of the Spark platform and set a new


benchmark for the 3D printing user
experience."
The most intriguing thing about these
announcements is that both of these
products/platforms will be open.
As Bass comments, Spark will be
open and freely licensable to hardware
manufacturers and others who are
interested. Same for our 3D printer the
complete design of the printer will be
made publicly available to allow for further
development and experimentation. The
printer will be able to use a broad range of
materials, made by us and by others, and
we look forward to lots of exploration into
new materials.
The details are scarce, but the gist is that
if you want a printer theyll ship one and if
you want just the plans, you can have those
and build one yourself.
This is undoubtedly exciting news for
the 3D printing market. Many design and
engineering firms are still reticent about
bringing 3D printing in-house, whilst others
are looking for stereolithography-level
part quality. Autodesks move should shake
things up in and, of course, it has a massive
user community to market to.
autodesk.com/spark

First concept renders


of Autodesk's 3D
printer. While official
details are slim,
it's a DLP-based
stereolithography
machine with some
unique characteristics
that lets it build high
resolution parts with
UV curable resins. The
target price is $5,000

6 JUNE 2014 DEVELOP3D.COM

p06_D3D_JUN14_news.indd 6

9/6/14 21:44:34

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Whether you need to build parts in plastic or metal we offer an
impressive portfolio of 3D Printers and 3D Production systems.
The team at Laser Lines has a total of 112 years experience
selling and supporting the Stratasys range of systems and compliment
this by offering the SLM Solutions selective laser melting systems for metal parts.
For expert assistance with your 3d printing or 3d production needs, speak to us.

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Website: 3dprinting.co.uk

Laser Lines Ad.indd 1

05/06/2014 16:38

NEWS

FORMLABS to LAUNCH NEXT GENERATION


of its STEREOLITHOGRAPHY 3D PRINTER

The Form1 3D printer renewed interest in stereolithography and kicked off the next
stage in the 3D print industry's evolution. With expansion of its service operations to
Europe and a new machine coming, Al Dean catches up with FormLabs

hose that follow the 3D


print industry will be
familiar with FormLabs and
its Form1 machine, which
took Kickstarter by storm
in 2012 and garnered funding to the
tune of nearly $3million. It's a new
take on stereolithography that places
high resolution, UV curable resin part
building on the desktop, rather than in
the workshop.
Since 2012, FormLabs worked through
the final stage of Form1's development
and last year it shipped to all those eager
supporters finding homes in design offices
and enthusiasts' garages alike.
Between now and then, the company has
been through refinement of its software,
which, compared to some 3D print software,
is actually nice to use. It has also introduced
new resin colour options alongside the grey,
namely clear, white and black.
During that process, the company came
under fire for the reliability of some of the
mechanical components as well as how it
handled service and repair. Essentially, the
machine arrived calibrated out of the box

and any subsequent repairs required the


whole unit to be shipped back to the US for
rework. Not ideal for those of us on this
side of the pond.
NEW MACHINE NEW SUPPORT
This month, FormLabs is releasing the first
update to its original product with the
Form 1+. This follows the same form factor
and use model as the original unit, but with
some new, under the hood, updates that
should make it both more reliable as well as
improve the build speed.
FormLabs has redesigned the mechnooptics in the system to be both more robust
and, in combination with a more powerful
laser, enable quicker build speeds.
Other changes include a redesigned resin
tray, which is now built in injection moulded
orange plastic to cut down on accidental
curing of resin post build, and there's also a
new black material option as well.
Also, interestingly for the European

professional, from this point on, FormLabs'


machines, ancillaries, consumables and
servicing will be carried out from the UK.
As Gideon Balloch, who runs Formlabs
operations, says,"When we think of our
customers, we know that they are looking
for more than great print results they
are looking at the whole experience. This
is something we always strive to improve,
and our European presence is going to help
us step up our game in several measurable
ways."
Its also worth noting that from now on,
the company will be offering a one year
warranty with the Form 1+. This brings it
in line with customers expectations at the
higher-end of the desktop market. If you've
already invested in a Form 1, however, then
the company is also planning an update
program so that the older machines can be
retrofitted with the new mechanics at a
cost, of course.
formlabs.com

Above: The Form1+


features a higherpowered laser,
improved mechooptics and a new
control system, all
of which adds up to
quicker build speeds
Left: There's also a
new material option
for black parts,
alongside the existing
clear, grey and white
resins

DEVELOP3D.COM THE BEST FROM THE BLOG

How R&D into materials


and manufacturing made
the worlds thinnest mobile
workstation, the Dell
Precision M3800, a reality
tinyurl.com/DellM3800

Disney takes on robotics,


CAD and 3D printing in Big
Hero 6, an animated film
where a robotics prodigy
takes on a criminal gang.
tinyurl.com/disneyCAD

CAD/CAM specialist
Tebis celebrates its 30th
birthday by scanning the
faces of its guests and
milling them in aluminium
tinyurl.com/tebis30

Coffee expert illy challenges


budding engineers to design
a system that delivers
pressurised hot water in an
espresso machine
tinyurl.com/illydesign

Bang & Olufsens latest


55-inch TV, the Avant, glides
into position automatically
swivelling on its mechanical
stand to face the viewer
tinyurl.com/BangAvant

8 JUNE 2014 DEVELOP3D.COM

p06_D3D_JUN14_news.indd 8

9/6/14 21:45:10

NEWS

new Intel Core 17 Promises


big boost for CAD users

ROUND
UP
The newest version of
Faros laser scanning
software, SCENE 5.3, and
scan data hosting-service,
SCENE WebShare Cloud 1.5
delivers scan registration
by eliminating artificial
targets, such as spheres
and checkerboards. Users
can choose from two
available registration
methods: Top-View-based
or Cloud-to-Cloud
faro.com

Graitec, a software
developer and reseller
for CAD and structural
design solutions for
civil engineering and
manufacturing has
acquired, through its
UK subsidiary Adris
Ltd., MicroCAD, a wellestablished Autodesk CAD
solutions provider
graitec.co.uk | adris.co.uk

ntels new Haswell-based Core i7


desktop processor has broken the
4GHz barrier, a speed that was
only previously achievable with
overclocking.
The Core i7-4790K will ship with a 4.0GHz
base clock speed and a Turbo of 4.4 GHz,
a full 500MHz increase over the Core i74770K that it replaces.
This is significant news for CAD users, as
it should deliver a performance increase
of around 10-15% in most 3D software.
One of the main reasons for this leap in
performance is better cooling. The chip

includes a Next Generation Polymer


Thermal Interface Material (NGPTIM) which
provides more efficient thermal exchange
between the die and the heat spreader.
Like the Core i7-4770K, the new chip
features four cores and eight threads,
making it a good match for mainstream
CAD workflows.
The K suffix denotes that it is unlocked
so it will be interesting to see what speeds
the likes of Scan, Workstation Specialists
and InterPro can achieve with overclocking.
Look out for a review soon.
intel.com

National Women in Engineering Day

n 23rd June its the National


Women in Engineering
Day (NWED), organised by
the Womens Engineering
Society (WES) to celebrate
its 95th anniversary.
WES aims to encourage all groups
governmental, educational, corporate,
professional engineering institutions and
other organisations to organise their own
events in support of the day.
SolidWorks reseller, NT CADCAM, is
getting involved by teaming up with
Wiltshire College, which is supported by the
Engineering Innovation Network South
West (EIN-SW), to launch a Dragons Den style
competition exclusively for women.
The challenge is for budding female design
engineers to present their manufacturable

and commercial ideas to a panel of judges.


The most viable entries will be developed
with the support of the new Wiltshire 3D
Enterprise Centre, Wiltshire Colleges new
CAD Centre and EIN-SW.
There are almost 20,000 female engineers
in the UK, with almost 400 working in
a design engineering role. We hope this
competition will inspire even more women
to make their bright ideas commercial
realities, says Haydn Earl, EIN-SW project
manager.
Entry opens on the NWED 23 June and
closes on 31 July.
For other organisations, schools or
individuals whod like to get involved in the
NWED celebrations, WES has put together a
resource pack available on its website.
nwed.org.uk/resources | ntcadcam.co.uk

Altium has updated its


3D PCB design system,
Altium Designer. This
update is said to bring
improved component
variant support, which will
give the ability to design
the schematic and PCB for
drop-in replacement and
alternative parts as well
as support for 3D rigid-flex
designs
altium.com

Mentor Graphics has


acquired Nimbic and its
Maxwell system a 3D
full-wave electromagnetic
(EM) simulation solution.
Nimbics ability to
accurately calculate
complex electromagnetic
fields will expand Mentors
chip-package-board
simulation portfolio
mentor.com

Dassault Systmes has


rebranded RTT and its
high-end visualisation and
services business, acquired
earlier this year, as 3Dxcite.
We're as baffled as you are
as to why
3ds.com | rtt.ag

DEVELOP3D.COM JUNE 2014 9

p06_D3D_JUN14_news.indd 9

9/6/14 21:45:23

COMMENT

In case youve missed it, coding is big


news. Apparently its the new literacy.
Tanya Weaver takes a look at the Hour
of Code campaign and wonders if
more of us should be learning how
to code and not just leaving it to kids

n May I jetted out to Munich


for a couple of days as Tebis,
a software company that
develops CAD/CAM systems,
was hosting an open house
in celebration of its 30th
anniversary. The event didnt
only focus on the present
and future technologies but also
where the company has come from by
way of the Tebis Museum. This room
showed a progression from old to new
technologies including the very first
computer that Tebis CEO used when he
started the company in the early 1980s
(its there on the right).
Although it looks like a fossil by todays
standards, its pretty incredible to think that
this was just 30 years ago! Over the years,
the computer has lost weight, changed from
grey into an array of colours, has a screen
that offers more than just green and black
and has undergone many style makeovers.
Just to prove how unrecognisable this
grey great grandfather is, is to put it in front
of children who have grown up swiping,
scrolling and clicking. In fact, a very funny
seven minute video was posted onto
youtube recently entitled Kids React to Old
Computers, which is part of a series by Fine
Brothers Productions (watch it here:
bit.ly/1pbZb5x).
It shows a range of kids aged between
seven and thirteen reacting to a computer
from the late 70s/early 80s. Pretty similar
to this Tebis one in fact. Their reactions are
priceless and the video has gone viral being
viewed more than 10 million times in just
two weeks.
Some of the kids had no idea that it was
a computer and were very surprised when
they were told. It doesnt look like anything
we have now, said one of the boys. They
were guffawing and poking fun at its large
size, on/off switch, green text, floppy disk
and lack of mouse.
Of course, this computer would have also
not been connected to the internet because
the internet hadnt been invented yet. This
really shocked the kids with one girl saying

but how do you look up homework?


The internet turned 25-years-old on 4
March 2014 and in celebration code.org,
a non-profit organisation dedicated to
expanding participation in computer science
education by making it available in more
schools, launched the Hour of Code on the
same day.
If youve missed it, coding is big news.
Everyones doing it. Its the new literacy
apparently. So much so that as of September
2014 coding will be part of the School
Curriculum in England and taught to children
from as young as five.
So, to get teachers and parents up to
speed, the Hour of Code offers online
tutorials on its website with the aim
of teaching the basics of computer
programming in 60 minutes in a fun, simple
way. Tutorials include things like writing
lines of code to get an Angry Bird to catch a
little piggy or using Scratch (your guess is as
good as mine) and a Raspberry Pi computer
to control a blinking LED.
code.org has many partners and
supporters who have jumped on the
coding band wagon including our favourite
Technology Messiah will.i.am but theres
also the inventor of the internet himself,
Tim Berners Lee, who has this to say about
the campaign: Learning to code gives you
a completely new perspective when you
look at a computer. Before, you think of it
as an appliance like a fridge accepting
what it can do. After, you know that you can
code that computer to do anything you can
imagine it doing. Thats a massive change
and a massive challenge!
Although we may not like to admit it,
computers do run our lives. And as Berners
Lee says, if you can programme that
computer to do what you want, thats where
the future lies. Even Stephen Hawking,
another code.org supporter, says, Whether
you want to uncover the secrets of the
universe, or you just want to pursue a
career in the 21st century, basic computer
programming is an essential skill to learn.
Apart from those frantic teachers who
have a few months left to learn how to code

The first computer


that Tebis CEO
Bernhard Rindfleisch
used when he started
his company just 30
years ago

in order to teach it in the classroom before


September, should the rest of us be taking
lessons and tutorials too?
Many think that we should. Arguing that
its a valuable and marketable skill that will
increase your work speed and help you come
up with creative solutions whatever your
job. If you can speak basic code language
it means you can communicate better with
your companys developers or programmers
and, of course, those children from the video
earlier, who will be entering the job market
in a few years, will no doubt be fluent in it.
So time to learn your ABCs (thats code for
Always Be Coding).
Tanya Weaver is the special projects editor
at Develop3D. Beehaus update: the residents
have swarmed for the second time this season
but Tanya still lives in hope of honey
tanya@x3dmedia.com

10 JUNE 2014 DEVELOP3D.COM

p10_D3D_JUNE14_tanya.indd 10

9/6/14 21:45:43

D3D 297 x 210_new_Layout 1 14/01/2014 14:28 Page 1

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FEEDBACK

Your DEVELOP3D

Your views on 'Are your designs safe?' relating to the Trunki intellectual property
battle as featured on the develop3d.com blog and LinkedIn pages (more on page 20)

Rob Law, CEO of


Trunki, with his kid's
ride on suitcase
invention that has
been copied

Got an opinion on
anything that has
(or has not) appeared
in the magazine or
online? Let us know
what you think
Greg Corke
greg@x3dmedia.com
Facebook
/develop3d
Twitter
@develop3d
Web
develop3d.com
Linked In
DEVELOP3D group
Letters may be edited

60 second
interview
Carsten
Astheimer

Is it possible that, in the eyes of the judges


and courts, slightly detailed drawings
(including CAD representations) are
considered to have less barriers against
copies, than old-style and subjective
drawings ? Or, is just a lack of consideration
to the new ways of presentation and
registering?
Maybe concepts get less IP protection
when we start to consider CAD surfaces
for comparison, due to having many more
possibilities of changing and differences
of acceptance. But yeah, clarification is
needed about these 'new' technologies on
the 'old fashioned way' of regulations and
trials.
F Hilario
I'm all for protecting a design from actual
copy, i.e. copyright protection, but if
someone sees a concept they like and
draws up their own designs, even if they
Why did you become a designer?
I have drawn objects of my
imagination from when I can
remember, and it was my
grandmother who was an architect
who suggested an engineering
degree followed by a design degree,
which is what I did.
Which designer or company do
you most admire and why?
There is no individual designer
or company that I admire for
everything they have done, but
once in a while I see a product, a
detail, a piece of art or music which
frustrates and annoys me because I
hadnt thought about it, and that is
when I realise that I really admire
it: like the fold up plug by Min-Kyu
Choi, or the Shard.

What product couldnt you live


without?
I am not emotionally attached to
any products and I never shop for
myself. I would feel most upset if I
lost my surfboard that my brother
made for me.

are very similar, that is NOT COPY. For


that to be an infringement, it would be
entering patent territory, something which
I am strongly against. I am a designer and
manufacturer, and yet I find the concept of
making money out of everyday ideas (just
because somebody knows the system and
got there first) quite abhorrent. Indeed,
rather than protecting people's IP so they
can invest in R&D, it's hindering people
from expressing themselves and their
talent through fear of patent trolling and
similar. If it was not a direct copy, I daresay
you think you deserve to live comfortably
in a thatched cottage in the country
forevermore, while a legal system which we
all pay for prevents anyone else from ever
making a bag with wheels and kid friendly
decor ever again.
I can't imagine this is going to be a
particularly popular comment.
Lloyd
Good design makes money and the
prospect of making money will always
attract imitators.
Intellectual property rights don't protect
anything at all from determined copyists.
All they do is assert the owner's right to
challenge over specific details in specific
territories in a specific time frame. That
invariably means incredibly expensive
court challenges that the owner of the right
has to be able to afford and has to be
really sure that their IP is robust.
I always advise clients to think hard
about the value of IP. If you have deep
pockets and a very potentially lucrative
design it could be worth risking more on

What design would you have


loved to have designed and why?
I think the wind up radio by Trevor
Baylis was a stroke of genius, I
would have been proud to have
designed that.

good IP advice.
Sometimes it's best to accept that
success will breed imitation and invest in
getting to market fast and building a brand
that customers see value in.
Above all, plan an IP strategy that is
based on your ability to exploit value, not
on the hope that waving a certificate in
front of an imitator will make them go
away.
Alistair Williamson
The law is always reactive to technology
and this is a clear case of the law lagging.
This isn't so much a deficiency in the law as
it is the process by which laws are updated,
or not, until there is a problem. "Squeeky
wheels get the oil" works in law too. When
there is a big enough issue (read money)
then something is done to fix the issue, but
technology is moving so fast that before
the law is considered, let alone enacted, it
is obsolete. There are some cases where
law has been written that takes account of
future developments, but these are rare.
I'm with Lloyd [above] to some extent on
IP protection, but I recognise there is a
need to protect the investment made in
developing a product or we would suffer
because manufacturers would not invest in
production of the products we consumers
love to buy.
I have no idea what the solution is, but
what we have is flawed to say the least.
Maybe another plaster will be stuck over
the gaping wound in the law to make it a
little more tenable for a little longer, but a
total re-think is needed and soon.
Bobsbit

What is missing from your


toolset?
The tongue of a natural born
salesman, but Im working on it!

The smoothness of the process


depends mainly on the relationship
between the various people
involved in the project: the client,
marketers, designers, engineers
and manufacturers, and when there
is a great team and trust between
the stakeholders, the process runs
smoothest. As designers we are
working in a privileged age with the
tools we have, and they are getting
better year on year.

What would you say is the biggest


challenge facing designers?
I think the biggest challenge facing
designers, ironically comes from
the opportunity that designers are
getting as design becomes big in
business: it becomes sucked into
the corporate system and loses
its creativity. I believe that we
are in a period of design history
which is uncertain, there is lack of
leadership and direction from an
artistic point of view.

What would make your design


and development process run
smoother?

Can you predict any future trends?


To continue the point above I
think we are in a period which

Play-Doh, Meccano or Lego?


A designers greatest pleasure is to
see the satisfaction of people who
are touched by our thoughts and
dreams, Lego has touched the lives
of so many children (and parents)
over the last fifty years or more, so
its a clear winner..
What are your weapons of choice?
Thinking in complete darkness and
silence (normally around 3am), a bic
and A5 scrap paper, Rhino, Keyshot,
Photoshop and a 3D printer.

does not have defining trends,


but rather defining brands. The
major influences on design will
be technological, enabling us
to communicate our thoughts
and ideas more seamlessly, and
allowing us to bring ideas to life
becomes quicker and easier which
will lead to more personalisation,
and customisation.
If you were hosting a dinner party
who would you invite and why?
Mohamed Ali for the banter,
Bob Dylan for the music, Nelson
Mandela to stop the arguing,
Marylin Monroe to find out what
really happened, my wife of course,
and my grandmother because I
miss her.
Carsten Astheimer heads the team
at design studio Astheimer Limited.
With degrees in both engineering and
design, he has over 20 years experience
in various strategic roles in design and
product development.

If you want to take part please


contact tanya@x3dmedia.com

12 JUNE 2014 DEVELOP3D.COM

p12_D3D_JUNE14_letters.indd 12

9/6/14 21:46:00

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VISUAL DESIGN GUIDE


linde reach truck
In supporting Lindes vision to develop a new range of reach
trucks for taller warehouses, IDC Models, the rapid prototyping
and model making division of Industrial Design Consultancy
(IDC), produced a life-size block model of a reach truck using a
variety of different model techniques.
full size
model
Supplied with a steel chassis by
Linde, IDC Models built a full-size
model based on Lindes CAD design
specifications.

control
console
IDCs design engineers also
developed a control console for
the reach truck and this was
incorporated into the model to be
tested by users

smaller
components
Smaller components, such as
the windscreen, joysticks and
knobs, were developed by first 3D
printing the components by SLA to
form masters and then producing
vacuum casts based on these

main
parts
IDC Models large format CNC
machine was used to create the
main parts of the truck from ureol
precision modelling blocks

workmanship
The components were pieced together
with a high standard of craftsmanship
and then sprayed and finished on-site at
IDC Models

finishing
touches
To make the model as realistic
as possible, Linde supplied
additional finishing touches
such as rubber seals and other
smaller components

final
model
The final model was used by
Linde test and refine the design,
resulting in a new range of
materials handling trucks

14 JUNE 2014 DEVELOP3D.COM

p14_15_D3D_JUNE14_viz design guide.indd 14

9/6/14 21:46:19

BACK tO
BASICS:
Post Processing
3D prints
Like developing a photograph?
I think you need to update your
culture and technological references.
Unless youre 60, make a living from
photography at the high-end, arty side
of the spectrum, folks dont develop
photographs much anymore. In fact,
the most high profile Snappy Snaps
incident was George Michael driving his
Chelsea Tractor into one.
Wham. So what are you banging on
about?
A little discussed part of the 3D printing
process starts after the part has actually
completed its build process. Its
commonly the case (with almost every
type of build process) that theres some
post processing.
Hmm. I didnt realise that.
Youre not alone. Some vendors provide
(at cost) the equipment to do it, others
dont. Theres even a growing market in
third party post process equipment. For
instance, Quill (quillvogue.co.uk) has a
range of wash stations for part clean up
using water jets whilst Ruwac
(ruwac.com) has a range of explosion
proof vacuums for helping with that
pesky powder removal processes that
might go boom.
Wait. What? Explosions?
Oh yes. Explosions. We all know
powders are explosive at the best of
times. When youre talking metals, even
more so. And titanium is probably the
worst of the lot. Theres a reason its
used in the manufacture of fireworks
to this day. Coz it goes BOOM! That,
my friends, you dont want in your
workshop or on the shop-floor.
How much does this lot cost?
Anywhere from a pair of long-nose
pliers for picking out FDM support
structures to ten grands worth of
industrial extraction and powder
handling. Just make sure you have the
right equipment for the job and youll
save on those bottlenecks. And a pro tip
from our editor, if youre ordering long
nose pliers from Amazon, make sure
you check the length units as a 12-inch
long pair isnt much good to anyone.

p14_15_D3D_JUNE14_viz design guide.indd 15

9/6/14 21:46:20

PRODUCTDESIGNSHOW
KITCHEN PRODUCTS

p16_17_18_D3D_JUNE14_PDG.indd 16

9/6/14 21:46:50

OWCASE

PROFILE

This month Stephen Holmes is in the kitchen looking at two products


that we use on an almost daily basis the trusty toaster and kettle

Toasting success

n a sea of monochrome white goods,


SMEGs fridge freezers are a colourful
retro icon, and now the company has
expanded its fun designs to a range of
small kitchen appliances.
SMEG was founded by Vittorio
Bertazzoni Snr in 1948 when the company
specialised in enamelling and metal
working.
The name, SMEG, is an acronym
Smalterie Metallurgiche Emiliane
Guastalla, which roughly translates as
smelting and metal enamelling plant in
Guastalla, Emilia.
Designed by Italian design bureau
Deep Design, the new appliance range,
including this wonderfully curved toaster,
hark back to the companys heritage.
Our fridge is a symbol of this natural
and spontaneous feeling of affection,
and the objective was to relay this same

feeling into a new, contemporary and


modern line, states Deep Designs Matteo
Bazzicalupo.
Apart from a great focus on the aesthetic
side of the product, we concentrated on
creating something robust and with high
standards of functionality.
The toasters retro exterior partly
influenced by the Zeppelin airships
contains thoroughly modern innards,
including six levels of browning, and selfcentering racks for the perfect slice of toast
in the morning.
Initial sketching is critical to the way
Deep Design works enabling it to arrive at
a concept for a new product.
We are used to [this process as] it is the
faster and better way for us to check if and
how design ideas in our mind can match
the physical reality, says Bazzicalupo.
In the early concept development

stages Deep Design uses card or foam


models to evaluate the correct volume and
proportions. According to Bazzicalupo
this is to keep the balance between the
internal technical requirements and the
beauty of the shape.
The designers use the CAD tool Rhino
3D. Further on in the process 3D printed
models are created from the data to
check the aesthetics and particularly the
ergonomics, before final models are fully
mocked up to present to clients.
The ultimate vision for the new SMEG
range was to create a design language of
contemporary details with classic lines.
These all came together to complement
the form and especially the function,
creating a unique expression and symbol
which can be clearly seen with the final
product, concludes Bazzicalupo.
smeg.com

DEVELOP3D JUNE 2014 17

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9/6/14 21:46:56

PROFILE
The AEG 1.7 litre kettle with
its Digital Temperature
Control and a real-time
temperature indicator allows
users to choose and control
the right temperature for tea
or coffee

on the
boil

ot beverages can be the


subject of much furious
debate, but one thing that
we can all agree on is that AEGs 7
Series kettle has been designed by
someone that loves a brew.
With five (five!) programmable
temperature settings, you can
enjoy your tea the way its meant to
be: 80oC green tea, 85oC white tea,
90oC oolong tea, 95oC coffee, and
100oC for black and herbal teas, all
shown in real-time on the digital
LCD display during heat up.
A Turbo function, for when
theres an ad break, or youve slept
in late, boils 200ml of water in less
than 60 seconds.
The performance factors of
the entire 7 Series are the result
of AEGs professional range
designs for Michelin Star chefs
that have filtered down to the
domestic kitchen much like the
automotive technology that has
passed down from F1 teams to
everyday family saloons.
Added to the function is the form
factor. AEG Electroluxs design
team in Shanghai was responsible
for the design, employing
Autodesk Alias and Rhino to
create the distinctive squarecle (a
soft square morphing into a circle
at the base) body shape.
A single-piece body is made from
stainless steel without a seam
having been produced using a
stamping technique similar to that
used in the manufacture of soft
drink cans.
Prototyping proved important in
developing ergonomic points such
as the open handle and achieving
the right pouring angle using
foam models.
The final product meets the
criteria of attractive professional
equipment theres never been a
better timed brew.
aeg.co.uk

18 JUNE 2014 DEVELOP3D

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9/6/14 21:46:59

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09/06/2014 06:56

PROFILE

A designer looking to enforce his registered design has sparked a fresh


debate over Intellectual Property (IP). Stephen Holmes looks at how
this legal case puts thousands of designs across Europe at risk

ill recently European IP laws


have been some of the strongest
and most vehemently upheld in
the world, yet a ruling in a single
British case looks set to weaken
them considerably.
Rob Law is the founder of British company
Magmatic, best known as the designer of
Trunki, a playful childrens suitcase that can
be ridden on.
In the winter of 2012 Law attended a
German trade show and spotted the Kiddee
Case, a product by PMS International that he
thought looked like a copy of his Trunki.
The Kiddee Case appeared again at other
trade shows, and Law wrote to the company
to warn it that the Trunki design was a
European Community Registered Design
(CRD) and that he would be forced to take
legal action.
The case was heard in the British High
court in June 2013 where Magmatic won an
injunction against PMS product being sold
in Europe on the back of its CRD protection.
PMS lodged an appeal that rested on
the interpretation of the grey scale CAD
renderings filed by Magmatic as part of its
CRD.
They appealed on one element: that
surface decoration should be taken into
account when considering European Design
Registration, which up until now has always
felt it shouldnt be, recalls Law.
Law told DEVELOP3D that, at the appeal
hearing the judges appeared unfamiliar with
CAD renderings, and with this, the protection
of his registered design began to break down.
The lead judge ruled that: a distinct
contrast in colour between the wheels... the
strap... and the rest of the suitcase is shown,
and that this contrast should be taken into
consideration when assessing the overall
impression.
Law explains: All the big legal cases prior
on design registration had been around

line drawings. They [the judges] thought I


must be one in a million who had registered
CAD drawings [renderings] instead of line
drawings.
Laws registration shows a Trunki case
rendered in grey scale from six different
angles, with the wheels a slightly darker shade
to show they are a separate component.
In the case we tried to argue that it is the
modern way of registering your product
design, says a clearly frustrated Law.
Law explains that on the grey scale
rendering the wheels of the Trunki case were
darker than the body, bringing PMS to argue
that he had always intended the wheels to be
darker than the body.
Because their wheels are the same colour
as the body that then means they get around
the European Design Registration.
The court described the renderings as:
computer generated three dimensional
images which show the suitcase from
different perspectives and angles and show
the effect of light upon its surfaces.
Ultimately, the sophistication of the images
led the Court of Appeal to determine it was
wrong to discount all aspects of the CRD
other than its shape, effectively limiting the
amount of protection it offers.
On this argument the court of appeal
reversed the original verdict.
This decision could have a huge impact
on the design industry. In theory it could
mean designregistration for a shape can
be got around bysimply adding surface
decoration,like a print, pattern or marking,
with little defence available to the designer.

The result of this case, if left to stand, could


be cited as precedent in future IP law suits,
meaning that a company accused of copying
a design now stands much more chance of
getting around the registered design if it was
submitted as a render.
From Magmatics perspective the reversal
of the verdict seems to have centred in some
part around the judges lack of familiarity
with computer aided design output.
Historic cases have always been judged
on line drawings, but this is only because
an alternative technology had yet to come to
prevalence.
Technological advancements will always
move faster than any statute and this raises
real issues for the laws meant to protect and
support the creative process.
It could also force designers to resort to outdated forms of submission to protect their
work.
A look at the European Community Design
Registry website submission process gives
little guidance as to whether line drawings or
CAD should be filed for an application as the
graphical representation.
Starting from 350, a CRD lasts for five
years and can be renewed a maximum of four
times, giving its holder a potential 25 years of
protection for relatively little outlay.
Currently there are around 460,000 CRDs,
with 75,000 new applications being processed
each year.
It is estimated that nearly 65 per cent of all
CRDs submitted last year were not presented
as line drawings; potenitally leaving a vast
number of designs less protected.

the threat

A competitive market

The Trunki case is the first UK judgement


in which a court has considered CAD
renderings and found them to offer a
narrower protection than the traditional line
drawings that might have provided more
protection.

PMS is naturally excited by the decision. In a


statement its managing director Paul Beverley
said the case is a victory for the competitive
market.
The successful outcome of our appeal
is also welcome confirmation that design

20 JUNE 2014 DEVELOP3D.COM

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9/6/14 21:47:39

intellectual property laws in the UK


Revealed in government reports to be costing UK businesses
an estimated 9.2 billion annually, intellectual property theft is
not a problem to be taken lightly.
UK laws regarding product design have been reinforced,
making copying a design a criminal offence, enabling
manufacturers and designers to protect their innovation.
Protections available for a physical design slightly vary: a

1 Rob Law with a few

of the Trunki cases in


the range

new invention can be patented, giving the owner the right to


prevent others from producing it without permission.
A registered design grants exclusive rights for the look and
appearance of the product predominantly the external form
and stops replicas being produced in the area it is filed for,
usually referring to more aesthetic design.
ipo.gov.uk

DEVELOP3D.COM JUNE 2014 21

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9/6/14 21:47:40

PROFILE

We asked Margaret Briffa, founding partner of Briffa IP Lawyers,


for her advice on how to secure and protect your IP
Consider protection as you
go along When developing
products think about the rights
you can secure and register
designs as line drawings with the
UK Intellectual Property Office or
European Design Registry

Extend your protection


Within six months of the first
filing extend your protection
to other countries. After six
months your design will not be
extendable so this deadline is
important

registrations cannot be used to stop


unpatented design concepts from facing fair
competition from products that simply look
quite different, comments Beverley.
If this were not the case, Hoover would be
the only vacuum cleaner on the market and
Apple would be the only tablet.

Sincerest form of flattery?


For a designer the threat of a copycat product
coming to market has always been present,
and relatively easy to tackle.
A successful product is always at risk of
copying, says Margaret Briffa, founder of IP
law specialists Briffa.
If the product is one made and supplied
by a small business it is more likely that the
copying will have serious consequences
as most businesses lack the resources to
tackle infringers who are intent on riding
roughshod over a designers rights.
The costs of the legal process escalates as
the litigation progresses, and although there
are opportunities along the way to find a
solution without ending up in court, taking a

Paper trail Keep records of


your product development: they
are useful to show your rights in
unregistered designs and also
can help show where copying has
taken place

Research the offender If


you spot a copycat product buy
one, find out as much as you can
about the company making and
selling it, and asses how the copy
will impact on your market

case to trial can cost 50,000.


The winner will recover the majority
but not necessarily all of its costs, says
Briffa. After success at trial the question of
compensation payable to the winner is also
considered.
Briffa is one of many IP law firms in the
UK that, on behalf of clients, tackles over 100
cases of IP infringement each year.
Most settle on a commercial basis after an
exchange of letters in which the designer
asserts his or her rights. Yet the rise of
manufacturers that solely exist to profit from
producing low cost copies of designs could
be set to grow should the ruling against
Trunki stand.
If a product is copied and a commercial
settlement is not reached the designer must
consider whether to issue proceedings,
asking a court to decide on the question of
infringement.
The chances of a small enterprise or startup taking on over 50,000 of legal costs, with
the odds increasingly stacked against them
are slim.

Take legal advice Design law


can be incredibly complicated
and you can benefit from the
experience of those who deal
with such situations on a regular
basis

Even with a reported annual turnover of


7m, Magmatic will be hit hard by losing the
case even before any rival products have been
sold. According to Law.

Beginning of the end?


The next step for Magmatic is to raise
enough public support to garner a retrial
in front of the Supreme Court, something
only possible if deemed in the greater public
interest.
Having formed the #ProtectYourDesign
twitter campaign, Law has gathered a
number of prominent designers to his
cause and is encouraging others to take to
social media and write to their members of
parliament to raise awareness.
This issue needs to be raised as high as we
can because its just unacceptable, rallies
Law.
It essentially makes us a nation that you
can copy and rip off products from rather
than what we all believe we are, which is a
nation of creative people who innovate and
create new products.

The CAD renderings


that Rob Law
submitted with his
registered design for
the Trunki case

22 JUNE 2014 DEVELOP3D.COM

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9/6/14 21:47:41

Tom Lawton
Designer and
Inventor

Dids Macdonald
ACID (Anti Copying
in Design)

Kevin Quigley
Owner, Quigley
Design

I feel for Rob. I have been ripped off in


every way possible. Its hard enough getting
a product to market yet alone having to fight
copycats to keep your market space.
I have to make a strategic decision about
IP that exposes me to incredible risk (I do
accept that comes with the territory) but
lets say, I have a clever design that hasnt
been proven in the market. Do I start to
patent it now only to face escalating costs
that start in 18 months? Or do I take a flyer
and attempt to get lightweight protection
via a registered design, which will be
published in the public domain almost
immediately, allowing competitors to gain
sight of what I am doing? Or do I do neither
and focus on the quickest and best route to
market? Or all the above?
At the start of my career I was advised
that my products trade name would be my
most valuable asset. Its true, trademarks
are easier to protect and enforce, but its
impossible to create a brand without
products to build it around.
So, for fear of just continuing an age old
rhetoric, the whole system appears old
fashioned and stacked in favour of bigger
business, having a stifling effect on SME
innovators like myself. I think we need a
new middle ground something deeper
than a registered design that perhaps can
be extended into something like a patent,
as a product evolves and business grows.
Something that acknowledges a designers
original work beyond its exterior form.
Something that a final year student, SME or
independent inventor could actually afford
to protect and maintain.

Design law is complicated even for IP


lawyers and it is not helped that there is
little clarity from registration authorities
on what designers can or cannot rely on
with their submissions. UK designers are
at a further disadvantage because, unlike
our EU counterparts, if IP law fails them,
they can turn to much stronger unfair
competition laws. This, coupled with the
fact that both UK and EU registration
authorities do not examine design
registrations, puts any designer at an
unfair disadvantage. At least if they were
examined, formative feedback could evolve
into better guidelines as to what is and isnt
protected.
Its time for clarity and ACID has written
a submission seeking re-examination to the
Supreme Court not only for Trunki but for
the design community as a whole.
Its good that so many designers have
united to support Trunkis designer Rob
Law because the reality for many lone,
micro and SME designers who suffer from
design theft is that legal redress is a dream.
I fully support the #ProtectYourDesign
campaign and hope that the combination
of grass roots support with a positive
response from the Supreme Court will
provide the right answers to support UK
design talent and clarify registration rules
for the future.
IP ethics, compliance and respect should
be in the DNA of all successful companies,
its time that those who espouse the
principles of CSR should stand up and be
counted!

Like designers, you get a different opinion


from every lawyer. The basics can be found
through simple online research. Maybe
designers dont like doing it but for me
its part of the business of design and the
service we offer customers.
Also, how many professional designers
in-house and consultancy can honestly
say they have never done what Kiddee Case
have done? Perhaps not quite as blatantly
but for many the starting point of a design
project is looking at whats out there and
designing around protections that are in
place. Perhaps this is the elephant in the
room in the design industry?
I have looked at the competitor product
to Trunki and (this wont be popular) in
my opinion it is sufficiently different to get
around Design Registration status the
shape, the details, are all sufficiently
different (when viewed by a layman). Yes of
course it is very similar but it is not a direct
copy. The value of the Trunki product or
brand is in the idea that the child can ride
on the case and perhaps the advice they
should have had was to patent this idea
rather than apply for the (much cheaper)
design registration.
To some extent there will be no winners
now the cats out the bag, more copies
will tooled up right now and the lawyers
are salivating. Im not going to subscribe to
the view that this ruling affects thousands
of British designers. That is rubbish. Our
customers are already affected by this. Like
all patent related cases the better the quality
of the original application, the better the
likely outcomes will be.

For fear of just continuing


an age old rhetoric, the
whole system appears old
fashioned and stacked in
favour of bigger business
Tom Lawton

The reality for many lone,


micro and SME designers
who suffer from design
theft is that legal redress
is a dream.
Dids Macdonald

Ive looked at the competitor


product to Trunki and in
my opinion it is sufficiently
different to get around
Design Registration status
Kevin Quigley

DEVELOP3D.COM JUNE 2014 23

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9/6/14 21:47:43

Maxine J Horn
Creative Barcode,
ip protection

Alastair Swanwick
MD, Innovate
Product Design

tom kurke
mentor, The
Startup Factory

I believe the Court of Appeal were wrong


to overturn the ruling of the High Court
which found in favour of Magimatic
(Trunki). It predominantly based their
decision on colour and surface pattern
aesthetics to reach their conclusion that
the Kiddee Case would not give the same
overall impression to the consumer as the
ride-on Trunki,.
Interestingly, Paul Beverley of Kiddee
Case attempted to side-step the allegations
of copying by stating that he himself did
not create the artist impression nor the
design or prototype as he is neither an
artist nor designer. Ironically, had he been a
designer the likelihood is he would not have
infringed another designers product.
Does this present an immediate loophole
in the tenaciously fought and recently won
change to the IP Bill where blatant copying
of a registered design is to be subject to
criminal sanctions? Who will be prosecuted
the person or business commissioning
and directing the copy or the person
physically undertaking the copying?
A Community Registered Design in
todays fast moving market does not
remain static it continuously evolves whilst
remaining true to the core innovation
which opens up new markets and sectors.
Overall, the Court of Appeals decision
strikes a bitter blow to UK product
designers if ergonomics, features, shape
and overall impression of a new design
can be superseded where colour and
surface pattern become judged as the
key differentiation factors impacting on
consumers.

The Court of Appeal has looked at the way


the luggage was depicted and decided that
some features looked more important than
others.This could have gone either way,
but the decision is a clear reminder of the
importance of a good understanding of
your design.
We always recommend registering
line drawings from the final CAD model
for our product design clients, if they
are concerned only with form.Line
drawings put everything on the same
level of importance and the CAD model
makes it easier to change angles, remove
superfluous parts, and isolate or exaggerate
features. The final design should be already
nailed and hopefully feedback should
indicate the relative importance of the
features.
In product design it is common sense
that all features are viewed in the context of
the overall design, commercial factors and
the wider field. So if features of the design
stand out, for instance colours or texture,
these features could of course be argued to
be important to the design. This seems to
be what the Court was saying in relation to
the law about how designs are registered
and this would seem to fit with how things
should be.
This just reiterates the situation that in
relation to registered design applications it
is vital that an accurate and well-considered
representation of the design is filed.

Many commentators have said the practical


takeaway guidance from the Court of
Appeals decision is that those seeking
protection via a CRD should generally avoid
surfaced 3D representations in their CRD
filings, and instead using wireframes. The
logic is that if only wireframes are used,
then surface markings, colour, etc. are
irrelevant in a CRD infringement analysis.
Since at least one part of the Court of
Appeals decision focused on the purposeful
difference in the wheel colour chosen by
Magmatic, that would have been irrelevant
if they had used wireframes.
I am certainly no expert in UK law, nor
that relating to CRD registrations, but I do
not believe that this case represents bad
law, as much as it does a bad set of facts
for the Plaintiff, Magmatic. If Magmatic
had submitted wireframes as part of
their CRD, then PMS would have most
certainly first claimed that the CRD itself
was invalid because it wasnt novel or
possess enough individual character to
warrant protection the very things that
colours, surface markings, lettering, etc.
can bring to a simplified shape which make
it more unique and protectable as a CRD.
It could be argued that many of the design
elements were functional, and therefore
not protectable (e.g. cases need wheels, they
have straps, clasps, etc.) particularly if
depicted as a wireframe.
Ultimately though, if Magmatic had
submitted wireframes for its CRD,
wouldnt it still have looked like an horned
animal as opposed to an insect to the
Court?

Does this present an


immediate loophole in the
tenaciously fought and
recently won change to
the IP Bill?
Maxine J Horn

in relation to registered
design applications it is vital
that an accurate and wellconsidered representation of
the design is filed
Alastair Swanwick

It could be argued that many


of the design elements were
functional, and therefore not
protectable particularly if
depicted as a wireframe
Tom Kurke

24 JUNE 2014 DEVELOP3D.COM

p20_21_22_23_24_D3D_JUNE14_IP_Trunki.indd 24

9/6/14 21:47:44

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09/06/2014 06:57

PROFILE

Tanya Weaver takes a trip to the picturesque


Cotswold village of Chipping Campden
where homeware product brand Robert Welch
Designs has resided for over 50 years. Although
steeped in a tradition of silversmithing and
craftsmanship she discovers a sophisticated
design and development process

The Robert Welch


cooks knife in the
Signature range

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9/6/14 21:48:06

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9/6/14 21:48:07

PROFILE

hopping food can be frustrating


work if you dont have a sharp knife.
In my kitchen tomatoes mostly end
up hacked and squashed rather
than sliced clean through. So it was
a revelation to use a Robert Welch
Cooks Knife for the first time recently.
Its an absolute pleasure to chop
with and incredibly sharp, evident
by the nicks on my fingers, but also feels comfortable
and satisfactorily weighty to hold. It definitely lives up to
the philosophy of its namesake Robert Welch value-formoney design that is innovative, aesthetically pleasing and
functional.
Robert Welch (1929-2000), MBE and a Royal Designer for
Industry, was an award winning industrial designer who
specialised in stainless steel. He trained as a silversmith
at Birmingham School of Art before heading to the Royal
College of Art in London. Following his graduation in
1955 he rented a small room in Chipping Campdens Old
Silk Mill that contained a bed and a drawing board. With
the creation of the Alveston cutlery range Robert Welch
Designs was born in 1961.
Over the next 40 years the company grew to take over the
top floor of the Silk Mill producing a wide range of kitchen,
dining and homeware products. In 1993 Robert Welch

1
passed the directorship to his son and daughter, Rupert and
Alice, who are still the managing director and marketing
director respectively.
A Robert Welch retail shop was established in 1969,
just a few hundred yards from the Old Silk Mill where the
products are still designed by the in-house design team.
In fact, during the past 50 years, over 3,418 individual new
products have been designed, leading to sales of over 46
million around the world.

1 The Old Silk Mill

in Chipping Campden
has been home to
Robert Welch Designs
for over 50 years

Design legacy
Walking round the Robert Welch shop, one of three with
the other two located in Warwick and Bath, you realise
just how vast the range really is. Along the back wall is a
museum dedicated to Robert Welch himself with a range
of his original product designs on display. There are
some beautifully retro pieces, including tea sets, clocks,
candlesticks and even jewellery, some of which still look
as contemporary today as they did originally. Many of
his items are still in production today, its a testament to
his legacy, says Paul deBretton Gordon, head designer at
Robert Welch Designs, on my guided tour of the shop.
deBretton Gordon is just one of three designers at the
company. Although small, they make extensive use of
technology in the design studio with two CAD packages,
SolidWorks and Deskartes, and two 3D printers. The oldest

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Its just a

spoon but

the design
is really
tricky. The
top surface
is the most
difficult
and the
challenge
is for the
three or four
surfaces
on the top
surface
to knit
together
into a
solid

is a ZCorp Z510, nicknamed Zelda, which has recently


been superseded by an Objet 30 printer.
We bought Zelda eight or nine years ago so its pretty old
technology now. We needed something more convenient
with better quality. But with hundreds of different 3D
printers out there we had to do quite a bit of research.
It was really important that our new 3D printer wasnt
too big, the cost of running it was low and the quality of the
model was high. A secondhand Objet machine came on the
market and we thought it was too good a deal to turn down,
says deBretton Gordon.
Happily buzzing away in the corner of the design studio
with no dust or smell, unlike Zelda, the Objet is used
extensively for prototyping design concepts. It doesnt have
a huge build area but for what we are using it for, its fitting
the bill, he adds.

sophisticated design process


Although steeped in a tradition of craftsmanship and
silversmithing, the design process at Robert Welch Designs
is similar to most other companies involved in new
product development. This is something that amuses Paul
deBretton Gordon and his wife Kit, who is senior designer
at the company, as some people dont think that cutlery
is designed. I remember having to explain to family and
friends what we do as they think we are sat in something
like an art class, she laughs.

When Robert Welch was the only designer at the


company, before computers or CAD, his line drawings
would be passed to a silversmith whod bring his designs to
life. In his case it was John Limbrey, a craftsman who joined
Robert Welch in his one room studio shortly after he set
up. He then worked with Welch for over 40 years producing
models and production drawings.
Today a project will similarly begin with sketching but will
very quickly progress into CAD. We get into CAD as soon
as we can because obviously CAD is a great time saver. That
way we can start knocking out 3D prints and prototypes
fairly early on, explains deBretton Gordon.
We try to get through the concept phase and into
development phase pretty quickly because the development
cycle can take quite a while. We also try to speak to our
factories sooner rather than later.
But take a spoon, which is just one form, how complex
can it be to design? Very, it seems.
Talking about it sounds ridiculous, its just a spoon but
the design is really tricky, says deBretton Gordon. The
top surface is the most difficult and the challenge is for the
three or four surfaces on that top surface to knit together
into a solid.
However, cutlery design always starts in the Deskartes
software package as opposed to SolidWorks. Produced
by a Finnish company of the same name, Deskartes is a
Computer Aided Industrial Design (CAID) system with
certain features that make it an ideal tool for designing
cutlery. Although Robert Welch Designs license has been
in use for almost nine years and can only operate on an old
laptop, deBretton Gordon explains that this basic package
allows for quick model creation and easy editing.
Once the Deskartes model is complete, it then writes an
IGES file format that can be brought into SolidWorks. From
there files are sent to the 3D printer, prototyping bureau
or model maker. Following tweaks and refinement to the
design, files then go to the factory for tooling.

bright finish
One of the key challenges in working in this industry,
which is really out of the designers hands, is the bright
finish achieved through polishing the stainless steel.
Polishing is a real skill and polishers are the best paid in
the factory. Its actually quite a dangerous process because
it involves a spinning wheel at really high speed in very hot
conditions, comments deBretton Gordon.
Apart from polished stainless steel, the only other colour
in the Robert Welch collection, excluding the childrens
range, is black. This has always been the case and gives the
range its timeless and modern aesthetic. deBretton Gordon
was one of the first designers to take over the in-house
design following Robert Welchs death and was conscious
of not taking the company in a different direction.
I wanted to continue in Robert Welchs legacy and keep

2 In 1955 Robert Welch set up his

studio in one little room in the Silk Mill

3 Although nine years old, Deskartes

is an ideal tool for designing cutlery

4 Seats of SolidWorks have since been

purchased through reseller NT CADCAM

DEVELOP3D.COM JUNE 2014 29

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9/6/14 21:48:10

PROFILE
the design classic and simple. I have tried to accomplish
that the designs are not overly designed, they are not
fussy, fashion driven or trendy.
One of the first projects deBretton Gordon embarked on
when he started, which has remained a favourite, is the
multi-award winning Signature Knife range. There have
been equally good projects since but that one sticks in my
mind as being enjoyable but also difficult as the learning
curve was so steep, he says.
The company did have a few knife ranges but obviously
those were designed by Robert Welch himself so this was a
journey that Rupert Welch and I really went on together.
It was also the project where deBretton Gordon
introduced CAD into the company in the form of Deskartes
having used it at his previous job at Wedgwood. They also

purchased Zelda, which was used extensively on this project


to prototype handles.
At our design meetings we would have 20 different
handle shapes testing the feel and comfort. In the early
days, we also trialled a lot with professional chefs to make
sure they didnt get fatigue and the handle was right.
The handle, which is made from a DuPont material, is
moulded precisely onto the full tang. In other words, the
knife is forged from one piece of stainless steel that extends
the full length inside the handle ensuring longevity and
durability.
Not only was the design of each blade a challenge but so
was the choice of steel. Instead of opting for a Japanese
steel, which can be very hard but difficult to sharpen, they
went for a German stainless steel, which is less hard but
easier for users to maintain the edge and sharpen.
The knives were tested extensively until the perfect knife
had been reached, which has since been awarded the
highest grade possible by the Craft Guild of Chefs and won
multiple design awards.

neW proDUCts

The Robert Welch range is extensive and although products


remain in the catalogue for many years, including some
legacy ones that were designed by Robert Welch himself,
new products are also added regularly. Currently, the
kitchen product range is being boosted with new utensils;
the Signature Kitchen Roll Holder, with a design that allows
for pull and tear in one movement, as well as a Signature
Oval Trivet with a stainless steel base and removable
silicone mat on top.
Although the design work keeps him busy, deBretton
Gordon also likes to keep on top of new technology that
could help the design process. DEVELOP3D Live in April
was great fun for that as all the relevant companies were
in one place and you could literally walk from one space to
another and try them out and see the results. I had a look at
3D scanners, which may be useful in future. And although
we are happy with our Objet machine, there were some
others there that were interesting and in the future we may
get another and run them concurrently.
Of course, all of this research and future technology
investment is to ensure that this small company continues
in its pursuit of excellence. I cant help thinking that Robert
Welch would be proud of how his company has progressed
whilst it still maintains his belief that everyone should be
able to use beautifully designed pieces in everyday life.

i wanted
to continue
in robert
Welchs
legacy
and keep
the design
classic and
simple. the
designs are
not overly
designed,
they are
not fussy,
fashion
driven or
trendy

robertwelch.com

From 19 July to 28 September 2014 the Robert Welch:


Inspiration and Innovation exhibition will be taking place
at the Court Barn Museum in Chipping Campden. On 19
July there will be a one-on-one event Designing for Robert
Welch with Alice Welch, managing director, and Kit
deBretton Gordon, senior designer. courtbarn.org.uk

5 Robert Welch at work. His 1962

Alveston cutlery range was praised as


heralding a new era in cutlery design

6 The Signature range of stainless

steel utensils with its bright nish


7 One of the recently launched

products is this Signature Oval Trivet

30 JUNE 2014 DEVELOP3D.COM

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9/6/14 21:48:19

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09/06/2014 08:56

EVENT REVIEW

Bringing CAE to
the board room
Esteco is looking to change
the design landscape through
multi-physics optimisation.
Stephen Holmes reports
from the companys user
meeting in Trieste

s the complexity of product design


increases, so do the number of tools
used in the design process, yet the
time-to-market is ever decreasing.
Against this background the
modeFRONTIER user meeting
in Trieste, Italy, organised by the
Italian provider of this tool Esteco,
set out to show the vast array of
different industries using its tool to optimise designs and
using it as a means of presenting design choices, quickly.
Mastering complexity was the tagline of the event, and
given the multifarious calculations being tamed by Estecos
software, it proved apt.

TOOLS OF THE TRADE


modeFRONTIER is Estecos collaborative environment tool
for large dataset Computer Aided Engineering (CAE).
Open to accepting data from almost all mainstream CAD,
simulation and analysis software, it is used in projects as
diverse as urban towers and domestic washing machines.
It allows an engineer, for example, to pull in a CAD model
from Catia, CFD analysis from Ansys, a set of calculations
from MathCAD and an Excel spread sheet of bill of
materials.
The user defines the various parameters, the limits they
can operate within and the goals that need to be achieved
with the optimised design. The system (along with the
required computational power) will then provide a curve of
points representing the range of optimised designs.
modeFRONTIER sets out to corral the complex variety
of possibilities from the available engineering data and
visually packages the results giving engineers a graph of
precise data, while keeping it simple enough for boardroom
decision makers to understand and use.
To make it available to project collaborators it has a secure
web-based platform, Somo, which also helps with two big
issues for such a tool computational power and software
licenses.
Somos Grid system provides the user with a network
of workstations for processing power, but still runs
the controlling software from its native load computer,
eliminating the need for a sole workstation to be loaded
with every tool thats used.

Even with the Grid system, it takes time to run vast


numbers of variables through a computer with finite power.
This is overcome through a virtual version of the data,
which modeFRONTIER creates from the inputted fields,
which enables it to run at a much higher speed.
Yan Fu, a technical expert at Ford, explained how a new
Enterprise Multi-disciplinary Design Optimisation System
(EMDO )is being used at the company, which provides a
collaborative and distributed execution platform to manage
the complexity of growing demands of large-scale vehicle
design projects.

PERFECT SOLUTIONS?
Optimisation is just as much about making informed
choices and trade-offs as it is about reaching perfection.
Rarely in the real world is there a truly perfect design for
instance, optimising the weight of a design to save money
on materials could backfire if it demands a more complex
and expensive manufacturing process.

32 JUNE 2014 DEVELOP3D.COM

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9/6/14 21:48:41

to
room

modeFRONTIER
International Users
Meeting 2014, which
took place during
May in Trieste, Italy

A round-table discussion by the automotive sector


formed one of the events highlights, with speakers from
Jaguar Landrover (JLR), Ford and Volvo all explaining
how modeFRONTIER is used now, and how they expect its
role to evolve.
Currently problems include the late manufacture of a
vehicle, which can cost 2million each day of the delay.
However, this can be resolved using optimisation.
Decision-making in such situations needs to be as fast
as possible and the ability to speedily re-calculate options
using virtual optimisation can prevent huge losses.
More standard stages of design benefit from optimisation
directly. As a representative from JLR explained, the
company managed to lose 400kg of aluminium from the
chassis of its latest SUV by combining CAD models and
various simulation and analysis data.
Yet optimisation is gradually moving from being simply
a problem-solving tool to influencing the initial design
concepts.

Nowadays, engineers are not trying to solve one problem


at a time. Tools such as modeFRONTIER enable several
concepts to run in parallel, which allows teams to make the
right design earlier.
By weeding out flawed designs earlier, by the time a
design reaches physical prototyping less needs to be built
for testing.
The earlier that optimisation is introduced into the
workflow, the more useful it can be, and those who control
design and manufacture are beginning to appreciate the
benefits.
As one attendee explained, it has meant that, for the first
time, the boardroom of his company had understood the
expanded benefits of simulation tools.
In a complex world of algorithms and engineering
data, its easy to see why having a tool to simply guide the
decision process is beginning to bring CAE to the attention
of company heads.
esteco.com

DEVELOP3D.COM JUNE 2014 33

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9/6/14 21:48:45

PROFILE

BRIGHT
YOUNG
THING
London teenager Josh Valman is on a mission to change the way product
design, engineering and manufacturing works around the world.
Tanya Weaver meets with this young entrepreneur to discover how he
became the CEO of the supply chain company RPD International

ust a short walk from Londons


Westminster tube station, in a fairly quiet
open plan office in Millbank Tower is
RPD International. Looking around you
wouldnt guess that this company has
grown 50 per cent month on month since
its launch in January 2014, employs 46
people and is on track to achieving a seven
figure turnover this financial year. You
certainly wouldnt guess that the man at the helm is 19-yearold Josh Valman.
Valmans CV, with its four job roles MD of RPD
International, MD of Miproto, owner of WeSellTubes.com
and freelance product design engineer reads like that of
someone at least ten years older. However, what gives it away
is his schooling: Vyners School in Ickenham, West London,
2006 2013. He only completed his A levels last year!
But what exactly does his company do? Valman explains
it simply as RPD powers design and manufacturing
departments for companies. Basically he has built a
global supply chain that consists of specialist factories and
contractors to handle everything in a product development
project from conception, to prototyping, to mass
production to delivery. It can handle all or just a small part.

We employ incredible expertise and facilities around


the world and bring these together in supply chain
combinations that suit each project for necessary quality,
quantity, speed and cost. From consumer electronics to jet
engines, its not what we do, its how we do it.

game is on
It all started with Robot Wars. At age ten, Valman was a
huge fan of this British television game show. Broadcast
from 1998 to 2003, participants robots would fight it
out against each other in an arena. Too young to enter,
Valman chose to compete in the shows engineering
competition with its robot weight restriction of less than
150g. He taught himself how to use Google SketchUp
and constructed his creations using hand tools, including
the CNC machine and lathes in his schools Design &
Technology Department.
I was designing some pretty crazy stuff such as a full
pressure pneumatic system with an arm that fires open. It
was pretty dangerous, smiles Valman.
But seeing that everyone else in the competition was
getting their components professionally made, he decided
that he wanted to do the same. So, I Googled factory.
All the UK factories were far too expensive for my budget;

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9/6/14 21:49:09


We employ incredible
expertise and facilities
around the world and
bring these together in
supply chain combinations
Josh Valman

nobody seems to think of the budgets of 15 year olds.


But I had heard about Chinese factories so I Googled
that. I found one and thought to myself what could go
wrong? Its just on the other side of the world, it just means
waiting a bit longer.
However, the bank would not allow him to send his pocket
money to a factory in China that he found on the internet.
Neither would his parents for that matter. So, unbeknown
to them, he set up a PayPal account and sent every penny he
had 500 to be exact that way.
About two weeks later the DHL package arrived and
inside were the billet aluminium components that had
been CNC machined to within 0.1mm tolerance. He was
very chuffed and when he took his robot to the Robot Wars
World Series event, others were impressed too. So much
so that requests started coming in for him to produce
their robot components, which soon scaled up to other
components. At 15 his career as a freelance product design
and manufacturing consultant had begun.
Lots of people doing this Robot Wars stuff were high up
figure heads in large multinational companies so by doing
small bits of work for them theyd tell others. The work
kept coming in to the point where I was earning 10,000 a
week, he comments.

saturday job
Valman also decided to get a normal (well, normal for a
teenager) job working Saturdays in his local bicycle retail
shop. By his own admission, he was painfully shy and
thought that being forced to speak to the general public
would help his communication skills. He also learnt about
business and for 11 months operated weselltubes.com, an
online retailer of inner tubes.
Ever the entrepreneur, hed also decided, as his freelance
work was going so well, to set up a web based product
design, development and prototyping platform. Hed
realised that his success was due to his being accessible
and so decided to launch Miproto with the aim of making
product design and manufacturing accessible to everybody.
Anybody can upload a design, pay their fee and have it
made, he explains.
Valman eventually managed to get some investors
onboard but admits that most were weary of risking money
on a kid. It took me a while to prove my worth to people.
But I ended up flying out to Gibraltar just before my A levels
started. I closed my first investor and wrote my coursework
on the flight home.
But since then Valman has been very selective in the
investors hes chosen. Its not about the money, but
DEVELOP3D.COM JUNE 2014 35

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9/6/14 21:49:11

PROFILE

I ended up flying out to


Gibraltar just before my
A levels started. I closed my
first investor and wrote my
coursework on the flight home

to deliver. This is more often than not a manufacturer local


to the client where there is not a great deal of shipping
involved because according to Valman, time is worth so
much more than money. Thats the future.
So far RPD has worked with a range of clients including
creative agencies such as London-based Taxi Studio, which
as part of a national campaign for its client plasterboard
producer Siniat asked for 550 small foam bulls to be made
and delivered.
Another was a British supercar manufacturer who tasked
RPD with designing its key fob asking: How can our
customers feel the beauty of our engine, without opening
the bonnet every day?. With a reasonable budget, Valman
new year, new business
combined three minds: an American artist, Italian fashion
Meanwhile Miproto was doing well but wasnt making
designer and a Scandinavian industrial designer. The
much money. With his entrepreneur head on he got
thinking and realised that companies, both large and small, concepts were then refined by a London industrial designer,
who embodied the V8 engine into the key fob itself. This
rather than individuals were using this service. So, using
the same global supply chain, in January 2014 he launched was followed by various rounds of prototyping (including
the internal PCB), tooling, batch manufacture of 5,000,
RPD International a corporate platform that powers
assembly, packaging and delivery.
design and manufacturing for companies.
Back in his office, Valman has employed people to work
We handle everything, from concept through to
with the British Standards Institution (BSI) to certify
manufacture and delivery. We operate this global supply
chain of talent in design, engineering and manufacturing. RPDs processes and facilities the boring side of business,
By connecting all of these incredibly powerful resources, we according to him, whilst he gets very little sleep jetting
are able to think differently about both design and process. off all over the place hunting out suppliers and spreading
the word of what RPD does. He is constantly visiting
explains Valman.
Companies can use it for the entire product development conferences, like DEVELOP3D Live in April, and has
even organised one himself in Aarhus, Denmark, at the
process or, like some larger engineering firms have done,
beginning of June and will be speaking at a few, including
dip into a certain part of the process whether its help
the Design Chain Conference, later this year.
with an R&D project, getting a design prototyped or for
He uses social media for all its worth especially locating
manufacturing assistance. People pay an amount each
month which is a deposit to retain our services. So its up to designers and engineers to work for him. He has ceaseless
energy and drive to grow his business but does seem a bit
us to guarantee that we have the resources in-house ready
surprised when he admits that it just works.
when they call and say help, says Valman.
He also still finds time to design having bought seats of
In a bid to build his supplier and contractor list, he has
jetted out to factories all over the world and talked to various SolidWorks through reseller Innova. I cant log in as a
senior engineer, however, because I dont have a degree. So,
designers and engineers who he employs on a freelance
the CEO is a junior engineer, he laughs.
basis when needed. The idea is to link up the right person
with the right project and then find the best manufacturer
rpdintl.com
more about what they can offer in terms of skills and
connections. Some people I would take 5,000 off but its
not because its 5,000, its because this guy is the director
of this company who can connect me to that company who
can in turn connect me to this other company.
Valman did manage to pass his A levels but his marks
werent sufficient to get him into any of the engineering
courses he applied for. Ironically, he now teaches at one of
these universities. I didnt get into Imperial College and
now I teach at their Entrepreneurship Club so I dont feel
so bad.

1 The Robot Wars robot Valman

created in SketchUp when he was 15


2 RPD International created 550 small

foam cows for client Taxi Studio

3 Various prototypes of a key fob for a

British supercar manufacturer

2
36 JUNE 2014 DEVELOP3D.COM

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9/6/14 21:49:13

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KNUCKLE
DOWN
PROFILE

How the capabilities of 5-axis machining are benefiting


two companies working in the automotive industry

aguar Land Rover (JLR) is one of Philip


James biggest clients. This Coventrybased subcontracter machines prototype
suspension, chassis and steering
components for practically every make
of Jaguar, Range Rover and Land Rover,
including the limited edition Jaguar XKR-S
GT, which was launched in October 2013.
For this 135,000, five-litre, V8 coupe,
Philip James produced the front steering knuckles.
Knuckles in particular require intensive milling. They
start as a solid round aluminium billet that is typically
reduced from 94kg to less than 6kg when the part is
fully machined. For subsequent volume production, the
components are produced from aluminium forgings
unless it is for a small run of cars like the XKR-S GT.
Philip Whitehouse, managing director of Philip James,
states, One of the front knuckles for JLR was proving
problematic to machine.
While most of the milling and drilling could be carried
out on one of our 3-axis Hurcos, the component then had
to be transferred to a CNC jig borer for five holes to be
interpolated at three different angles and therefore in
three set-ups.
We decided to buy a Hurco VMX42SR 5-axis machining
centre to interpolate all the holes to within 10 microns in
one automatic, 20-minute cycle, much faster than the two
and a half hours it used to take on the jig borer.

Faster changeovers
Apart from decreasing the cycle time, the new 5-axis
process eliminates the need to use a tooling hole for

RIGHT
FORMULA

component alignment prior to boring. One-hit machining


on the Hurco also allows Philip James to swap between
producing the two hands more quickly. This is important,
as JLR often cannot wait for a full batch of, say, 20 lefthand and the same number of right-hand knuckles to be
delivered in one consignment. Faster changeovers increase
productivity by minimising spindle idle time.
The Hurco VMX42SR is the first 5-axis machining centre
at Philip James, which Whitehouse asked Hurco to modify
so that the B-axis head can be tilted past horizontal to allow
cutter access for all JLR knuckle bores to be interpolated in
one hit.
The required negative angle was 8 degrees. Hurco
engineers removed the limit switch on the head, allowing
it to tilt up to 20 degrees. So other features like undercut
faces can also be machined without repositioning the
part on an angle plate, again saving time and improving
accuracy.
The modification means that the head guarding
comes close to the table and especially near to a laser
tool measuring device. To avoid any chance of collision,
the subcontractor used Work NC computer aided
manufacturing (CAM) software from Sescoi to program
the machining cycle and check for interference.
Although the knuckle application requires 3+2 axis
machining, the VMX42SR is capable of full 5-axis cycles.
Whitehouse is hopeful that it will attract additional work
from the aerospace and motorsport sectors and also
pointed out that it will reduce the need to use expensive
form cutters.
hurco.co.uk
philip-james.co.uk

Freeform Technology, a
CNC machine shop based in
the UKs motorsport valley
in Buckingham, supplies a
range of F1 teams including
Red Bull Racing, Lotus,
Mercedes GP, Williams,
McLaren and Marussia.

DMU65 monoBLOCK 5-axis


universal machining centre
from DMG MORI. This
German-built machine
was bought specifically
for its ability to tackle any
material including the
toughest of alloys.

The latest 5-axis machining


centre to be installed at
Freeform Technologys
6,000 sq ft facility is a

In addition to machining
tooling block, aluminium
mould tools can now be
produced, allowing the

subcontractor to widen its


customer base.
We have already produced
front and rear bumper
patterns for the Nissan RML
Juke-R and the BMW WRC
Mini. We see automotive
as a growth area for us,
as more and more CFRP
[Carbon-fibre-reinforced
polymer] parts are being
incorporated into road

1 The Jaguar

XKR-S GT coupe,
on which the front
steering knuckles
are machined on
Hurco machining
centres at Coventry
subcontractor, Philip
James

2 A front knuckle for

JLR, after all 3-axis


metalcutting has
been completed on
the Hurco VM20i

cars, or at least offered as


options, says Fred Hutton,
Freeform Technologys
co-founder.
We also intend to offer
mould and pattern making
services to companies
in the aerospace supply
chain, he adds.
dmgmori.com
freeformtechnology.co.uk

38 JUNE 2014 DEVELOP3D.COM

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9/6/14 21:50:01

1
2

DEVELOP3D.COM JUNE 2014 39

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9/6/14 21:50:02

PROFILE

SWEET
SOLUTION

Chocolate mould manufacturer


DPS Designs reduces cycle times
and increases quality following
the introduction of 3D scanning
technology from Steinbichler

PS Designs, a Gloucestershire-based
supplier of moulds for the chocolate
industry, had been reviewing its
processes and looking towards moving
to digital engineering of its designs
and the inspection of mould tools.
At the time, a foam model would be manufactured
from sketches and once approved by the customer, it
would be drawn in 3D CAD to replicate the foam model.
It was time consuming and difficult to make the CAD
model exactly represent the foam model.
Realising the benefits that 3D scanning could bring
to this process, Leigh Down, DPS Designs managing
director, contacted Steinbichler UK, a supplier of optical
measuring and testing technology. Following a demo
together with testing and benchmarking, Down placed
an order for a Steinbichler L3D system.

improved process
The 3D Scanning is used alongside Delcams Artcam
software. The foam model is hand sculpted based on
the customer sketches, photographs and technical
requirements. Once the foam model is deemed to be as
per customer requirements, the foam is 3D Scanned
using the Steinbichler L3D system and the STL file
sent electronically to the client for review. This process
can be used as many times as required until the client
approves the overall shape, proportions and posture of
the model.
Upon customer approval, the STL file output from
the L3D Scanner is imported into Artcam where the
fine details are sculpted electronically with any draft
angles for manufacture etc. added on in readiness for
manufacture. Delcam PowerMill is then used to design
the final tooling for manufacture.
The acquisition of the Steinbichler L3D system
has enabled us to speed up the development process
significantly, says Down.
We are also using the scanning to be able to provide
3D STL files to customers enabling them to review
models electronically and efficiently. The L3D system is
key to the companys future growth plans.
dpsdesigns.co.uk | steinbichler.co.uk

40 JUNE 2014 DEVELOP3D.COM

p40_D3D_JUNE14_steinbichler.indd 40

1 The foam

model is 3D
scanned using
the Steinbichler
L3D system

2 The resulting

STL file is sent


electronically
to the client for
review

3 Upon

approval,
the STL file is
imported into
Delcam Artcam
where the final
details are
sculpted

4 The tooling

is created
using Delcam
Powermill

5 The resulting

Harry Hopalot
in its Thorntons
packaging

Caption to go in here
roughly this length
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9/6/14 21:50:25

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23/03/2012 17:21:10

09/06/2014 07:05

REVIEWS

SOFTWARE REVIEW

Solid Edge ST7

Solid Edge is one of the most mature 3D design and engineering systems available.
Al Dean takes a look at some of the highlights in Solid Edge ST7 and finds that theres
still room for innovation with Synchronous Technology and elsewhere
Product:
Solid Edge ST7
Supplier: Siemens
PLM Solutions
Price: On Application
siemens.com/solidedge

iemens Solid Edge product


has been on the market for 18
years. It has been through a
fair few owners but has always
had the same core concept at heart: to
provide a Windows-based system for
design and engineering development
using 3D CAD as the basis. While the
marketing initiatives have come and
gone, its found a loyal following in the
near two decades of its activity.
When Synchronous technology was
introduced in 2008, it got a profile boost
as it rode on the burgeoning interest in
direct editing. While this technology has
gradually matured and become better
integrated with the traditional historybased modelling tools, Solid Edge is still,
perhaps, riding on that increased wave of
interest.
So, with each release, its interesting
to see where things are heading for the
mainstream 3D design-focussed system.
So lets take a look.

Generally useful updates


1 ST7s measurement

enhancements allow
users to stack up
measurements of, and
between, objects as
needed

Lets begin with the updates to this


release that are applicable to most users,
irrespective of what industry or common
workflows they use.
The Solid Edge user interface has been
evolving over the last five or six releases

and while wholesale changes are now few


and far between, there are a few tweaks,
enhancements and additions that will
make life easier or more productive for
existing users. New users will, of course,
not notice any difference.
Perhaps one of the most useful of these
enhancements is to the measurement
tools. While every CAD system includes
tools to measure both geometric entities,
as well as between them, theyre often not
pervasive nor indeed, remain on screen
while you use them. Solid Edge, until ST7,
was also guilty of this.
However, from ST7 onwards, the
measurement tools remain on screen
as theyre being used, giving the user
a greater ability to measure between
entities and allowing measurements to be
stacked up and retained on screen.
Another update thats going to be
welcome to many, is the ability to create
3D sketches using a wider variety of
entities without the need to predefine
workplanes and such.
Essentially, you sketch each segment on
a dynamic plane, then shift that plane to
the next to add in the additional elements
in a different direction. It works with both
lines and arcs and allows for the creation
of fillets between those entities.
For users working with piping routing,

wire or tubular forms, this is going to be


manna from heaven. Of course, if you
want to include more complex splines
that route through points that arent coplanar, this can still be done, but using the
more complex tools that have been in the
system for a good few years.
There are also some enhancements
made to the materials definition database
thats available within Solid Edge. This
has been revamped and now gives a much
richer description for each material and
a wide range of materials all together.
Interestingly, the team has also built in
the ability to download and integrate
materials from online repositories, such
as MatWeb.
Also on the standards front, the hole
creation tools have been reworked.
Whereas in previous releases holes and
fasteners were defined separately, it
is now done much more intelligently.
Essentially, the hole creation form now
requires the definition of the fastener
thats intended to interface with that hole,
and the thread forms are derived from
and it includes all the major international
standards including (DIN, ISO and ANSI).
Perhaps the last major update on the
generally applicable front is the ability to
assign a specific length to a sketch entity
(or group thereof). For users working with
DEVELOP3D.COM JUNE 2014 43

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9/6/14 21:50:52

standardised tubes, pipes, belts and such,


this will be a huge benefit, but Im sure
itll find its way into many others lists of
command options.

Working with Assemblies


Alongside these generally applicable
updates (which often apply to both part
and assembly modelling), theres also been
a bit of work done on tools that focus on
assemblies specifically.
Perhaps the most useful is the ability to
duplicate components along a curve. This
works similarly to using a sketch to drive
a feature part, but with separate parts.
What this means is that its possible to
take a part (or, indeed, a sub-assembly)
and have it patterned along a specified
curve, or group of curves.
Imagine a subassembly of a track for an
earth moving vehicle or perhaps a complex
belt or chain device. Rather than creating
multiple instances of each link in that
chain, you can duplicate these along the
appropriate path and itll maintain position
and orientation just as the fully mated
version would, but without the massive
compute overhead that a design change
would require.
Another assembly modelling update
continues the work done in ST5 and 6
to better support the use of lightweight
representations of large and complex
assemblies.
Regular readers (and existing Solid Edge
users) might recall that this revolved
around the shrinkwrap type of tools that
are increasingly common. Solid Edges
implementation allowed an assembly of
parts to be replaced with a combination
of either a boundary lump of geometry
that represented the exact form of the
assembly, or to swap components out

workflow: MOVING FROM SOlid to Sheet metal design with ST7

1 Lets begin with a solid model, built using references

from other components in an assembly or just hacked


together to get the basic form of part you need

2 The Part to Sheet Metal command (found in the Tools/

Transform panel) is used to define the basic sheet metal


parameters, such as bend radius, corner relief and such

4 Using the same command, you now hit the R key to switch
5 When done, the solid model is now converted into a sheet

to Rip model. Again, this defines edges where the sheet


metal splits to open up, rather than creating a bend

metal component and remains as such. Any edits can be made


in the traditional manner

3 The next stage is to start to define the edges of

that solid that represent bends, built according to the


parameters youve already specified. These can be changed

6 Now complete, the part can then be integrated into

subsequent workflows, adapting fixtures and fasteners as


you would with any other type of part or sub-assembly

44 JUNE 2014 DEVELOP3D.COM

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SOFTWARE REVIEW
complex examples.
It allows users to identify the edges/
faces that are chamfers (or not, as the
case may be) in advance, then allows the
editing of feature names, any set-back
dimensions and such.

Sheet metal

5
2 The new hole

creation tools are


driven by DIN, ISO and
ANSI standards thread
forms
3 Its now possible to

flatten out non-sheet


metal forms to gain
an idea of material
requirements
4 The new Duplicate

components allow
the creation of
assemblies with
repeat components
without the overhead
of assembly mates
5 The creation of

3D sketches is now
much freer - without
the need for creating
workplanes and such

entirely for prismatic forms.


The problem was that while these
lightweight forms allowed users to load
and inspect an assembly more efficiently,
they didnt carry over any of the BOM and
metadata attached to the parts they were
representing.
This has changed and its now possible
to extract this type of information, for
BOM lists as well as in drawing tables,
without having to load the fuller, complete
representation.
The final major update relating to
assemblies for ST7 is in the area of change
management. While Solid Edge has (as well
explore shortly) data management tools
available using SharePoint or Teamcenter
as the basis, change management
in groups without formalised data
management is still an issue.
The new tools allow users to track when
parts or sub-assemblies, either above or
below the level thats being working at,
are changed and might kick off a complete
rebuild of the model.
These new tools allow users to find
these instances (on loading a model or
moving focus within the assembly) and to
selectively choose whether the assembly
is updated and refresh.

Sync Tech updates


No Solid Edge release is complete
without a quick rip through some of the
enhancements made to Synchronous
Technology. Its been a good few years
since Sync Tech was introduced into the
system and while the days of massive
updates are gone, there is a constant
refinement of the tools to make them
more intelligent and allow the user to
work more efficiently.
Big ticket items for this release include
the ability to find feature patterns within
other patterns, so that the user has the
ability to adapt them where needs be,
whether the upper level pattern or each
individual pattern within it.
Elsewhere, the system also now allows
users to create primitives, specifically,
boxes, cylinders and spheres. Its this
type of operation that can, of course, be
carried out with a number of operations in
previous releases, but these new tools are
much quicker to use. Drag, drop, pull and
pull into shape and youre done.
The last highlight on the sync tech front
is some work done on chamfer recognition.
As ever, the use of both chamfers and
fillets using direct editing is problematic,
particularly when you get into the more

Sheet metal is an area that Solid Edge has


always had a strong presence in, right
from the early days. It had intelligent
sheet metal tools long before many of its
current peers in the mainstream modelling
market. As ever, its no good resting on
collective laurels and this release sees
work done to refresh the sheet metal
modelling and editing tools in the system.
Strangely, the first is something
that other systems have had for some
time namely, the ability to create the
exterior form of a sheet metal component
using a solid model, then convert it to a
sheet metal fabricated form. The tools
are nice and simple, the Part to Sheet
Metal operation takes care of the whole
process, allowing users to define material
parameters (in terms of bend radius,
corner treatment etc.) then identify the
base (for the first section of sheet).
Users can then work around the model,
first selecting edges that are converted to
bends, then by hitting the R key, select any
edges that are ripped those that open
up and enable the flattening of the form.
The full workflow and details is on the
opposite page.
Once done, the result is an intelligent
sheet metal model that links back to
the source solid, so any changes can be
propagated quickly, and one that can also
be converted into a flattened form and
pushed into fabrication and into drawings
for documentation.
The last sheet metal update relates to
deriving flattened forms from non-sheet
metal forms. Essentially, this allows users
to take a constant wall thickness part
(whether natively built or imported) and
flatten it out according to a few input
parameters.
The end result is a 2D shape that, while
perhaps a little rough around the edges,
can be used for initial nesting planning
for all manner of purposes, whether thats
fabric work or stamped forms. This, of
course, also ties in rather nicely with the
forming tools from ST6 that allows users
to push a form tool into a thin part and
create these types of stamped or forged
parts more easily using standard solid
modelling operations.

Visualisation with Keyshot


Solid Edge has had integrated rendering
tools for the last ten years or so. Based
on the Lightworks engine, it has followed
the usual route of being somewhat overly
complicated, a side effect of being in
a user interface built for design work,
rather than visualisation. This is a common
problem in almost every 3D design system
at the moment.
For the ST7 release, this changes. The
existing tools are still there, but from now
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SOFTWARE REVIEW
on, it looks like Siemens will be offering
users access to KeyShot from Luxion.
Most DEVELOP3D readers will be familiar
with KeyShot it rewrote the rulebook on
how easy rendering and animation should
be by using a drag and drop approach
rather than twiddling of values and
complex dialog boxes.
Solid Edge Classic or Premium customers
will now have access to KeyShot for Solid
Edge. This puts a couple of icons into Solid
Edge that allows for current data to be
sent directly to KeyShot for rendering.
Of course, using KeyShots LiveLinking
technology itll maintain that link, so
updates can be propagated as designs
evolve.
KeyShot for Solid Edge gives real-time
rendering (at 2.1 megapixel resolution
equivalent to 1,920 x 1,080) and offline,
fully calculated rendering to any resolution
desired. Itll try to maintain any material
assignments from Solid Edge. It doesnt
come with the animation tools in KeyShot
Pro but it can be used to render out frames
defined in Solid Edges native animation
tools.
There are a couple of things worth
noting. The first is that KeyShot has to be
installed on the same workstation and is
tied to the Solid Edge license. The second
is that, despite the tied license, if theres
an update to KeyShot, you can get it and
update your version.
Another factor worthy of mention is
that a bundled license of KeyShot doesnt
include importers for other files. The data
has to be transferred via the integration
with Solid Edge. Finally, if youve already
got KeyShot in-house, it does give the
benefit of an additional license and the
KeyShot native BIP files can be read
between the two.

the view as itll appear when placed.


The second is that within multi-sheet
drawings, sub-assemblies or other
parts from the assembly can be pulled
in and documented, keeping all of the
documentation relating to an assembly in
a single place. This makes management
much easier.

DrAuGhTinG & DrAWinGS

DATA mAnAGEmEnT

To round things out, lets talk about two


areas that, while, theyre not the most
exciting, are just as important as all the
flashy modelling tools discussed elsewhere
in this review.
The first is drawings and no 3D CAD
release is complete without at least a few
new drawing tools or enhancements to
existing ones.
For ST7, the highlights are in a couple
of areas. Firstly, there are new fully
automated tools for placing and adjusting
co-ordinate dimensions using the fence
select that automatically repositions the
series of dimensions and spaces them
rather nicely.
Another relates to documentation and
GD&T, specifically, the use of reference
frames and datums. The new release
makes these types of references
associative, so if the user changes
the datum reference, itll also update
the control frame to reflect the new
alphanumeric text.
The last two relate to the placing
of drawing views into sheets. Firstly,
there are improvements to the display
of each view instead of a bounding
box, there is now a full preview showing

Lets wrap this up with a look at whats


changed for data management. You may
recall that Solid Edges SharePoint-based
data management solution (Solid Edge SP)
was introduced in the last release.
This builds on a standard SharePoint
implementation to add in not only a greater
understanding and support for the complex
data links between parts, assemblies and
drawings, but also the complex workflows
that are common in engineering and
production.
For this release, Solid Edge SP gets a
face lift, particularly in the Relationship
browser tool that displays the hierarchy of
assemblies graphically.
Users can now show multiple property
cards, which display the meta data
associated with the selected parts. While
present in the last release, you were limited
to a single card at a time no more!
The other major update is that while
its entirely possible to create formalised
workflows, sometimes something more
ad-hoc is needed.
This is now possible and users can quickly
create a workflow to push a task through
a process and team without too much preamble.

6
concluSion
I think thats a pretty good overview of
whats new, updated and improved in Solid
Edge ST7. Whats interesting is how the
development is looking back at existing
tools and finding new ways to make them
more efficient. A good example is the
work done on some of the core modelling
techniques whether thats 3D sketching,
working with sheet metal forms or the
additions to the sync tech tools.
Elsewhere, the team has also looked
at some areas and completely revamped
them. The prime example is in the
rendering field.
While you could produce half decent
renderings in Solid Edge VirtualStudio,
like all CAD integrated rendering tools, its
complex and heavy.
The link up with KeyShot is a good move
and while its reserved for those with the
Classic and Premium bundles, its a good
deal and one that should prove useful
for many users. After all, rendering is no
longer the sole preserve of the industrial
design crowd and is a common part of
designers and engineers workflow, in a
much wider spread of industries.
All in all, ST7 shows how Solid Edge
continues to evolve and mature and thats
what many users are looking for.
A solid, reliable tool to assist with not
only building and documenting design
and engineering work, but also one
that has links to other workflows and
requirements that are part of the process,
whether thats simulation (which weve not
covered), visualisation or manufacturing
specific readiness.

6 Solid Edge users,

of the classic and


premium bundles at
least, now get their
own special version of
keyShot

46 JUNE 2014 DEVELOP3D.COM

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9/6/14 21:50:56

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09/06/2014 07:08

Autodesk Inventor 2015

With the introduction of direct editing, freeform surface modelling and lots more,
Inventor 2015 promises to deliver on what users have been asking for. Paul Munford
takes a direct look at the latest version of Autodesks digital prototyping platform
Product: Inventor
2015
Supplier: Autodesk
Price: On Application
autodesk.com

1 Inventor 2015 sees

the introduction of
tools that are cross
pollinating from
Autodesks Fusion
360 this release
gets basic support for
T-Spline modelling
tools

m such a CAD geek. Theres


not much that gives me greater
pleasure than finding out what
new tools are available in each
release of Inventor. What really excites
me about Inventor 2015 is the number
of fixes, additions and changes that
have been directly inspired by the
feedback that you and I have been
giving Autodesk.
You may not agree with the way that
Autodesk has used strategic pricing to
manoeuvre customers onto subscription,
but it may be that there are some
advantages. Could it be that, as more
customers get onto the subscription
freight train, Autodesk is under less
pressure to create new features to sell
Inventor to new customers? You decide.
Let me take you through some of the
new features of Autodesk Inventor 2015.
As an Inventor user, which features do you
think will help you in your daily workflow?
As a CAD manager or business owner,
which features might encourage you to
consider buying a seat of Inventor or two?

Big Shiny new tools


When you open 2015, the first change
is really obvious (to the existing user).
The nagging whats new dialog is gone.
Instead you are faced with a nicely laid
out dashboard of your recent files and

projects. Just a click away is the learning


path screen, an interactive trail to
take new users of Inventor through the
concepts of parametric part and assembly
modelling. This is very clearly laid out and
will appeal to those getting up to speed
from previous releases, as well as those
learning how to use Inventor.

T-SPLINES A GO GO
T-Splines are big news in Inventor 2015.
Originally developed as a plug-in for
Rhino, Autodesk acquired the technology
in 2011 dubbed Freeform. In Inventor the
T-Splines technology uses a subdivision
surface modelling technique to create
inherently G2 continuous surfaces.
Freeform surface bodies are not
parametric and are instead directly edited
by manipulating points, edges, faces or
the boxy control frame that guides the
surface.
While its hard to get a subdivision
surface to be as accurate as a surface built
using traditional sketches and surface
features, subdivision surfacing is quick
and intuitive. The biggest plus is that
subdivision surfaces rarely fail, which
makes complex part modelling a lot less
prone to feature tree explosions.
T-Splines are an extremely clever
addition to subdivision modelling that
uses T points and Star points to add

detail (i.e. add faces and edges) in areas


that require more refined surface curves.
This is more efficient than regular SubD
modellers, which need to subdivide the
whole surface to add detail.
Freeform bodies are non-parametric,
but do exist in the feature tree. On exiting
the Freeform environment the T-Splines
surface is smoothly converted to a solid
body and further edits can be carried out
using Inventors regular solid and surface
modelling tools.
Despite the fact that the Freeform
environment opens whole new workflows
for organic shape design in Inventor,
Im disappointed in how little of the
original feature set from Rhino has been
implemented. Autodesk has already
successfully implemented T-Splines into its
flagship web based CAD package Fusion
360, so our appetite has been whetted
with the possibilities
Freeform T-Splines, in this current
Inventor implementation, are restricted to
closed bodies only so no open surfaces.
Freeforms cant be built from sketches
and there is no cage view. Handy tools
such as make uniform and divide face
by point are missing. What we do have is
a functional set of tools that just about
make Freeforms useable.
If youve never modelled with T-Splines
before youll get along with Freeform just

48 JUNE 2014 DEVELOP3D.COM

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SOFTWARE REVIEW

2
fine. This introductory tool set is great for
new users who need to learn this new way
of thinking. Those of you who have been
hammering out T-Splines in Fusion 360 for
some time may feel a little hampered.

DIRECT EDIT
Have you been following the debate
around history vs. direct modelling?
SpaceClaim threw down the gauntlet
back in 2005 and opened up a whole new
market. Direct editing isnt a new idea, but
SpaceClaim showed how it should be done.
SolidWorks, Solid Edge and Creo all

have direct modelling strategies, so it is


about time Inventor kept up! I really like
the way that direct modelling has been
implemented in Inventor. It is intuitive
and slick with great feature recognition.
Direct edits are added to the feature tree
and their values can be driven from the
parameters manager.
Will direct editing aid your workflow?
Or will it be just one more way for
your designers to circumnavigate your
modelling standards? For those last
minute design changes (without blowing
up for history rebuild) or working with

imported geometry to make tweaks


without remodelling features, its very
handy indeed.

USEFUL TwEAKS TO OLD


FAVOURITES
User Interface: The UI has been
optimised (messed about with) featuring
more grouped commands. However, there
is a nice new feature that allows you to
pick the size of your buttons. A must for
those with OCD.
The parameters dialogs dynamically
re-size (so_you_can_read_your_whole_

2 Inventor 2015 sees

the introduction of
direct modelling tools
enabling the quick
editing of geometry
without hacking back
through the history
tree or on imported
geometry

WORKFLOW: INVENTOR INTEGRATED T-SPLINES - HOW DOES IT WORK?

1 Create Freeform bodies starting with primitive shapes.

The Freeform tools includes boxes, cylinders, torii and more

2 Add additional faces and symmetry to your body. Its worth

spending some time to plan out the forms you need

3 Edit your body by directly manipulating points, edges

and faces

4 Add additional lumps or voids by extruding or bridges

between faces

5 Finish the free form command to convert your T-Splines

6 Continue adding features to your design and use the

surface into a Solid

rendering and surface evaluation tools to inspect the design

DEVELOP3D.COM JUNE 2014 49

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SOFTWARE REVIEW

3
parameter_name) and the Sketch tools are
always visible. There is a great new option
in the parameters manager to purge
unused parameters.
Sketching: The sketching environment
has had a lot of attention. You can
now sketch faster in Inventor points
are created on mouse down instead of
mouse up (No more skidding off on point
creation!).
The offset command has been improved;
zero length geometries are deleted as
you offset the shape so you always get a
workable result.
Geometrical constraints now feature
glyphs that pop up to show you which
constraint will be applied as you create
geometry.
There is no need to turn on constraint
display; simply clicking on geometry will
highlight its associated constraints. Right
mouse button clicking has a new option to
delete the constraints associated with the
selected geometry.
A new relax mode allows you to move
constrained geometry without having to
work out what its constrained to. Any
constraints that cant be honoured by
the move are deleted, which is massively
helpful.
My favourite sketch improvement (and
possibly my favourite feature in Inventor
2015) is the little guides that pop up
when you use the Vertical and Horizontal
constraint commands. No more click and
guess!
Part Modelling: Inventors Sweep
command now has the option to twist
profiles as they sweep along a path. You
can now re-name the default work planes,
and you get a cute little label on work
planes when you highlight them.
The sheet metal environment has new
options to place punch features across

bends, create cuts normal to the surface of


the unfolded part and unfold zero radius
bends. A new option to add an a-side
definition identifies the face of the folded
part giving greater clarity when working
with unfolded sheet metal designs.
Assemblies: You can now edit parts and
assemblies while in express mode without
having to open them in a new window.
The joint command has been improved
with options to place joints between two
part faces or with an offset origin. Joints
can now be aligned to work features.
Even the frame generator has seen a little
love with a new option to re-use frame
members, helping you to keep your BOM/
parts list correct without having to cheat.
Drawings: New features in the drawing
environment include a parent sheet name
property for parent views and the option
to automatically sort parts lists (that may
not sound sexy, but it would have saved
me a lot of time over the years).
There is a new Fast open option to open
drawings without attempting to resolve
any files referenced by the drawing. Handy
for checking a dimension or generating a
quick plot.
Under the hood: The Wrap to surface
command is reported to be 50 per cent
faster and Express mode has been
improved for drawing view creation.
Shelling and Tapered extrusions now
handle more complicated geometries
with a taper angle anywhere from 0 to 90
degrees.
Cloud collaboration: Inventor 2015
comes pre-installed with plug-ins to
send your design to your Mockup360
(Cloud hosted model collaboration) or
Configurator 360 (Cloud based design
configurator) accounts.
Application manager: The Autodesk
application manager will be installed

automatically with all Autodesk 2015


products. It sits on your machine
monitoring for updates from Autodesk.
When it finds one it prompts you to
download and install the update with
a single click, in a similar fashion to a
Windows update.

3 The direct

modelling tools give


you a lot of control
over edits, but also
store those edits as
part of the history
tree for later edits or
paramterisation

CONCLUSION
I love the attention that the Inventor
development team have given to the
existing customer base via the Beta
Forums, Autodesk Labs and the Inventor
IdeaStation.
For those of us that use Inventor every
day, its the little improvements that we
really appreciate (horizontal and vertical
sketch constraint indicators alone will save
hours of frustrated picking).
T-Splines in Inventor is welcome, but
extremely limited next to the far more
sophisticated implementation in Fusion
360.
The cynical side of me wonders whether
Autodesk could have included more
functionality, but decided to hold back so
that there would be something for us to
look forward to Inventor 2016.
Direct editing in Inventor has been
nicely handled, but it feels like Autodesk is
responding, to developments in rival CAD
packages rather than innovating with this
feature set.
My view is that Autodesk has the balance
of maintenance and improvement just
about perfect, but it might take a couple
more releases until the housework is
finally caught up with and they have a
platform ready for some real innovation.
My disappointments aside, Ive really
enjoyed working with Inventor 2015. I will
certainly be installing it for my team, and I
really think that they are going to get a big
kick out of using it.

Paul Munford is CAD/


CAM manager for
Halstock cabinet
makers in sunny
Dorset, UK. Paul uses
digital prototyping
techniques to create
manufacturing
drawings for all
the lovely bits of
fine furniture that
finish off the inside
of buildings. In his
spare time Paul talks
about CAD far too
much if youll let
him and writes the
CADsetterout blog
cadsetterout.com

50 JUNE 2014 DEVELOP3D.COM

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9/6/14 21:55:54

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09/06/2014 07:11

SOFTWARE REVIEW

Luxion KeyShot 5

Its community is growing and adoption is increasing both through native users and,
increasingly, integrated sales with 3D CAD systems. Al Dean looks at one of the
most innovative renderers out there and wonders where next? for KeyShot
Product: KeyShot 5
Supplier: Luxion
Price: On Application
keyshot.com

1 KeyShot 5 sees

an overhaul of the
user interface to
bring commonly
used commands to
the fore and open
up the systems
various options and
commands
(HDRI environment
and back-plate from
hdrmaps.com)

endering. I think its pretty


much accepted that more
designers and engineers do it
now than ever before. Whether
through tools integrated into their
workhorse 3D design systems or using
standalone, special purpose tools its
a common part of everyones workflows
and project task lists. One of the leading
exponents of the standalone crowd is
KeyShot. Developed by Luxion, its a
progressive renderer, meaning you get
the visuals streamed to your screen,
rather than waiting for a full test render
to finish.
Its clean, its lean and it has found its way
into many users toolkits. With KeyShot 5,
the team behind the product has stepped
back and given the user interface a refresh,
added in a bunch of new tools to advance
the state of the art as youd expect from
a major release.
With that in mind, lets step through how
the system works (for the benefit of those
that havent used the system) then look at
whats been added, changed and enhanced.
As a lot of work has been done on how
the user interface is laid out, lets look
at KeyShot from first principles. The
user interface is clean, which is a rarity
in standalone rendering systems. The
majority is devoted to the model viewing
area. As experienced users will know,

theres a strip of icons along the bottom


of the screen that bring up various panels
or task specific dialogs. These follow the
workflow required to set-up a model, so
lets follow them.

IMPORT
File import is something that KeyShot has
nailed down either through third party data
translators or direct integration of CAD
vendors libraries.
The import option allows you to bring in
data from a variety of native CAD systems.
These include Alias, Catia, Inventor, Maya,
Creo, Pro/Engineer, Solid Edge, SolidWorks,
Unigraphics/NX and AutoCAD. Both parts
and assemblies are supported and you can
import more than one set of geometry to
build up your scene.
Non-native or standards-based formats
also have a good level of support, including
the usual suspects of STEP, IGES, Parasolid
and ACIS, as well as STL, Collada, FBX and
several more.
The import process provides a handful
of options depending on what you want to
do. These include the ability to have the
geometry centred in the environment,
snapping the model to the ground plane,
scaling as well as handling mismatches
between orientation of different CAD
systems co-ordinate systems (relating
to which axis is considered in the up

direction).
Also worth considering is LiveLinking
introduced in the KeyShot 4 release. This
works with a specific set of data import
options (currently, Creo, SolidWorks, Rhino
and most recently, Solid Edge and Autodesk
Fusion 360) where a plug-in is installed into
the host CAD system and data pushed to
KeyShot.
This establishes a link between the CAD
data and the KeyShot session, allowing you
to either push local updates, where specific
parts have changed, or wholesale updates
and have the system retain the material
and texture set-up youve already worked
on.
While the other options dont have this
capability, its worth exploring the tools
available to work around this.
Once you have the data loaded into
KeyShot, you can kick off another Import
session and use the update geometry
option. This will look for part names
that match and swap out the geometry,
retaining materials as well.
There are then tools to assist with
repositioning the geometry, scaling it and
ensuring that the units match. While this
isnt key for some projects, once you get
into using physically accurate light set-ups,
it will become more so.
With KeyShot 5 theres also been some
work done on NURBS-based rendering,
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9/6/14 21:53:10

2
2 &
3 The new

NURBS-based
rendering allows users
to overcome issues
with smaller details in
tessellated models
4 KeyShot Cloud

allows users to search,


filter and find new
materials and textures
from Luxions own
libraries, third party
material vendors and
the user community

which is worth looking at.

months (dont hold me to that though).

TESELLATION & NURBS

LIBRARY & PROJECT

To date, KeyShot has relied on the


tesellation (conversion of nice clean
surfaces into a polygon mesh) to get the
data into the system and to base the
rendering process on. With KeyShot 5,
there is now the option to import and, more
importantly, use the NURBS data from 3D
CAD geometry.
While the import options (even as default)
do a pretty good job of importing to the
right settings, its often the case that
with large scale, complex assemblies, the
global, overall nature of that tessellation
means that smaller components might be
somewhat faceted. That, is the nature of
the beast.
Figure 2 shows a small detail area in
a large model that, at full zoom, looks
and renders nicely. But zooming into the
details, the tesselation starts to show,
particularly on round or highly curved
features.
When it comes to product detail shots,
to show off smaller features in a large
assembly (in terms of scale, rather than
number of parts), this would typically mean
reimporting the geometry again at a higher
rate of tessellation often just to get those
details rendered nicely.
With KeyShot 5, on import, its possible to
have the system keep the NURBS geometry
as part of the native BIP file and switch to
NURBS rendering. As seen in Figure 3, this
cleans up those polygons and provides a
nice smooth rendered surface all from
the same model.
As ever, theres a trade off here.
Rendering from NURBS takes longer
much longer (three times as much for this
image alone) and the BIP file is much larger.
Though, with todays storage technology,
thats not as much of an issue as it once
was.
The NURBS toggle is also holistic. This
means that while you can toggle between
mesh and NURBS rendering, it switches out
the whole scene to render off the NURBS.
According to the Luxion folks, this is a
first release, so Id expect that the ability to
switch specific components to NURBS might
come in a point release over the coming

Once the data is in the system, its then a


process of working through the materials
and texture assignment process. This is
divided into two panels. The first, Project,
holds everything that pertains to a specific
project. KeyShot retains component
groups and sub-groups and these can be
manipulated as youd expect.
Components can be hidden and show
from here or directly from the interface.
The Project panel also contains all of
the settings for Camera, Environment
and Material. How those Materials and
Environments are assigned is from the
Library panel.
The Library panel pops up by default to
the left hand side of the interface. Its from
here that various assets can be dragged
and dropped into a scene.
Materials is a big focus for KeyShot. Its
library has been expanding with each
release with both new home brew shaders
from the Luxion team as well as fleshing
out vendor specific options.
For KeyShot 5, the way these are
delivered is changing. While the software
is still installed with a comprehensive set
of basics (from metals, plastics, woods,
paints and many more), these can be
quickly expanded by taking advantage of
KeyShot Cloud.

This new offering allows the team and


its community to share various assets. It
also covers backplates and environments,
which well get onto shortly.
Just log-in, search or browse for the
materials (or a close match to adapt) and
download them into the installation.
The goal is to create a central resource
for the KeyShot community to add, adapt
and remix each others work and share
it. This is similar to what Luxion has been
doing in the user forums for quite some
time. The difference is that these are
immediately available to all users once
they upgrade.
Of course, you can also upload your
own assets and share them if you feel so
inclined. Interestingly, this also enables
Luxion to partner with vendors to share
texture and material information more
readily, without bulking out the installation
process.
A good example is how the system is
installed with a sample of Mold-tech
injection moulding grains, but the full set
is now available (searchable by grain code
name) to everyone. The same goes for the
DuPont car paint materials.
Leather vendor Sresen
(sorensenleather.com) has also uploaded
specific leather colours and textures for
use by the KeyShot community.

ASSIgning materials
The process of assigning materials is
straightfoward in the first instance. If a
preset is being used, it can be found in the
Library (the search tools come in handy)
and then dragged onto the part it is being
assigned to. Simple as that.
That material can then be adapted to
specific requirements, which can be saved
back to the library. If additional details
need to be added, these are assigned as
Decals on a per material per part basis,
positioned, scaled and ready to go.
Previous releases had an issue with
the per material nature of the beast.
Essentially, swapping out the underlying
material meant a loss of decals.
From KeyShot 5 onwards, holding the
alt key will allow you to switch underlying
material with a drag and drop, but retain
any decals in place.

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SOFTWARE REVIEW
ENVIRONMENTS & HDR images
The next step in the workflow is to experiment
with lighting in the scene. KeyShot uses HDR
images, which provide adjustable lighting that
gives physically accurate lighting and shadows.
The system is supplied with a good set of both
interior, studio style, lighting environments as well
as a number of exterior scenes.
These can, of course, be supplemented with
HDR images that are available from a wide variety
of sources, either for free or from commercial
photography sites. While HDR images provide
adjustability in terms of size, rotate as well as
brightness and contrast, there might be an
occasion where you either want to fix an issue or
correct something in the file and chances are
you cant reshoot them.
Here, KeyShot has a couple of options. The
first is the ability to add in physical lights. This
helps place lights, highlights and shadows where
needed as well as to represent light sources in the
model. They can be mixed as seen fit (in terms of
brightness, colour etc.) or more standardised IES
format lighting description files are available from
many manufacturers. These will provide the exact
light emission properties that the physical product
should.
KeyShot 4 saw the introduction of HDR editing
tools in the Environment Editor dialog. This allows
for some clever software tricks to add in standard
size and form light sources into the HDR image
directly inside KeyShot. If you want to go further,
perhaps to build HDR images for this purpose from
scratch, then a third party tool can be used one
of which is HDRLightStudio (hdrlightstudio.
com see over the page for more details) which
integrates directly with KeyShot as well as many
other systems.
Also related to the Environment Editor is a
new one for KeyShot 5, namely the ability to
automatically create a sun and sky HDR image.
Give the system the location, from a drop down list
of cities or using the geographic co-ordinates, the

date, the turbidity (which means cloudiness, for


the rest of us) and itll do the rest. For most users,
this wont be much use, but for those working in
the automotive visualisation sector, itll save a lot
of hassle.

cameras & Set-up


By now, the workflow will have a model with all of
the materials and textures in place. The user can
now work through any design change and quickly
rationalise any updates to the model using a
variety of methods.
The environment and lighting will also be in
place, which means the desired effect is ready
whether thats an interior product photoshoot, a
reflection analysis from a studio set-up or placing
a product model in an environment thats realistic.
Just as you would if youre conducting a real world
photoshoot.
The next step in the workflow is to get the angle
again, mimicking the real world photoshoot
process. You can, if you choose, use a solid
colour as the background, an environment image
(assuming you can get the scaling correct this
can be rather tricky) or another way is to use a
back plate.
Essentially, this is a static image into which a
model is placed. With careful adjustment of the
camera, the lens (to match that with which the
photo was taken) and some jiggery pokery, you
can get a good match but traditionally, it takes
time.
With KeyShot 5, however, the system gets
perspective matching. We detail how this works
below in our workflow, but the essence is as
follows. Position a series of axes in the model
window to identify where the same axes lie in the
photograph.
This will switch the perspective of KeyShots
camera so everything should match. You can then
fine tune the position of the model and render it
out.
Figure 1 on the first page of this review shows

how it looks and its dead simple to use and works


very well indeed, saving a lot of time and hassle
tweaking things.

Render & POST-processing


In terms of computation, lets rip through the
basics. KeyShot is, as is increasingly prevalent, a
progressive renderer. This means that as a model
is loaded, materials added and view changed, the
render window updates with a streaming view of
the final result. That gives a good, solid idea of
what is being worked on and the expected results,
before you hit that final render process.
Its also worth a quick chat about network
rendering. As use of high-end visualisation
increases, so with it does the requirement for
more processing horse power. While todays
workstations (the big desktop bound ones at least)
have more processing cores than ever before,
but there are always occasions when its not
quite enough usually in the run up to a client or
management presentation.
To assist with this, KeyShot has network
rendering, so that spare workstation and compute
capacity can be used when needed.
Set-up is pretty simple and requires that on
each slave machine, a small app is installed (it
works across both Windows, Mac and a mixed
environment) and then everything will run from
the master licenses.
These are sold on a per core bundle annual
basis and start at $480 for 32 cores, which should
cover around eight standard single processor
workstations providing that extra horsepower
when needed.
At the other end of the spectrum, while KeyShot
takes full advantage of all of the CPUs/cores
available in your local workstation, these can max
out and when that deadline is looming, you need a
little more push.
Its worth noting, however, that you can now
limit the use of the cores in your local workstation
to keep a core or more free for other tasks.

workflow: KEYSHOTs PERSPECTIVE MATCHING with back plates

1 Get your model ready with materials and textures

applied. The default environments dont provide too much


detail, highlights or low-lights, its a good time add in a HDR

2 The problem is that unless youre very lucky, the

environment map wont map the look youre going for with
your model and its surroundings (courtesy of HDRmaps.com)

3 A back plate gives you a fixed shot into which you can

place your model. But more often than not, these dont
match the perspective and lens settings of the photo

4 KeyShot 5 (its a Pro feature) brings Perspective

Matching. This gives you either two or three point


perspective grid that you need to adapt to the backplate

5 Each of the vectors is lined up with a feature in the

6 Once done, you can rotate the model and camera and it

photograph that match the X, Y and Z axes. This adapts the


perspective settings of KeyShot to the back plate photograph

should maintain the perspective settings of the camera and


match it in nicely to the back plate, making it more realistic

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TCT 2014 Register Advert_Layout 1 04/11/2013 18:55 Page 1

SOFTWARE REVIEW
AnIMATION
Were rapidly running out of room for
covering the animation tools in KeyShot,
but these are pretty simple and effective.
Theres a couple of prebaked animation
styles (turntable, rotisserie) that provide
quick, effective results without much
hassle.
For KeyShot 5, these havent changed
a great deal, but it is worth noting that
the component fade in/fade out options
are a nice introduction, allowing you to
animate the transparency of a component
(or group) to give animations, particularly
when showing internal details or
assembly/disassembly, a little more clout.

Conclusion
With KeyShot 5 the team at Luxion has
shown that theres room to improve whats
already an incredibly easy to use system.
KeyShots strength is in the simplicity of
the process.
Im sure there are more powerful
renderers out there, but to be frank, most
of us dont have time to spend fiddling
with dialogs and tweaking settings
theres work to be done and stunning
images are a requirement rather than a
luxury these days.
Seemingly small updates, such as the
sky and sun generator, the perspective
matching tools and many others, are
perfect additions. They solve workflows
and common issues that many might
face and allow them to be completed in a
couple of clicks, rather than hours spent
rendering, swearing at the screen and
re-rendering.
New users wont spot the user interface
refresh, but existing users will find those
commonly used but hidden options more
readily available thats always a bonus.

5
And, if you dont like the new toolbar
across the top, you can simply switch it off.
The introduction of KeyShot Cloud is a
smart use of cloud technologies. Rather
than having a separate website where
these things are stored, you access them
in the application and download them
directly and use immediately.
But perhaps the biggest highlight,
particularly for those working with large
datasets, is the ability to work with NURBS
data as well as tessellated meshes.
As we all become more comfortable with

creating ever more sophisticated imagery,


our tolerance of poorly constructed
surfaces diminishes. While its not yet
ideal, its a good start and with options to
switch specific components where needed,
will round it out perfectly.
Once again, KeyShots simplicity belies
its power. The fact that you can load up
a model, throw on the materials and
textures, chuck in an environment and
back plate, and render it, without too
much preamble, knob twiddling and
general fannying about, is the perfect mix.

5 The new Duplicate

tools allow the


instancing of multiple
copies of the same
dataset without a
linear increase in
compute requirements
that youd normally
expect

HDR LIGHT STUDIO & KEYSHOT: MASTERING CUSTOM HDR ENVIRONMENTS


KeyShot 3.1 introduced the Environment Editor,
which allows KeyShot Pro users to adapt and
edit, in basic terms, any HDR image that theyre
working with, directly inside the rendering system.
But what happens if you cant find an image
to adapt, want to add realistic light sources to
a physically captured environment or to build
perfect lighting from scratch to match your own
requirements?
The options are limited. Everyones favourite
image editor, Photoshop, has, for some time
featured HDR image editing features but these are
not well suited to creating HDR latitude-longitude
lighting images.
A much better alternative is HDR Light Studio,
which starts at 195. This brings a small, nimble
application providing a set of tools that are
explicitly developed to assist with creating
and adapting HDR lighting images for design
visualisation.
Essentially, you can either start with a
background gradient or an existing HDR image,
then use the tools to add in procedural or image
based lights. Procedural lights can even be used to
locally adjust exposure, colour and saturation.
The system also includes a library of
photographic light sources that add total realism
to your shots. Whether its soft boxes, spots, real
windows, theres a huge choice with a great deal
of options available. All of the lights in the system
can be positioned, rotated and adapted according

6
to real world lighting values, rather than an
abstract numerical range.
At all times, HDR Light Studio has a real-time
preview window that lets you judge the effect of
your edits on either an industry standard teapot
or a custom model you load in. The last release
saw the introduction of a tool called LightPaint.
LightPaint provides point and click lighting
simplicity click on your model where you want

the highlights, illumination and rim details (along


hard edges) and the system calculates where to
position the light source on the HDRI map to get
the desired effect. KeyShot (on Windows only) can
also launch a live session with a HDR Light Studio
image so you can see the effect of your lighting
edits in real-time. Well be taking a look at HDR
Light Studio in more depth next issue.
hdrlightstudio.com

6 HDR Light Studio

includes synthetic
lights as well as
those that provide
accurate lighting and
reflections from real
world light

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SOFTWARE REVIEW

Delcam PowerShape Pro 2014

When it comes to 3D design tools, PowerShape is a rarity. Its just as comfortable


working with surfaces and solids as it is with meshes and scan data. Al Dean delves
in and reports on some of the highlights in this latest release
Product:
PowerShape Pro 2014
Supplier: Delcam
Price: On Application
delcam.com

1 PowerShape Pro

now includes some


rather nifty core and
cavity design tools
2 PowerShapes new

Shrinkwrap tools let


you drape a surface
over complex polygon
meshes

elcam has been in the 3D


design industry news a lot
of late. Its acquisition and
subsequent announcements
from its new parent company,
Autodesk, have seen its profile raised
higher than ever before. Much of
that hype has concentrated on the
companys range of CAM products
from the high-end surface-based
machining tools in PowerMill to the
production CAM of FeatureCAM and
into the more specialised areas with
PartMaker.
In the design world, the companys
name and reputation is focused on
enabling users (typically in the mould
and die design process, but by no means
limited to it) to work with the geometry
they have, adapting, editing and
preparing it for production readiness.
This means that PowerShape Pro has
always been comfortable working with
a mix of solids and surfaces, without
really favouring one over the other (as is
common with many systems).
In the last few years, Delcam has gained
a lot of expertise, not only in working
with polygon data or meshes, but also
the process and ins and outs of capturing
that data.
While much of that work was done
to support the development of its

PowerInspect system, the last few


release cycles have seen more and more
capability to mix not only solids and
surfaces, but also polygon meshes, point
clouds and much more into the core of
PowerShape.
So lets take a look at some of the
highlights of this release, starting with
how PowerShape can now work with that
point cloud and mesh data and also assist
in its capture.

Point to Surfaces & Solids


With the previous major release
(PowerShape Pro 2013), Delcam added
support to use laser scanning devices
directly within the application. This type
of task is typically handled by a third
party application, but not in this instance.
PowerShape Pro gained the ability to
plug in commonly found hardware (from
Romer, Faro, Creaform, Nikon, Perception,
etc.), capture the data, clean and repair it
resulting in a point cloud (and associated
mesh) from which analytic surfaces and
solid features can be reconstructed.
The 2014 release builds on this
foundation to make the reconstruction
process more intelligent and efficient. As
with many of Delcams tools it follows a
well defined process that guides, rather
than prescribes, the user through the
process.

The first step is to perform an analysis


of the point cloud. This is based on an
algorithm that looks for curvature as
well as other, more structured forms,
such as planar faces, cylindrical features,
pockets, fillets and such.
The end result is a point cloud-based
mesh thats segmented into regions that
define each surface or feature type.
You then use the tools built into
PowerShape Pro to construct each of
these features. The odds of automating
such work is pretty much limited to the
realms of a demo, the system instead
relies on providing tools to quickly add in
the features that are easily identified.
Once all the geometry is in place, the
system provides tools to manipulate the
surfaces, trim/extend where needed and
join them up.
All throughout the process, tools are
given to measure against the underlying
points or polygons to make sure youve
got things to the correct dimensions.

COMPLEX POINT CLOUDS


Alongside the new tools to deal with
prismatic parts, theres also a more
complex type of geometry that can now
be worked with in PowerShape Pro. These
are typically scanned items that feature
heavy detailing, either from scanned
geometry, from imported STLs and the

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SOFTWARE REVIEW
like, or from Delcams ArtCAM decorative design
system.
These new Shrink-wrap tools let you drape a
NURBS surface patch (or set of) over the polygon
mesh so that it can, if required, be incorporated
into models that also feature solids and surfaces.
Again, PowerShape Pro has had this type of
tool for some time, but the process is now more
efficient and requires fewer workarounds.

core & caVitY deSiGn


Just as with the points to solids workow,
another area to get more intelligence is the
design of cores and cavities for mould and die
design.
This is something that PowerShape Pro has
always been able to do, but the new tools make it
more automated where possible.
The workow begins with the model of the part
in question. The main draw direction is identified
on the model and an analysis is quickly run to find
which surfaces need to relate to the core, and to
the cavity and those where a slider action or an
insert is required.
Each is automatically assigned to the group that
it needs to be, where possible. Animation and
undercut shading tools are available to preview
the moulds action.
Of course, while many other systems provide
this type of tool, Delcam adds in some of its
special magic to make the process more suited to
working with complex forms.
Typically, there are always going to be faces
that bridge the parting line and need to be split,
or their assignment is ambiguous. PowerShape
Pro makes light work of the process as you split
the faces, reassign the new forms to the correct
side and continue around the model.

Solid ModellinG
While PowerShape Pros reputation has, perhaps,
been built on its ability to work with complex
surfaces, the last four years have seen the system
gain more power when it comes to working with
solid geometry.
A couple of years ago, Delcam adopted the

2
Parasolid modelling kernel and the developments
since have shown how the company is applying
its unique perspective to the solid modelling
process.
This release continues this with more direct
modelling tools that allow changes to be made
quickly and efficiently.
It also sees the incorporation of more feature/
history type tools to create the forms that its
customers need to do on a daily basis, but might
struggle to do in more mainstream applications.
A perfect example is the ability to sketch out
the profile of a slot then wrap that slot around
the geometry its required to be cut into or built
out from.
These types of features would typically need
several steps and features, but can now be
accomplished with ease.
You sketch the profile on a plane normal to the
form (typically a cylinder, perhaps in a shaft),
then the system wraps it and creates nice clean
surfaces to build the form.

concluSion
Theres much talk about the growing use of
reverse engineering technology. At the entry
level, prices are dropping (as evidenced by the
3D Systems Sense we looked at in the May issue)
and the whole market is moving towards more
accessible hardware.
Whats rarely discussed is the need to be able
to do something constructive with that data once
youve got it.
Additional tools are often needed to prep the
data to transfer into a more traditional 3D design
system. PowerShape Pro circumvents this by
enabling the whole workow to be conducted in
a single system, without the need for additional
investment.
When combined with the systems existing
tools (that are enhanced with each release)
for handling surfaces, solids and moving them
through the design to manufacture process, you
end up with an incredibly powerful system thats
worthy of investigation by many.

WORKFLOW: TAKING SCAN DATA TO AN ANALYTIC SURFACE & SOLID MODEL

1 Re-capture the physical part using a wide range of

devices, including touch probes and laser scanners

2 Combine and align multiple scans into a single mesh ready

for re-engineering

3 Re-model the part using any combination of solids and

surfaces, exactly as the original designer intended

4 Use PowerShapes direct modelling tools to prepare the

part for manufacture

5 Create detailed 2D drawings that are fully associative with

the model

6 Use powerful assembly tools to design the finished

ready-to-use tooling

DEVELOP3D.COM JUNE 2014 59

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DEVELOP3DSERVICES
To advertise YOUR services here contact STEVE KING
STEVE@X3DMEDIA.com | +44 (0) 20 3355 7314 | +44 (0)7850 507362

Welcome to DEVELOP3Ds professional


services section for product development
professionals.
To see your service advertised here,
please contact Steve King.
steve@x3dmedia.com
+44 (0)20 3355 7314 / +44 (0)7850 507362

+PIO&XBOT%FTJHO
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3BQJE1SPUPUZQJOH
1SPEVDU*NQMFNFOUBUJPO
4PVSDJOH

]JOGP!KPIOFXBOTEFTJHODPVL]XXXKPIOFXBOTEFTJHODPVL

Product
Design
World class design
and analysis to the
Composites,
Aerospace and
Automotive
sectors.

Composites Design
& FE Analysis

Airbus
Boeing CS/FAR 25 Analysis

FIA F1/LMP Structures

R&D
Solutions

+44 (0)1243 840022


www.fluidformdesign.co.uk
60 JUNE 2014 DEVELOP3D.COM

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DEVELOP3DJOBS
Welcome to DEVELOP3Ds jobs section.
Every issue we will bring you the latest product development
jobs to help you kick start your career.
In partnership with CADjobhunter.com we also have a dynamic
jobs website where you can find your dream job by searching by location,
keyword or CAD/CAM/CAE software.
Alternatively upload your CV to help your future employer find you.
Register your details at

jobs.develop3d.com
To advertise on the website or
inside the magazine contact
Matt Wells
matt@x3dmedia.com
+44 (0) 1252 414007

SUPPORTING EXCELLENCE

CAREERS

Due to strong growth, Solid Solutions are looking to expand our team throughout our UK offices. Founded in 1998, we are the UKs leading and largest
supplier of SolidWorks. These roles offer an exceptional opportunity to work with some of the best people in the industry, selling a leading CAD product.

REGIONAL SALES MANAGERS

SALES EXECUTIVES

Positions in Scotland & Ireland

Leamington Spa, Fareham, Leeds, Durham

Up to 34,000 base salary (based on experience)


+Commission (75k OTE) +Car/car allowance

Up to 28,000 base salary (based on experience)


+Commission +Bonuses (50K OTE)

We are seeking two ambitious individuals with CAD industry


experience and proven sales track record to grow our business
in both Scotland and Ireland. This is a fantastic opportunity to
expand on the existing Solid Solutions success and take
responsibility for a large territory.

This is an entry-level sales position responsible for generating


new business opportunities through sales and marketing
initiatives, and managing an allocation of existing customer
accounts. Activities include prospecting for new business, lead
follow-up and qualification, conducting customer meetings and
demonstrations, creating proposals and closing business.

Both roles would include selling the full range of SolidWorks


solutions to both customers and new business opportunities.
Successful candidates will need to be self-starters, with the
ability to work under their own initiative, building and controlling
additional resources as required.

Ideally you will have a relevant qualification in engineering or


business. The role would suit an engineer transitioning to sales.
Career development program and full training given with the
opportunity to progress to a Regional Sales Manager.

If you are interested in joining our successful and hardworking team, please send your CV to:
recruitment@solidsolutions.co.uk or visit www.solidsolutions.co.uk/work-for-us

MORE DETAILS AT http://goo.gl/udqfpp


To advertise Contact Matt Wells | matt@x3dmedia.com | +44 (0) 1252 414007

p61_62_63_64_65_D3D_JUNE14_jobs.indd 61

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JOBS.DEVELOP3D.COM

MORE DETAILS AT http://goo.gl/udqfpp


62 JUNE 2014 JOBS.DEVELOP3D.COM

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To advertise Contact Matt Wells | matt@x3dmedia.com | +44 (0) 1252 414007

9/6/14 21:56:34

JOBS.DEVELOP3D.COM

Where next?
Wherever you take us.
DESIGN, MECHANICAL AND RESEARCH ENGINEERS
COMPETITIVE | WILTSHIRE, UK
Whats next for Dyson? You tell us. Actually, you wont just tell us, youll show us. Because well give you
the freedom to invent, to pursue your ideas and to push technological boundaries.
Great things are happening here. Not only are we working on some incredible new projects, but were
continuing to invest heavily in our UK Research, Design and Development (RDD) centre. Which tells you
two things. Firstly, that were doing fantastically well as a global business. Secondly, just how vitally
important engineers are to us. In many ways, engineers are Dyson. Thats why were looking for more
like minds to join us and create the technology of the future.
So if youre unafraid to take risks and ready to turn conventional thinking on its head, we need to hear
from you. Your background could be mechanical engineering, technology, science.... were open to
ideas. Find out more at www.careers.dyson.com

MORE DETAILS AT http://goo.gl/akwu82


To advertise Contact Matt Wells | matt@x3dmedia.com | +44 (0) 1252 414007

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JOBS.DEVELOP3D.COM

MORE DETAILS AT http://goo.gl/W9KEuk


GBD are an award winning product
design and engineering consultancy.
We have a wide range of clients from
multinational companies to innovating
entrepreneurs creating an interesting
and challenging range of design
opportunities.
As a result of our continued success
and future workload we are looking for
designers to join us at a
well-established consultancy based in
Hampshire on the edge of the New
Forest.
Competitive salaries dependent on
experience.
Email CVs & mini folio to:
jgreaves@greavesbest.com

www.greavesbest.com

Creative Product Designers

With excellent 3D modelling (SolidWorks) & visualization


(Keyshot, Adobe CS) skills and a thorough understanding of
the design process, materials and manufacturing. You will
have a good product design degree and ideally 2 years of
industrial or consultancy experience.

Product Engineers

With good engineering degree and competent 3DCAD skills


(SolidWorks). Able to design, detail and tolerance for a wide
range of materials and manufacturing processes. A minimum
of 2 years industrial or consultancy experience is required.

STRICTLY NO AGENCIES PLEASE

MORE DETAILS AT http://goo.gl/0glEi9


64 JUNE 2014 JOBS.DEVELOP3D.COM

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To advertise Contact Matt Wells | matt@x3dmedia.com | +44 (0) 1252 414007

9/6/14 21:56:34

JOBS.DEVELOP3D.COM

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New Technology CADCAM is a leading supplier of Computer Aided Design (CAD) and Computer Aided
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Electrical Specialist

Trained to degree level, or equivalent, in mechanical


engineering, product/industrial design or with
equivalent industrial experience, the successful
applicant will already have experience of using
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together with an understanding of business issues


Trained to degree level, or equivalent, in electromechanical engineering, mechanical engineering or


electrical engineering, or with equivalent industrial
experience, the successful applicant will ideally have a
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To adverTise ConTaCT MaTT Wells | MaTT@x3dMedia.CoM | +44 (0) 1252 414007

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THE LAST WORD

Last year was all about the FDM-based


machines. Will 2014 go down as the year
that stereolithography became a more
common process in the design office?
Al Dean thinks that all the signs point
towards exactly that happening

he burgeoning interest in
3D printing and everything
that surrounds it continues
unabated. But there now
appears to be a lot of
interest around stereolithography in
particular.
Just this month, weve seen new
desktop machines from a whole range of
manufacturers.
FormLabs has improved upon its initial
offering to promise more reliable builds and
more geographically convenient servicing
options.
Italian specialist DWS, a company that
has historically concentrated on wax-based
3D printers for the medical and jewellery
sectors, has also released the XFAB. This new
stereolithography-based machine looks slick,
has a much wider target audience and, as
youd expect from Italians, looks killer.
Autodesk is also getting into the game with
its own machine, slated for release later this
year. Stereolithography is at its core and the
price point is sub $5,000/5,000.
There are also a few projects that have
come out of the KickStarter treadmill (the B9
Creator perhaps being the best known).
The older guard is also reacting against this
new breed of lower-cost machines.
Envisiontec has a slew of new 3D printers
coming and the granddaddy of them all, 3D

Systems, showed that it wasnt taking things


lying down with the launch of the ProJet 1200
earlier this year.
SO WHATS THE BIG DEAL?
What all of this shows is that, now that
the core stereolithography patents have
expired, theres a lot of action. And for the
professional, thats something to get excited
about.
FDM is great if you require tough, usable,
plastic parts. Sintering is best suited to parts
that need to perform as well as having the
same form as the final production intent.
But stereolithography excels at producing
parts with fine detail and super high quality
surfaces.
Until last year, stereolithography had a
pretty high adoption cost though. Traditional
machines are pricey beasts, in terms of not
only the capital costs but also the resins to
fill their typically large vats and to keep them
running.
Serviceability is perhaps the most
important factor in this new market
segment of desktop stereolithography. If
these machines are to be used in the design
office, they need to be both reliable and
easily serviced. Not by the operator (though
this is a nice capability, if there), but by
the company that sold it. After all, having
a high-resolution, high speed 3D printer

1
1 Autodesks

forthcoming 3D
printer
2 FormLabs Form 1+

builds on whats
already an interesting
product with more
reliability and more
speed
3 DWS (Digital Wax

Systems)s XFAB
machine is targeted
for launch this month

on your desktop is one thing, but if its sat


there gathering dust, its a pretty expensive
ornament.
This is one thing that FormLabs is
addressing. Not only is it introducing a one
year warranty, but also bringing official
service and repair to Europe. DWS has, for
some time, been active across the globe so
it has the capability already in place, if not
directly, through resellers.
Then theres Autodesk and its mystery
machine. Its based on Texas Instruments
DLP chips, builds in UV curable resins
and has some unique characteristics that
should see it adopted amongst its huge user
community and elsewhere. Lets just hope
theyve got those all important arrangements
in place to support the professional user. If
not, theres still plenty more action in the
market so were not limited in our choice, as
we once were.
Al is looking forward to the smell of UV
curable resin in his workshop/shed instead of
that peculiar scent of molten ABS, though hell
be stuck for spare strimmer wire when the
time comes.
al@x3dmedia.com

66 JUNE 2014 DEVELOP3D.COM

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