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TASK 1:
The models that I plan to include to critically analyse the organisations marketing
environment are:
1) SWOT
2) BCG
3) 4Ps/ 7Ps
4) Porters 5 forces
5) PESTEL
The key marketing challenges negatively impacting upon the customer value experience of
the organisation might include:
1) Target Market
2) Global Competition
3) Market Segmentation
4) Technological Change
5) Making new markets
6) The impact of change
7) Impact of local marketing
8) Effect on sales
9) World market segmentation
10) Competitive Advantage
JUSTIFICATION
Try to make:
More customer satisfaction
Make more sales in each country
Improve customer service
Task 2:
Literature review:
Before defining lean construction, it is important to note that its roots come from lean production.
Toyota invented lean production, which is also known as the Toyota Production System (Howell,
1999; Liker, 2004). Although Toyota Motor Corporation may have started implementing lean
production in as early as the 1950s (Koskela, 1992; Tommelein, 1998), their supreme quality and
efficiency became noticeable in the early 1990s. The Toyota Production System can best be
described by its founder, Taiichi Ohno. All we are doing is looking at the time line from the
moment the customer gives us an order to the point when we collect the cash. And we are
reducing that time line by removing the non-value-added wastes (Liker, 2004, p. 7). Many of the
lean construction methods come from some lean production philosophy, specifically from the
Toyota Production System. The next few sections discuss some of the principles, tools,and
models that led to effectively developing Toyotas strong lean background
Task 3:
List the options available to the organisation for improving the organisations current market
position and make a clear recommendation.
1) Investigate own dealership
2) Improve customer service
3) Innovate new technology
4)Increase the sophistication of consumer demand