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Executive Summary
The following plan is based on years of experience, is highly focused and promises to
follow a path of prosperity. It is based on conservative sales figures, and actual sales may
be higher. The projections contained herein are authentic and will be used as the budget
for the business. 4 Moons Pizzeria will show a profit almost immediately, and will
increase sales and profits each year thereafter.
1.1 Objectives
The objective is to lease a site at 555 West Blue Plum Lane. We will need to remodel the
interior according to the Franchisor's design. We plan to duplicate and massage the
successful formula used by Franchisor. We will use our own personal strategies and skills
to create our own success in our 4 Moons Pizzeria. We plan to train our crew to ensure
outstanding results in quality food and customer service. Our objectives are as follows.
1.2 Mission
4 Moons Pizzeria exists for the purpose of generating sales and profit. Because we are a
service business, we will also exist to serve our customers. These two reasons for our
existence are inextricable. If one aspect does not exist, the other will cease to exist.
Our staff will be offered a workplace where they can prosper and grow in a
dignified, fun, and rewarding manner
We will give support to and contribute to our community schools, churches,
groups, and businesses
Company Summary
Established in 1958, 4 Moons Pizzerias are an award winning, "Home of the brick oven
Pizza". They offer a comfortable, friendly ambience, with its new "Modern Pizzeria"
design. The menu features pizza, hot calzones, strombollis, sandwiches, baked pastas, and
fresh tossed salads. The pizza dough is made fresh everyday on site. Beverages include
soft drinks, imported and domestic beer, micro brews, and an impressive wine list. Food
ingredients are the finest available including USDA Choice meats.
Start-up Requirements Start-up Expenses Remodel Costs $214,630 Proscreen/WallpaperMenu Boards $3,644 Insurance $1,500 Franchise Fee $25,000 1st month rent $4,242
Drafting/Engineering $3,000 City fees/Misc costs $2,491 Beer and wine license $500
Training/travel $2,000 Utility start-up costs $5,000 Design $4,200 Total Start-up
Expenses $266,207 Start-up Assets Cash Required $87,286 Start-up Inventory $10,000
Other Current Assets $41,775 Long-term Assets $99,732 Total Assets $238,793 Total
Requirements $505,000
Services
4 Moons Pizzerias are comfortable and inviting. We are a fast-casual operation with dine
in, take-out, and delivery. The decor and theme are centered around the cutting edge open
kitchen with brick arches and distinctive lighting. Our energy and atmosphere will appeal
to families, groups, and schools.
The real power and energy of the pizzeria will come from the attentive and courteous
service provided by our managers and staff. Our fresh menu will be prepared by our
motivated kitchen team, and carefully orchestrated to provide the best service to our
customers who are our priority. We will have at least one manager on duty at all times.
Our hours are Sunday thru Thursday 11 am. to 10 pm. Friday and Saturday 11 am. to 11
pm. Take out available during store hours. Delivery hours are 4 pm to closing everyday
we are open. We will offer delivery all day on Saturday and Sunday and some holidays.
Market Analysis
Year 1
Potential Customers
Ages 0-19 (preferred fast
food)
Ages 20-54 (w/disposable
cash)
Over 55
Total
Year 2
Year 3
Year 4
Year 5
Growth
CAGR
4%
30,426
31,643
32,909
34,225
35,594
4.00%
4%
61,583
64,046
66,608
69,272
72,043
4.00%
3%
3.87%
26,775
118,784
27,685
123,374
28,626
128,143
29,599
133,096
30,605
138,242
3.40%
3.87%
Pizza is a $32+ billion per year industry with continuing overall restaurant
growth.
Accounts for 10% of all food service sales.
93% of Americans eat pizza at least once a month.
67% of Americans order pizza for a casual evening with friends.
Children between 3-11 prefer pizza over all other food groups.
We will constantly monitor our product to ensure quality food and beverage at all times.
Our recipes are delicious, made fresh daily, and our toppings go all the way to the edge of
the pizza crust.
5% monthly, an overall yearly rate of 6% per year. Our forecast is conservative and is
based on an average of $17.00 average per order.
We are convinced that our business will increase with time. We have a strong
management team who will be on property daily to monitor daily operations. We will
constantly watch food quality, customer service, and costs.
Sales Forecast Year 1 Year 2 Year 3 Sales Total Restaurant Sales $677,297 $717,935
$761,011 Other $0 $0 $0 Total Sales $677,297 $717,935 $761,011 Direct Cost of Sales
Year 1 Year 2 Year 3 Cost of Sales $135,461 $143,590 $152,206 Other $0 $0 $0 Subtotal
Direct Cost of Sales $135,461 $143,590 $152,206
Management Summary
4 Moons consists of four members with an equal concern in our franchise. We will owner
operate our pizzeria daily. We will keep our starting salaries low to keep labor
costs down. Each member contributes with a generalized assignment as well as being
trained in all restaurant operations, including making pizza, working the counter, and
delivering pizza. We are an extremely experienced, and well balanced team.
Carol Mittani will be General Manager working every day to insure success. Steve
Solutrian, Diane Solutrian, and Rikard Mittani will be on site various hours, and during
peak dinner hours to help with general operational tasks, plus opening to closing hours on
the weekend.
* Confidential and proprietary information omitted from this sample plan.
Personnel Plan
Wages
Other
Total People
Year 1
Year 2
Year 3
$126,738 $129,228 $136,982
$0
$0
$0
14
14
14
Total Payroll
Financial Plan
Our main concerns will be aggressive time management to keep labor costs under
control. Proper purchasing, food preparation and handling, and control of cheese
consumption to keep food costs down. Growth will be sustained through increased sales.
Start-up Funding
Start-up Expenses to Fund
Start-up Assets to Fund
Total Funding Required
$266,207
$238,793
$505,000
Assets
Non-cash Assets from Start-up
Cash Requirements from Start-up
Additional Cash Raised
Cash Balance on Starting Date
Total Assets
$151,507
$87,286
$0
$87,286
$238,793
$0
$345,000
$0
$0
$345,000
Capital
Planned Investment
Solutrian, Steve and Diane
Mittani, Rikard and Carol
Additional Investment Requirement
Total Planned Investment
$75,000
$75,000
$10,000
$160,000
($266,207)
($106,207)
$238,793
Total Funding
$505,000
General Assumptions
Plan Month
Current Interest Rate
Long-term Interest Rate
Tax Rate
Other
Year 1
Year 2
Year 3
1
2
3
0.00%
0.00%
0.00%
7.00%
7.00%
7.00%
30.00%
30.00%
30.00%
0
0
0
Break-even Analysis
Year 1
Year 2
Year 3
$677,297
$717,935
$761,011
$135,461
$143,590
$152,206
$0
$0
$0
$135,461
$143,590
$152,206
Gross Margin
Gross Margin %
$541,836
80.00%
$574,345
80.00%
$608,805
80.00%
Expenses
Payroll
Marketing/Promotion
Depreciation
Rent
Royalty fees
Equip rent/repair
Utilities
Admin charges
$126,738
$0
$30,000
$50,904
$0
$3,000
$0
$3,000
$129,228
$0
$30,000
$50,904
$0
$5,400
$0
$3,000
$136,982
$0
$30,000
$52,431
$0
$5,400
$0
$3,000
$213,642
$218,532
$227,813
$328,194
$358,194
$23,367
$91,448
$355,813
$385,813
$21,648
$100,249
$380,992
$410,992
$19,738
$108,376
Net Profit
Net Profit/Sales
$213,378
31.50%
$233,915
32.58%
$252,878
33.23%
Year 2
Year 3
Cash Received
Cash from Operations
Cash Sales
Subtotal Cash from Operations
$677,297
$677,297
$717,935
$717,935
$761,011
$761,011
$0
$0
$0
$0
$0
$0
$0
$677,297
$0
$0
$0
$0
$0
$0
$0
$717,935
$0
$0
$0
$0
$0
$0
$0
$761,011
Expenditures
Year 1
Year 2
Year 3
$126,738
$276,887
$403,625
$129,228
$324,767
$453,995
$136,982
$340,189
$477,171
$0
$0
$0
$22,576
$0
$0
$0
$0
$26,332
$0
$0
$0
$0
$28,237
$0
$0
$0
$426,201
$0
$0
$480,327
$0
$0
$505,408
$251,096
$338,382
$237,608
$575,990
$255,603
$831,592
Year 2
Year 3
Assets
Current Assets
Cash
Inventory
Other Current Assets
Total Current Assets
$338,382
$6,044
$41,775
$386,201
$575,990
$6,407
$41,775
$624,171
$831,592
$6,791
$41,775
$880,159
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
$99,732
$30,000
$69,732
$455,933
$99,732
$60,000
$39,732
$663,903
$99,732
$90,000
$9,732
$889,891
Year 1
Year 2
Year 3
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
$26,338
$0
$0
$26,338
$26,725
$0
$0
$26,725
$28,071
$0
$0
$28,071
Long-term Liabilities
Total Liabilities
$322,424
$348,762
$296,092
$322,817
$267,855
$295,926
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
$160,000
($266,207)
$213,378
$107,171
$455,933
$160,000
($52,829)
$233,915
$341,086
$663,903
$160,000
$181,086
$252,878
$593,964
$889,891
Net Worth
$107,171
$341,086
$593,964
Ratio Analysis
Year 1
Year 2
Sales Growth
0.00%
6.00%
6.00%
1.33%
9.16%
84.71%
15.29%
100.00%
0.97%
6.29%
94.02%
5.98%
100.00%
0.76%
4.69%
98.91%
1.09%
100.00%
4.34%
35.11%
43.74%
56.26%
100.00%
Current Liabilities
Long-term Liabilities
Total Liabilities
Net Worth
5.78%
70.72%
76.49%
23.51%
4.03%
44.60%
48.62%
51.38%
3.15%
30.10%
33.25%
66.75%
18.93%
25.48%
44.41%
55.59%
Percent of Sales
Sales
Gross Margin
Selling, General & Administrative Expenses
Advertising Expenses
Profit Before Interest and Taxes
100.00%
80.00%
48.50%
4.43%
48.46%
100.00%
80.00%
47.42%
0.00%
49.56%
100.00%
80.00%
46.77%
0.00%
50.06%
100.00%
61.91%
39.08%
2.55%
1.38%
Main Ratios
Current
Quick
Total Debt to Total Assets
Pre-tax Return on Net Worth
Pre-tax Return on Assets
14.66
14.43
76.49%
284.43%
66.86%
23.36
23.12
48.62%
97.97%
50.33%
31.35
31.11
33.25%
60.82%
40.60%
1.14
0.79
49.97%
3.97%
7.93%
Additional Ratios
Net Profit Margin
Return on Equity
Year 1
Year 2
Year 3
31.50%
32.58%
33.23%
199.10%
68.58%
42.57%
n.a
n.a
Activity Ratios
Inventory Turnover
Accounts Payable Turnover
Payment Days
Total Asset Turnover
23.52
11.51
27
1.49
23.07
12.17
30
1.08
23.07
12.17
29
0.86
n.a
n.a
n.a
n.a
Debt Ratios
Debt to Net Worth
Current Liab. to Liab.
3.25
0.08
0.95
0.08
0.50
0.09
n.a
n.a
Liquidity Ratios
Net Working Capital
Interest Coverage
$359,863
14.04
$597,446
16.44
$852,087
19.30
n.a
n.a
Additional Ratios
Assets to Sales
Current Debt/Total Assets
0.67
6%
0.92
4%
1.17
3%
n.a
n.a
Acid Test
Sales/Net Worth
Dividend Payout
14.43
6.32
0.00
23.12
2.10
0.00
31.11
1.28
0.00
n.a
n.a
n.a