1market

noun, often attributive \mr-kt\

: a place where products are bought and sold
: a store where foods and often household items are sold
: an area (such as a country or part of a country) where a product or service can be sold

DEFINITION of 'Marketing'
Marketing define marketing as 'The management process responsible for identifying ,
anticipating and satisfying customer requirements profitably'
Marketing Definitions

Philip Kotler defines marketing as 'satisfying needs and wants through an exchange process'
Customers will only undertake the exchange, if they feel that their needs are being satisfied,
clearly the transactional value can not be more than the amount customers are prepared to pay to
satisfy their need.
Definition of Marketing

What is Marketing: According to Philip Kotler, The term Marketing is defined as a social and
managerial process by which individuals and groups obtain what they need and want through
creating, offering and exchanging products of value with others is known as Marketing.
- See more at: http://www.whatismarketingconcept.com/what-is-marketing-kotlersdefinition/#sthash.ygG3saKs.dpuf

The activities of a company associated with buying and selling a product or service. It
includes advertising, selling and delivering products to people. People who work in
marketing departments of companies try to get the attention of target audiences by
using slogans, packaging design, celebrity endorsements and general media exposure.
The four 'Ps' of marketing are product, place, price and promotion.
Marketing Research:
Marketing research is the function that links the consumer, customer, and public to the
marketer through information--information used to identify and define marketing
opportunities and problems; generate, refine, and evaluate marketing actions; monitor
marketing performance; and improve understanding of marketing as a process.
Marketing research specifies the information required to address these issues, designs

the method for collecting information, manages and implements the data collection
process, analyzes the results, and communicates the findings and their implications.
(Approved October 2004)

consumer
1.A purchaser of a good or service in retail.
2.An end user, and not necessarily a purchaser, in the distribution chain of a good or service.

A consumer is the person who consume goods,he may be a customer or may not but a
customer is the buyer who buy goods.
A customer purchases and pays for a product or service
A consumer is the ultimate user of the product or service; the consumer may not have paid for
the product or service

branding

Definition
The process involved in creating a unique name and image for a product in the consumers' mind, mainly
through advertising campaigns with a consistent theme. Branding aims to establish a significant and
differentiated presence in the market that attracts and retains loyal customers.