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NAME OF STUDENT
REGISTRATION NO.
UNIT TITLE
ASSIGNMENT TITLE
ASSIGNMENT NO
NAME OF ASSESSOR
SUBMISSION DEADLINE
_________________________
________________________________
Signature
Date
Unit outcomes
Outcome
Understand
the process
of strategic
planning
(1)
Evidence for
the
criteri
a
Assessor
s decision
Feedback
Explain the
strategy
contents and
terminology
missions,
visions,
objectives,
goals, core
competencies
1.1
Produce an
organizational
audit for a
given
organization
2.1
Carry out an
environment
audit for a
given
organization
2.2
Explain the
significance of
stakeholder
analysis
2.3
Be able to
formulate a new
strategy
(2)
M1
M2
M3
D1
D2
D3
Additional Feedbacks
Internal
Verificat
ion
Assignment
( ) Well-structured
Reference is done properly / should be done (if any)
Overall, youve
ASSESSOR SIGNATURE
/
DATE
NAME:.........................................................................
(Oral feedback was also provided)
STUDENT SIGNATURE
DATE
DATE
NAME :..............................................................................
VERIFIED
YES
NO
VERIFIED BY : ...........................................................
NAME
: ...........................................................
I. Introduction
Milk is the indispensable thing in peoples lie, it does provide strengthen,
mental In some developed countries, milk has become a daily necessity and as a
culture of them .In these countries, the dairy companies often search for clean raw
material and focus on making a healthy life. Meanwhile, in Viet Nam there are a small
number of children who can approach to fresh milk, people still using not pure and
good quality of food
Therefore, this is the motivation for TH true Milk to invest and develop a closed
line to produce fine-quality food especially milk. In 14/05/2010, TH true Milk
manufactory was opened; from the first cow in February 2010, TH was expanded to
many stores in Ha Noi and Ho Chi Minh City. From this manufacture many quality
products such as UHT milk with natural spices. TH launched the UHT milk products
micronutrient supplements for children, additional adult nutrition, eating the yogurt,
yogurt drinks, yogurt yeast life continues upcoming production of pasteurized milk,
cream, cheese, butter ... the advantage of these products are the fresh dairy farm TH
pure quality assurance, not from imported milk powder. The inauguration marked the
process factory closed production of a new Lines of milk in NghiaDan, Nghe An, TH
Group. Not only is clean milk VN consumers will Be served by a variety of cleaning
products of TH True Milk brands such as fresh vegetables, milk for children growth,
milk for cardiovascular, diabetes, milk fresh collagen beauty for women, cheese,
cheese, cream, skim milk, ... Currently, TH True milk has 100 specialty retail stores
across the country, the line is expected to reach 1,000 by 2015 -2 016.
II.
1.
Body
of stuff where take lot of impact to make a priority. Finally, developing stakeholder
plans to prove the successful of every business plan
Key players :the main interest and power, TH true milk should build a strong
relationship with them, always satisfy their needs
Meet their needs: keep satisfied which stakeholders have the high power but
low interest, TH should try to satisfy them. However, the company doesnt
have to do every thing they want because it may make them feel bored.
Least important: they have low power and low interest; the company should
take care about them. Use the same strategy like meet their need group,
dont make them so excessive
Show consideration: They usually have low power and high interest, the
company must give enough clear information for them to make there is no
generate problem. A good detailed plan will make them show their potential
cause of the people in this group is really useful for the company's projects
Then not only the perspectives but also the expectations of TH Company among these
stakeholders will be discussed in details:
Internal:
, The internal stakeholders of TH Company are all staff such as the managers and
employees working in the company, engaging in Companys business transactions.
The quality of the managers and employees of the company will define the successful
of level and the development process of the firm. They take part in all process from
purchase material and facilities, collect milk, serving the customers and so on. The
role of managers and employees are very important, they not only provide products
but also give direct decision and encourage each other to increase quality
Employees: They have many influences in all aspect and take responsible for each
product, so they must be train and develop skill very often. This is the basic
foundation for company, they have right to work in friendly environment, bonus and
reward will be change to motivate them. Then, changing the details of job to make
them interest while operating and create a community in each staff.
Manager: They can take risky and take all responsible. A manager is the person
will decide when company will get profit or bankrupt. So they are very careful in
making decision and choosing employees for company. With TH Mrs. Thai Huong is
the Chief and 3 more members in board directors. They take the main role and build
up plans for staff to attract and keep their loyalty. They also have to satisfy the
stakeholders and shareholder by get as much as profit possible. Therefore, they will
have a strong belief and keep investing in TH true milk
External:
This group usually relate to criticism of government and social community. It outside
company so its purpose may not suitable with TH staff. Therefore, the effective of
business Law always tends to protect the customers interests and forces the company
to follow the rules, tax payment .Besides, the interest rate (monetary policy) will
affect the economy thus affect the business indirectly. TH should use media as a tool
to advertise their product as well as realize the strategy of rivals
Connected:
They are usually banks, shareholders and supplier, their relationship with
company base on contracts between them and TH. They care about the profit of
company because they are people who invested their money on THs business.
Shareholders can have important role in controlling and manage aspect of company as
well as governance. Banks will estimate the quality of TH in doing business, the ratio
and determine effectiveness of the companys business and investment. In fact that,
TH must create a good relationship with customers because it not only the
prerequisite but also the number of them. To do that , TH true milk try to increase the
flavor and listen to the needs of clients to make a higher quality products
Value Chain:
Product: TH true Milk often try to improve and change the quality
of their product to satisfy the needs of customers every day.
Company has to innovate the machinery to make new and
better products of. In 2 year 2011 and 2012, the number of
milk is about 20 million gallon and many products from
milk such as butter, cheese yogurts
e.After sale and service:
It is the final step including install and upgrade or repairs the product
Primary activity:
a. Procurement: includes the way to purchase materials, equipment and other
resources
b. Technology development: Improve and design the product to meet the trend
and customers needs
c. Human resource management: There are training, recruiting and encouraging
staff
d. . Management planning: Set up Plan, finance and increase quality control
- External:
Macro Environment:
Every business strategy is always affected by a lot of factors. Moreover, the
P.E.S.T.E.L factors have the main role on business behaviors and provide the
differences among the aspects of macro environment:
Figure 7: PESTEL
Political Factor: It includes law bylaws, procedures and regulations
manufacturing
techniques
to
create
corridor
for
business
green
Macro Environment:
Itensity of competence:
This is unavoidable problems, TH have to face with all rivals from out and inside
VN. Firstly is economy crisis, although people have to use milk but if the price of
competitors reduces they will choose them not TH. Secondly, Rivals who have large
experience will make difficult with TH true Milk,because when tH enter the Europe
market they must face with form and quality barrier. Therefore, TH has increase
technology and invite expert from other countries to help them
SWOT analysis
Weaknesses (W)
industry
of
Vietnam
although tH is new.
from
another
countries.
4. Reasonable price.
5. Skilled labors.
experts
Threats (T)
markets
to
another
countries
S1, S3, S4 with O2, O3: With these strengths, TH Company can serve well
in domestic and expand business to foreign countries. Since the context of
international economic crisis, foreign people tend to expense less than before
and then, TH know this and has a suitable price to make them convenient.
S2,S5 with T1: By using skill staff, TH will find no doubt in facing with
another competitor
W1 and W2: TH should develop more in technology in order to increase the
quality of advertisement
W1, W2 with T1, T3: Poor in promotion channels may decrease the interest
of customers from outside VN, especially nowadays advertising your own
picture is very important. As a result, the customers will tend to use their
inside countries companies products, which are better advertised and more
suitable. Moreover, domestic is not a good field because there are too much
competitors.
III.
Conclusion
TH true Milk is a strong company with good core competence and vision, mission. It
helps them to achieve many profits inside Viet Nam. However, they should focus on
foreign market than domestic because there are too much rivals in VN
IV.
Reference
http://www.thmilk.vn/vi/book
http://sbinfocanada.about.com/od/businessplanning/g/missionstatemen.htm
http://news.zing.vn/Tham-vong-cua-nguoi-dan-ba-thep-TH-True-Milkpost335238.html
http://www.businessdictionary.com/definition/core-competencies.html