1 Semester - W

h: Research Methodology

-m

I Code :MBGM07021

To impart knowledge to evaluate and conduct research on management probIedissues.

To provide skills necessary for the conduct of student research projects as a pwt of the
programme requirement

Detailed Syllabus

problem, Objectives of research, identification and types of

study methods), explanatory (ex-post facto and experimental)

Factors affecting internal and external validity of experiments.
probability, sampling error, non-sampling errors, sample size
confidenceinterval and determination of sample size

psychometric tools, qualitative techniques: interviews, focus

groups, participant and non-participant observation.
6

Parametric Methods, Run Test, Sign Test, Mann-Whitney U Test,

K-S Test etc.

Multivariate Analysis : Factor Analysis, Discriminant Analysis,

Cluster Analysis, Conjoint Analysis, Multiple Regression Analysis,
Multi-dimensional Scaling,

Logistical Regression, Structured Equation Modelling

TOTAL

30

Prescribed Text :
William G. Zikmund , Business Research Methods 8'h Indian Reprirrt 2012 ,India
Binding House.
Multi Variate Data Analysis, Hair Tathnum & Anderson, 2008, Pearson
Advanced Statistical Analysis, Econometric Analysis , William.H.Greene, 6th
edition, 2008, PearsonfPrenticeHall.
References:
Cooper, Donald, R.Schindler, Pame1a.S ,Business Research Methods gih' edition
2006,Tata McGraw Hill,
Uma Sekaran , Research Methods for Business - A Skill Building Approach 4th
edition, 2006, John Wiley and Sons

Naresh Malhotra - Marketing Research: Applied Orientation 5th Edition 2007,

Pearson Education
Internet References:
*http://www.wadsworth.com/psvcholom dtemplateslstudent resources/workshop
s/workshovs.html
htt~:i/www.slais.ubc.ca~resources/resear&methodslindex.htm1

h~~:llwww.socialresearchmethods.net~tuto~a~tutorid.h~l
Term work:
Class Test/Assignments/ Case Studies l Projects / Presentations

SVKM'S NMIMS
Mnkesh Pate1 School of Technology Management & Engineering

---

Practical

@edit

Hours

Marks

bjectives:
r To sensitize students to socialissues impaoting society in general and business in
particular.
r Enhancethe unde;standing of Corporate SocialResponsibility (CSR) in the
modern context.
r Discuss the bends, strategiesand approaches in CS.R
Identify indicators of CSR andtools to measure the impact.

brequisites:

Nil
Detailed S~uabus

Interdependence between business and 3ociety

:ptual clarity of the term responsible business

( CSR. Key issues in CSR. Impact of CSR on various stakeholders

( CSR assessment indicators.

I agencies like World Business Council in promoting CSR.

TOTAL HRS.

I
I

wfreld L Urn,.Corporate S&al Responsibidity & Report W&h~g, P009,Tata .Mc

@&w Hill.,e d i k 2,2011

AT, Post James E, Weberfack, 20W B u h s L Sociery, Cbrporate

f$@tegy, Publie Policy, Ethics, 20~1I),McGrawHa. B ~ t o n .
' W m Governance 2003Deep & Dqp P u b l i d m , New
CmoD Archie. BIBuc&iItz &w K, Businas and Sockety Eflri~sand

Shar&@llder

';~Managen~a,
2W8, Thomson South Western, Au$dia
,Btl.e+r
Philip, Lee Nancy Corpo~teSocial Responsibility'., 2906, John Wiley L Sons,
.

'

kkq Ptnn Li'ktrell and Marsha Am D i c h , Social lbpodbility ia the GIQW

Market :Fair Trade of Cultural Products, 1 9P9.11SagePublicationse
:Maw Thomas G, Business and SoGety: Ecanoqi~,Metal and Potitid Foundatiom,
Text d,
R-gs,
EngrrFwooQ Pte~Itlm-HallPibl Mahias TA. 1594 YCorpOn&
P d

'

R. Niven, 'Balanced Scoregad Step-by-step far Goveinment and Elm.pix&

, W a rP
w
w Beyond Busin.ess*Tm Mcgmw Publication,New Delhi, 2900 Jaumals
Eisonornic andPolitid Weekly
.+.

&
I

Testl&ignmmPsl Case Studies / Pr~jects/ Presenitims

I* no.. u-ok

T nrrh

,-

@%i?ibrize
students on the blloshg:
i To undefstandfinancid &atem&
e - To intrsrpi-st and analyze the financial summaries

r NIL

Detailed Syllabus

mals Receivable Management

I lnventwy Managanent

3;

3
4

Freswibed 1xt :

MN.Khan, P.K. JaiqBasi~FinancialM mag~ent;3rdEdition 201.2; Evfc Graw Hill

Van Home James C,, John M Vttr:hDwics, S W @ a N . W , Fundameads of

:

*:

P h u d d Manageme~f~
12Edition;~earsonEducation
m t e , S~ndhi.&,Pried,,
analysis tUses o f F i i a l S m e n t s ; Wiley
Hel&rt.Enioh, T e a h i w ifFfmcialMysi4: Jaico

W.crfsiIon1h.c~

S v x M ' S m
Mukesh P a 1 $&ol.ofTWdam Mahageme~t& &&mring.

s ,Cosrmc~ent
i &sf Approfiriatibn and re appraprlation

-Pmpmati;o-n o f COW&eel.

c w h g to management - The

bredeevm point - ContriWcm

Lhit~ionsof &-volume-profit relationship - Segregation of

.s.&ni-vrtriebIeeosts,

SVKM'S NMIMS
Mukesh Pate1 School of Technology Management & Engineering

MBA - (Tech.)

Semester VII
Code : MBMR07021

Sub: Marketing Management

Periods per week
Lecture
Practical

2( 1 hours each)

---

Credit

Evaluation system Theory Examination

1 Term Work

2
Hours
2

Marks

50
50

I Objectives:
Introducing students to Marketing Concepts and Orientation.
To help participants understand various marketing tools/modelsfor solving marketing
problems.
To help participants comprehend various situations and marketingterminologies.
To develop Conceptual and Analytical Skills and Marketing StrategyDevelopment.

1 Prerequisite:
Nil
Detailed Syllabus

1 Unit
I

Tovics

Duration
(Hr)

Introduction to Marketing, Marketing Concepts, Customer Value and

Satisfaction
Market Orientation, Marketing Planning
Understanding the Buyer

Segmenting, Targeting and Positioning

5.
6
7
8
9

Product Management, Product Life Cycle Strategy

New Product Development Process

Brand Equity
Promotion and AdvertisingManagement
Global Marketing
TOT& HRS

4
4
4
3
4
3
3
3
2

hescribed Text :

Kotler, Keller, Koshy, JbWkketing Mamgemen~;14thEdition 2013. New DelhiPearson Education.

ReferenceBooks:
S. C. fain; Marketing Plaaning and Strategy, 2009 New Delhi: Thomson Eigbth
' ~ l a n n i nImplementation
~
and Control ,3nl Edition, New Delhi. Maemillian India

Dr. Rrrjan Saxena ;Marketing Management, ForthEdition 2009. New Delhi: Tata
Mc3rawbill.

V.S.Ramasvvamy and S Namakumari; Marketing Management;2009, MtlCMillan

Publishs India

Term work

Class Testi'AssignmentsI Case Studies I Projects I Presentations

I Code :llIBOP07021

br Operations Management
@ ~ d sper week

1 Practical

--

":@it

Hours

I hla*ks

To understand, appreciate and apply concepts and contemporary practices of

managing operations in manufacturing and services in the prevalent business
environment.

?&requisite:
* A Basic course of Probability and Statistics
I

Detailed Syllabus

I
I

Total

30

&mmibed Text :
Chase ,Jacobs ,Apilano tind Agpw.61 ;aperation Nlamgement ;12" Edition 20 LO;
Indian adition Tata Mc Gmw Will.
Russel and Taylor ;Operatiom M,arzigeamt; 7th edition ;John WiIey 2Q11
Goal -Gol&att,Nortb River Press

r Reid and Sanders; Operation Management

Stevenson;Production and OperationManagement

r Gaitheraperations Management
PitzSimmons ;Service OperationManagernent

hernet References :
4

As preshibed by the faculty time to T i m

T m wok:
,GlassTest/Assigninents/ case Studies I Praje~islPresentations

S . W ' $ NMLMS

Mukesh Patel Sehobl of Technblogy Management & F&ghe~riug

Ta understand the behaviour of jndividmls in an organization; Develops 'the

behaviour changes found in .work gtoups. The :behaviour of grow in inter-graup

Decision Making,, Leadership, Conflict, Negoti~onmd

wtiw30rg. Culture, Work Stress.

'

SVKM'SNMIMS .
Mukesh Patel School of Tec6nology Management
:Management of Innovation

Code :MBTM0702

Marks
50

Understarid innovation as a core business process at the operational and strategic

xels.

Understand the processes, tools & techniques of innovation in an organization

,'

To help connect the academic learning withindustry

es and
- -practices through case W

Lbtroduction to Management

IIiL
Duration

Introduction to Innovation
lnnovation as a Source of CompeTitive Advantage. Innov?tion vs.
Invention. Types of lnnovation. Mapping of innovations - the 4P
model. Incremental vs radical innovations, Discontinuous Innovation,
Christensen's Theory of Disruptive Innovation,
The Generic Model of the Innovation Process, Stages in the Innowtion
Life Cycle. Evolving models of innovation. The technology S Curve as a ,
basis of innovation.Core abilities in managing innovatinn. Differences
in a firm's innovation capability. Components of the innovative
organization. High Involvement in Innovation. Creating Innovation
ationalist versus Incrementalist strategiesfor innovation. Porters
ame work- innovation leadership vs followership. Appropriating

Sources of hovatibn. Impmtme of"l3ottom ofthe Pyramid'y.

mnovatim funnel. D,&sian m 1 ' i for ja.cmmtnt-al C radical

recogdzhg mwrt26nty. Bsource aIlocation. Faet~r;for projeot

Difference,between teohnical and commercial orientation. Service

Innovaticm. ReIationship betweeninnovation and .perfannance.

~loitingam
ventures. Fact&rs'influenciq$e% ventures.

Internal &. External venWbhSuccess Tilctors innew corporate

ventures. MoCives & StruWres for a corporate vmtm. &amk

Developing-innaava:tian
management capability.'Developing

maq%$ementeiapebiity.

indicated are indicative only; subjects TO chanp,as per faculty's deaishn. Time for case
sai~ns& pfesentations are 6clud~din the.durationhoursindicated.

.r

Joe Tidd, Jshn Bessant ; ~ a n a ~~i ~no~v h n - ~ n t e . ~ r Technotogical

atind
MmEcet and
Organizatfanal C%q3q4fR&ti=
2005):Wiley
----

---

---- - - -

r White.PiMwef & Burtan D Gamy; ~ h me

anagement i f ~echnologyinno ova ti^^ :A

&mte@c approach; 1'' eaition,2007; Cengage Learning

i
0,

%trvard Business Esxdals, Managing Creativity and Innovatii~B;2003; Rarvard

3 u s i n ~SPhoq1,
s

John E EttiIie .;Managing Inn@vatian-New TechnologyhNew Pro

in a GlobaI Eonomy, ,2deditian 2006, ButterWcn2h-Himlrrjli,

,-T.

SVKM'S NMlMS miversity)

'Mu&sh Patel Scho~lof Technology Management & Engineering;

as Online h a l y t i ~ aProcessing
l
(OLAP),Customer Relationship
Management ( C W X Bwpply Chain Managemest [SCM), Prmtuct
cleManagement (PLM) and Knowledge MartageQeRt

ween b y vendor in terms of their market s%a

I ~* $rAP U

M Q M&nce :eaSeee@di~~
COW&^&.

met References:

www.leon-leon.com/it/erp~elresources.html
www.inside-erp.com
www.sdn.sap.conl
www.technologyevaluation.com

assTest/Assigmnentd Case Studies I Projects / Presentations1SAP Hands-on Exercises