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Effectiveness at MSIL
Group 1
Mainak Sarkar 13PGHR21
Nalini Malik 13PGHR26
Priyank Arya 13PGHR33
Soubhranshu Chopra 13PGHR48
Tanmay Jain 13PGHR57
UrnavBagchi 13PGHR59
Acknowledgement
We, the members of Group 1 of the Post Graduate Program- Human Resource
Management, Batch: 2013- 2015 at MDI Gurgaon, would like to extend our deep felt
gratitude to Professor J.K. Jain for providing the opportunity to work on this project. We also
would like to thank him for his incessant guidance, both professional and personal along
with motivation, which has been one of the key ingredients in the successful completion of
this project.
We would also like to thank Ms.Prashasti Mishra for her constant support and guidance
during the project which helped us set the pace and direction of our entire workwithout
which the successful completion of this project would not have been possible.
Next we would like to thank the entire HR Department at MSIL for providing me valuable
information and resources for the successful completion of my project
Finally, we would also like tothank our friends and team mates, who have shared the
various responsibilities and ensured the timely completion of this project work.
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Executive Summary
This project deals with detailed study of the training effectiveness currently employed at
Maruti Suzuki India Limited. The basic objective of this project is to improve the training
effectiveness measurement process and make it more comprehensive and robust. It also
involves finding out the gaps in the process and provide suggestions for removing them so
as to make the whole process streamlined and aligned with the broader objectives of the
organization. The training at MSIL is completely outsourced. At present MSIL doesnt have a
standardized training evaluation process. For our project purpose we were provided with a
sample that consisted of GTs and MTs who underwent a functional training program. This
training was conducted by an organization called Logic Pro to enhance their MS Excel skills.
At present training effectiveness is evaluated only through 2nd level of Kirkpatrick Model.
Hence for the purpose of the project following objectives were identified
Study and Analysis of Training effectiveness at MSIL
Recommendations for Improvement of Training Effectiveness at MSIL
To assist in upgrading the training evaluation mechanism from the existing second level
of Kirkpatricks model to the third level
Based on the objectives following methodology was adopted to achieve our goals
Secondary Research was done on Training Evaluation to get a comprehensive
understanding of the topic
Thereafter primary research was conducted at MSIL to identify a proper sample
Based on the research Questionnaires (Both qualitative as well as quantitative) were
prepared and given to the sample to evaluate the training process by gauging the
trainers efficiency in aspects like content delivery, knowledge expertise etc.
After receiving the responses from the sample, a thorough analysis was done
Finally recommendations were given based on the analysis
Following were the recommendations suggested to MSIL
Pe-test post-test weightage to be included in trainers evaluation
Increasing frequency of Information extraction from Pulse@MSIL
Categorize Information Extraction from Pulse@MSIL:
Top management should emphasize Importance of Training to the entire organization
Training effective evaluation through 3rd level of Kirk Patrick model
Implementation of LMS
Additionally a SOP was suggested based on the understanding of the Kirk Patrick model of
training evaluation. This will help in the migration of the system to the Learning
Management System.
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Contents
Acknowledgement............................................................................................................................. 1
Executive Summary ........................................................................................................................... 2
Introduction ...................................................................................................................................... 4
Company Overview ....................................................................................................................... 4
VISION & CORE VALUES ................................................................................................................. 4
COMPETITIVE POSITION IN INDUSTRY............................................................................................ 4
ORGANISATION ANALYSIS.............................................................................................................. 5
Awards and recognition ................................................................................................................. 5
HR Mission at MSIL ........................................................................................................................ 5
HR Department of MSIL ................................................................................................................. 6
People Development Training (PPDV) ............................................................................................ 7
Training Evaluation ............................................................................................................................ 9
Introduction .................................................................................................................................. 9
Purpose of Training Evaluation ...................................................................................................... 9
Principles of evaluation.................................................................................................................. 9
Type of evaluation ......................................................................................................................... 9
Kirkpatricks four-level model of training evaluation .................................................................... 10
Training Process @ MSIL .............................................................................................................. 12
Training Evaluation at MSIL.......................................................................................................... 14
Training provided by MACE.......................................................................................................... 14
Training evaluation process at MSIL ............................................................................................. 15
Components of Training .............................................................................................................. 16
Questionnaire ................................................................................................................................. 17
Questionnaire responses ................................................................................................................. 19
Quantitative Analysis ................................................................................................................... 19
Quantitative Analysis ................................................................................................................... 19
Graphical Responses of Responses .............................................................................................. 20
SOP ................................................................................................................................................. 21
Trainers Meet ................................................................................................................................. 23
Industry Benchmarking.................................................................................................................... 24
Key Takeaways ................................................................................................................................ 25
Recommendations .......................................................................................................................... 26
References ...................................................................................................................................... 27
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Introduction
Company Overview
MarutiSuzuki India Limited (MSIL) is the leading manufacturer of passenger vehicles in India.
It is a subsidiary of Suzuki Motor Corporation, Japan, and was earlier known as MarutiUdyog
Limited and was incorporated as a joint venture between the Government of India and
Suzuki Motor Corporation on 24th February, 1981
Maruti Suzuki India Limited is listed on the Bombay Stock Exchange Limited and National
Stock Exchange of India Limited. Maruti Suzuki India Limited is a subsidiary of Suzuki Motor
Corporation (SMC) Japan. SMC is a majority shareholder with 54.21% equity stake in the
company.
The Company has manufacturing sites at Gurgaon (300 acres) and Manesar (600 acres),
both in Haryana. Its corporate office is located at VasantKunj in New Delhi.MSIL has two
manufacturing plants, one located at Gurgaon and the other at Manesar, India. Both the
plants have a combined production capability of over a 1.2 million (1,200,000) vehicles
annually.With employee strength of over 8,500 (as at end March 2011) MSIL sold over 1.27
million vehicles including 1, 38,266 units of exports.
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ORGANISATION ANALYSIS
The analysis of MSIL can be done using McKinsey 7S Framework as follows:
Strategy: To have a competitive advantage, MSIL caters to all segments and has product
offerings at every price point so that every customer has an option in the price range he is
looking forward.
Structure: The company has a multi-tier management structure, comprising the Board of
Directors at the top and followed by Managing Executive officers, Executive Officers and
Divisional Heads. Designations in the company are based on the functional responsibility in
terms of the companys philosophy of de-linking designations and functional responsibility
from the salary levels.
Systems: There is a two way flow of communication in the organization. Also system of
working is designed in a way so as to ensure effective utilization of resources.
Shared values: These values are shared by every Maruti employee for e.g. Customer
Obsession, Fast flexible and first mover, Innovation & Creativity, Networking and
Partnership, Openness & Learning.
Skills: Since MSIL is a company in manufacturing sector mostly skill enhancement trainings
are provided to the employees. Most of the people at MSIL are having good technical skills.
Staff: The staffs of Maruti have good technical skills. Furthermore the staff is team-oriented
and efficiently works at stretch for hours.
Style: MSIL operates in Japanese Leadership Style. Most managers believe that their
employees are so motivated by teamwork that they want to share in the responsibility for
attaining group goals. Thus, employees seek opportunities to participate in the management
process. Leaders use a blend of both task-centred and people-centred approaches to lead
subordinates.
HR Mission at MSIL
Lead and Facilitate change towards creating a positive environment for employees where
people understand and believe that they have to contribute to the fullest in making MSIL an
excellent company which can then facilitate for the employees opportunities for career
development &growth and a feeling of pride to be part of MSIL
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HR Department of MSIL
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Usually the trainer can determine how well the training process goes by observing the group
dynamic, the activity of the audience, by analyzing spontaneous comments, etc.
Nevertheless, evaluation as a component of a program gives the trainer the opportunity to
validate his or her observations, as well as to the participants an opportunity to express
their opinions and feel satisfaction from the fact that they have been heard. Evaluation
should be carried out throughout the whole time of a training activity and sometimes after a
series of sessions also. This type of evaluation is called feedback.
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Training Evaluation
Introduction
In the modern computer era training has gained the reputation of dynamic concept which
needs to be understood in that perspective most of the modern organization which do not
respond to the dynamic change that are seen in changed environment may well fail to
respond to the needs of organization and people. Hence organization virtually needs to
aspire to respond to the change in the environment.
Principles of evaluation
1. Trainer must be clear about the goals and purpose of evaluation
2. For evaluation to be successful efforts must be operating with involvement of trainee,
trainer and organization.
3. Evaluation is a continuous process
4. Those involved in training must know what is being done well, what is not being done
well and what improvements can be made
Type of evaluation
1. Formative evaluation Evaluation conducted to improve the training process.
2. Summative evaluation Evaluation conducted to determine the extent to which
trainees have changed as a result of participating in the training program.
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Results
Behavior
Learning
Reaction
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Reaction
Learning
examples
of relevance
and evaluation tools and practicability
methods
and
Reaction
evaluation is how the
delegates
felt about the training
or
learning
experience.
'Happy
sheets', Quick and very easy to
feedback forms.
obtain.
Learning evaluation is
the measurement of
the increase
in
knowledge - before
and after.
Interview
or Less easy for complex
observation can also learning.
be used.
Behaviour
Behaviour
evaluation is the extent
of applied
learning back on the
job - implementation.
Observation
and
interview over time are
required
to
assess
change, relevance of
change,
and
sustainability of change.
Measurement of behaviour
change typically requires
cooperation and skill of
line-managers.
Results
Results evaluation is
the effect
on
the
business
or
environment by
the
trainee.
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Kaizen
Quality circle
TQM
5S
Dealer audit
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Training
module
Business Requirement
Focus Group Study
Pretest
Training
Post test
Feedback
form
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Components of Training
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Objective 1:
Study &Analysis of existing system with respect to the Level1 Kirkpatrick Model [Response]
The Company wanted a Customized Questionnaire which would focus only on one of the
parameters of training effectiveness.
Objective 2:
Objective 3:
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Questionnaire
Name of Agency: Logic Pro
[to which training is outsourced]
Name of Training: MS Excel Basic
Sample Size: 15
Quantitative Analysis
1. How would you rate the overall Training Workshop?
2. How would you rate the substantive content provided by the trainer?
3. Please rate the way the modules were written and if it matched the level appropriate for
employees to understand.
4. The instructor was knowledgeable about the topic
5. The instructor's presentation style made the topic interesting
6. The instructor gave examples that made the training concepts easier to understand.
7. The instructor effectively used tools (visual aids/activities/illustrations) to impart the knowledge
needed for the course.
8. The instructor was effective in motivating, inspiring and instilling confidence in everyone in the
class.
9. Please rate the courses ability to help you in understanding your role in the company
10. Training will help in increasing your performance
11. Time allotted for the module was appropriate
12. Overall, please rate the idea of recommending the training to others in the company that would
have the same role
Open-ended Questions Qualitative analysis
13. What are the trainers weaknesses?
14. Please recommend ways on how the trainer can improve? Site examples, if possible
15. Please recommend ways to improve training. Site examples, if possible
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Questionnaire responses
Quantitative Analysis
3. Please
rate the
way the
modules
were
written
5. The
and if it
matched
instructor'
4. The
the level
s
appropriat instructor presentati
e for
was
on style
employee knowledg made the
s to
eable
topic
understan about the interestin
d.
topic
g
6. The
instructor
gave
examples
that made
the
training
concepts
easier to
understan
d.
7. The
instructor
effectively
used
tools
(visual
aids/activi
ties/illustr
ations) to
impart the
knowledg
e needed
for the
course.
8. The
instructor
was
effective
in
motivating
, inspiring
and
instilling
confidenc
e in
everyone
in the
class.
9. Please
rate the
courses
ability to
help you
in
understan
ding your
role in the
company
1. How
would you
rate the
overall
Training
Workshop
?
2. How
would you
rate the
substantiv
e content
provided
by the
trainer?
5
3
3
5
5
3
4
2
4
4
5
2
3
3
4
3
5
3
5
3
4
4
5
4
4
4
2
4
5
2
4
2
3
5
5
3
3
3
4
4
5
4
2
3
5
5
5
2
3
3
5
5
5
4
5
4
4
4
5
3
4
4
5
4
5
4
3
4
4
5
5
3
Quantitative Analysis
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10.
Training 11. Time
will help allotted
in
for the
increasing module
your
was
performan appropriat
ce
e
12.
Overall,
please
rate the
idea of
recomme
nding the
training to
others in
the
company
that would
have the
same role
Training
Effectiveness
Score-4.0
4.3
4.2
4.1
4
3.9
Rating Scale:
3.8
<3.5: POOR
3.5 4.0: Avg
4.0 4.5: Good
>4.5: Excellent
3.7
3.6
3.5
3.4
3.3
1
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10
11
12
SOP
PPDV
-Brainstorming
-Business identifies gap areas
PPDV
Agency Selection
-Module design: Content, duration & mode of
delivery
YES
NO
PPDV
Approval
Trainer
Pre-test
Trainer
Training Workshop
-Training
Trainer
Post-Test
Feedback
PPDV
PPDV
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Evaluation
Evaluation
As per our understanding of the existing process following could be the probable areas of
improvement:
1. A sample is provided to the agency to facilitate the design of the module. There are
chances that this sample may not accurately represent the population [Random
Sampling Error Theory].Thus taking 2-3 samples would increase the accuracy with which
the sample represents the population.
2. The effectiveness of the pre & post-test would increase with the timely submission and
Quality Review from the concerned department and PPDV. To ensure that the
submission does not get delayed and proper quality check is done the weightage of
timely submission in trainers evaluation could be increased.
Also setting reminder in the trainers mail calendar [Microsoft Outlook] would automatically
send reminder mails for the same to ensure that the trainer responds with the deliverable
on time.
1. Training effectiveness increases if the participant has some idea about the Application
Areas of the learning.To facilitate this an interaction session of 15 minutes could be held
post training wherein the participants speak about the Application Areas they perceive
where the learning could be applied. This introspection could be the first step towards
the post training Action Plan Behaviour/Impact Analysis.
2. Further, when each participant does the same it facilitates peer to peer learning wherein
one participant could get an idea about the application areas from other participants
view point.
3. Also, trainer could benefit from the same since he/she could gauge the effectiveness of
the training in terms of clarity the participants have post training.The trainer could also
get to know the organization specific Application Areas through this discussion and can
improve upon the training in future.
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Trainers Meet
MSILs has outsourced its Training process to many training agencies. MSIL has designed an
innovative way to increase the effectiveness of its training processes by leveraging the competition
among the various training agencies. This is done through quarterly training meets. Few of the
advantages of these training meets are:
1. Knowledge about Industries best practices is exchanged in these training meets. This is
done by organizing a brainstorming session between these various agencies to propose the
best Practices of various other companies. Main aim of this discussion to increase the
effectiveness of the training by adopting best practices.
2. To find the gaps in the existing processes organized by various agencies. In this discussion
MSIL uses the competition among various training agencies as the key driving factor for this
exercise.
Training meet process can be divided into following steps:
STEP1: Trainers speak (Brainstorming session): Quarterly training meets are organized. Various
training agencies are called and a brainstorming session is organized between them. In these
sessions various Industries best practices are discussed and further road map is designed to
implement these suggestions.
STEP2: Quarter wise trainers performance: An analysis of Trainers performance is done in order to
find the gaps in existing processes and further improve them. MSIL believes in the policy of learning
organization as they always focus on improving their existing processes. MSIL believes that
improvement is continues process and are always open to discussion and improvements.
SETP3: Consolidated Trainers processes: Consolidated trainers performance is measured annually
and a comparative analysis is done between various training agencies. This process is used to
eliminate or improve the weak performers.
STEP4: Organize Plant visits: Plant visits are organized to make trainers gain business knowledge.
This process helps them to develop the training plan which is in accordance with business
requirement. This exercise helps in increasing the effectiveness of the training.
STEP5: Adherence to data requirements: In this step it is verified that whether the content of
various training process is in accordance to the companys requirement.
STEP6: Further roadmap and plans: Further roadmap is planned to improve the existing process and
implement new best practices in order to increase the effectiveness of the company.
STEP7: Address by CEO: Finally CEO addresses all the trainers and explains them the vision and
mission of organization. This process helps in aligning the training process with business strategy.
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Industry Benchmarking
Ashok Leyland
Tata Motors
Honda
Process
Partly inhouse/outsourced
In-house only
Partly inhouse/outsourced
Line Manager
Self
Mode of Delivery
Classroom + Online
Classroom
Classroom
Pre-Post Test
Occasionally
Yes
Yes
Feedback
Special Attributes
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What
was
improved?
Application on the
job
Continuous Feedback
Trainer evaluation
Training evaluation
Suggestions
Trainer Evaluation
Training
Evaluation
Suggestions
Application on the
job
HR Observer present
Key Takeaways
Pulse@MSIL: Pulse of MSIL is based on the observation of the trainer. It is the actual
implementation of the Grapevine concept. It helps the organization to gauge the
perception of the employees about the organization. It helps understand the potential
disguised grievances of the employees. It can help the organization to effectively deal
with unsaid issues that employee face, thereby, preventing possibility of contentious
issues becoming major grievances (strikes, etc.)
Individual Development Plan (IDP): It is an individual training initiative which is in its
starting phase at MSIL right now. It currently involves the top management till the
DDVM level (Deputy Divisional Manager). It is a process which identifies gaps and
development areas through a two pronged approach:
Caliper test: Psychometric test to gauge the impression of an individual about ones
own qualities
360 Degree Report: Impression of the individual based on peers, subordinates and
supervisors
An action plan is framed based on the gaps identified between a persons selfperception and others perceptions about him/her.
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Recommendations
test and post-test is not an element of the trainers evaluation process due to which timely
submission of test scores is an issue. Timely reporting of information is essential in any
improvement intervention of the training process. Thus, we recommend that a percentage of
the trainers evaluation (10-15%) has a weightage for the timely submission of the same.
Increasing frequency of Information extraction from Pulse@MSIL:Currently the
information extraction from Pulse is a weekly process due to which many quality information
pointers are overlooked. To gain maximum benefit out of Pulse, we recommend that it should
be done on a daily basis. Daily 15 minutes can be devoted by the HR manager to this activity
which will ensure timely action.
O/P
Quality
Opportunity
Time Adherence
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References
http://en.wikipedia.org/wiki/Donald_Kirkpatrick
http://www.kirkpatrickpartners.com/
http://www.mindtools.com/
http://www.nwlink.com/~donclark/hrd/isd/kirkpatrick.html
http://www.isixsigma.com/dictionary/kirkpatrick-four-levels-evaluation-model/
Evaluating Training Programs: The Four Levels -Donald Kirkpatrick
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