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Baby Food in Colombia

Released On 23rd December 2014

Summary
Baby Food in Colombia is a new report that analyzes the Baby Food industry demand
prospects in Colombia, key segments, features and developments, future projections
based on various trends. This report also examines trends which are currently affecting
the industry. Furthermore, it profiles various companies in the Baby Food industry in
Colombia along with the foreign trade involving the Baby Food industry.
Key Findings
In 2013, the market for baby food in Colombia amounted to an estimated 18,509 tonnes,
with a retail value of Pesos 635.2 billion, equivalent to US$ 339.8 million.
The meals sector is the largest in the market, accounting for almost 41% of sector
volume. In recent years, meals have pulled away from baby milks, which have been held
back by relatively high breastfeeding rates and by increasing retail prices, and which now
account for 31.6% of total volume sales, compared with 32% in 2007.
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The smallest sector is drinks, sales of which equated to a mere 0.9% of total volume at
the end of the review period.
Synopsis
Baby Food in Colombia report is a qualitative report providing extensive and highly
detailed consumption data on the Baby Food industry in Colombia.
This report is the result of ERCs extensive market research covering Baby Food in
Colombia. The report provides consumption data based upon a unique combination of
industry research, fieldwork, market sizing work and our in-house expertise in the Baby
Food industry in order to offer extensive data about the trends and dynamics affecting the
Baby Food industry in Colombia.
This report is aimed at companies operating in the Baby Food industry and for new
companies considering entry into Colombia Baby Food industry.
This report provides detailed data for the various companies operating in the Baby Food
industry in Colombia along with their key focus product sectors.
Market profile of the various product sectors of the Baby Food industry has also been
provided in this report with the key features and developments, segmentation, per capita
trends and the various manufacturers and brands.
This report also provides an overview of Food Retailing in Colombia, with a mention of
the major Food retailers in the country, along with the Food distribution in Colombia.
This report also provides future projections of the Baby Food industry in Colombia
considering various trends which are likely to affect the industry.
Reasons To Buy
Baby Food companies require a detailed understanding of Baby Food consumption by
individual product categories in order to align their sales and marketing efforts with the
latest trends in the market. This report clarifies in detail, by product category, where the
growth opportunities are in Baby Food industry to enable effective marketing plan

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As consumers product demands evolve, the dynamics between different Baby Food types
also change - favoring some product categories and leaving others increasingly out of line
with demand patterns. As a result, understanding the shifting market dynamics is key to
ensuring maximum sales in the future
The differing growth rates in overall product category sales drive fundamental shifts in
the market. This report provides detailed, authoritative data on these changes for
marketers
The report provides the latest data on market dynamics in the Baby Food industry in
Colombia market, providing marketers with essential data in order to understand their
own position in the market and to identify where to compete in the future

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Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2007-2013
Market Segmentation
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2011 and 2013
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2013

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The Future
Projected Market Size, 2019 and Growth Rates, 2013-2019
Background to the Market
The Baby Population
Birth and Population Trends, 2003-2013
The Baby Population, 2007-2013
The Consumer
Types of Baby Food Eaten, 2010
Frequency of Eating Baby Food, 2005
Socio-Demographic Trends
Births by Age of Mother, 2003-2013
Female Employment
Female Employment Trends, 2007-2013
Breastfeeding
Breastfeeding Initiation, 1990-2010
Breastfeeding by Type and Age of Baby, 2005 and 2010
Breastfeeding Habits, 2010
Average Length of Breastfeeding, 2000-2010
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013
Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption, 2007-2013
Manufacturers and Brands
Manufacturer Shares, 2007-2013

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Baby Food: Manufacturer Shares by Sector, Volume, 2013


Baby Food: Manufacturer Shares by Sector, Value, 2013
Baby Milks
Key Features and Developments
Baby Milks: Sector Trends, 2007-2013
Per Capita Trends
Baby Milks: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Baby Milks: Sector Segmentation, Volume, 2007-2013
Baby Milks: Brand Price Analysis, 2014
Baby Milks: Brand Positioning Analysis, 2014
Manufacturers and Brands
Baby Milks: Manufacturer Shares, Volume, 2007-2013
Baby Milks: Manufacturer Shares, Value, 2007-2013
Baby Milks: Brands by Segment, 2014
Baby Cereals
Key Features and Developments
Baby Cereals: Sector Trends, 2007-2013
Per Capita Trends
Baby Cereals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Baby Cereals: Sector Segmentation, Volume, 2007-2013
Manufacturers and Brands
Baby Cereals: Manufacturer Shares, Volume, 2007-2013
Baby Cereals: Manufacturer Shares, Value, 2007-2013
Baby Meals
Key Features and Developments
Baby Meals: Sector Trends, 2007-2013
Per Capita Trends
Baby Meals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Manufacturers and Brands

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Baby Meals: Manufacturer Shares, Volume, 2007-2013


Baby Meals: Manufacturer Shares, Value, 2007-2013
Baby Drinks
Key Features and Developments
Baby Drinks: Sector Trends, 2007-2013
Per Capita Trends
Baby Drinks: Per Capita Expenditure and Consumption, 2007-2013
Manufacturers and Brands
Baby Drinks: Manufacturer Shares, Volume, 2007-2013
Baby Drinks: Manufacturer Shares, Value, 2007-2013
Distribution
Retailing
Food Retailing
Major Retailers, 2011-2013
Food Sales by Outlet Type, 2007-2013
Baby Food Retailing
Baby Food: Sales by Outlet Type, 2007-2013
Baby Food: Sales by Outlet Type and Sector, 2013
Storecheck Analysis
Introduction
Baby Food: Facings Allocation by Product Type
Baby Food: Facings Allocation by Manufacturer and Sector
Baby Food: Facings Allocation by Pack Type
Baby Food: Facings Allocation by Pack Size
Baby Food: Facings Allocation by Country of Origin
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2013
Baby Food: Manufacturer Representation, Volume, 2013
Nestl de Colombia SA
Nestl: Market Shares, 2013
Alpina Productos Alimenticios SA
Alpina: Market Shares, 2013
Alpina: Turnover and Profit Trends, 2008-2013
Aspen Labs Latam
Aspen: Market Shares, 2013
Alimentos Polar Colombia SA (Productos Quaker)
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Quaker: Market Shares, 2013


Unilever Andina
Unilever: Market Shares, 2013
Mead Johnson Nutrition Colombia Ltda
Mead Johnson: Market Shares, 2013
Abbott de Colombia SA
Abbott: Market Shares, 2013
Levapan SA (Compaa Nacional de Levaduras Levapan SA)
Levapan: Market Shares, 2013
Other Suppliers
Colombina SA
Nutricia Colombia Ltda
Laboratorios Ordesa SL
Lactalis/Parmalat Colombia Ltda
Production and Foreign Trade
Production
Imports
Baby Milks and Cereals: Import Trends, 2007-2013
Baby Milks and Cereals: Imports by Country of Origin, 2011-2013
Fruit-Based Meals: Import Trends, 2007-2013
Exports
Baby Milks and Cereals: Export Trends, 2007-2013
Baby Milks and Cereals: Exports by Country of Destination, 2011-2013
The Future
Live Birth Trends
Birth and Population Projections, 2007-2019
The Baby Population, 2013-2019
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Value Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019Baby Food: Per Capita Expenditure
Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure, Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic and Demographic Background
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Economic and Political Summary


Economic Background
Colombia: Key Macro-Economic Indicators, 2007-2014
Retail Price Index: Trends, 2007-2019
Demographic Data
Population Trends, 2007-2019
Population by Age Group, 2014
Appendix: Storecheck Results
Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals
Drinks

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